Audience and Industries

UK Cinema AdmissionsIn the period between 2001 – 2013, the number of Cinema admissions was generally steady with slight dips and inclines in certain periods.

The 165.5 million cinema tickets sold in the UK in 2013 represented a 4% decline from the number of admissions in 2012.

AudienceAccording to BFI the region where cinema is most popular is around London

Gender

The gender depends on the gender of the film as different genres attract different genders.

Table 15.7 Audience gender split, 2013 top 20 films and top UK films Significant greater male audience share Male % Female % Captain Phillips (UK) 69 31 Star Trek Into Darkness 69 31 Alan Partridge: Alpha Papa (UK) 69 31 Man of Steel 68 32 Django Unchained 68 32 Kick-Ass 2 (UK) 67 33

Significant greater female audience share Male % Female % One Direction: This Is Us (UK) 15 85 About Time (UK) 27 73 Frozen 34 66 Sunshine on Leith (UK) 35 65 Les Misérables (UK) 39 61 Philomena (UK) 39 61

Gender difference not significant Male % Female %

Filth (UK)1 61 39 Rush (UK) 59 41 Trance (UK) 52 48 Wreck-It Ralph 49 51 The Hunger Games: Catching Fire 48 52 Jack the Giant Slayer (UK) 47 53

Genre and Ratings

In 2013 with gross box office, action is the most popular genre in the UK.Most films that did best in box office were rated 15.

Action Adven-ture

Anima-tion

Biopic Comedy Crime Docu-mentary

Drama Fantasy Horror Music/dance

Ro-mance

Sci-fi Thriller War Western

0

5

10

15

20

25

30

All films UK films UK independent films

% o

f box

offi

ce

Top 20 film in the UK box office1989 - 2013

Exhibition

Most people watch films on the TV over other forms of exhibition

Promotion

Table 9.9 Estimated advertising spend, 2003 and 2007-2013 (£ million)

Medium 2003 2007 2008 2009 2010 2011 2012 2013

TV 61.2 74.1 79.3 74.3 76 90.8 89.1 89.2

Outdoor 46.6 65.3 56.2 57 61 69.1 67.2 71.2

Press 30.1 27 22.6 19.9 19.9 22 21.5 20.7

Radio 9.7 8.4 9.4 10.7 7.6 6.8 6.8 5.9

Internet - 4.7 4.5 6.4 6.1 8.5 4 2.5

Total 147.6 179.5 172 168.3 170.6 197.2 188.6 189.4

Technology Figure 12.4 Claimed consumption of audiovisual content by online viewers aged 15+

0

10

20

30

40

50

60

Video clips either streamed ordownloaded

Catch up TV services either streamedor downloaded

TV and film services egNetflix/LOVEFiLM

%

% of online viewers

Analysis - Which audience groups are the most lucrative?

The audience that would bring most profit from box office are those who enjoy genres such as Action as this was the most profitable genre in past years. The most profitable age range for the UK would be 15 – 24 and these are majority male. The most lucrative socio-economic group is C1 – lower middle class.These are due to the interests of the age group as well as having a lot of disposable income

Analysis - What strategies should be used to promote films?

Due to age of the most lucrative audience the most successful methods of promotion would be social media and in cinemas as these are common interests in that audience. The most common form of advertising in 2013 was televisions as it can reach a wide audience.

Analysis - The importance of technology now and in the future

Online viewing is becoming a popular form of exhibition especially with teenage audience. Pirating is making profit difficult as many can just watch the films which causes a decline in the overall profit of films and the industries.More people now watch movies on the go instead of going to the cinema by using websites such as Showbox and Netflix.