AUDIENCE

AUDIENCE

Why is it so important to understand our audience?

AUDIENCE

Audience Research: Looks at producing evidence

of the relationship between audience and the media

Audience Theory: considers the different ways of

thinking about audiences

KEY THEORIES

Hypodermic Needle Theory – works on the theory

that the audience just accept what the Media is

telling them. Audience are passive

Uses & Gratifications Theory – works on the theory

that people watch Media for a variety of reasons

and take what they want from I – they are an active

audience

USES & GRATIFICATIONS

Personal Relationships – talk to others about the

programme – helps with bonding

Surveillance – seeing what other people/ events are like

Personal Identity – reflects your interest lifestyle e.g. a car

enthusiast may watch Top Gear.

Escapism – watching something to feel better either

because it makes you laugh, captivates you or shows your if

as being better than the person on the TV.

STUART HALL

Look at Stuart Hall

http://www.slideshare.net/ncrafts84/stuart-hall-198

0-audience-reception-theory

READ THROUGH THE HAND OUT

WE will discuss then you need to answer a min of

three of the questions.