Total Beauty market in 2011 stood at 7351 crore INR growing at 26% over 2010

2011

Indian Beauty Market %

Skin Care MarketThe Skin Care Market is divided into…

Super Premium 5%

Premium 25%

Mid Market 46%

Mass Market 24%

High potential in this segment

Beauty PortfolioSuper Premium

Premium

Mid Market

Mass Market

Artistry – Prestige Brand

Launched an India Specific Brand that complemented the Artistry Brand -Attitude

Evolving Trends in Beauty Category• Beauty industry on a growth path• Opportunity for Amway• Contemporary women :

– Wish to make a fashion statement– More conscious of looks– High purchase ability– More innovative formats/ packaging / choices available

under lip & eye category– Newer trends/categories being added

The all new exciting face of attitude

Attitude Existing Range

Attitude New Skincare Range With Triple Advanced Complex & Contemporary new

packaging

Skincare Range- What’s New• A Whole New Exciting Range with new packaging &

superior formulations.• New formulations fortified with Triple Advanced

Complex for even better results.• International formulations customized for Indian Skin.• New attitude Skin Care range of products are

formulated by leading scientists at Michigan- USA & manufactured at our state-of-the-art facility in India.

• Tried & tested on Indian skin for safety.

New Contemporary Skin Care Packaging• New sleek stylish international packaging.• Classy , vibrant youthful packaging.• High quality pumps with ease of use & hygienic – Cleanser,

Toner, Moisturizer & Sunscreen• Trendy & convenient Flip top caps for all tubes• Airless pumps ensuring almost no product wastage –

moisturizer

Unveiling the New Skin Care Range Triple Advanced Complex

Fortified with Triple Advanced Complex

1. OSMOGELINE™-red sea weed extract. Red seaweed helps to revitalize the skin.

OSMOGELINE™ is registered trademark of BASF USA

Fortified with Triple Advanced Complex

2. Vitamin A, C, E : •Helps protect skin against harmful UV radiation. •Acts as an anti-oxidant that helps keep your skin looking youthful.

Fortified with Triple Advanced Complex

3. Natural Fruits & Botanical Extracts: like Aloe Vera, Avocado & Grapeseed

• Helps Nourish & moisturize your skin to keep it healthy & soft.

A Good Skin Care Regime is......as easy as 1, 2, 3•Cleanse, Tone & Moisturise twice a day for a healthier, radiant complexion.

Attitude CTM range

Cleanser- Rs 375/-Toner- Rs 375/-Moisturiser: Rs 595/-

CTM for Dry Skin: Blue ColorCTM for Oily Skin- Green colorCTM for Combination Skin: Green Color

• Attitude Sunscreen: is a non-greasy lotion with sunscreen SPF 15, that helps protect skin from harmful rays of the sun

Attitude Sunscreen

Rs 395/-

• Hand & Body Cream – Light, non greasy cream which helps reduce dryness of skin.

• Foot Cream – helps cracked heels and smoothes & softens dry rough feet.• Face Masque – Contains Mineral Rich Clays that helps deep cleanse the

skin• Face Wash – 100% soap free effectively removes dirt & excess oil

Other Skincare products

Attitude skin care Products are Fortified with Triple Advanced Complex that helps to keep your skin youthful & radiant.

Other Skincare products

H&B cream: Rs 315/-Foot Cream- Rs 315/-Face Masque- Rs 315/-Face Wash- Rs 265/-

Attitude Whitening Cream

Triple Whitening Complex whitens skin from within and gives you visibly fair

and glowing skin in just 4 weeks

Rs 499/-

Triple Whitening Complex

1. *Lumiskin™, a skin lightening agent

2. Vitamin A,C,E along with Aloe vera and Rosemary extracts

3. Sunscreen agents with SPF 15

Whitens skin from within to give you visibly fair and glowing Skin

* Lumiskin™, is registered trademark of Sederma SAS France

New Attitude Colors

New Attitude Colors• New Colors specifically

formulated to suit Indian skin tone.

• New Advanced formulations.

• Vibrant youthful trendy colors to suit everyone's need.

• Tried & tested on Indian Skin

Moisture Intense Lipsticks

6 stunning New Shades

New Improved Formulation with Attractive New Packaging

• Improved Moisturization with rich coverage & high glossy finish.

• Improved Color pay-off.

• Enriched with Vitamin E, Almond oil, Jojoba Oil and sunscreen agents SPF 15 to help protect lips against harmful UV rays of sun.

New Lipstick Shades

MRP : Rs. 275/-

Red Haze Simply Lilac Pink Passion Pearly Pink Chocolate Slush Frosty Hazel

New Lipstick-Tester Pack

• Very attractive premium new tester pack

• Retailing Tool for ABO

• 6 tester bullets placed in a case

MRP Rs :- 150/-

New Lipliner pencils

• New Attractive retractable lipliner pencils.

• Waterproof, long lasting, supercreamy & easy to apply pencils.

• New retractable packaging with rounded tip ensures precise application, enhances lip shape and prevents lipstick from smudging.

New Lipliner pencils

• Available in 3 attractive shades:

• Divine Maroon• Lovely Lilac• Chestnut Brown

MRP Rs :- 349/-

New Nail Enamel

4 New Shades

New Improved Formulation with Attractive New Packaging

• New Improved Quick Drying Formula.• Applies effortlessly, easily & smoothly• High Shine finish.• Contains special sea weed extract that helps

nourish nails.

New Nail Enamel Shades

MRP : Rs. 142/-

Pink Sparkle Groovy Red Icy Sand Purple Rush

Define those beautiful eyes

Create gorgeous color and definition with Attitude “New range of Eye Products”

•Eye Shadow•Eyeliner•Mascara•Kajal Eye pencil•Eye Pencils

New Trio Eye Shadow- Groovy Eyes• The color blends evenly and flawlessly on the

eyelid • The weightless and thin film leaves the eyelids

ultra smooth• Excellent pick up and pay off for easy, quick and

perfect application• Smooth and even finish

MRP : Rs. 499/-

New Eyeliner

MRP : Rs. 499/-

•Waterproof, long wearing & smudge free

•Dries Quickly

•No fading & No smudging

•Fine Tip applicator ensures soft application as well as easy and accurate lining.

•Opthalmologically approved

New 3 in 1 Waterproof Mascara( Volume, Lengthening , Curling)

MRP : Rs. 445/-

• attitude 3 in 1 Waterproof mascara for volume, lengthening, & curling gives high definition to your lashes.

• Helps keep lashes moisturized/ nourished.

•New improved brush.

New Eyeliner pencil

MRP : Rs. 349/-

• Extremely soft, long wear waterproof formula.

•Glides effortlessly & easy to apply.

•Blends easily with even color pay off

Available in attractive 3 new shades:•Warm copper•Jade Green•Topaz Blue

Kajal Eyeliner pencil

MRP : Rs. 349/-

• Long wear waterproof formula.

•Extremely soft & smooth on application.

•Excellent color payoff & coverage

Dual Blusher-Mystic Passion

• Adds radiance to Dull Tired looking Skin.

• Blends evenly & flawlessly on the cheek to give soft & smooth feel

• Excellent color pick up & pay off.

• Available as:

Mystic Passion with 2 new exciting shades

MRP : Rs. 499/-

Dual Blusher-Mystic Passion

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