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AUDIENCE ENGAGEMENT REPORT 1 ST HALF — 2020 AUDIENCE OVERVIEW DIGITAL ENGAGEMENT & INSIGHTS MAGAZINE PUBLISHER STATEMENT
AUDIENCE ENGAGEMENT REPORT1ST HALF — 2020
AUDIENCE OVERVIEW
DIGITAL ENGAGEMENT & INSIGHTS
MAGAZINE PUBLISHER STATEMENT
Contracting Business Audience Engagement Report 1st Half — 2020As the original provider of business information to the HVAC market, Contracting Business drives the success of HVACR professionals by providing knowledge and insights related to the latest products, trends, and business strategies being leveraged by successful contracting firms. Its trusted content is provided by leading industry professionals in a peer-to peer format attracting and engaging an audience of HVACR contractors and related professionals who own, manage and make decisions for their businesses.
1,078,458*Average Monthly Reach *Includes HVAC-Talk forum
TYPES OF CONSTRUCTION Multiple Responses Allowed *Survey of Contracting Business print audience April/May 2020
FIRM ACTIVITIES Multiple Responses Allowed*Survey of Contracting Business print audience April/May 2020
Air Conditioning/Ventilation 80.17%
Forced Air Heating (Dry) 65.60%
Air Handling 63.56%
Controls 51.31%
Hydronic Heating (Wet) 48.40%
Refrigeration 41.11%
Radiant Floor Heating 37.03%
Energy Management 33.53%
Sheet Metal Fabrication 33.24%
Electrical 27.70%
Ice Makers 21.57%
Solar - Thermal/Photovoltaic 10.50%
Glass Fiber Duct Fabrication 10.20%
COMPANIES THAT ENGAGE
Repair, Replacement 89.74%
Service 77.42%
Modernization/Alteration 70.38%
New Construction 66.57%
Design/Building Contracting 48.39%
The Audience Engagement Report provides an integrated view of the Contracting Business community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
REACH DECISION MAKERS
92.97%of audience are managers and above
of respondents indicate involvement in HVACR contracting
PRINT/DIGITAL AUDIENCE OVERLAP
26.48% 54.45%
19.08% B
OTH PRINT
DIG
ITAL
CONSTRUCTION FIELDS Multiple Responses Allowed *Survey of Contracting Business print audience April/May 2020
Commercial 83.63%
Residential (1-3 Units) 65.79%
Residential (4 or more Units – including garden apartments and townhomes) 51.75%
Industrial 51.17%
Institutional 40.64%
94%
Contracting Business — Digital Engagement & Insights 1st Half — 2020
DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS
122,278Average Monthly Visits
100,054Average Unique Monthly Visitors
s 0.9% vs Monthly Average for Previous 6 Months
220,228Average Monthly Page Viewss 5.2% vs Monthly Average for Previous 6 Months
2,408Facebook
537LinkedIn
9,262Twitter
52.1% Desktop Visitors Average Monthly
47.9%Mobile Visitors Average Monthly
129 Avg Monthly New Site Registrations
SUBSCRIBE TO MAGAZINE
39,198Contracting BusinessMagazine Subscribers
Contracting Business — eNewsletter Engagement & Insights 1st Half — 2020
79,048eNewsletter Reach
s 2.5% Increase over past 6 months
32.1%Avg Total Open Rates 2.0% Increase over past 6 months
2.3%Avg Total CTR
CB BUSINESS SUCCESS
Monthly Average16,695
Avg. Total Open Rate38.22%
HVAC-TALK
Monthly Average17,455
Avg. Total Open Rate31.97%
PRODUCT SPOTLIGHT
Monthly Average16,481
Avg. Total Open Rate33.57%
HVACR HOTMAIL
Monthly Average16,708
Avg. Total Open Rate27.66%
REFRIGERANT 4-1-1
Monthly Average9,116
Avg. Total Open Rate31.68%
HVACR DISTRIBUTION BUSINESS ENEWS
Monthly Average2,593
Avg. Total Open Rate44.33%
Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations
HVAC-Talk — Digital Engagement & Insights 1st Half — 2020
DIGITAL LEADER IN VISITORS, PAGE VIEWS AND MEMBERS
825,727Average Monthly Visits
631,038Average Unique Monthly Visitors
1,593,500Average Monthly Page Views
247,447HVAC-Talk Forum Members
32.3% Desktop Visitors Average Monthly
67.7%Mobile Visitors Average Monthly
*Metrics reflect monthly averages for May 1 - June 30 2020 due to site migrations in early 2020
Contracting Business — What’s Trending in 20201st Half — 2020
TOP TOPICS
TOP VIEWED ARTICLES• Carrier Now an Independent Company• Don’t Let COVID Take Your Business!• A Great Service Manager Can Recession-Proof Your Business• EGIA’s Cracking the Code Weekly Show: Track These Crucial KPIs• 3 Ways Contractors Hurt The Industry’s Reputation• SERVICE CLINIC: Improve Air Temperature Measurement Results• Simple Math Says 2020 Will be Great for HVAC• EGIA Show: How to Calculate Your Labor Rates• Recruiting and Retaining HVACR Techs: Would You Work for You?• EGIA ‘Cracking the Code’ Show: The Importance of a Daily Huddle
WEBINAR - ENGAGEMENT
91.01%% Registrants are in
management or engineering
250+Estimated registrants from typical webinar
TOP WEBINARS YEAR TO DATE• Ductless Disruption• Remote Predictive Diagnostics in HVAC - Win in the New
Normal• The Success Puzzle: What You Need To Succeed• Getting Started with VRF
Company Culture HVAC Diagnostics
Business Ethics
COVID-19 Accounting
46%Median Attendee Conversion Rate
Insight: A 35 to 45 percent conversion rate is typically considered to be good.
INDUSTRY AVERAGE CONVERSION RATE FOR WEBINARS WITH MORE THAN 100 ATTENDEES
Source: ON24 WEBINAR BENCHMARKS REPORT - 2020
Training Continuing Education
43.52%
36.82%
Contracting Business — Sworn Publisher’s Statement2020
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
2020 issues Print Digital Both Total Qualified
January 28,430 10,603 70 39,103
February 28,631 10,387 68 39,086
March 28,698 10,535 67 39,300
April 28,714 10,371 65 39,150
May 28,875 10,260 65 39,200
June 28,908 10,227 65 39,200
Total Qualified Circulation
28,709 10,397 67 39,173
Total Qualified Non-Paid
Total Qualified Non-Paid
Digital
BothTotal
Qualified Non-Paid
Total Paid
Total Subscribers
Average for 6-month period
28,709 10,397 67 39,173 25 39,198
U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION
We hereby make oath and say that all data set forth in this statement are true.
Signed: July 2020
Mike Hellmann, Vice President, Buildings & Construction
Frank Chloupek, Director, User Marketing
1. Publication Title: Contracting Business2. Publication Number: 0279-40713. Filing Date: 9/13/20194.5. Number of Issues Published Annually: 126. Annual Subscription Price: Free to Qualified7.
8.
9.
10.
11.
12.
13.
15. Extent and Nature of Circulation30,306 30,840
0 0
0 0c. 27,936 28,424d.
0 0
e. 1,879 1,797
f. 29,815 30,221
g. 491 619
h. 30,306 30,840
i. 93.70% 94.05%
16 Electronic Copy Circulation
a. Requested and Paid Electronic Copies - -
b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 27,936 28,424
c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 29,815 30,221
(Line 16a)
d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 93.70% 94.05%
(16b diveded by 16c x 100)
X I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:
17.
Nov-19
Date
9/13/19
PS Form 3526-R, July 2014
Publication Title: Contracting Business
United States Postal ServiceStatement of Ownership, Management, and Circulation (Requester Publications Only)
Issue of Frequency: Monthly
Complete Mailing Address of Known Office of Publication (Not Printer): Informa Business Media, Inc., 9800 Metcalf Ave., Overland Park, Johnson County, KS 66212-2216
Contact Person: Sonja TrentTelephone: 913-967-1641
Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Informa Business Media, Inc.,605 Third Ave, New York, NY 10158Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Jacquie Niemiec, Informa Business Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114-2518; Editor: Terry Mclver, Content Director, Informa Business Media, Inc., 1100 Superior Ave, Cleveland, OH 44114; Managing Editor: Terry Mclver, Content Director, Informa Business Media, Inc., 1100 Superior Ave, Cleveland, OH 44114
Owner - Full name and complete mailing address: Informa Media, Inc., 605 Third Ave, New York, NY 10158; Informa Operating Holdings, Inc. (owns 100% of the stock of Informa Media, Inc.), 605 Third Ave, New York, NY 10158
Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: NoneTax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A
Nonrequested Distribution (By Mail and Outside the Mail)
Average No. Copies Each Issue During
Preceding 12 MonthsNo. Copies of Single Issue Published
Nearest to Filing Date14. Issue Date for Circulation Data: August 2019
a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)
(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)
27,534 28,006
(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)
(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®
402 418
(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))
Total Distribution (Sum of 15c and 15e)
(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)
1,722
(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)
157
1,797
(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)
0 0
0
Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))
18
Sonja Trent
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).
Copies not Distributed
Total (Sum of 15f and g)
Percent Paid and/or Requested Circulation (15c divided by 15f times 100)
Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:
issue of this publication.
#Information Classification: General
Contracting Business — Primary Business & Industry2020
JOB FUNCTION
BUSINESS & INDUSTRY CONTRACTORS (SIZE) Grand Total % of Total
Corporate & Executive
Management
Engineering & Technical
Management
Service Management
Sales Management
Wholesale/Distribution Other/No Answer
1-4 21,449 54.7% 14,896 2,125 3,534 723 102 69
5-9 5,076 12.9% 3,403 333 1,065 221 33 21
10-19 3,849 9.8% 2,574 299 706 234 21 15
20-49 2,677 6.8% 1,674 310 476 186 19 12
50-99 1,076 2.7% 563 187 218 94 8 6
100-249 754 1.9% 343 172 170 60 2 7
250-499 294 0.8% 125 69 64 30 3 3
500 or more 564 1.4% 147 211 131 64 7 4
Total Contractors 35,739 91.2% 23,725 3,706 6,364 1,612 195 137
Total Wholesalers 2,230 5.7% 771 279 185 512 469 14
Others 1,231 3.1% 197 214 164 48 5 603
Total Subscribers 39,200 100.0% 24,693 4,199 6,713 2,172 669 754
63.0% 10.7% 17.1% 5.5% 1.7% 1.9%
Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
4,060
2,545
3,820
7,800
9,841
10,085
126
Contracting Business — Subscribers by State2020
State Subscribers
Alabama 517
Arizona 573
Arkansas 291
California 3,130
Colorado 705
Connecticut 563
D. C. 45
Delaware 124
Florida 2,477
Georgia 1,120
Idaho 189
Illinois 1,774
Indiana 860
Iowa 478
Kansas 457
Kentucky 505
Louisiana 463
Maine 176
Maryland 854
Massachusetts 938
Michigan 1,207
Minnesota 873
Mississippi 280
Missouri 963
Montana 155
Nebraska 363
State Subscribers
Nevada 253
New Hampshire 253
New Jersey 1,214
New Mexico 228
New York 2,237
North Carolina 1,321
North Dakota 130
Ohio 1,811
Oklahoma 482
Oregon 378
Pennsylvania 2,209
Rhode Island 107
South Carolina 575
South Dakota 120
Tennessee 721
Texas 2,584
Utah 369
Vermont 103
Virginia 1,113
Washington 552
West Virginia 189
Wisconsin 1,049
Wyoming 73
Total 48 U.S. Contiguous States
38,151
State Subscribers
Alaska 64
Hawaii 62
Total Alaska & Hawaii 126
Possessions & Other Areas 28
Total U.S. Possessions 28
Circulation Outside the U.S.
Canada 509
Mexico 18
International 368
Total International 895
Grand Total 39,200
