ATTITUDES AND THE COMPONENTS

OF ATTITUDES

WHAT IS ATTITUDE?

This involves a person’s feelings / emotions about the attitude object.

For example: “I am scared of spiders”.

AFFECTIVE the emotional or feeling segment of an attitude.

the way the attitude we have influences how we act or behave.

For example: “I will avoid spiders and scream if I see one”.

BEHAVIORAL an intention to behave in a certain way toward someone or something.

This involves a person’s belief / knowledge about an attitude object.

For example: “I believe spiders are dangerous”.

COGNITIVEthe opinion or belief segment of an attitude.

WHY STUDY ATTITUDES?

We study attitudes because…Strongly influence our social

thought- Help organize and evaluate stimuli

(e.g., categorizing stimuli as positive or negative).

Presumably have a strong affect on behavior

- Help to predict people’s behavior in wide range of contexts (e.g., voting, interpersonal relations)

Meaning and Types of Motivation

What is MOTIVATION?

2 types of Motivation

What is MOTIVATION?It is the INNER DRIVE that energizes

you to do something.

It is an inner drive that causes you to do something and persevere at something.

It elicits, controls, and sustains certain goal-directed behaviors. For example, hunger is a motivation that elicits a desire to eat. NEXT>><<PREV

A person who is motivated enjoys the thing that he/she does.

He/ she is excited to do such task. Example, a student who is excited about learning)

He/she is convinced that accomplishing the things she/he is asked to do helps her/him realize the goals she/he has set for him/herself.

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Indicators of a High Level of Motivation

2 TYPES OF MOTIVATIONIntrinsic - the source of motivation is from

within the person him/herself or the activity itself.

Extrinsic- the source of motivation is from outside of an individual. It can be in a form of reward, punishments and other incentives.

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