ANALYZING

ATTACK THE BLOCK

I'm going to analyse the film 'Attack the Block' which is directed by Joe Cornish. Attack the Block has two genres in it one of them being a very popular genre which is urban comedy and the other one being sci-fi. The company that made this film was Studio Canal (presents) (as Studio Canal Features), Film4 (presents), UK Film Council (presents), Big Talk Productions (as Big Talk Pictures). 'Attack the block was released 13 may 2011. Attack the block is targeted for young teenagers and young adult around the age of 15-30 because it has young teenagers playing the main roles in it, this makes it more appealing for teenagers because they can connect to the actor as they're teenagers whereas adults would not really be interested because it has no actors there age and it would be hard for them to understand teenagers. Film poster is a really good way to promote something you want because it can be put in place where people would see it for example underground, buses, billboards and online. A lot of people travel on underground train every day and whilst waiting for the train they would read the posts which can make them want to go and watch it. Buses are seen every time you go out and on the side would be a poster which would advertise either a certain movie or a product, having the Attack the Block posted there would attract people age 15-30 or 35 and make them want to go and watch it which would raise money for the company.

In the poster Attack the Block there are a lot on genre signifiers. When creating a poster for films it is important to make the genre signifiers of the film clear because audience select films to watch through the genre of it.

In Attack the Block the asteroids coming down shows that its sci-fi, that something is coming out of space.

The teenagers at the front of the poster show the urban side of the film, this is appealing to the audience because it shows them who's going be in the film and also gives them an idea of what age they might be.

The tag line 'Inner city vs outer space' is bio repository, its two different things in the world which makes the movie more interesting, having this tag line makes it more appealing to the audience because it’s something different, normal teenagers fighting things that are outer space is something unrealistic but looks interesting so it would make the audience want to go and watch it.

The characters in the poster Attack the Block has been constructed to appeal to the target audience which is young teenagers. They used people liked that because teenagers can relate to them, putting the teenagers all together suggest to the audience that they’re in a gang which would make it more interested to the target audience because most teenager enjoy films that have young thugs in them.

The two characters on the side look older than all the ones in the middle the reason the director included these two characters is to make the audience wider which would make adults go watch it as well because there is characters they can relate to as well this is an advantage for the film because it will raise more money for them.

As you can see in the poster they have different ethnicity's which shows that in London areas you would find people of different ethnicity's in gangs etc.

The clothing of the boys also show the urban side of the film because it London this is how a thug would dress. A genre signifier in their clothing is the baggy jeans.

Audience like to know where the film is set because it helps them establish the genre and also the narrative of them film. Showing the audience where the film is set could make them want to go and watch it because if its set in London people from London would like to go and see if they have ever been there.

Attack the Block poster shows that it is set in London because they have the London gherkin at the back of it and whenever people see that they would know it is set in London, they have then covered it with smoke so that the audience know its not set there, but it is set somewhere else in London.

They have used a low angle shots, this makes the block look more menacing. This makes the film more appealing to the audience because they know that there going to be trouble and they would want to find out why the block looks so threatening

The reason why they included this on the poster is because ‘Shaun of the Dead’ was a really popular film and made a lot of money. Using this may have audience thinking it could be similar to that and maybe even more interested which would lead to them going to watch it. It could also widen the audience.

Having a social networking site page for a film would raise more awareness because thousands of people use social networking sites for example facebook they can go on the page and like it and communicate with people that have liked the Attack the Block page by commenting on status or writing on walls.