CHMM College for Advanced Studies(MBA Department)

1Key to SuccessJacob John Panicker

CHMM College for Advanced Studies(MBA Department)

2 IF

A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R,S,T,U,V,W,X,Y,Z

Equal to

1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26

CHMM College for Advanced Studies(MBA Department)

3 Hard WorkH+A+R+D+W+O+R+K

8+1+18+4+23+15+18+11= 98%

Knowledge

K+N+O+W+L+E+D+G+E

11+14+15+23+12+5+4+7+5= 96%

CHMM College for Advanced Studies(MBA Department)

4Then what makes 100%

M+O+N+E+Y

13+15+14+5+25= 72%

Is it Money???....

Leadership?....L+E+A+D+E+R+S+H+I+P

12+5+1+4+5+18+19+9+16= 89%

NO!!!

NO!!!

CHMM College for Advanced Studies(MBA Department)

5

Every problem has a solution, only if we perhaps change our attitude.

To go to the top,

to that 100%,

what we really need to go further... a bit more...

CHMM College for Advanced Studies(MBA Department)

6

ATTITUDE

A+T+T+I+T+U+D+E

1+20+20+9+20+21+4+5= 100%

It is OUR ATTITUDE towards Life and Work that makes OUR Life 100% ! ! !

CHMM College for Advanced Studies(MBA Department)

7

ATTITUDE

CHMM College for Advanced Studies(MBA Department)

8 HOW MUCH DO YOU SEE OF AN ICEBERG?

CHMM College for Advanced Studies(MBA Department)

9

Only 10% of any iceberg is visible. The remaining 90% is below sea level.

CHMM College for Advanced Studies(MBA Department)

10

The Iceberg phenomena is also applicable on human beings …

SEA LEVEL10 %

90 %

UNKNOWN TO OTHERS

KNOWN TO OTHERS

11

CHMM College for Advanced Studies(MBA Department)

SEA LEVEL

KNOWLEDGE&

SKILLS

ATTITUDE

UNKNOWN TO OTHERS

KNOWN TO OTHERS

CHMM College for Advanced Studies(MBA Department)

12

SEA LEVEL

BEHAVIOUR

ATTITUDE

UNKNOWN TO OTHERS

KNOWN TO OTHERS

CHMM College for Advanced Studies(MBA Department)

13 Attitude

It express an individual’s positive and negative feeling about some objects. It descries an individual’s feelings, thoughts and predisposition to act toward some object in the environment.

Nature of Attitude Attitudes refer to feelings and beliefs of an individual or group of people.

Attitudes endure , unless something happens.

e.g.- if x is transferred to day shift , his attitude may become positive.

Attitude are organized and are core to an individual.

Attitude are invisible as they constitute a psychological phenomenon which cannot be observed directly.

CHMM College for Advanced Studies(MBA Department)

14 Components of Attitude

Affective Behavioral Cognitive

• feel• emotion

• act• behave

• belief• knowledge

“I love yoga because I get to do meditation and I believe

it helps me relax so I go to class each week.”

CHMM College for Advanced Studies(MBA Department)

15 Functions of Attitude

Attitude

Ego, Defensive

Value Expression

Knowledge

Adjustment

CHMM College for Advanced Studies(MBA Department)

16 Source of Attitude

Family & Peer groupsLearning

Economic status & Occupations

Neighborhood

Mass Communication

CHMM College for Advanced Studies(MBA Department)

17 Changing Attitude

By changing the consumers belief.

By adding new beliefs.

By changing attribute importance.

By changing ideal points.

CHMM College for Advanced Studies(MBA Department)

18 Reference

Ramanuj Majumdar, Consumer Behaviour, Insight from Indian market, PHI, May 2011

Shiffman & Kanuk, Eastern Economy Edition, 8th edition, 2004.

S. Ramesh Kumar, Conceptual issues in Consumer Behaviour, The Indian Context, Pearson, 2006.

Nair, Banergjee & Agarwal, Consumer Behaviour, PPM, 2009

CHMM College for Advanced Studies(MBA Department)

19

THANKS