Date post: | 09-Aug-2015 |
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Business |
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Atlas
Presented By:
Ashim Shakya Binay Jeswal Ganga Pd Khanal Gyani Yadav Pashupati Khadka Rajendra Kaini Rakesh Suraj K.C 18th July
2013
Product Name : Maxs1
Executive Summary
Atlas is going to launch a new revolution in technology
Effectively and efficiently competent with customers because of its uniqueness
Targeting specific segments in the consumers and business markets
2
Primary marketing objective is to achieve BEP within 18 months (selling 55,000 units)
Primary financial objective : achieve sales revenue of Rs. 1.5 billion turning 1st year losses to less than 20% of the expected turnover
Executive Summary (Cont ..)
3
Situation Analysis
Expected monthly Revenue Rs 5,00,000
Expected Annual Growth Rate 10% Per year
Estimated Cost per month Rs 3,00,000
Number of Staff 104
Planning to open 50 stores all over Nepal
Already has 20 stores
Large retail store is going to establish in Kathmandu, which take cares about 60% of Customer
Customers
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Competitors
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Maxs1
Strength : Quality product, innovative
Weakness : High price
Opportunity : Able to enter into new market
Threats : New competition with Maxs1
SWOT Analysis of Sony
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SWOT AnalysisStrength
Price and quality Service center Easy
replacement
Weakness
Brand name Low Availability
Opportunity Capturing the
global market High Demand for
our product
Threats Competitors Economic
recession
8
Increase Product awareness of product within the target market by 25 percent in one year
Increasing sales by 10% over the next six months
Reduce Product Price by 10% and increase market Share by 5 percent in the first Quarter in target market
Objectives
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Improve brand awareness so that a minimum 50% of target customers will recognize our brand over the next fiscal year.
Increase Gross profit margin 3 percent Per product
Objectives cont…
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Linked objectives with strategy
Objectives Strategy Mix
Increase Product awareness of product within the target market Kathmandu by 25 percent in one year.
Aggressive sampling campaign using point of purchase and coupons to encourage trying new product.
Promotion
Increase target market Biratnager’s Share by 5 percent in first quarter
Reduce Product Price by 10% and increase market
Price
Lunch Improve service Birtamode market In next year
Redesign declining service according to new customer specifications/wants
Product
Introduce our produce in new target market Ilam
Expand Distribution to sports concessions to reach more youth and men.
Product
11
Product
20 MP video camera
Price
Average cost of Atlas : Rs 75,000/- (without additional Lenses)
Marketing Mix
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KTM - Civil Mall, City Center
Lalitpur - Bishal Bazar
Pokhara - Pokhara City Center
Dharan - Dharan Mall
Main production place : Kathmandu Other Convenient stores:
Place
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Promotion Mix
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Advertising Personal selling Public relation Sales promotion
Promotion
Give information about our product
Remind about our product
Pursue to buy our product
Objectives of Advertisement
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Thank You !!!
Any Queries ?