Atmel Corporation 2002 Sales Conference

Atmel Corporation

2002 Sales Conference

AT76C11x MPIX DIGITIAL IMAGING PRODUCTS

The Marketing Team of MMC

Multimedia & Communications

Company Proprietary/ppt/Digital CamAtmel is SLI

AT76C11x

MPIXMPIX

DIGITAL IMAGING PRODUCTS



MPIX APPLICATIONS

Flash Card

• It takes still pictures• It displays video• It records/plays back

voice memos• It allows for multi-

generation products to be developed with it.

• It is simply the Most Integrated Camera Engine in the Market today



OTHER APPLICATIONS

• Surveillance and Security

• Projectors

MPIX

Remote Site

phone line, wireless/wire-line

Network

MPIX

Projector

modem

VGA Converter

USB

SDRAM

SDRAM

SDRAM Flash Card

reader



OTHER APPLICATIONS

• Flat-panel display devices

• TV Projection devices

• Mobile Terminals

MPIX

Handheld projectorVGA

ConverterFlash Card

readerSDRAM SDRAM

Flat panel

MPIX

Mobile Terminal Add-on Module

Flash Card

reader

(optional)SDRAM

CMOS

Imager

MobileTerminalcontroller



MPIX-BASED DIGITAL CAMERAS

Image Sensor

Subsystem MPIX

Flash Memory

Flash Cards

SDRAM

Temporary Storage for captured images

Storage of processed and

compressed images

Program code for ARM and

Image processing

engine

Capture Engine

Image Processing

Engine

Compression Engine

Display Engine

ARM7 Peripherals Analog

Image Capture



MPIX-BASED PROJECTORS

MPIX

Flash Memory

Pixel Works PW164

or

MYSON MTL003

SDRAM

Temporary Storage for captured images

SXVA/VGA Controller


Image processing

engine

Capture Engine

Image Processing

Engine

Compression Engine

Display Engine


USB

SDRAMBuffer for frame-rate conversion

VGA

Output

PC

SSFDC

MMC, SD

DataFlash

Compact Flash

Slots



MPIX-BASED FLASH-CARD READERSFOR HDTV/TV & LCD PROJECTORS

MPIX

Flash Memory

Pixel Works PW164

or

MYSON MTL003

SDRAMTemporary Storage for captured images

SXVA/VGA Controller


Image processing

engine

Capture Engine

Image Processing

Engine

Decompression Engine

Display Engine


FLASH CARD I/F

SDRAMBuffer for frame-rate conversion

VGA

OutputSSFDC

MMC, SD

DataFlash

Compact Flash

Slots

HDTV or

Flat-panel



OVERVIEWThe AT76C110 is a low-power integrated solution for digital cameras. It combines a number of functions that are required in implementing digital cameras.

• Provides a large number of interfaces that allow camera manufacturers to directly access a variety of devices present in digital cameras

• Based on an ARM processor that controls the entire chip• A number of hardware resources, controlled by ARM,

perform functions such as:• Image processing• JPEG coding/decoding• Video encoding• FLASH card, PC, SDRAM R/W



MPIX

GPIO

Imager F/F

SDRAM

•digital inputs•control•push buttons

SDRAM I/FDAC with L.D.

RGBDAC

DACs

ADCs

SerialCamera I/F

UART

USB

SSLDC ExternalMemory I/F

FLASH Card I/F

MPIXAT76C110

TV

LCD

•Iris Control•Shutter Motor•Lens Motor•FLASH Bulb Control•AGC Gain•Voice Output

•Battery Level Check•Photo Detection (AE)•Focus Sensor•Voice Input

Small SegmentLCD

Imager

CDS A/D

RS232 Port (PC)

USB (PC)

•FLASH•CF

•MMC/SPI, SD•SSFDC•Data FLASH

FLASH



FEATURES• Supports both CCD and CMOS-type Imagers• Supports up to 16 megapixel Imager• Supports progressive and interlaced (2 and 4 field) Imagers• Interface to 16-256 Mbit SDRAM• Up to 2 Mbytes program Flash• 30 frames/sec video mode• 15 frames/sec capture mode (VGA resolution)• 2 Mbytes/sec read/write from/to FLASH cards (MMC, SD,

DataFlash, SSFDC, Compact Flash)• Full-speed USB interface (mass storage, and image class)• FLASH upgradable using USB’s DFU function• 280-pin FlexBGA package• 3.3V Core and I/O



HARDWARE FEATURES

• Hardware functions for Imager processing• Video Encoder• Baseline JPEG compression/decompression• SDRAM interface• Interfaces for all FLASH card standards• Integrated DACs for LCD (incl. line driver for NTSC/PAL TV

signal)• USB interface and UART for PC camera applications• Direct interface with UNIPAC and EPSON LCDs



HARDWARE FEATURES

• Small-Segment LCD driver (4-level, 27 SEG, 4 COM)• 32 pins for General Purpose I/O• 5 External interrupts, and Wake-up pin• 4 DACs for camera control functions• 4 ADCs for monitoring camera analog inputs• Serial interface for controlling camera components• Cache-memory and memory management unit for high-

performance and low-power consumption



SDRAM Interface

AE, AF, OBEvaluationBlock

ImageProcessing

JPEGCodec

JPEG/SDRAM Interface

InterruptController

InterruptTimers

register file

DACs

ADCs

SS-LCDInterface

Analog Interfaces

RealtimeClock

12Kbyte(Prog/data) RAM

Mem

I/F

Pag

ing

DMA I/F

ARM7TDMI (thumb mode)

A[31:0]D[31:0]

VideoOutput

LCDOutputD

ispl

ay I

nter

face

s

SerialCameraInterface

USART

USB

Ser

ial I

nter

face

s

BCH codec

SSFDCCompact Flash

Data Flash

MMC/SD(SPI)

Flash-card Interfaces

System

GPIO

MRESETWKPLFTLFTUMCLK ioUCLK ioRTCLK ioTESTINT[4:0]ECNT P1[7:0] P2[7:0] P3[7:0] P4[7:0]

PixelInterface

PD[9:0]VDHDFI[2:1]PXCLK

IREFCVBSY[7:0]C[7:0]VBLKHBLKFLDPXOEPCLKOIREFLRGB

SCS

SCKTXD/SORXD

D+D-USBP

AT76C110

DA[3:0]

AD[3:0]

VLC[3:1]SEG[26:0]COM[3:0]

TR

ST

TC

KT

MS

TD

IT

DO

CC

SF

WR

FR

DF

A[1

9:0]

FD

[15:

0]

RE

GC

E[2

:1]

FO

EF

WE

IOR

DR

ES

ET

IOW

RIN

PA

CT

RD

Y/B

SY

WA

ITW

PV

SI

CD

[2:1

]B

VD

[2:1

]

MA

[14:

0]U

D[7

:0]

LD[7

:0]

CS

RA

SC

AS

WE

DQ

MU

DQ

ML

CK

ES

DC

LK

Program FLASH

(ARM ICEbreaker)FA/FD are also usedfor FLASH cards

AT76C110 ARCHITECTURE



MPIX OPERATION MODES

• Capture• Display• Movie• JPEG compress• JPEG decompress• Image processing• PC file transfer• Flash Card file transfer



POWER MANAGEMENT

• Gated clocks to shut-off inactive modules• All PLLs, OSCs, pads, can be individually turned off• Various power management modes Full-speed: 24MHz ARM Low-speed: 3MHz ARM Sleep mode: ARM is OFF; only RTC is active

• Paging system to reduce I/O access



SDRAM CONFIGURATION

Capturewindow

Ima

ge

r d

efe

ct w

ind

ow

(ca

ptu

re m

od

e)

Displaywindow

OSD1

OSD3

OSD2

OSD4

Processedwindow

Host areaaccess

Moviewindow A

Moviewindow B

Imager defect window

(movie mode)



MPIX IMAGE PROCESSING

OPTICAL BLACK

IMAGER DEFECTCORRECTION GAIN

GAMMACORRECTION

COLORRECOVERY

DE

CIM

AT

ION

RGB to YC

Y

C

EDGEENCHANCEMENT

CHROMA GAIN

HUECORRECTION

Y

C

YC toRGB

TV

LCD

Y,C

SLIM HILM

0 259

OB/OBVAccumulation

Bright/ ShadowAccumulation

Rough gammacorrection

AFAWB AE

Imager

Input

AEVW

Pixel Accumulation

AEY

AEX

1

64



ARM SUBSYSTEM

• Paging system for program data with DMA• DMA between SRAM and SDRAM• 16 Interrupts (programmable priority and end point)• 3 timers with pre-scaler, programmable clocks (int./ext.)• Audio codec function using DAC/ADC cells• One ADC with four inputs (analog mux), 400 KHz, 8-bits• ADC can be configured in the following modes

All channel continuous One channel continuous One-shot

• Four DAC, 100 KHz, 8-bits



JPEG CODEC

• Supports 4:2:2, 4:2:0 and 4:0:0 format• Programmable window to be compressed• Thumb nail compression/decompression• Utilizes two quantization tables A, B for Y and UV• Provides a quick assessment of compression

Selects blocks based on of the pre-encoded patterns Performs compression on selected images Collects statistics on size



JPEG CODEC

FROM

SDRAM

FROM

ARM

DCT

HOST I/F

QUANT. HUFFMAN ENCODE

HOST I/F

HUFFMAN DECODE

INVQUANT

IDCT

ARM

NON-StandardHUFFMAN Codes

A B

QUANTIZATION TABLES

TO ARM

TO SDRAM

Bit count for A

Bit control for B

ENCODING

TO SDRAM



FLASH CARD INTERFACES

• Compact Flash Access using the ARM bus Burst mode: 5.4 Mbytes/sec

• MMC, MMC/SPI, SD Hardware error detection/software error correction Burst mode:1.5 Mbytes/sec (12 MHz clock)

• Atmel DataFlash Hardware SPI I/F Burst mode: 1.5 Mbytes/sec (sustained)

• SSFDC Hardware support for error correction/detection Burst mode: 1.8Mbytes/sec



SERIAL INTERFACES

• Full-speed USB bus (Image and mass storage class)• Endpoint configuration

8-byte control 8-byte interrupt 960-byte ISO (double buffer) 64-byte Bulk in 64-byte Bulk out

• USART Interface 9.6, 19.2, 38.4, 57.6, and 115.2 Kbits/sec rates



ON-SCREEN DISPLAY

• Four variable-size different OSD windows• Can be overlaid anywhere in the displayed image• All OSD data is stored in SDRAM in 4:2:2 format• One OSD window can be used as PIP movie window• Supported PIP image sizes:

320x240 214x160 160x120

• Data in the PIP window can be scaled by a factor of 2



SENSORS IN PRODUCTS

• 3.0M Sony ICX252• 2.2M Sony ICX284/A• 1.3M Sony ICX232• 2.0M Fuji Film Microdevices MS3840• 1.3M Panasonic MN39742• 1.3M Motorola CMOS• 1.3M Omnivision CMOS• VGA Panasonic 27770BT• VGA Hyndai CMOS HV7131B• VGA ST Micro VV6500 CMOS



MPIX SOFTWARE STACK

Hardware

GraphicsLibraries

Application Programs

: Source code

USB DriversMS/IC

Flash CardFilesystems

Imag. Proc.Libraries

Data TransferLibraries

SensorTiming

AE/AF/AWBExamples

: Object code

Imag. Proc.Algorithms



SOFTWARE DELIVERABLES

• Object code of hardware-level drivers• Object code of optimized libraries • Source code of application layer• Documentation of APIs• Documentation of all libraries• User’s guide for development of applications



GRAPHICS

• Line drawing• Filled rectangles• Advanced color icon support

• Examples for tab control• Menu example application

• Scalable fixed-width fonts• Variable width font support• Multi-language font support



FLASH CARD FILE SYSTEMS

• EXIF 2.1 support• DCF 1.0 support• DPOF Support• DOS FAT file-system• Smart Media interface library• Compact Flash interface library• MMC, SD interface library• Multiple Flash-card support



USB DRIVERS

• Mass Storage for:– Win XP– Win 2000– Win ME– Win 98

• UFI Control Bulk Interrupt Driver• Image class USB drivers• DFU program download



ADVANCED FEATURES

• Thumbnail support: preview, and file management features• Digital Zoom• Multiple image resolution• Video clips in Quicktime format• Sound effects• Dual-mode camera• Flash light control



EVALUATION BOARD

6 x 4 inches



EVALUATION BOARD

AT76C110

Front End

4-waySwitch

MenuSwitch

PushButton

USB

TV

RS232

Compact Flash

JTAG

Strobe Audio



EVALUATION BOARD

Back End Power Board

Display Panel



STATUS

• Implementation is in 0.35µ• Samples available now• Development systems available now• Reference design available now• Production started on Q3’00



SUPPORT• Datasheet and errata• Software specification of low and middle level functions• Low/middle-level software libraries (object code)• Source code of application example• Development board• User’s guide documentation of development board• Direct engineering support from:

– Atmel MMC, NC, USA– Atmel HK, Hong-Kong– Atmel Shanghai, China

• Several qualified design houses for ODM/OEM arrangements



ATMEL DSC PRODUCT DEVELOPMENT/SUPPORT CENTERS

Raleigh Main DSC Development

Hardware & SoftwareHong-KongSupport Center

ShanghaiDesign & Support Center

TokyoSupport Center

TaipeiSupport Center



MPIX Project Phase

Customer Evaluation Phase

Start

Pilot Run, Mass Production

Preparation Phase

Product Development Phase

Design Approval Phase

II.

IV.

I.

V.

Initial Design PhaseIII.



I. Customer Evaluation Phase

Atmel Sales/Distributors Nominated Potential Customer to Atmel MMC Group

Atmel Sales/Distributors CompleteCustomer Evaluation Form to Atmel MMC Group

(Customer Background, Experience, Business Potential, etc)

Approval by Atmel MMC Groupfor Engagement ?

To Preparation Phase

Start

If approved

If not approvedEnd



II. Preparation PhaseFrom Customer Evaluation Phase

Discussion on Product Feasibility, Specification, Features List, etc. between Customer and Atmel

Customer decides on Platform and Device

Customer places order on development kit and samples

Atmel delivers development kit (include schematics, Gerber files, PCB data, etc), most recent firmware,

documentation and samples

To Initial Design Phase



III. Initial Design PhaseFrom Preparation Phase

Customer Designs and Modifies Schematics

Customer Starts PCB Layout

To Product Design Phase

Customer Starts Firmware and Performs Some System Level Tests

Customer Sends Schematics to Atmel for Review

Customer Comes to Atmel MMC Group for debugging and training

Customer Develops PCB & Assembly of Camera



IV. Product Development PhaseFrom Initial Design Phase

Customer Modifies Application Code

Atmel MMC Provides Customer with Customer-Specific Applications and

Support

To Design Approval Phase

Customer Customizes Product According to System Specification

Customer Integrates and Tests all Software

Atmel Shanghai Provides Customer with Customer-Specific Applications and

Support



V. Design Approval Phase

Parameters Tuning for Image quality under different conditions and environments

From Product Development Phase

Quality Accepted &Design Approved ?

If approved

If not approved

Pilot Run and Mass Production



AT76C110TARGET CUSTOMERS

• Fuji Film (DW) • Agfa• Pretec • Mustek• Kodak• Polaroid• Alltek• Samsung• HP• IBM

• Sanyo• Primax• Premier• Minton• NuCam• Largan• API• Inventec• ViewQuest (DW)• Welback (DW)

• IDT (DW)• Wanzhong (DW)• SAST (DW)• Opcom (DW)• DXG (DW)• Farsharp (DW)• Topping (DW)• Panwest (DW)• Kocom (DW)• Imaging Devices



AT76C110 COMPETITORS

• Sharp

• LSI Logic

• Sound Vision

• Sierra Imaging (Conexant)

• TI

• ST Microelectronics



AT76C111

Low-cost & low-power of AT76C110• Software compatible with AT76C110• SD full support• 32Kbytes internal RAM/Cache• Stand-alone RTC power ring• No SSLCD• No RGB DACs• 1.8V core and 3.3V I/O• Samples: NOW, EVM: NOW, Production: 2Q02



AT76C111PACKAGE CONFIGURATIONS

• 280-pin BGA• 280-pin AT76C111 and 1Mbyte Flash



AT76C111 EVALUATION BOARD



PRODUCT ROADMAP

NOW

AT76C110MPIX

NOW

AT76C111MPIX-S

Q2’ 2002

AT76C113MPIX-M

Q1’ 2002

AT76C112MPIX-L

Q1’ 2003

AT76C114MPIX-H

Per

form

ance

(N

ot in

Sca

le)

2000

• Projectors• TVs/Flat Panels• Mobile Terminals

• Mid-end DSC

• High-end DSC

2001 2002 2003

Q2’ 2002

AT76C111BMPIX-J

• Low-end DSC



AT76C110

MPIX-L (Low cost DSC, Flash-Card Playback device)• Software compatible with AT76C110/111• Memorystick support• 1.8V core and 3.3V I/O, 208-pin BGA• Samples: 1Q02, Production: 2Q02



SDRAM Interface

ImageScaler

JPEGCodec

JPEG/SDRAM Interface

InterruptController

InterruptTimers

register file

RealtimeClock

12Kbyte(Prog/data) RAM

Mem

I/F

Pag

ing

DMA I/F

ARM7TDMI (thumb mode)

A[31:0]D[31:0]

VideoOutput

VideoInputB

idire

ctio

nal Y

CIn

terf

ace

SerialCameraInterface

USART

USB

Ser

ial I

nter

face

s

BCH codec

SSFDCCompact Flash

Data Flash

MMC/SD(SPI)

Flash-card Interfaces

System

GPIO

MRESETWKP

MCLKUCL

TESTINT[4:0]ECNT

P1[7:0] P2[7:0] P3[7:0] P4[7:0]

Y[7:0]C[7:0]VBLKHBLKFLDPXOEPCLKO

SCS

SCKTXD/SORXD

D+D-USBP

AT76C112

TR

ST

TC

KT

MS

TD

IT

DO

CC

SF

WR

FR

DF

A[1

9:0]

FD

[15:

0]

RE

GC

E[2

:1]

FO

EF

WE

IOR

DR

ES

ET

IOW

RIN

PA

CT

RD

Y/B

SY

WA

ITW

PV

SI

CD

[2:1

]B

VD

[2:1

]

MA

[14:

0]U

D[7

:0]

LD[7

:0]

CS

RA

SC

AS

WE

DQ

MU

DQ

ML

CK

ES

DC

LK

Program FLASH

(ARM ICEbreaker)FA/FD are also usedfor FLASH cards

AT76C112 ARCHITECTURE

MemoryStick

Video Out(playback applications)

Video In(CMOS Imagers)



AT76C111B

MPIX-J (Low-End 2002 DSC product)• Software compatible with AT76C110/111

• Host/Slave USB• Support for unified memory architecture• Audio Playback (MP3, WMA, AAC)• Memorystick support• Support for more LCDs• RTC power ring with start-up capabilities• RGB DACs & Video DACs• 1.8V core and 3.3V I/O, 208-pin BGA• Samples: 2Q02, Production: 4Q02



AT76C113

MPIX-M (2002 DSC product)• Software compatible with AT76C110/111

• Host/Slave USB• ARM9 CPU• Support for unified memory architecture• Audio Playback (MP3, WMA, AAC)• MPEG4 Hardware codec• Memorystick support• Support for more LCDs• RTC power ring with start-up capabilities• RGB DACs & Video DACs• 1.8V core and 3.3V I/O, 256/208-pin BGA• Samples: 2Q02, Production: 4Q02



AT76C114

MPIX-H (High-end DSC Product)• Higher processing power• Improved statistics support for image processing• Mini-Host USB• DMA engines to transfer data to/from all peripherals• 1.8V core, and 3.3V I/O• In concept stage (Samples 4Q02)



MPIX ADVANTAGES

• It has been in high-volume production since July 2000• Design wins with major digital camera manufacturers• The most highly integrated solution in the market• Excellent image quality at low-price • Low-power consumption• Device passed vigorous reliability and qualification tests• Commitment to supply complete system solutions

Imagers (CMOS) Timing Generation Chips Digital Camera Processors Memory

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Atmel Corporation 2002 Sales Conference

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