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ATTITUDES TOWARD AFTERZONE
Presented by Dr. Julie PokelaFebruary, 2010
2
Objectives
The objectives of this study were to determine:Parental involvement in the program.Use of and satisfaction with AfterZone communications.Attitudes toward AfterZone.The perceived impact of AfterZone on student success.Enrollment, retention, and attendance at AfterZone.The impact of potential future fees on enrollment.
3
Methodology
Market Street Research conducted a telephone survey of 237 respondents, including: 100 middle-school students enrolled in the
AfterZone program and 16 middle-school students who dropped out of the AfterZone program.
102 parents of students enrolled in the AfterZone program and 19 parents of students who dropped out of the AfterZone program.
All interviews were conducted from 12/6-21/2009. Of the 695 potential respondents that were contacted, 237 completed the survey, for a response rate of 34.1%.The margin of error is ±3.3 to 5.5 percentage points.
4
Days a Week Participates in AfterZone Programs
Don't know1.8%
Four27.1%
Three14.4%
Two44.8%
One9.4%
None2.5%
5
COMMUNICATION WITH PARENTS AND STUDENTS
6
Use of and Satisfaction with AfterZone Registration Form
** Among parents (N=118).
Remembers Signing Registration Form* Amount of Registration Form Read
Remembers Signing a Registration Form*
Don'tknow7.1%
No5.9%
Yes87.0%
* Among parents (N=118).
Amount of the AfterZone
Registration Form Has Read
Don't know
4.1%
All
34.0%
Most
22.1%
Some
13.7%
A little
14.9%None
11.1%
7
Quality of Registration Form
39.5% 45.7% 48.9% 52.9%
50.8% 43.4%39.4%
8.8%
41.7%
9.7% 9.4% 7.2%0.0% 1.0% 0.0% 0.0%
0.0% 1.1% 0.0% 0.5%
0%
20%
40%
60%
80%
100%
2006 (N=90) 2009 (N=201) 2006 (N=90) 2009 (N=201)
Ease of reading registration form Clear listing of offered programs
Don't know
Poor
Fair
Good
Excellent
Respondents are generally satisfied with the registration form.
8
How Well AfterZone Staff Communicates with Parents*
** Among parents (N=118).
Don't know3.9%
Not well5.5%
Somewhat well
23.2%Very well67.4%
* Among parents (N=118).
9
Child Has Own Email Address
58.2%
42.5%
0%
20%
40%
60%
80%
100%
2006 (N=153) 2009 (N=230)
Students are much more likely to have their own email addresses in 2009.
10
PARENTAL INVOLVEMENT IN AFTERZONE
11
Current Perceptions About Involvement in AfterZone
** Among parents (N=118).
How Involved Parents Feel in After-School Program*
Satisfaction With Involvement in Child's After-School Program*
How Involved Parents Feel in After School Program*
Don't know3.1%
Very uninvolved
2.1%
Somewhat uninvolved
7.7%
Somewhat involved52.8%
Very involved34.3%
* Among parents (N=118).
Satisfaction With Involvement in Child's After School Program*
Very dissatisfied
1.9%
Somewhat dissatisfied
3.3%
Somewhat satisfied31.9%
Very satisfied63.0%
* Among parents (N=118).
12
Awareness of and Attendance at End-of-Session Events
** Among parents (N=118).** Among parents aware of sessions (N=56).
Aware of After-Zone's End-of-Session Events*
Yes47.3%
No or don't know52.7%
* Among parents (N=118).
Attended An After-Zone's End-of-Session Event*
No68.0%
Yes32.0%
* Among parents aware of sessions (N=56).
Attended An After-Zone's End-of-Session Event*
No68.0%
Yes32.0%
* Among parents aware of sessions (N=56).
13
ATTITUDES TOWARD AFTERZONE
14
Overall Satisfaction With the AfterZone Programs Participated In
Very satisfied77.6%
Somewhat satisfied19.4% Somewhat
dissatisfied0.5%
Very dissatisfied
0.1%
Don't know2.4%
15
Likes Best About AfterZone Programs
11.4%11.6%19.2%19.4%23.8%23.9%24.6%
0%
20%
40%
60%
80%
100%
Sports,physicalactivities
Entertaining,fun
Wide range ofactivities
Socializingopportunities
Helps withacademics
Childsupervision,
safety,discipline
Educationalactivities
16
Likes Best About AfterZone Programs (cont.)
8.1%2.9%4.3%4.9%5.2%9.3%9.3%
0%
20%
40%
60%
80%
100%
Teachesvaluable skills
Qualityteachers
Culturalactivities
Helps withself-esteem
Well-managedand organized
Other Don't know,refused
17
Likes Least About AfterZone Programs
12.3%4.7%1.4%2.9%3.6%10.3%
14.6%
57.9%
0%
20%
40%
60%
80%
100%
Nothing, noissues
Issues withprogramcontent
Issues with program
schedules,hours
Transportationissues
Issues withaccess,specific
activities,application
Staff issues,competency,
late toprogram
Other Don't know,refused
18
Restrict AfterZone Attendance as Punishment
Don't know2.2%
No90.7%
Yes7.1%
19
Ratings of AfterZone on Key Criteria
Ratings of AfterZone on Key Criteria
70.6% 66.0% 62.3% 61.9% 57.5%
29.4%32.4%32.1%
25.4%25.9%
2.9%6.0%
3.4% 7.9%7.4%
0.1% 0.5%0.0%0.5%
0.5%
1.0% 1.8%0.7%1.8%
2.1%
0%
20%
40%
60%
80%
100%
Feel welcome,treated withrespect byadults inprogram
How fun andinteresting
programs are
Feel welcome,treated with
respect by kidsin program
Kids in theprogram childlikes to hang
out with
Knowledgeable,engaging
activity leaders
Don't know-varies
Poor
Fair
Good
Excellent
Respondents are highly satisfied with AfterZone.
20
Ratings of AfterZone on Safety
62.5% 59.3%
46.9%
31.2% 33.0%
25.9%
4.9%
7.5%
4.7%
0.4% 0.0%
0.9%
1.0% 3.1%
18.8%
0%
20%
40%
60%
80%
100%
Feel safe with otherkids in program
Program leadersgood at maintaining
discipline
Feel safe on bus toand from program
Don't know-varies
Poor
Fair
Good
ExcellentMost respondents are very satisfied
with safety in AfterZone.
21
Ratings of AfterZone on Homework Criteria
Ratings of AfterZone on Homework Criteria
40.5% 37.0%
7.6%
8.2%
45.4%46.7%
6.9% 1.8%2.3%
3.6%
0%
20%
40%
60%
80%
100%
Amount of time availablefor homework
Helpfulness of programleaders with homework
Don't know-varies
Poor
Fair
Good
ExcellentThere is some room to enhance
satisfaction with homework criteria.
22
Perceptions About AfterZone’s Hands-on Learning Experiences
97.1%
83.9%
0%
20%
40%
60%
80%
100%
AfterZone having hands-onlearning experiences is
"very important"
Believes children learn wellthrough hands-on activities
Respondents have very positive perceptions about AfterZone's hands-on learning experiences.
23
PERCEIVED IMPACT OF AFTERZONE
ON STUDENT SUCCESS
24
Impact of AfterZone On:
Impact of AfterZone On:
76.5% 76.0% 72.9%64.8% 63.5% 62.3% 58.7% 57.8%
9.9% 13.1%
19.4% 19.3% 18.4%16.4% 23.9%
5.9% 5.3% 5.2%9.0% 10.1% 8.3%
11.1%9.2%
6.7% 5.4% 5.7% 9.6% 11.4% 6.9%
17.8%
3.0%2.7%
1.0% 2.8% 1.1% 1.5% 1.5% 1.5% 2.4% 2.2%
0%
20%
40%
60%
80%
100%
Rel
atio
nsh
ipw
ith p
aren
ts
Frie
ndsh
ips
with o
ther
kids
Inte
rest
in
school
Confiden
cean
d s
elf-
este
em
Phys
ical
fitn
ess
and
hea
lth
Att
endan
ceat
sch
ool
Ove
rall
attitu
de
Impac
t of
han
ds-
on
lear
nin
g
Don't know
Not at all
A little
Some
A lot
Respondents believe AfterZone has a highly positive impact on each of these aspects of student success.
25
PROGRAM PREFERENCES
26
Importance of Transportation
Member of Household Currently Owns Car
Importance of AfterZone
Offering Transportation Home
How Important is AfterZone Offering Transportation After Program Ends
Don't know0.9%
Not important
7.0%Somewhat important
10.6%
Very important
81.6%
Yes79.2%No
20.8%
27
Interest in Attending Parent Informational Sessions Regarding Adolescent Issues*
Don't know0.5%
Not interested
10.5%
Somewhat interested
30.7%
Very interested
58.3%
* Among parents (N=118).
** Among parents (N=118).
28
Topics Parents Are Most Interested In*
** Among parents who are somewhat or very interested in attending (N=106).
3.1%0.9%
21.2%31.7%33.8%37.8%
45.1%50.1%
0%
20%
40%
60%
80%
100%
How
to h
elp
kids
succ
eed
in s
chool
Lear
nin
gab
out
adole
scen
tdev
elopm
ent
How
to t
alk
about
sex
How
to t
alk
about
subst
ance
abuse
How
to r
elat
eto
your
mid
dle
school
kid
All o
f th
eab
ove
Oth
er
Don't
know
29
BARRIERS TO RETENTION
30
Use of AfterZone Programs Enrolled In
8.5%
18.9%
69.9% 72.0%
19.7%
5.8%0%
20%
40%
60%
80%
100%
Stayed enrolled in allthe programs
throughout session
Stayed enrolled insome programs,stopped going to
others
Stopped going to allthe programs
2006 (N=165) 2009 (N=237)
As in 2006, most students stayed enrolled in all the programs
throughout the session.
31
Major Reasons Missed or Dropped Out of Some or All of Program*
** Among those who missed some days or dropped out of some or all of the program (N=237).
23.1
%
25.9
%
28.1
%
12.3
%
5.7% 11
.9%
16.6
%
9.3%
0.0%
11.2
%22.9
%
4.9%
5.6%
6.7%
6.7%
7.3%
8.1%14
.7%
44.1
%
3.9%
0%
20%
40%
60%
80%
100%
Sick
Fam
ily
duties
Was
n't
fun
Sched
ule
conflic
t
Oth
er t
hin
gs
to d
o
Hom
ework
Wan
ted t
o b
eoutd
oors
None-
no
reas
on
Don't
know
Oth
er
2006 (N=83) 2009 (N=237)
* Among those who missed some days or dropped out of some or all of the program (N=237).
Illness is the most common reason for missing AfterZone.
Many have no particular reason for missing AfterZone.
32
FUTURE ENROLLMENT
33
Likely Eighth Grade Enrollment in AfterZone*
Not likely or don't know6.0%
Somewhat likely13.0%
Very likely81.0%
* Among students or parents of students currently in seventh grade (N=77).
** Among students or parents of students currently in seventh grade (N=77).
34
Likelihood of Enrolling at Three Cost Tiers*
** Among parents (N=118).
Likelihood of Enrolling at Three Cost Tiers*
11.7% 7.1%
88.9%
71.4%57.3%
31.0%
21.5%
8.3%
2.8%
0%
20%
40%
60%
80%
100%
$15 $10 $5
Less likely ordon't know
Somewhatlikely
Very likelyA majority are very likely to enroll their child even at the
highest cost tier.
* Among parents (N=118).
35
SUMMARY AND RECOMMENDATIONS
36
Summary
Respondents are satisfied with the communication they receive from AfterZone. Most parents feel at least somewhat involved in their child’s after-school program and most are highly satisfied with their current level of involvement. Parents tend to be more highly satisfied, the more involved they feel. There is room to increase awareness of and interest in AfterZone’s end-of-session events. Respondents are highly satisfied with the AfterZone programs. Respondents have a highly positive perception about AfterZone’s hands-on learning experiences.
37
Summary (cont.)
The two biggest areas of perceived weakness are a desire for more engaging, fun program content, and changes to the AfterZone schedule. There is room to enhance satisfaction with both the amount of time available for homework as well as the helpfulness of program leaders with homework. Among students who stopped going to some or all programs, the primary reasons were that the programs were not engaging enough or they conflicted with other commitments.
38
Summary (cont.)
Respondents believe AfterZone has a positive impact on student success in every respect, including their: Relationships with their parents and other kids. Interest in school. Confidence and self-esteem. Physical fitness and health. Attendance at school. Overall attitude.
Parents are very interested in attending educational programs dealing with common adolescent issues. This study finds that most current seventh-graders plan to enroll in AfterZone in eighth grade.If PASA needs to charge a small fee for enrollment, parents are likely to pay the fee.
39
Summary (cont.)
There are several significant changes since 2006, including: Respondents are more likely to cite specific
strengths, including sports, variety, socialization, supervision, and educational activities.
Respondents are less likely to cite concerns about staff and more likely to express a desire for different program content.
Satisfaction has increased in terms of how fun and interesting the programs are, how safe respondents feel with other kids in the program, and having programs leaders that are good at maintaining discipline and controlling the kids in the program.
Parents feel less involved with their child’s after-school program.
40
Recommendations
Monitor satisfaction with homework component.Develop strategies for increasing eighth-grade retention.Develop initiatives to enhance parental involvement.