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AUCKLAND SCHOOL OF DESIGN 158
AUCKLAND SCHOOL OF DESIGN
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The Auckland School of Design with its focus on design majors in Industrial Design, Transport Design, Integrated Design and Graphic Design is a creative and innovative place where international students join local students on our Albany campus.
Using specialised workshop and computer-based facilities students learn through projects that are set to inspire and draw out imaginative design solutions.
The products, systems and visual communication messages shown in this year’s publication have come about in response to a wide range of economic or socially relevant research questions. The work demonstrates our graduates independent and ingenious approach in fi nding futuristic, aesthetically
interesting and sometimes provocative outcomes.
These graduates have all completed their degrees with a high level of craft, research capability, technical expertise, business understanding and creativity. On behalf of all their teachers and support staff, I congratulate our graduates on their achievement and wish them success for their creative futures.
SUE MCLARENREGIONAL DIRECTOR,AUCKLAND SCHOOL OF DESIGN
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Each year the fi nal year students are asked to defi ne their major research project. In the early stages they evaluate questions with unclear and shifting boundaries. We ask of them: Is the problem area too big to work or too small to be relevant? Will the result be meaningful? Or will it be another object in which valuable materials and resources are lost in an endless wasteful cycle?
The process of researching such an open problem reveals not only surprising insight for all parties, but gives the initial question a whole new spin. The clearest proof is the relevance of a well-conducted design research process and the energy invested in it.
Being aware of crossing the dimensional categories in favour of more integrated solutions, the introduction of the new major in Integrated Design is the next logical step.
With this in mind, I applaud the research projects presented here, and I look forward to seeing the graduates as agents of change in the industry and community at large.
OLIVER NEULANDPROGRAMME LEADER
INDUSTRIAL DESIGN,
AUCKLAND SCHOOL OF DESIGNIND
US
TR
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JAMES COWELL
Reebok Edge O2, an innovative solution that combines altitude training with a new training experience and design aesthetic to enhance athlete performance.
[email protected] 149 3322
LUKE COLES
Reydrate – Recharge is a system designed for all people to enable them to charge
their cell phones and other small electronic devices, using specifi cally designed bottles
that attach to a small turbine.
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ELIA KIM
Posture Fun For Kids is a computer chair which has sensors that measure chil-dren’s posture and teaches them good posture with fun exercises.
[email protected] 504 773
NICK EATON
The duoTrek project combines elements of mountaineering
and backcountry snowboarding into a product tailored for off-trail snowboarders. The next
step for alpine riders.
[email protected] 257 6494
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SARAH PEARD
Pulp ‘n’ Grow encourages kids to recycle and grow their own food. It comes with a mold to make seedling pots, a shovel and book.
[email protected] 030 2812
ALISHA LARSEN
Product designed for young people with Arthritis as a learning aide at school or university. It’s personalised to their individual style through light and colour.
[email protected] 183 8020
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JOSHUA PUNO
Exia Concept. A vehicle that integrates ecological principles in local surroundings. My vision of mobility of the future is very radical and innovative for an urban lifestyle.
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As the oil crisis deepens, businesses think and develop newer and novel approaches to transportation issues. Green transport alone does not resolve these issues. After all, of all the transportation devices be it cars, boats, planes or trains, many are objects of desire. I am happy to note that Dreyfuss’ defi nition of design still rings true for our aspiring design graduates; that whatever they are working on, the least it could do is to make people ‘plain happier’. As in the previous years, the students again worked on propositions that have impacts on individual pursuits as well as communities and organisations.
So, from farming to racing to leisure, our Transport Design graduates this year again demonstrated that design is neither utilitarian nor cosmetic. The raft of research projects presented proposals that not only make us more effi cient, but suggest new directions. Through
meticulous investigation and design development, graduates were able to make connections with the industry and get their outcomes looked at internationally. I congratulate the graduates and look forward to hearing more on their achievements in the future. To our potential students and clients, let us work together to further demonstrate the spirit of Kiwi ingenuity in the years to come.
AZHAR MOHAMEDPROGRAMME LEADERTRANSPORT DESIGN,
AUCKLAND SCHOOL OF DESIGNTR
AN
SP
OR
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ZAC ANDERSON
The Raider is an All Terrain Utility Vehicle. Its amphibious nature enables it to be powered by individual electric wheel motors and water jet propulsion offshore.
[email protected] 305 9359
ANTON GARLAND
The Bruce McLaren Tribute is a fully electric, New Zealand super car, designed to bridge the transition from internal combustion to electric vehicles in the year 2020.
[email protected] 184 4119
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BRENT GRIFFITHS
A modern and contemporary new alternative to the motor yacht market. The Nuance 60 is the 19m fl agship design for the Nuance range.
brent1griffi [email protected] 467 8774
SAM HANDLEY
A futuristic adventure utility vehicle for the Australasian market incorporating
a bold form language with the evolved capabilities of an all electric driveline.
[email protected] 406 6442
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RICHARD HEATH
The LC40 is a 40 metre luxury catamaran set apart from other conventional craft by its radical, unorthodox design aesthetics and innovative entertainment features. With its cutting edge design, featuring modern powering technology combined with an effi cient hull form, the LC40 will lead its class of super yachts into a new era.
[email protected]@gmail.com021 185 3503
HARRY HENRIKSEN
This is a futuristic solution to beating everyday traffi c by safely and effectively slipping between lanes of traffi c with car-to-car communication. A perfect
collaboration of car and motorbike, the Switch has the capability of morphing between each, via electrically driven components. With the passenger space lowered; and the wheels spread apart, not only is drag reduced but the ride
is considerably more comfortable especially on longer journeys.
[email protected](09) 428 71 31, 021 157 0746
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JOSHUA MCCORMACK
Three man, trapezing, 9 metre multihull. Designed for the worlds elite sailors, transported worldwide in 40ft containers. Foil assistance, increased water clearance and innovative technology.
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SIMON NEETHLING
Phantom 99 is a ninety nine meter super yacht that is also a fl oating events centre. It has the ability to tour the world with performers and exhibitions onboard and is styled to in itself, be art on water. Introducing Phantom 99, a brand new way to entertain.
ALEX MCCORMICK
Aorere is a 69ft modern classic cutter cruiser. Designed as my clients dream yacht to sail in
and around the shores of New Zealand.
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INDUSTRIAL AND TRANSPORT AWARDS 2009
SETH RUSS
From social to technical diving, Eco Dive caters for all. Powered by an adaptable electric pod system, this vessel is like no other.
[email protected] 0351140
NICHOLA TRUDGEN
DINZ BeST Award, Bronze
HARRY HENRIKSEN
Finalist, Michelin Design Awards
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Communication and design are both fundamental categories of human activity. As such, our graduates spend 4 years at Massey gaining the expertise to enter the wider world as the potent and necessary force that drives our culture onwards and upwards. Expertise that is evidenced by the raw talent, craft, dedication and integrity exhibited in this publication.
Our graduates have not only gained expertise and knowledge concerning the fundamentals of graphic design, visual literacy and typography, but have also honed their personal voices by tackling problems, issues and concerns current in our society. In creating responses to these larger socio-cultural concerns our graduates express the critical component of a Massey University education: the desire to defi ne the world around them, combined with the expert skills that allow them to do just that.
In reviewing the projects contained in this book, I am fi lled not only with pride in the work of our graduates, but the confi dence that New Zealand is better off for their being here to care for it. Our students can take pride in knowing that they stand on a level with graduates of the fi nest institutions the world over.
JACOB RISTAUPROGRAMME LEADER VISUAL COMMUNICATION DESIGN, AUCKLAND SCHOOL OF DESIGN
GR
AP
HIC
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CHRISTINA BROOKE
The Association of Female Musicians is about bringing people together with common interests to encourage and inspire them through design.
[email protected] 071 8956
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DANIEL DRUMMOND
Design Space, a space to express yourself, share ideas, mentor and collaborate with designers using the design processes to create a
medium for social interaction.
[email protected] 470 6748
CHANEL CAMPBELL
eatLOCAL explores the differing relationships people have with their food, providing inspiration to create meals based on what ingredients are locally and seasonally available.
[email protected] 306 1848
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ODELE DUNN
Initiation pack for safe driving cult which uses positive reinforcement to improve driving behaviour.
SASHA FOWLER
A project that creates a more personal, playful profi le of New Zealand contemporary culture with the major
emphasis on graphically visualising information, with limited use of photography.
[email protected] 021 038 0490
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AMY HARDY
Trigger is a t-shirt project built on a foundation of Christianity with a focus on the three core values of faith, hope and love.
NADIR HARRAT
Eye Candy is a commentary on the relationship designers have with typography. Using chocolate it both
celebrates and pokes fun at typefaces held dear by designers.
[email protected] 048 5508
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SUZANNE JOHNSTON
A narrative about the SevenDenizens of Adulthood as told by Ludus. Encourages those on the cusp of childhood and adulthood to keep playing.
[email protected] 021 144 7077
SIMON JACKSON
Vinyl Etiquette re-establishes this lost connection with music, re-igniting the adventure of being part of the process, rather than being a mere spectator to noise.
[email protected] 558 438
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TEREECE KING
Bring Back DIY. Ladynails educates and motivates women of New Zealand to be more practical around the home. Transforming DIY projects into a hobby rather than a chore.
[email protected] 135 8692
ROSEANNE LEE
The Symptopheme Phrasebook aims to help people navigate their bodies when it is speak-ing in a symptophemy we don’t understand.
[email protected] 021 030 7256
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BRENDA LIU
Chiwi: a Chinese-Kiwi dining experience celebrating biculturalism and New Zealand’s melting pot spirit.
[email protected] 231 0333
SAM MCMAHON
The ‘hands on’ food chain toys are interlocking puzzle blocks that use texture, engaging children not only visually but also through tactile interaction.
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JANINA ROQUE
My World - Storytelling Kit encourages play and interaction within children who are infl uenced by and exposed to the extensive use of digital media and technology.
[email protected] 177 3346
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KELSEY SOAR
This sensory design book educates and informs designers, advertisers and marketers on how effective and memorable communication can be, when awaking another human sense.
[email protected](09) 488 7246021 253 9888
KATHERINE TRAYES
A fresh look at Christian art, work-ing type and image together, with
a focus on the Book of Psalms.
[email protected](09) 424 3132021 133 6449
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AIDAN TURVEY
Emergency Currencies and You: An Economic Emergency has occurred. This emergency hand-book contains information that will give the power of money back to the people.
CHRISTIE WHITEHEAD
Parallax is a book, which through photography, reminds people of
the importance of valuing in-person relationships and experiences in
an ever-increasing digital age.
[email protected] 630 5192
