Date post: | 18-Jan-2015 |
Category: |
Business |
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STRATEGIES FOR MARKETING YOUR
BRAND
Interactive Brand Strategy
A good marketing strategy is interactive and engages the customer
Engage your customer whenever they’re looking for information
Provide information they need when and where they need it
Integrate all marketing channels
All strategies need to be backed up with strong SEO
On social media have someone respond to comments and questions
Track analytics and monitor behavior
Interactive Brand Strategy (cont’d)
Attitude Branding
Attitude branding involves marketing a larger feeling
Examples: Nike, Coca Cola and Apple Contributes to the consumers’ sense
of identity and self- expression
No-Brand Marketing
The brand is made conspicuous through the absence of a name
Results can be very lucrative Examples include ‘Yellow Cap’ of
Venezuela and ‘Muji’ of Japan
Word Of Mouth
Best brand marketing strategy is to focus on recommendations
Word of Mouth can be more powerful than the best advertising
Effective as the recommendation is coming from a trusted source
Name Is Everything
The name conveys a great deal of information
The best names are short and punchy
Examples include Dell or Starbucks
A good strategy is to use a nonsense word
Examples include Dreamworks, Yahoo, or Pepsi
Be Flexible and Stay Current
Your branding strategy should be flexible
Listen and pay attention to market changes
Activity
1. What customer problems are you looking to solve with your brand?
2. Take a look at some good examples of marketing strategies and identify why they work so well.
Let me know if I can helpMike Saunders, MBABusiness Strategist | Marketing Fanaticwww.MarketingHuddle.comwww.Linkedin.com/in/MikeSaundersMBA