AT&T

AMERICAN TELEPHONEAND TELEGRAPH

MISSION

Our mission is to connect people

with their world, everywhere they live and work, and do it better than anyone else.

VISION By creating new solutions for

consumers and businesses and by driving innovation in the communications and entertainment industry.

OVERVIEWFOUNDED 1983

HEADQUARTERS WHITACRE TOWER,DALLAS TEXAS.

INDUSTRY TELECOMMUNICATION

KEY PEOPLE RANDELL L.STEPHENSON(CEO,CHAIRMAN & PRESIDENT)

AREA SERVED WORLDWIDE

EMPLOYEES 2,94,600 (as per 2009)

HISTORY• AT&T, Inc. was formed in 2005, when "Baby

Bell" SBC Communications Inc. purchased former "Ma Bell" AT&T Corporation for $16b.

• On Friday December 29,2006 AT&T's acquired BellSouth at $ 86b

- The deal consolidated ownership of both Cingular Wireless and Yellowpages.com

OVERVIEW

• The largest communications company in the United States. We are the industry leaders in providing

• Wireless service,• High speed internet access, • Local and long distance voice,• Advertising services across the US. • We are also developing our business to

include next-generation television services

Core Competency

• AT&T CUSTOMER SATISFACTION – The first national wide carrier to be awarded

• ROLLOVER MINUTES• HUGE NETWORK AND LARGE NUMBER

OF OUTLETS• WIRELESS SERVICE

COMPETITORS TELSTRA

AASTRA

VERIZON

MARKET SALES OF DIFFERENT COMPANIES OF WORLD

NTTDTVZVODFTEDCMTITEFAT&TBT

T

NTT

NTT

GLOBAL NETWORK SERVICES

DATA NETWORK

TRANSIT SERVICE

CONTENT DELIVERY

GLOBAL MANAGED ICT SERVICES

SECURITY MANGEMENT

IT SYSTEM MANAGEMENT

DATA CENTRE SERVICES

HOSTING SERVICE

COLOCATION SERVICE

SERVICES BY NTT

AT&T

TELSTRA

AASTRA

VERIZON

OTHERS

MARKET SHARE IN USA

AT&TVERIZONTELSTRAAASTRAOTHERS

AT&T WIRELESS

• Hot 3G Apple iPhone only costs $199, less than half the price of the original

• The largest digital wireless network in North America with 81.6 wireless customer

• AT&T added more wireless subscribers in 2008 than any other U.S. carrier.

CONTD…• To stay ahead of customer demand for

mobility and speed, we expanded our fastest in the U.S. 3G wireless network to nearly 350 major metropolitan

• We acquire No. 1 position in mobile data. Also extended our industry-leading Wi-Fi hotspot footprint to nearly 20,000

MERGER WITH TCI(Tele-Communications Inc. )

• TCI one of the leading cable television companies in the country, has nearly 11 million customers

• The merger gives AT&T - for the first time - a direct "broadband" connection to millions of customers' homes on lines that the company now owns and operates.

• TCI, which has 32,000 employees, becomes AT&T's newest business unit, AT&T Broadband & Internet Services.

CONTD…

• U-verse’s features- - High Definition (HD) channels - Total Home DVR : which allows recordings to be accessed on multiple TVs in a single home.

REVENUE Vs EXPENSES

REVENUE EXPENSES0

20000

40000

60000

80000

100000

120000

140000

200620072008

REVENUE GENERATION

WIRELESS VOICE DATA DIRECTORY OTHERS0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

200820072006

Strategies

Innovation

Environment

Ethics

Connecting

Strengthening

Communities

Strengthening Communities

• We strengthen our communities by providing good jobs, donating our time and talents, supporting underserved populations and promoting education programs that create economic opportunity.

Minimizing Our Environmental Impact

• We strive to minimize our environmental impact in ways that are relevant to our business and important to the communities we serve.

Connecting People and Business

• We efficiently connect people and businesses everywhere with innovative and sustainable products and services.

Leading Innovation and Technology

• We lead the way in innovation and technology and apply developments to make a sustainable difference in society.

RECOMMENDED STRATEGIES• As declining sales of traditional home phone

lines in US AT&T should look forward for Market Development Strategy (entering new market)

• AT&T should opt for Market Penetration Strategy (adv. and promotion) and Product Development by launching new Schemes for customers.

OPPORTUNITIES

CONTD…• As India and China are hot spot and merely

half the population is using telecommunication services.

• AT&T strength’s is wireless services which will help the company acquiring large part of share in developing countries.

• By providing Transition to new media - Video Share, U-verse

Important facts• Serving more than 150 million customer• Annual revenue $ 124 billion• The company was honored at the 2008

Technology & Engineering Emmy Awards for development of “Coaxial Cable” technology

• AT&T Telepresence Solution with Cisco. Talking sales with the London office on a video

conference

CONTD…

• In 2008, AT&T was recognized as having the “Best Mobile Phone Coverage in the World” by Business Traveler magazine

• New logo and orange highlight from the former Cingular

Thank you