AUDIO JACK: MARKETING STRATEGY

SUMMATIVE ASSESSSMENT

Audio jack promotions

Antonio Cole – AnimationJasmine Castrioty - AnimationTara Costello – Digital FilmRuth Matos – Digital Film Tom Ladds – Music Production

Jackie Salinas – Post ProductionKelly Allum – Post Production Dolly Grey - ScriptwritingChris Peirce – Web MediaJermaine Rennalls – Web Media

OUR MISSION

To encourage people to FOLLOW their dreams and

make them reality

RESEARCH

Analysis of:

•Audio Jack

•YouTube/Vimeo

•Forums

•Previous advertisement campaigns

•Tumbler (Blogs)

•Marketing Strategies

USER PROFILES

RESEARCH

Our campaign video will be broadcasted via:•Television•Radio•Billboards•Newspapers•InternetoYouTubeoFacebook oTwitteroVimeo Twitter

Facebook

YouTube

Vimeo

KEY INSIGHTS

• 18,000 Subscribers• Music Channel

World of the orange/new

music

Campaign video idea

Stage 1: Big Brother webcam auditions - someone singing on webcam, the curtains in another room to record the girl in front of a stage - The female in mid-shot struggling - she is handed a microphone, she does not know what to do. ‘DING’ typography girls work your magic with… “Need a Solution?"

Stage 2: Voice over “We have a better option available, feel totally at ease in the comfort of your own home, all you have to do is record yourself singing, the provided song and upload it through your computer to our online competition via the Audio Jack website and we will see if you got what it takes to be the next BIG THING”

Stage 3: Visual of the laptop

Stage 4: Visual of the video being uploaded to the site, just an example to give them a guide to help us at the end we will say in association with audio jack, brand logo to finish the production off.

D u r a t io n : 30 seconds

storyboard

CAMPAIGN ADVERT

VIDEO

9

Youtube

Shared On Facebook

111 views so far

Would like to be shared through twitter as well

DOCUMENTATION: ADVERTISEMENTS

Promotional adverts - ‘like’ button on advertisements they get a chance of winning a vocal book/CD/DVD

QR codes –lead you to the AudioJack website for offers, discounts on lessons and subscription

Social Networking sites – upload and make viral; all posters and campaign advert amongst peers

Offer free merchandise with logo – t-shirts, concert tickets, stationery

Always be up to date with our competitors

Persuade and encourage visiting customers to register

Place our website address, on every possible internal piece of paper or communication device

DON’T SPAM – be professional when commenting on other blog posts

Marketing techniques

Promotional strategy

C O S T S /P R ICIN G

P R O M O T IO N

C O N S T R A IN T S

Distribution of flyers

QR Codes

Social Network Sites Time – someone to manage the social site – FREE to use

Time – someone to make the code – FREE to use

Time – someone to design the flyers and distribute - Cheap to make

TV Adverts £50,000 to £100,000 for a prime time, 30 second ad

Time

None

Has to be done through AudioJack

Budget

Results OF CAMPAIGN…

• Twitter Account Created – 9th May 2012 – 7 followers

- terminated due to constraints

• Online music channel: World of the Orange/New MusicContacted: 18th May 2012

- awaiting feedback

• Promotional campaign advertised on MTV

20th May 2012

- awaiting feedback

Marketing Strategies

Costs

Production

Time

Distribution

Manufacturing

Measuring impact

WHAT WE HAVE LEARNT?

summary

Campaign Idea produced Distributed on social networking sites Placed on YouTube