SNI
SW SE
EAMD
NE
NW
EDINBURGH
CARDIFF
BELFAST
LONDON
● Leicester● Kings Lynn
Hull ●
● Grantham
Leeds ●Liverpool ●
Aberdeen ●
Audi National Fleet Team
New A3 family Fresh looks, new appeal for 2017
PWS Distributors Ltd How the switch to Audi boosted a premium service
James Douglas Head of Fleet07714 392040 [email protected]
Jo Elliott Future Mobility Programmes Manager 01908 601667 ext [email protected]
Laura Ayers Communications Manager 07900 [email protected]
Ruth Austin Fleet Business Development Manager07801 [email protected]
Contract Hire and Leasing TeamTom BrennanNational Contract Hire and Leasing Manager 07803 [email protected]
Keith AndersonContract Hire and Leasing Manager (North)07808 730921 [email protected]
Adam SturdyContract Hire and Leasing Manager (South) 07786 [email protected]
Nick MitchellFleet Aftersales Business Development Manager 07703 [email protected]
Kate WrightRental Manager 07468 764655 [email protected]
Claire WinningRental Executive 01908 548344 [email protected]
Fleet Support Team 0800 975 7841
Gina BlaauwDirect Sales Manager01908 [email protected]
Jonathan LoDirect Sales Executive 01908 [email protected]
Michelle MuntDirect Sales Executive 01908 601174 [email protected]
Sean BatchelorPublic Sector Sales Executive 01908 601132 [email protected]
Fleet Team
ProgressAutumn/Winter 2016
At Audi, our dedicated Fleet Team is here to provide the best service,
advice and support for your fleet operation.
The contact details for your personal Audi Fleet
Sales Manager are shown opposite,
and the map displays the
corresponding areas
covered by each.
If you have any
enquiries relating
to Audi Fleet, please
don’t hesitate to
call your Fleet Manager
who will do everything
possible to help you.
● Sandy Dougal SNI (Scotland/North/N Ireland) Fleet Manager 07947 988991 [email protected]
● Daryl Barlow NW (NW England/Wales) Fleet Manager 07500 075692 [email protected]
● Debbie Tassi NE (NE England) Fleet Manager 07789 946203 [email protected]
● Barbara O’Neill-Joyce MD (Midlands/Wales) Fleet Manager07908 797064 [email protected]
● Lisa Plater EA (East Anglia) Fleet Manager07831 167613 [email protected]
● Steve Griffiths SE (London/SE England) Fleet Manager07983 552411 [email protected]
● Chris Stephens SW (SW England/S Wales) Fleet Manager 07867 [email protected]
Jake OkelekeCentral Fleet Manager North 01908 [email protected]
Sean ParrockCentral Fleet Manager South01908 [email protected]
SCOTLAND/NORTHERN ENGLAND/ NORTHERN IRELANDAB, BT, CA, DD, DG, DH, DL, EH, FK, G, HS, IV, KA, KW, KY, ML, NE, PA, PH, SR, TD, TS, ZE
NORTH-WEST ENGLAND/WALESBB, BD, BL, CH, CW, HD, HX, IM, L, LA, LL, M, OL, PR, SK, ST13, SY14, WA, WF, WN
NORTH-EAST ENGLANDCV13, DE1-11, DE13-75, DN, HG, HU, LE1-14, LE17-67, LN, LS, NG, PE11-38, S, YO
MIDLANDS/WALESB, CV1-12, CV21-47, DE12, DY, GL1-4, GL10, GL14-20, GL50-56, HP18, HR, LD, NN13, NP7-8, NP25, OX1-9, OX49, RG13-20, RG28, SP10-11, ST1-12, ST14-21, ST55, SY1-13, SY15-22, SY24,TF, WR, WS, WV
EASTERN ENGLANDAL, CB, CM, CO, E, E1W, EC1A-B, E, H, M-V, Y, EC2A-B, M-V, Y, EC3A-B, M-R, V, EC4M-V,
Y, EC99, EN, HA, HP1-11, HP13, HP15-17, HP19-27, IG, IP, LE15-16, LE94, LU, MK, N, N1C, NN1-12, NN14-29, NR, NW, NW1W, PE1-10, RM, SG1-19, SL9, SS, WO, WD
LONDON/SOUTH-EAST ENGLANDBN, BR, CR, CT, DA, EC4A, GU2-5, GU7-27, GU30-35, HP12, HP14, KT1-23, ME, OX10, PO22, RG1-12, RG30-45, RH, SE, SL 0-8, SM, SW1-19, 1A, 1E, 1H, 1P, 1V-Y, 20, 99, TN, TW, UB1-11, UB18, W1-8, W11-14, W1A-K, W1M-Y, W44, WC1A-B, WC1E, WC1H, WC1N, WC1R-V, WC1X, WC2A-B, WC2E, WC2H, WC2N, WC2R, WC99
SOUTH-WEST ENGLAND/ SOUTH WALESBA, BH, BS, CF, DT, EX, GL5-9, 11-13, GU28-29, KT24, NP1-24, NP26-44, PL, PO1-21, PO30-41, RG21-23, RG25-27, RG29, SN, SO, SP1-9, SY23, SY25, TA, TQ, TR
David HannaNational Fleet Sales Manager07825 [email protected]
Jack Bowes Key Account Manager07919 [email protected]
magazine
The all-new A5 and S5 SportbackRedefining the sector with style
The interior of the all-new
Audi S5 Sportback. Turn to
page 8 for the full story
How do you replace an icon? When the Audi A5 Sportback launched seven years ago, it brought together style and practicality in a way that we hadn’t seen before. Coupé looks, five-door practicality, dynamic driver appeal – the Sportback created its own sector.
Now we’ve got the all-new A5 Sportback and it’s every bit as iconic as the original with sharp, athletic looks that disguise more space and an interior packed with our newest engineering developments and communications technologies. We’re sure it’s set once again to carve its own niche. You can read all about this great new Audi on page 8.
We also look in detail at the new Audi A3 family, which is now available with wide-ranging upgrades on every model. New looks, new engines, enhanced interiors and extended connectivity and driver assistance technologies are just some of the highlights of the new A3 family. There’s more standard equipment, too, and new options that enable even greater opportunities for personalisation to your own requirements – turn to page 14 for more details.
James Douglas
Head of Fleet, Audi UK
04 News Meet the all-new Audi Q5, revealed at Paris. And
the upgraded Audi Q3 now comes in Sport, S line Edition and Black Edition trims ready to turn heads
08 All-new A5 Sportback Replacing an icon was never going to be easy, but the all-new A5 Sportback redefines its sector, with class-leading style, technology and connectivity
12 Premium service PWS Distributors are leading industry suppliers of kitchen components and work surfaces. Their Audi fleet perfectly complements a premium service
14 New A3 family The stylish new A3 range is here, with a fresh new look, equipment upgrades, exciting new technology and enhanced connectivity
18 New models The all-new S4 Saloon and S4 Avant, all-new A5 Coupé and new Audi Q2 #1 Edition – they’re all in our round-up of the latest Audi models
20 Contact Audi Fleet Discover the UK regions serviced by our team
of fleet experts, together with every direct contact email and telephone number
Audi Fleet, Audi UK, Yeomans Drive, Blakelands, Milton Keynes MK14 5AN. 0870 241 5663. audi.co.uk/business-and-fleet.html
While every effort has been made to ensure the contents of this magazine were accurate at the time of going to press (November 2016), the right is reserved to change specifications, features and prices without prior notice. The information given with regard to the tax liability of drivers is for guidance only. The tax position for different drivers will vary according to their personal circumstances and drivers should consult a tax accountant for specialist advice. All tax figures are based on the latest production models. Please check with your supplying Centre the official CO2 emissions of the model in which you are interested. Optional wheels may affect emissions and fuel consumption figures, and may also lead to a change to the VED and BIK tax payable. To avoid misunderstandings, please contact Audi UK on 0800 975 7841 for advice on any alterations made since the date of publication.
Progress Welcome
Progress Contents
Autumn/Winter 2016 | 03
Welcome08
12
14
18
Progress News
Autumn/Winter 2016 | 05
Above, the all-new
Audi Q5’s good
looks also set a
new benchmark for
aerodynamic efficiency
with a drag coefficient
of just 0.30Cd. Inside,
below left, the all-new
Q5 hosts the latest
MMI technology with
an 8.3˝ high resolution
screen as standard
New Poole Audi Terminal opens
Poole Audi’s new 6,038sq m (65,000sq ft)
Terminal-style Centre is set to revolutionise the
entire Audi experience for its customers.
Now open for business, the showroom
can display up to 24 new Audi models, while
three climate-controlled drop-off and pick-up
bays allow the entire service, MoT and sales
experience to take place under cover.
Three handover bays and configuration
rooms with state-of-the-art HD video display
equipment also feature in the showroom area,
while the 24-bay workshop houses two MoT
stations, and there are facilities for full valeting
and SMART repair services.
Customers can also make use of gym,
beauty salon and lounge facilities while waiting
for work to be completed on their car.
Ocean Automotive’s investment in the new
Centre created more than 20 new jobs in sales,
service, parts, hosting and finance.
Mark Laming, head of business (pictured
below), said: “I’m delighted that we are set
to serve Audi customers to the very highest
standard possible for many years to come.”
New Black Edition joins enhanced Audi Q3 rangeSport, S line Edition and Black Edition models create a tempting new line-up
in the Audi Q3 range, with every model offering imposing new styling and
major equipment upgrades over the outgoing trims.
Sport brings a fresh new look to the Q3 range, with more sporting
exterior styling featuring 17˝ alloy wheels, a body colour front diffuser and
larger front air intakes. Inside, SD-card-based navigation is standard, adding
to specification that already includes dual-zone climate control, Audi Music
Interface and Bluetooth®.
Striking new front styling with a distinctive horizontal strut spanning
the car’s full width, new air intakes with a diamond-pattern mesh design and
more pronounced surrounds mark out the new S line Edition.
18˝ alloy wheels, cruise control, an auto-dimming rear-view mirror and
Audi parking system plus add to already extensive standard equipment.
The new Black Edition (shown above and below) tops the range
with 19˝ high-gloss black alloy wheels, metallic paint and privacy glass
complementing the dramatic black styling package.
Inside, a superb BOSE® sound system, piano black inlays, a flat-
bottomed multi-function leather steering wheel, leather/Alcantara®
upholstery and stainless steel-effect pedals complete the specification.
Set for the top. The all-new Audi Q5
It’s poised to set impressive new class standards for connectivity, ride
comfort, handling dynamics, efficiency and driver assistance, and with
handsome new looks giving it a confident ‘power with strength’ impetus,
the all-new Audi Q5 is here and available to order now.
Power with efficiency: the new engine range
The all-new Q5 is on-sale initially with 2.0 TDI 190PS or 2.0 TFSI 252PS
engines offering CO2 emissions reduced by up to 21g/km over the outgoing
model. A six-cylinder 3.0 TDI 286PS unit will join the range later.
Intelligent construction and advanced materials mean the all-new
Audi Q5 weighs up to 90kg less than before. Together with Audi Drive Select
as standard, it gives a more agile drive.
Newly-developed five-link suspension coupled with the latest ‘on-
demand’ quattro system, optimised using Audi ultra technology, is standard
with four-cylinder engines. Six-cylinder models can be specified with quattro
with sport differential for an even more capable and sporty driving experience,
especially with the optional adaptive air suspension which becomes available
for the first time in the Audi Q5.
Advanced connectivity and assistance systems: pointing to the future
Audi Smartphone Interface, which enables Apple CarPlay and Android Auto
to display your smartphone content, is standard in the all-new Audi Q5.
As an option, Audi Virtual Cockpit presents its brilliant graphics on a
high-resolution 12.3˝ screen, while new, more intuitive, control logic for the
optional MMI navigation plus system now means fewer buttons to go with the
generously sized 8.3˝ high-resolution display.
State-of-the-art driver assistance features include Audi pre sense city as
standard, while cross traffic assist rear, collision avoidance assist, turn assist,
park assist, the camera-based recognition of traffic signs, and hill descent
assist add to a wide range of optional industry-leading technologies.
News
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Audi at Fleet Management Live
Progress News
Autumn/Winter 2016 | 07
New team members join Audi Fleet
Two brand new models made their UK fleet
debuts on the Audi stand at Fleet Management
Live at the NEC, Birmingham, in October.
Organised by leading fleet industry title
Fleet News, Fleet Management Live gave fleet
decision makers an unrivalled opportunity
to see the latest vehicles, meet with new
and prospective suppliers, and develop their
knowledge in a series of best-practice seminars
The event was the first opportunity for the
industry to see the all-new A5 Sportback and
the new Q2. Both shared the Audi stand with the
new A3 Sportback e-tron and A4 Avant, forming
an imposing centrepiece at the show.
The all-new A5 Sportback which, as well as
the all-new A5 Coupé, is available to order now,
impressed visitors with its sleek looks and wide-
ranging infotainment, driver assistance and
safety technologies.
Its striking Vegas yellow paint finish
meant the new Audi Q2 display attracted plenty
of interest ahead of the model’s November
showroom debut. The Q2 embraces the
brand’s newest design direction, with rugged,
purposeful styling and outstanding technology
and communications highlights. And with CO2
emissions as low as 114g/km, it capitalises on
growing demand for small crossovers.
Audi’s e-tron plug-in hybrid technology
continues to see strong demand from drivers
looking to reduce their Benefit-in-Kind tax
liabilities, and the stand showcased the new
A3 Sportback e-tron.
James Douglas, Head of Audi Fleet, said:
“Fleet Management Live is really important
for us as there is a broad representation of the
industry here. For me, it’s critical that there is no
driving at the event as fleet decision makers visit
to learn and to talk to suppliers.
“We were very pleased to meet everyone
who came on to our stand, whether they were
existing clients with whom we could build
relationships, or potential new customers,”
concluded Douglas.
Lisa PlaterFleet Manager, East Anglia region
Lisa Plater knows her customers well and,
for that matter, the Audi range too. There’s
not much that can top over ten years’
experience as a Centre-based Local Business
Development Manager, and that’s what Lisa
is bringing to her new role as Fleet Manager
of the East Anglia region at Audi UK.
A self-confessed Audi enthusiast, Lisa,
joined Audi UK from Stansted Audi in March
this year, so in a sense she’s keeping it ‘in the
family’ as the Centre will still be on the agenda
being located centrally in her sales area.
“My experience at Stansted Audi has
given me great insight into the needs and
wishes of customers – some of whom I have
known for many years – in the East Anglia
region,” she says.
“But while I’m looking forward to
working with existing clients, I’m relishing
the prospect of meeting new customers as
part of our broader philosophy of providing
the best-possible service to the benefit of
our customers.”
Daryl Barlow
Fleet Manager, NW England/Wales region
After five solid years developing finance and
insurance performance within Volkswagen
Van Centres across the North of England and
Scotland, Daryl Barlow has a great foundation
working within premium brands.
“I developed excellent relationships within
the van centre network but after five years I
really missed interacting with the end-user.
“The transition to Audi has been seamless,
the people and the culture are fantastic and
the products speak for themselves.”
As you might imagine Daryl is a deep-
seated Audi enthusiast.
“I’ve always admired the brand and it’s
really rewarding to be able to work with
products that are so well-received and so
highly respected.
“I’m excited to have joined at a time when
Audi is updating and growing its range. The
technology in the cars is amazing and with
new models such as the Q2 and the all-new
A5 Sportback now available it should be a
very busy time ahead.”
Chris Stephens
Fleet Manager, SW England/S Wales region
Ultra-marathon runner Chris Stephens comes
to Audi UK after 11 years spent in the contract
hire and leasing industry – experience that’s
given him a deep understanding of the
advantages of leasing.
Making the switch from service to
product sales has been easy for Chris: “I’ve
always loved Audi,” he says, “and having
the fantastic opportunity to work here is
incredible,” he says.
“Electrification is high on the list of
questions I am asked most often, so it’s great
to be able to talk about Audi e-tron and the
benefits it can offer.
“Technology is right up there, too, and
it’s always good to discuss the enhanced
safety features of our driver assistance and
connectivity developments.”
It all helps Chris’ ability to ‘go the extra
mile’ in his role, and if you're curious over that
claim, consider that ‘ultra marathon’ involves
running any distance over 26.2 miles – and
the last one for Chris was 72 miles non-stop...
Experienced professionalism comes to Audi with three new additions to the team
For full details of Audi Fleet, please see the back cover
Left and below,
the all-new
A5 Sportback
and new Audi Q2
attracted much
interest at Fleet
Management Live,
which was attended
by fleet decision
makers from
across the UK
Head of Audi Fleet,
James Douglas,
with the all-new
A5 Sportback
News
The all-new A5 Sportback It’s lighter, sleeker, more spacious and loaded with impressive new technology
►
Preview All-new Audi A5 and S5 Sportback
Autumn/Winter 2016 | 09
Seven years ago, the Audi A5 Sportback carved its
own niche and became a design icon in its own right.
Blending dynamic, sporting flair with stunning
road presence, it offered unprecedented five-door
practicality under beautiful coupé-like lines.
Now, the all-new A5 Sportback is here, and it’s
set to define its sector again with even sleeker looks,
technologically advanced driver assistance and
infotainment features, completely re-engineered
suspension and a range of highly efficient engines.
Dynamic, sporty new styling
The all-new A5 Sportback adopts Audi’s latest single
frame grille, with flatter, broader looks complementing
the exterior’s sharp contours and athletic lines.
With five doors in a sporty coupé silhouette, the
all-new A5 Sportback is true to the model’s origins, yet
introduces unmistakably contemporary style.
The body structure uses ‘intelligent’ state-of-the-
art lightweight materials and construction methods to
reduce weight without compromising rigidity.
It means the all-new A5 Sportback is lighter by
up to 85kg compared with the previous model – as low
as 1,470kg excluding the driver and depending on trim .
Luxurious interior; exceptional connectivity
Inside, the all-new A5 Sportback adopts the ‘horizontal’
design style first seen in the new A4, with high-quality
materials, solid build integrity, fit and finish in keeping
with Audi’s outstanding reputation.
Optional ambient lighting offers 30 colours for
a fitting interior mood, while connectivity highlights
include Audi Smartphone Interface, Audi Connect and
optional Audi Virtual Cockpit.
There’s more space than before, too: the interior
offers 11mm more shoulder room for driver and front
passenger, and 24mm more rear knee room.
TFSI and TDI engines, with quattro available
At launch the all-new A5 Sportback is available with
quattro and front-wheel-drive with a 2.0 TDI 190PS1
Athletic, coupé-like lines blend with the
practicality of five doors in the unmistakable
silhouette of the all-new A5 Sportback
►
engine and S tronic transmission. It is joined
by a 2.0 TFSI 252PS1 engine, while the all-new
S5 Sportback is powered by a 3.0 TFSI 354PS1
engine. Later, a 3.0 TDI engine with a choice of
218PS1 or 286PS1 joins the all-new A5 Sportback
range, as well as a 2.0 TDI ultra 190PS1.
The four-cylinder 2.0 TDI 190PS engine is
available with either front-wheel-drive or quattro
all-wheel-drive, and, with S tronic transmission,
0-62mph takes just 7.4secs1.
Meanwhile, the forthcoming 2.0 TDI 190PS1
ultra models will make the most of optimised
aerodynamics and suspension, modified gear
ratios and low-rolling-resistance tyres to achieve
up to 68.9mpg1 on the combined cycle, with
CO2 emissions as low as 108g/km1.
The 2.0 TFSI 252PS S tronic models can
cover 0-62mph in just 6.0secs1, yet achieve up
to 47.8mpg1 on the combined cycle with CO2
emissions as low as 136g/km1 (all NEDC figures).
State-of-the-art driver assistance systems
Intelligent technologies enhance safety, comfort
and efficiency in the all-new A5 Sportback, with
many innovative assistance features available.
The impressive list of technologies includes
Adaptive Cruise Control (ACC), Stop&Go including
traffic jam assist, predictive efficiency assistant,
collision avoidance assistant, turn assist, parking
assist, cross-traffic assist rear, exit warning,
camera-based traffic sign recognition, Audi Active
Lane assist and Audi Side Assist.
Preview All-new Audi A5 and S5 Sportback
Autumn/Winter 2016 | 11
Facts, figuresAll-new A5 and S5 Sportback
Engines at launch 2.0 TFSI 252PS1,3.0 TFSI 354PS1
2.0 TDI 190PS S tronic1,2.0 TDI 190PS quattro S tronic1
Power output 190-354PS1
MPG (combined) Up to 68.9mpg1
CO2 emissions As low as 108g/km1
Luggage capacity(Rear seats in place/folded)
480 litres/1,300 litres
Available to order Now
1 Please note: all technical data is provisional and subject to confirmation
For more information on the all-new
Audi A5 and S5 Sportback range, please
visit audi.co.uk/a5
Razor-sharp, sporty styling combines with the latest ‘intelligent’ materials, technology and construction techniques in the all-new A5 Sportback
The interior adopts the latest ‘horizontal’ design style, below left, with Audi Smartphone Interface as standard
Optional Audi Phone Box, below, enables wireless charging with compatible devices
Performance personified. The all-new S5 SportbackAn exhilarating 0-62mph time of just
4.7secs gives the all-new S5 Sportback even
greater sporting appeal. A 3.0 TFSI 354PS
engine drives through the latest quattro
all-wheel-drive system with wheel-selective
torque control and an eight-speed tiptronic
transmission for ultimate grip and response,
yet the all-new S5 Sportback weighs an
impressive 85kg less than its predecessor.
The considered choiceAs leading industry suppliers of premium kitchen components, PWS Distributors chose Audi to enhance its image and reputation
Company profile PWS Distributors Ltd
Autumn/Winter 2016 | 13
When your business is all about delivering
the best quality to customers, it makes you
appreciate the same attention to detail in
every other aspect of your working life.
It’s this expectation of the highest
standards that steered premium kitchen
supplier PWS Distributors Ltd towards
Audi as its key company car provider.
A simpler, more structured approach
“Until two years ago, our company car
policy was a bit jumbled,” says Jonathan
Whisker, Finance Director at PWS.
“We had a mix of makes and models
and it wasn’t really working, so we adopted
a policy for a single supplier for simplicity
and structure, as well as to save money.
“Audi came out head and shoulders
above the others in our selection process,
not only for the quality of the cars but
also the clear communication from the
team that came to see us.
“It gave us the confidence to sign
up for a two-year contract, which is now
nearing its end, and there’s no question
we’ll sign a three-year deal to continue.”
At present, Newton Aycliffe-based
PWS has 36 Audi models on the road,
including three A3 Sportback e-trons,
with a new S3 on order.
“The e-trons make absolute sense for
us as a business and for their drivers. The
BIK tax advantages alone see to that, but
just as importantly they are really good
cars to drive and project the right image
for our company,” says Jonathan.
Delivering the right image
With 290 staff, PWS supplies kitchen,
bathroom and bedroom components to UK
manufacturers, retailers and installers
Another part of the operation builds
bespoke worktops from granite, wood and
Corian® Solid Surfaces.
It means PWS sales staff need cars that
can accommodate door samples, worktops
and other lines.
Jonathan says: “Practical considerations
like this are important as not every car can
take all of these items and deliver comfort
with low running costs.”
Most of PWS’ fleet is financed on contract
hire, including all servicing and maintenance,
through Newcastle Audi. Some, however, are
bought outright if the driver covers a high
mileage; 100,000 miles is not unusual for
some staff over three years.
A partnership for success
The relationship with Newcastle Audi has
proved very positive, and Jonathan has
nothing but praise for Ella Longmore, the
Local Business Development Manager.
“Ella provides a single point of contact
with in-depth knowledge of the cars and our
needs,” enthuses Jonathan. “Whether it’s
ordering a new car or arranging servicing,
Ella and her team make it straightforward.
Nothing is too much trouble.”
Currently, PWS is looking at installing
electric vehicle charging points for the
existing A3 Sportback e-trons.
While the move to hybrid power
represents a shift in the mix of cars on the
PWS fleet, it’s important that standards
remain consistent.
Jonathan concludes: “The company
has been around since 1909 and is
now in its fourth generation of family
ownership. That’s quite unusual in this
day and age, but we’re here because we
believe in delivering the best quality to our
customers. With Audi, we have a partner
that shares that passion.”
“Audi came out head and shoulders above the competition in our selection process,” says Jonathan Whisker, Finance Director at PWS Distributors Ltd, pictured with two Audi models from the fleet
The driver view
PWS Purchasing Manager Mervyn Jones
drives an A4 2.0 TDI S line and is a big
fan of the switch to Audi.
“You can’t fault the Audi range
for the way the cars are built and the
comfort of the interiors. Whether you’re
commuting to the office or driving
further away for business, you get there
feeling good and relaxed.”
His role means Mervyn is also acutely
aware of cost and this is another area
where he praises the A4:
“It has all the power you’d expect
of a car of this type, yet it’s very easy
on fuel and great to drive. Overall, I’m
really pleased we have moved to Audi
for our company cars.”
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The new Audi A3: rebirth of an icon New looks, new engines, upgraded interiors and enhanced technology mark out the new Audi A3 and S3 family, now available to order
►
New models The new Audi A3 and S3 range
Autumn/Winter 2016 | 15
Stylish new looks. New technology. Enhanced
connectivity. Extensive personalisation opportunities –
they’re all at the heart of the new A3 family, available now.
Every A3 and S3 model – A3, Sportback, Saloon and
Cabriolet – now benefits from a fresh new look, more
equipment, a revitalised engine line-up and state-of-the-
art technology.
A striking new Black Edition trim is also now available
on A3 and S3 as well as Sportback and Saloon body styles.
Sharper, bolder design
A broader, more defined single frame grille identifies the
new A3 and S3 family, while new headlights with more
prominent outer contours offer either Xenon (SE and
Sport) or LED (S line and S3) illumination.
New alloy wheels on SE and Sport join LED daytime
running lights as standard across the range, and there
are five new exterior colours to choose from.
At the rear, a redesigned bumper and new ‘3D’ light
clusters make for a more purposeful road presence, and
the Saloon’s profile has a more emphatic side ‘wing’
feature to the bodywork.
The S line’s wider rear diffuser is sub-divided into
three chambers and finished in matt black, while the
new S3 has a dramatic U-shaped additional air inlet
under the grille emphasising its sporty character.
New technology, refreshed interiors
The innovative Audi Smartphone Interface is now
standard, while a more intuitive MMI control logic
Instantly identified by its broader and more defined single frame grille and imposing front and rear styling, the new A3 family also features new headlights with Xenon or LED illumination and new alloy wheels
system with 7˝ screen and the optional Audi Virtual
Cockpit headline the changes to the new A3’s interior.
Audi Smartphone Interface integrates with Apple
CarPlay® and Google Android Auto® to display your
smartphone content such as music, approved Apps
and messages on the car’s MMI screen.
Drivers can customise the optional Audi Virtual
Cockpit, with ‘classic’ view giving a more prominent
speedometer and rev counter. The ‘infotainment’ setting
brings up functions such as the navigation map or media
on the 12.3˝ MMI screen.
A new three-spoke steering wheel – flat-bottomed
on S line models – with gear-shift paddles for S tronic
transmission, new-look dash air vents and a choice of
new upholsteries complete the interior updates.
New engines, enhanced efficiency
The new A3’s engine line-up comprises two TFSI and
three TDI units with peak outputs ranging from 110PS to
190PS, while the new S3’s 2.0 TFSI unit sees maximum
power rise from 300PS to 310PS.
A new 1.0 TFSI 115PS engine is the entry option
in the A3 and A3 Sportback, offering combined fuel
consumption of up to 62.8mpg and CO2 emissions as
low as 104g/km. That enables BIK taxation to start in
the 17% band in 2016/17.
Joining the advanced 1.4 TFSI 150PS engine, with
its innovative Audi cylinder-on-demand technology, is a
completely new 2.0 TFSI 190PS unit, available in Sport,
S line and Black Edition models with front-wheel-drive or
quattro all-wheel-drive.
New models The new Audi A3 and S3 range
Autumn/Winter 2016 | 17
For more information on the new Audi A3 and S3 range, please visit audi.co.uk/a3
SE and SE TechnikNEW 16˝ ‘5-spoke star’ design alloy wheels
NEW Audi Smartphone Interface
NEW Cruise control
NEW Xenon headlights
NEW LED daytime running lights
NEW 3-spoke multi-function steering wheel,
with gear-shift paddles on S tronic models
Sport (in addition to SE and SE Technik)NEW SD card-based navigation, with three months’
Audi Connect trial (standard on SE Technik)
NEW 17˝ alloy wheels
S line (in addition to Sport)NEW LED headlights with rear LED lights
NEW Dynamic sweeping rear indicators
NEW Interior lighting package
Black Edition (in addition to S line)NEW 18˝ ‘10-spoke’ design alloy wheels
NEW Black styling package
NEW Audi Sound System
NEW Privacy glass
NEW High-gloss black door mirrors
S3 (in addition to S line)NEW 18˝ ‘5-twin-spoke star’ design alloy wheels
(S3 and S3 Sportback)
NEW 19˝ ‘5-twin-spoke star’ design alloy wheels
(S3 Saloon and S3 Cabriolet)
NEW Audi Sound System
NEW Light and rain sensors
S3 Black Edition* (in addition to S3)NEW 18˝ ‘5-arm-turbine’ design alloy wheels
(S3 and S3 Sportback)
NEW 19˝ ‘5-arm-wing’ design alloy wheels (S3 Saloon)
NEW Black styling package
NEW Privacy glass
NEW High-gloss black door mirrors
NEW Bang & Olufsen sound system
*Not available on S3 Cabriolet
At a glance: the new Audi A3 and S3 range
As fitted in the new A3 Saloon Sport with either
six-speed manual or 7-speed S tronic transmission, for
example, this remarkable new engine enables up to
50.4mpg on the combined cycle, with CO2 emissions
as low as 128g/km.
Meanwhile, the TDI range comprises 1.6 TDI 110PS
and 2.0 TDI 150PS/184PS engines, available with
manual or S tronic transmission delivering combined fuel
consumption of up to 74.3mpg with CO2 emissions as
low as 99g/km. Additionally, both 2.0 TDI variants are
available with quattro all-wheel-drive in all bodystyles.
New S3: sporting performance – redefined
Affirming its status as the definitive sporting model in
the range, the new S3 now comes with wide-ranging new
features to go with its potent 2.0 TFSI 310PS engine.
Prominent S3 branding, a purposeful U-shaped
additional air inlet under the grille, full LED headlights
and rear LED lights with dynamic sweeping indicators
mark out the new S3 models.
Two S3-exclusive optional exterior colour choices
– Navarra blue metallic and Panther black crystal effect –
are available, and the S3 Saloon and Cabriolet upgrade on
the S3 and S3 Sportback’s 18˝ alloy wheels with stylish
19˝ ‘5-twin-spoke star’ alloy wheels as standard.
Inside, cruise control and light and rain sensors are
standard, complementing the new Audi Sound System.
Meanwhile, the exciting new Black Edition, available
in new S3, S3 Sportback and S3 Saloon body styles,
adds unique alloy wheels, the distinctive Black styling
package, privacy glass and a superb Bang & Olufsen
Sound System as standard.
A dramatic new U-shaped additional air intake and full LED headlights identify new S3 models, while at the rear dynamic sweeping indicators feature in the LED tail lights
New model update All-new S4 Saloon and Avant, all-new A5 and S5 Coupé and new Audi Q2 Edition #1
Autumn/Winter 2016 | 19
New Audi Q2 Edition #1It’s untaggable – and available to order now
From the new Audi Q2 to the all-new S4 Saloon and Avant, we round up some unmissable new models from Audi
All-new S4 Saloon and Avant Focused on driver engagement, and with a brand new 354PS engine
All-new Audi A5 and S5 Coupé Exhilarating all-new Coupé redefines an icon
Stunning lines give the all-new A5 Coupé’s outstanding
elegance and road presence. The athletic, sporty styling hides
a technological transformation that blends the latest build and
construction techniques with state-of-the art communications,
driver assistance and connectivity features.
SE, Sport and S line trims are available, and the all-new
S5 Coupé is fitted with the all-new S4’s 3.0 TFSI 354PS V6.
SE comes as standard with Audi Smartphone Interface,
Xenon headlights with LED daytime running lights, twin
leather upholstery, heated front seats, Audi Connect Safety
and Service, Pre-sense City and multi-collision brake assist,
while Audi Virtual Cockpit is optional.
With the power of a new 3.0 TFSI 354PS V6 engine and
a specification befitting the sporting Audi ‘S’ models, the
all-new S4 Saloon and Avant offer peak performance.
The all-new S4 incorporates the latest-generation
quattro system and an eight-speed tiptronic transmission
optimised for a 0-62mph time of just 4.7secs. Yet, the all-
new S4 offers combined fuel consumption of up to 38.7mpg
and CO2 emissions as low as 166g/km (Saloon). Styling
features include ‘S’-specific hallmarks such as aluminium-
effect door mirrors, 18˝ ‘5-V-spoke’ alloy wheels, a rear
spoiler and dual-branch chrome tailpipes on either side.
Inside, Fine Nappa leather Super Sports seats with ‘S’
logo and pneumatic massage function, MMI Navigation Plus
with an 8.3˝ colour screen and a three-year subscription to
Audi Connect Infotainment Services.
It’s one of the most anticipated new cars of 2016, and now
the eagerly awaited new Audi Q2 is here.
The new Audi Q2 comes with a choice of 1.0 TFSI 115PS
(6sp manual only)1, 1.4 TFSI 150PS and 1.6 TDI 115PS
(6sp manual or 7sp S tronic) and 2.0 TDI 150PS S tronic with or
without quattro, while SE, Sport and S line trims are available.
The striking Edition #1 (pictured above) tops the range
with either a 1.4 TFSI 150PS engine or a 2.0 TDI 150PS with
front-wheel-drive2 or quattro. Distinctive Quantum grey
paint, 19˝ alloy wheels in gloss anthracite black, S line styling
with contrast paint finish and Sport seats in Fine Nappa
leather mean the Edition #1 is truly a package like no other.
1 Available to order in late 2016. 2 Available to order in mid 2017 For more information about the Audi range visit audi.co.uk