AUDIENCE ENGAGEMENT REPORT1ST HALF — 2020

AUDIENCE OVERVIEW

DIGITAL ENGAGEMENT & INSIGHTS

MAGAZINE PUBLISHER STATEMENT

Material Handling & Logistics Audience Engagement Report 1st Half — 2020Material Handling & Logistics is a B2B brand written exclusively for managers who oversee supply chain, logistics and material handling across America’s manufacturing, distribution and retail sectors. MH&L covers warehousing, material handling equipment, transportation strategies, sustainability, logistics, global commerce, distribution, regulatory compliance, workforce management, new technology and automation.

Fabricated Metal/Primary Metal Mfg

Machinery/Medical Equip/Measuring Equip Mfg

Electrical Equipment/Computers & Electronics Mfg

Professional, Scientific & Technical Services

Wholesaler/Distributor/Transportation/Warehousing

Automotive/Aerospace/Transportation Equipment

Food, Beverage, Tobacco Product Mfg.

The Audience Engagement Report provides an integrated view of the Material Handling & Logistics community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.

127,821Average Monthly Reachs 41% Increase in reach

CATEGORIES PURCHASED(multiple responses allowed)

Facilities/Maintenance/Plant Operations...................................... 50.22% Packaging Equipment .................................................................. 49.84%Lift Trucks, Powered Vehicles & Accessories.................................. 44.24%Automatic Identification & Data Collection Systems ..................... 41.86%Software/Systems/Computers ...................................................... 39.40%Fluid Power .................................................................................. 37.88%Conveyors & Sorters, AGVs ............................................................ 37.21%Green Technology/Alternative Energy ........................................... 36.71%Lifting/Positioning/Overhead Handling Equipment ...................... 35.03%Transportation Services & Third-Party, Logistics .......................... 34.80%Non-Powered Material Handling Equipment ................................ 33.94%Equipment Management/Maintenance Products & Servic ............ 33.68%Storage Products & Automated Storage/Picking Syste ................. 33.68%Freight Services ............................................................................ 23.91%97% of respondents indicate they are responsible for recommending, selecting, or buying material handling equipment or services

TOP INDUSTRIES SERVED

COMPANIES THAT ENGAGE

REACH DECISION MAKERS

95.67%of audience are managers and above

14.18%

12.71%

8.54%

8.22%

8.14%

8.06%

5.48%

LOGISTICS TEAM REACH

Sales Management and Other Titles

8.23%

Corporate & Executive Management

34.94%

Plant Management

24.10%

Logistics, Purchasing, & Engineering Management

32.72%

Material Handling & Logistics — Digital Engagement & Insights 1st Half — 2020

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

78,267Average Monthly Visitss 51.1% Increase over past 6 months

65,570Avg Total Open Rates 53.9% Increase over past 6 months

151,763Average Monthly Page Views

s 21.5% Increase over past 6 months

5,991LinkedIn

6,570Twitter

71%Desktop Visitors Average Monthly

29%Mobile Visitors Average Monthly

105Avg Monthly New Site

Registrationss 8.85% Increase over past 6 months

1,338Facebook

Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations

Material Handling & Logistics — eNewsletter Engagement & Insights 1st Half — 2020

35,655eNewsletter Reach

s 40.8% Increase over past 6 months

17.32%Avg Total Open Rates 2.8% Increase over past 6 months

1.33%Avg Total CTR

MHL NEWSMAKERS

Monthly Average22,202

Avg. Total Open Rate17.59%

PRODUCTS OF THE WEEK

Monthly Average13,454

Avg. Total Open Rate16.48%

Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations

Material Handling & Logistics — What’s Trending in 20201st Half — 2020

TOP TOPICSTOP VIEWED ARTICLES• There Aren’t Enough Containers to Keep World Trade

Flowing

• FMCSA Rolls Out New Hours-of-Service Rules for Truck

Drivers

• Virus Fears Prompt Shipping Restraints on Vessels from

China

• Top 10 Forklift Manufacturers of 2020

• Reinventing the Supply Chain for a Post-COVID World

• Warehouse Automation Downtime and How to Avoid It

• MODEX 2020: The Supply Chain Beat Goes On

• 9 Trends Impacting the Future of Work

• Top 10 Most Corrupt Countries of 2020

• A Guide to Restarting the Economy

Supply Chain Risk Management

Warehouse Automation

COVID-19’s Impact on the Supply Chain

New Hours-of-Service Rules

Forklift Safety