Copyright © 2019 ATPCO. All rights reserved.
ATPCO Next Generation Storefront™ GuidelinesIssued July 2019
Built withNext Generation Storefront™
Copyright © 2019 ATPCO. All rights reserved.
Copyright © 2019 ATPCO. All rights reserved.
Precision Air
$152ECONOMY
$277ECONOMY EXTRA
$950PRECIOUS BUSINESS
Advance Seat Selection
Seat
Carry on Bag
Advance Change
Checked Bags
Wi-Fi
Entertainment
Power & USB
Food
Beverage
Boarding
Standard (31”) Standard (31”) Better (35”) Flat Suite
xxx
1st $ 25
Basic web browsing($)
BYOD
Snack
$
Last
$200
1st $ 20
Basic web browsing($)
BYOD
Snack
$
Standard
$200 $200
Basic web browsing($) Basic web browsing($)
Breakfast Premium Breakfast
Priority First
Qualification
Descriptive
Precision Air
$152ECONOMY
$277ECONOMY EXTRA
Advance Seat Selection
Seat
Carry on Bag
Advance Change
Checked Bags
Wi-Fi
Entertainment
Power & USB
Food
Beverage
Boarding
Standard (31”) Standard (31”) Better (35”)
xxx
1st $ 25
Basic web browsing($)
BYOD
Snack
$
Last
$200
1st $ 20
Basic web browsing($)
BYOD
Snack
$
Standard
$200
Basic web browsing($)
Breakfast
Priority
Qualification
Descriptive
FOREWORD
ATPCO is known for its brand promise— the trusted partner with reach, expertise, and innovation that is changing the way the world buys flights. These guidelines help ensure that the integral elements that make up the ATPCO brand are not misused or exploited.
About Next Generation Storefront™For airlines and sales channels who are striving to increase flight shopper choice, Next Generation Storefront (NGS)™, currently in development, will be the only industry standard that enables the transformation of airline retailing across all channels by providing the next generation of data-driven digital retailing standards along with the best content and technology solution.
As an airline-owned organization, ATPCO is truly focused on empowering industry solutions and making them simple. This data standard will provide guidelines for the creation of consumer data and grouping algorithms for data (such as shelves and drawers) that can be implemented by any source.
EXAMPLES• Next Generation Storefront (NGS)™
• Next Generation Storefront™
• NGS™
Benefits
ATPCO is uniquely positioned to drive the next generation of data-driven digital retail standards by uniting the efforts and voices of airlines, channel partners, and industry analysts to move airline retailing toward consumer-centric retailing practices.
Trademark Guidelines
• Always use ™ when referring to “Next Generation Storefront”, “Next Generation Storefront (NGS)” or “NGS” as the data standard for the creation of consumer data and grouping algorithms
• Do not use ™ when referring to “Next Generation Storefront”, “Next Generation Storefront (NGS)” or “NGS” as a product that can be purchased
• Always use ™ as a symbol, not a superscript. Using Microsoft Suite, simply click Insert > Symbol> ™ or using the shortcut ALT + 0153 (using the number pad on your keyboard)
• Always include ™ at the first use of the trademark in text, but not on subsequent uses, then adding a footnote that overviews the trademark
• Always include ™ in images and flowcharts
• Do not include ™ in titles or headlines
• Do not use a different font or formatting, such as bold, italic, or uppercase, for the trademarked words to differentiate them from other text
• Do not insert a space before the trademark
Copyright © 2019 ATPCO. All rights reserved.
02The Next Generation Storefront™ Badge
Guidelines
The Next Generation Storefront™ Badge is a unique way to distinguish your organization as participating in the NGS ecosystem.
Once a company is officially recognized in the ATPCO NGS Program by adopting the NGS™ standard, currently in development, that company will be authorized to use a Next Generation Storefront™ Badge in accordance with the following guidelines:
• Always reproduce the NGS Badge from the electronic artwork file.
• No alternation to the NGS Badge, other than sizing, should ever be made. This includes any manipulation of the color, style, proportions, or spacing of the letterforms.
• Avoid outlining any part of the logo.
• Avoid using the logo at less than 1.5 inches in width and height.
• Never use the logo on backgrounds that hinder its legibility.
• All rights, titles, and interests of the NGS Badge series belong to ATPCO. Only ATPCO has the right to authorize the use of the NGS Badge.
• ATPCO permits the use of an NGS Badge to publicize the entity’s designation, but never to suggest in any way that ATPCO endorses any of the company’s products or services.
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Primary Usage
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Background Usage
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Black and white Usage
Copyright © 2019 ATPCO. All rights reserved.
Color Palette and Usage
Do not attempt to change the NGS Badge to any other color.
03
Pantone 3125 CCMKY 75 /11 /18 / 0RGB 0 /171/ 199HEX # 00abc7
This guideline document must be distributed along with the NGS Badges and adhered to strictly. For more information, reach out to
Tyler Ritchey
Pantone 7686 CCMKY 97 / 78 / 15 / 2RGB 29 / 78 / 143HEX # 1d4e8f
Pantone 7669 CCMKY 65 / 65 / 0 / 0RGB 109 / 103 / 175HEX # 6d67af
For Email & Web
• Usage is permitted aligned with your corporate logo and body copy, and in keeping with the size proportion guidelines.
• Please link the image to atpco.net/next-gen-storefront
For Promotional Items
Please contact Tyler Ritchey, Product Marketing Manager ([email protected]), to discuss specifics on how to successfully incorporate the badge into promotional or press materials.
Clear Space
Product Marketing Manager
Built withNext Generation Storefront™
Incorrect Logo Usage
Built withNext Generation Storefront™
Do not use unapproved color
Do not outline the logo
Built withNext Generation Storefront™
Do not use dropshadows
Built withNext Generation Storefront™
Do not alter the aspect ratio
Built withNext Generation Storefront™
Do not change the typeface
Built withNext Generation Storefront™
Do not layer other content on top of
the logo
Next Generation storefront
atpco.net
