Date post: | 18-Jan-2015 |
Category: |
Technology |
Upload: | attention |
View: | 489 times |
Download: | 0 times |
Google+ Tactical Options
October 14, 2013
Attention I Google+ Tactical Options 2
Attention POV
Google+ Tactical Options Ali Donato
October 14th, 2013
Onboard, Optimize and Enhance your brand’s Google+ page with these few
easy options.
Tactic 1: Upload Profile Picture and Cover Image The profile picture and cover image are key to making a good first impression on visitors to your page.
• Decide how you want to design your cover image Consider your cover image as an opportunity to make an impact and engage potential customers, clients and visitors. Below are examples of how to utilize the cover image:
o Present your products, locations, or iconic images like Land Rover o Create a collage of images, like Coca-‐Cola o Or, highlight brand icons, like Progressive o Aim for colorful and detailed photos, like Sephora
• Use high-‐resolution photos To make your page look visually appealing to visitors, be sure to avoid using blurry or pixelated photos. It is recommended that you upload cover photos that are 960 x 540 pixels. At a minimum, select a photo that is 480 x 270 pixels and at maximum, select a photo that is 2120 x 1192 pixels. Google+ pages will automatically resize proportionately to fit the screen a user is viewing on. Viewers will always see the
Attention I Google+ Tactical Options 3
cover photo, a preview of the first post, circles and navigational elements no matter what device or browser they are using.
• Be aware of the circular and square formatting of the profile pictures The profile picture will appear as a circle on the top of the page and as a square next to each individual post. Keep in mind that the logo you use may appear with some white edges around the side if it is not sized correctly. Consider your profile image when designing your cover photo to make sure it does not interfere with the aesthetics of the cover photo.
Tactic 2: Use “Circles” to Communicate to Different Types of People A key difference between Facebook and Google+ is that you can follow fans back. Google+ allows you to
segment the people you follow into groups, or circles. These circles essentially create smaller audiences,
enabling you to interact by sharing targeted messages to specific groups. For example, a fashion retailer may
utilize a “customer” circle where they share the latest promotions, and a “fashion blogger” circle where they
share upcoming collections.
Creating circles is a simple process. You will find who has added you to their circles under the “Added You” tab,
and then you will follow the user back and drag and drop into the circle of your choice. Default circles include
Friends, Family, Acquaintances and Following. You can delete the default circles as well as any of the circles you
have created.
Attention I Google+ Tactical Options 4
Tactic 3: Connect with Fans via Hangouts Hangouts let you meet customers face-‐to-‐face in high definition. You can make the conversation even bigger by
hosting a Hangout On Air, allowing you to live-‐stream and record your video call so the whole world can watch.
Suggestions to utilize Hangouts:
• Ask your followers what they think about your new product, ad, initiative, etc. Use Hangouts and comments to have meaningful exchanges that can provide more insight than anonymous reviews.
• Host exclusive interviews with your team. This tool can be a useful way to connect with out of town editors for previews or additional stories.
• Invite circles or individual people to join you in a Hangout On Air, then share it with the world. Your Hangout On Air will be recorded as a public video and will be available on your Home page when the broadcast has ended. You can edit the video as needed.
Tactic 4: Utilize Multiple Managers Google+ pages can have multiple managers, similar to that of administrators on Facebook pages. Each page can
have 1 owner but up to 50 managers.
To add managers:
1. Make sure you are using Google+ as your brand page and not as your personal profile. 2. Select "Managers" from the top menu. 3. Click Add manager, enter their email address or invite by profile, and click Invite. The “Managers” page
will display all the active managers and people who have been invited to become managers. When a manager invitation is accepted, the owner of the page will receive an email notification.
Attention I Google+ Tactical Options 5
Below are suggestions to make the most of multiple administrators:
• Collaborate on content and engagement to maximize impact • Run a day-‐long live Q&A where teammates can take turns acting as the page to respond to follower
questions and comments • Add G+ into the content calendar in order to maintain a constant schedule
For more explicit directions to add managers as well as information on removing managers and transferring
ownership, click over to the support page.
Tactic 5: Get Posting! • Decide the tone of voice for the page. Will you post products and ad campaigns (i.e. H&M and Burberry)
or will you post fans of the week and prompting questions to engage users (i.e. Uniqlo)? • Establish a content calendar prior to posting
o Update regularly – G+ is a social channel and the more great content you post, the more people will want to return
Suggested timing to begin: 2-‐3 posts a week o Speak with a message targeted to your audience o Surprise people – keep your audience on their toes by offering special deals, Hangouts or
exclusive content o Engage in the conversation – respond to notifications, see where you have been mentioned and
jump in o Promote local events on your Google+ page to insure that Google Maps Directions are readily
available and appear in the first few search results
Attention I Google+ Tactical Options 6
Tactic 6: Show Ads with your Google+ Page Endorsements It is easy for people to share web content with Google+. When you link your Google+ page and your ads, Google
can show endorsements for your business from your Google+ followers. These are called annotations, also
referred to as shared endorsements. Find more information here.
Tactic 7: Become a Verified Account Google reserves verified accounts for brands, celebrities and editors. Upon uploading content, Attention will
connect with the correct Google contacts to ensure your brand page becomes verified. For detailed verification
instructions, click here.
Attention I Google+ Tactical Options 7
About the Author Ali is a Client Services Associate at Attention. She is a recent graduate of Marist College and her previous positions include client-‐side marketing and intern at Attention.
Google+