AudienceSeptember 2017

Profile

The 702 Listener

Much like our talent, the 702 listener is

confident, forthright and knowledgeable.

Our audience is predominantly black and

increasingly younger with a racial mix that

is representative of Gauteng's LSM 8+

market.

This affluent audience has the highest

average house hold income, and rate of

employment and self-employment amongst

all Gauteng radio stations.

They are ambitious, intensely focused,

future-driven doers with a high

propensity for entrepreneurship - with

over two thirds having aspirations to own

their own businesses at some point.

This audience is financially astute and

on the move. They have the highest

incidence of vehicle ownership.

They are proactive with their finances

and are actively seeking the most

profitable way to invest their hard

earned money.

The 702 listener is well-educated and

informed, with the highest incidence of

tertiary qualification in the province.

Source : TGI ….Source : TGI 2016C

Being socially conscious, they hold

strong opinions about the world around

them. Although diverse in their views,

they are purposeful in their vision to

make a positive contribution to South

Africa. They stand out for being

remarkably optimistic about the future

of this country.

702 is a platform for our listeners to state

their case. Our presenters engage with

them through insightful conversation and

fearless debate.

We probe. We analyse. We investigate.

We motivate. We activate. We inspire.

We challenge our audience to

open their minds.

Source : TGI 2016C

Our stations deliver

Purchase PowerHighest average household income.

Source : BRC RAMS, Jan 2017 – Jun 2017

0 5,000 10,000 15,000 20,000 25,000 30,000

Thobela FM

Lesedi FM

Ukhozi FM

Metro FM

Kaya FM 95.9

Power 98.7

5FM

Jacaranda FM

947

702

Ave. HHI ZAR

702 delivers the lowest rate of unemployment and the highest

propensity to have completed some level of tertiary education.

Our listeners are

Educated & Informed

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0

Thobela FM

Ukhozi FM

Lesedi FM

Metro FM

Kaya FM 95.9

Jacaranda FM

947

5FM

702

Tertiary Education

Source : BRC RAMS, Jan 2017 – Jun 2017

0

50

100

150

200

250

300

350

400

0%

5%

10%

15%

20%

25%

30%

35%

40%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Lis

tener

% o

f LS

M

LSM % Index GP

LSMAge

0.0

20.0

40.0

60.0

80.0

100.0

120.0

140.0

160.0

180.0

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64 65+

Lis

ten

er

% A

ge

Age % Index GP Ave. Age 45

Ethnicity

57% ACI (Black)

39%

43%

10%

8%

African

White

Indian

Coloured

AudienceIn

dex

Index

Day Cume. Mon-Sun (00:00-24:00) 279,000

7 Day Cume. Mon-Sun (00:00-24:00) 448,000

4 Week Cume. Mon–Sun (00:00-24:00) 485,000

Day Cume. Mon–Fri (00:00–24:00) 291,000

Day Cume. Saturday (00:00–24:00) 265,000

Day Cume. Sunday (00:00–24:00) 235,000

Audience Reach & Profile

Source : BRC RAMS, Jan 2017 – Jun 2017

Gender

37% 63%

47% Married /

Living together

53% Single,

divorced,

widowed

Marital Status

94%

6%

0%

Metro

Urban

Rural

Community Size

Parents

77% Are parents

Location

6%

18%

71%

86%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

Purchase Decision

94% Mainly or partly

responsible of

their house hold’s

shopping

77% Radio

Device

27% Mobile phone

67% Vehicle radio

Audience Reach & Profile

Source : TGI 2016C

Source : BRC RAMS, Jan 2017 – Jun 2017

0

20

40

60

80

100

0000-0

015

0030-0

045

0100-0

115

0130-0

145

0200-0

215

0230-0

245

0300-0

315

0330-0

345

0400-0

415

0430-0

445

0500-0

515

0530-0

545

0600-0

615

0630-0

645

0700-0

715

0730-0

745

0800-0

815

0830-0

845

0900-0

915

0930-0

945

1000-1

015

1030-1

045

1100-1

115

1130-1

145

1200-1

215

1230-1

245

1300-1

315

1330-1

345

1400-1

415

1430-1

445

1500-1

515

1530-1

545

1600-1

615

1630-1

645

1700-1

715

1730-1

745

1800-1

815

1830-1

845

1900-1

915

1930-1

945

2000-2

015

2030-2

045

2100-2

115

2130-2

145

2200-2

215

2230-2

245

2300-2

315

2330-2

345

Audie

nces in

‘0

00

Mon-Fri Sat Sun

01:00 06:00 11:00 16:00 21:00

702 reaches over 89,000

listeners daily in the breakfast

drive - building listenership from

as early as 05:30 and running to

09:00.

The late morning show follows

and holds audiences over 60,000

up to 11:00. Weekdays close with

an early evening lift between

15:30 -18:15.

Weekend Breakfast and the two

weekend music shows, Solid

Gold Saturdays and Soulful

Sundays with Kenny Maistry

deliver strong audiences from as

early as 06:00 to 13:00.

Listening Pattern

Source : BRC RAMS, Jan 2017 – Jun 2017

Google Analytics, Triton Digital, Facebook, Twitter

Saturday Day CUMEMon – Fri Week CUME

Daypart Audience

05:00-06:00 99,000

06:00-09:00 311,000

09:00-12:00 182,000

12:00-13:00 122,000

13:00-15:00 160,000

15:00-18:00 229,000

18:00-20:00 154,000

20:00-22:00 102,000

Daypart Audience

05:00-06:00 25,000

06:00-10:00 147,000

10:00-14:00 104,000

14:00-18:00 87,000

18:00-21:00 78,000

21:00-24:00 40,000

00:00-04:00 8,000

04:00-05:00 1,000

Daypart Audience

05:00-06:00 22,000

06:00-10:00 143,000

10:00-14:00 114,000

14:00-18:00 77,000

18:00-21:00 67,000

21:00-24:00 34,000

00:00-04:00 10,000

04:00-05:00 3,000

Sunday Day CUME

The Numbers

Source : BRC RAMS, Jan 2017 – Jun 2017

Website (June 2017)

Unique Users 489,281

Page Impressions 1,294,622

Social Media (June 2017)

Twitter Followers 513,610

Facebook Fans 226,957

Newsletters (June 2017)

702 49,343

Business Wrap 11,431

EWN 95,565

Streaming (June 2017)

Session Starts 994,906

Listener CUME 199,791

Ave. TSL 0:46

Senteck

Line Up

Weekdays03:00-06:00 Early Breakfast with Relebogile Mabotja

06:00-09:00 Breakfast with Xolani Gwala

09:00-12:00 The Eusebius McKaiser Show

12:00-13:00 The Midday Report with Stephen Grootes

13:00-15:00 The Azania Mosaka Show

15:00-18:00 Afternoon Drive With Bongani Bingwa

18:00-20:00 The Money Show with Bruce Whitfield

20:00-23:00 Night Talk with Gugs

23:00-03:00 Late Night Talk with Aubrey Masango

19:00-20:00 FRIDAY: Sports Talk with Marc Lewis

Saturdays06:00-10:00 Weekend Breakfast with Phemelo Motene

10:00-13:00 Solid Gold Saturdays with Kenny Maistry

13:00-16:00 Solid Gold Alex Jay

16:00-19:00 Solid Gold with Nonn Botha

Sundays 06:00-10:00 Weekend Breakfast with Phemelo Motene

10:00-13:00 Soulful Sundays with Kenny Maistry

13:00-16:00 Soulful Sundays with Paul Mtirara

16:00-19:00 Soulful Sundays with Nonn Botha

19:00-21:00 Sports Talk with Marc Lewis

www.primediabroadcasting.co.za

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