Online PrivacyOnline PrivacyJustify your paranoia today!Justify your paranoia today!

Trey PedenTrey Peden

Our goals for todayOur goals for today

Learn how online advertising worksLearn how online advertising works

Discuss online privacy concerns and Discuss online privacy concerns and expectationsexpectations

Look at some ways to protect your privacy Look at some ways to protect your privacy onlineonline

AgendaAgenda

Online Advertising 101Online Advertising 101

Privacy OnlinePrivacy Online

Tips & TricksTips & Tricks

Online Advertising 101Online Advertising 101Double You Tee Eff (dotcom)Double You Tee Eff (dotcom)

Contextual AdvertisingContextual Advertising

TargetedTargeted

RetargetedRetargeted

PublisherPublisherAdvertiserAdvertiser

Ad NetworkAd Network

Ad ExchangeAd Exchange

Where does data come Where does data come from?from?

YouYou

Your actionsYour actions

Offline (you again)Offline (you again)

Privacy OnlinePrivacy OnlineSee also: government intelligenceSee also: government intelligence

What is “privacy?”What is “privacy?”(In an online context)(In an online context)

Online FearOnline Fear

Who knows what?Who knows what?

Will this be used to embarrass me?Will this be used to embarrass me?

Could it be used against me?Could it be used against me?

Expectations vs RealityExpectations vs Reality

TransparencyTransparency

Respect for ContextRespect for Context

SecuritySecurity

Access and AccuracyAccess and Accuracy

Focused CollectionFocused Collection

AccountabilityAccountability

Robots, Remnant Inventory, Robots, Remnant Inventory, and Incompetenceand Incompetence

A Legitimate Privacy Concern:A Legitimate Privacy Concern:Big BrotherBig Brother

Tips & TricksTips & Tricks

Delete your cookiesDelete your cookies

Correct your dataCorrect your data

http://google.com/ads/preferenceshttp://google.com/ads/preferences

http://bluekai.com/registryhttp://bluekai.com/registry

http://youradchoices.comhttp://youradchoices.com

Custodiet te ipsos Custodiet te ipsos custodescustodes

http://www.ghostery.com/http://www.ghostery.com/ http://getfirebug.com/http://getfirebug.com/

Thank you!Thank you!Thank you very much!Thank you very much!

ReferencesReferences

http://badcontextualads.tumblr.com/http://badcontextualads.tumblr.com/

http://hiddenaudience.com/blog/retargeting/30-examples-of-retargeting/http://hiddenaudience.com/blog/retargeting/30-examples-of-retargeting/

http://www.whitehouse.gov/sites/default/files/privacy-final.pdfhttp://www.whitehouse.gov/sites/default/files/privacy-final.pdf

http://bluekai.com/registry/http://bluekai.com/registry/

http://www.google.com/ads/preferenceshttp://www.google.com/ads/preferences

http://ghostery.comhttp://ghostery.com

http://getfirebug.com/http://getfirebug.com/