Neiman Outlen

Marketing strategy for 2015

SWOT ANALYSIS

Weakness

cloud utilization

Intimate

Targeted toward sports team managers/athletes

Strength

Targeted only towards athletesNo digital app

Social media

SWOT (CONT.)

Social media

Digital app space

Opportunity

BluefieldsBlue sombreroTeamsnap

Threats

CRM RECOMMENDATIONSGamification

Reward team members with discounts on video game software

Digital trophies or rewards

Fantasy footbal element

Video gamers in the United States

WHAT'S THE COMPETITION DOING?

LIVE

Calendar of Events

Feb 1- Because of the Super bowl I thought it would be smart to start the month with a text/forum reminder of the big game. A live

discussion via social media or the Atheletrax software could help establish a sense of community. A winner prediction raffle could be

held via twitter or Facebook. Participants hashtag the predicted winner and a name is drawn at random of the correct responses. The winner

receives a welcome kit that includes Athletrax apparel, apparel discounts, signed memorabilia, “tips”, and a spotlight on the Athletetrax

website.

Feb 2- “Fantasy Superbowl” raffle results are revealed. An inspirational quote from a sports legend is posted to Facebook. These quotes are

posted to Facebook every Monday. Also the “Spotlight Sport” initiation begins. Every Monday a sport is chosen to be highlighted via

Athletetrax, Twitter, Facebook or Instagram. Highlights include tips from professional players, as well as instructional videos that detail practice

suggestions.

Calendar explanation

Feb 3- Instagram post. An article from Forbes magazine suggests that posting often is a key to building a following. The problem is when

you become inconsistent. Post enough to keep their attention but not enough that followers feel spammed. The social analytics firm, Union

Metrics, found that posting 1.5 times per day is completely acceptable. Announce via twitter that the first 500 followers will receive an Athleterax wristband. The same applies for Feb 5 via

Instagram.

Feb 7- The Athletrax team goes to Point Park University and holds a tailgate in the gymnasium. This event is for networking, informational sessions, and spreading awareness. Food and drinks will be served

and there will be apparel giveaways.

Feb 11- Chat session via social media or Atheletrax software with Cal Ripken Jr. Discuss career highlights and lows as well as get advice.

Calendar explanation

Feb 13- Via Twitter, followers will hashtag their favorite sport or sports game. Example: #FIFA

Feb 18- Polls open for next celebrity athlete chat session. Vote via

Twitter or Athletrax. Candidates are Anthony Grigg and James Harrison.

Feb 19- The Secret Recruiter Initiative gives student athletes the opportunity to act as a collegiate athletic recruiter. The secret

recruiter is chosen at random each month via Atheletrax team software. His job is to discreetly track the progress and

sportsmanship of a fellow teammate. Through qualitative observation, a player is chosen to be the MVP of the month.

Feb 20- Twitter poll results from the 13th are revealed. A twitter

follower is chosen at random and is rewarded with a 30% discount coupon for one of the specified sports related video games.

Calendar explanation

PITTSBURGH DEMOGRAPHIC

69% are enrolled in college

52,018 18-24 year olds

in Pittsburgh

The target market for Athleterax is right here

in Pittsburgh. AthleteTrax needs to be targeted in cities/states with a high

enrollment percentage of 18-24 year olds

HOW SHOULD ATHLETETRAX USE INSTAGRAM?

200 million users

30% of smartphone instagram users are

between 18-24

📷📷📷

25%of Tablet Instagram users are

18-24

https://m.youtube.com/watch?v=n_QtQ53IQiE

ATHLETRAX POSITIONING STATEMENT

For athletes everywhere, Athletrax is the digital hub that delivers all of your sports related matters in an intuitive, engaging way

REFERENCEShttp://www.forbes.com/sites/jeffbercovici/2014/05/02/the-surprising-data-behind-how-often-brands-should-post-on-

instagram/

http://www.bigfishgames.com/blog/2014-global-gaming-stats-whos-playing-what-and-why/

https://www.teamsnap.com/

http://www.bluesombrero.com/