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AT&T's Building Water Efficiency Toolkit: People's Insights Vol. 2, Issue 31

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7/27/2019 AT&T's Building Water Efficiency Toolkit: People's Insights Vol. 2, Issue 31 http://slidepdf.com/reader/full/atts-building-water-efficiency-toolkit-peoples-insights-vol-2 1/12 AT&T Building Water  ffi ciency People’s Insights: Volume 2, Issue 31 Reputation | Employee Engagement | Citizenship  
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Page 1: AT&T's Building Water Efficiency Toolkit: People's Insights Vol. 2, Issue 31

7/27/2019 AT&T's Building Water Efficiency Toolkit: People's Insights Vol. 2, Issue 31

http://slidepdf.com/reader/full/atts-building-water-efficiency-toolkit-peoples-insights-vol-2 1/12

AT&T Building 

Water E  ffi ciency 

People’s Insights: Volume 2, Issue 31

Reputation | Employee Engagement | Citizenship 

Page 2: AT&T's Building Water Efficiency Toolkit: People's Insights Vol. 2, Issue 31

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AT&T and EDF’s water savinginitiative

Source: environmentalleader.com 

To maintain their 'aquaprint,' AT&T

partnered with theEnvironmental Defence

Fund and used dataanalysis to reduce their 

water consumption atcooling towers.

Page 3: AT&T's Building Water Efficiency Toolkit: People's Insights Vol. 2, Issue 31

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Using data to identify savings

The Building Water Efficiency toolkit was

developed as the result of data and lessons from

various pilot projects, andgives organizations simple

cost-effective resources tobuild their own water efficiency programs.

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Sharing the Toolkit

 AT&T and EDF provide thetoolkit for free along with a

series of free webinars tointroduce and promote the

toolkit.

The toolkit itself comprises

of a Water Scorecard and

Water Efficiency Calculator 

to evaluate and identifyconsumption and savings

opportunities, and aCooling System

guide and video series to

educate stakeholders.

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The ever-rising importance of water

Sources: Business Insider , NYTimes, National Geographic 

McKinsey's report Chartingour Water Future (2009)

notes that in the last 50years, the world’s

population has doubled andglobal GDP has grown

tenfold, agricultural andindustrial output hasboomed, and cities have

burgeoned.

This growth, and these

competing uses, have putglobal water resources

under ever-increasingstrain.

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Collaborating to solve today's socialchallenges

Pacific Institute

Water Scarcity & Climate Change:

Growing Risks for Businesses & Investors 

Thinkers and doers pointout that collaboration is

key to tackling socialchallenges and that

stakeholders need topool together knowledge,

information and data tomake progress.

Collaborative actions are particularlycrucial in assessing and addressing

climate change impacts, since there arelarge gaps in knowledge and information

related to climate change and water,

especially data and prediction modelingat the watershed level. 

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Increasing role of private sector

MSLGROUPIndia's Ashraf 

Engineer notes thatcorporates and private

companies will have anincreasing role to play

in this space.

The expertise, resources and planningthat professionals bring to the table are

rarely replicated by the government. Itwon’t be long before the government

starts handing over water management to

private firms, just as we are seeing in thepower sector.

Ashraf Engineer 

Vice-President – Content & Insights,

MSLGROUP (India)

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Engaging employees aroundSustainability

Source: Honda 

Several brands havelaunched programs to

involve employees in their sustainability initiatives.

Honda crowdsources ideaswith its annual InnovativeIdeas Convention, GE

organizes Eco Treasure

Hunts and Levi's leveragedtheir employees collective

social presence with itsWaterless program.

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People, data and devices forSustainability

Sources: Charity Water , NatGeo's Changing the Course, Twitter  

Brands, organizations andentrepreneurs have also

energized people aroundtheir sustainability initiatives,

and are beginning to usedata and connected devices

to help people measure andmanage their carbonfootprint.

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Read People’s Lab insights & foresights 

The People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog , quarterly

magazine and annual report.

MSLGROUP

INSIGHTS NETWORK 

100+ MSLGROUP planners

share and discuss inspiring

projects on reputation,

employee engagement and

citizenship.

PEOPLE’S INSIGHTS

WEEKLY BLOG We deep dive into

conversations around one

project to distill insights and

foresights.

PEOPLE’S INSIGHTS

QUARTERLY MAGAZINE Every quarter, we compile the

best insights from the network

and the blog into a magazine,

as a showcase of our 

capabilities.

For more, visit http://peopleslab.mslgroup.com/peoplesinsights 

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People’s Lab: Crowdsourcing Insights & Innovation 

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight for innovation,

storytelling and change.

For more, visit http://peopleslab.mslgroup.com/peoplesinsights 

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For People’s Lab solutions,

please contact:[email protected]


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