ATLAS ANNUAL CONFERENCE 2011LANDSCAPE AND TOURISM: THE

DUALISTIC RELATIONSHIPVALMIERA, LATVIA

Russian Tourism Industry:Challenges and Prospects

September, 21-231

September, 21-23

TOURISM ROLETOURISM ROLE

2

TOURISM ROLETOURISM ROLE

TOURISM ECONOMIC IMPACT

TRAVEL & TOURISM EMPLOYMENTTRAVEL & TOURISM EMPLOYMENT

INDICATOR 2009 2010 DEVIATION (+ / -, %)

Inbound tourism (mln. people)

2,1 2,4 +14,3

Outbound tourism (mln. people)

9,5 12,5 +32,0

Domestic tourism (mln. people)

28,2 29,1 +3,2

Revenue (travel companies) (bln.euros)

1,96 2,2 +2,1

Revenue (hotels, etc.) (bln.euros)

2,65 2,89 +1,0September, 21-23

TOURISM MARKET DEVELOPMENT TOURISM MARKET DEVELOPMENT INDICATORSINDICATORS

6

INBOUND TOURISMINBOUND TOURISM

September, 21-23

Inbound tourismInbound tourism

Inbound tourism total flow in 2010 – 2 133 869

trips

7

OUTBOUND TOURISMOUTBOUND TOURISM

September, 21-23

Outbound Outbound tourismtourism

Outbound tourism total flow in 2010 – 12 500 000 trips (+32,0% to 2009)

8

September, 21-23

FACTORS OF INFLUENCEFACTORS OF INFLUENCE

9

RUSSIA TRAVEL & TOURISMRUSSIA TRAVEL & TOURISM

September, 21-23

RUSSIAN TOURISM INDUSTRY TODAYRUSSIAN TOURISM INDUSTRY TODAY

11

September, 21-23

UNIFIED FEDERAL REGISTERUNIFIED FEDERAL REGISTER

12

WORLD ECONOMIC FORUM LISTINGWORLD ECONOMIC FORUM LISTING

CONSTRAINING FACTORSCONSTRAINING FACTORS

September, 21-2315

September, 21-23

FEDERAL TARGET PROGRAMMEFEDERAL TARGET PROGRAMME“Development of Domestic and Inbound “Development of Domestic and Inbound

Tourism in Russian Federation”Tourism in Russian Federation”

Russian Russian tourism tourism market market

competitivencompetitiveness increaseess increase

Tourism recreational network Tourism recreational network developmentdevelopment

Tourism services quality riseTourism services quality rise

Tourism product promotionTourism product promotion

16

September, 21-23

FEDERAL TARGET PROGRAMME BUDGETFEDERAL TARGET PROGRAMME BUDGET

17

OBJECTIVE FINANCE (bln.euros)

Tourism recreational network Tourism recreational network developmentdevelopment

8,18

Tourism services quality riseTourism services quality rise 0,02

Tourism product promotionTourism product promotion 0,1

PROGRAMME BUDGET ALLOCATIONPROGRAMME BUDGET ALLOCATION

September, 21-2318

TOURISM RECREATIONAL NETWORK TOURISM RECREATIONAL NETWORK DEVELOPMENTDEVELOPMENT

September, 21-2319

TOURISM CLUSTERSTOURISM CLUSTERS

September, 21-2320

September, 21-23

TOURISM CLUSTERSTOURISM CLUSTERS

21

TOURISM SERVICES QUALITY RISETOURISM SERVICES QUALITY RISE

September, 21-2322

TOURISM PRODUCT PROMOTIONTOURISM PRODUCT PROMOTION

September, 21-2323

FEDERAL PROGRAMME OUTPUTFEDERAL PROGRAMME OUTPUT

FEDERAL PROGRAMME OUTPUT