Audio-visual and photo case

stories of tobacco workers'

experiences as human rights campaign tool

WCToH March 2012, Singapore Laura Graen

Unfairtobacco.org

Counterimaging uses such images to

change people's perception and behaviour.

What is a counter-image?

An image that contradicts

a pre-existing public image.

www.unfairtobacco.org

www.unfairtobacco.orgfacebook.com/unfairtobacco.international

Exhibition „Big Tobacco: Profits & Lies“

www.unfairtobacco.org

www.unfairtobacco.org

Workshops

12-13 year olds: Very responsive

14+ year olds: - „cynical“ smokers: negative reactions - politically interested smokers: „fair trade tobacco?“ - nonsmokers: peer pressure on smokers

www.unfairtobacco.org

www.unfairtobacco.org facebook.com/unfairtobacco.international