AUDIO-VISUAL TRANSLATION EFFORTS BY-

ANMOL SRIVASTAVAROLI SEKSERIASNEH KAKARAVANTIKA SARDANA

WHAT DOES IT MEAN?

DEFINITIONThe translation of any material in audio, visual or audiovisual format. Dubbing, subtitling, localisation, and media accessibility (audio description, subtitling for the deaf and hard of hearing) are some of the most common techniques (oral or written) with sound and image.Audiovisual translation is an exciting new field in translation studies ranging from dubbing and voice-over to subtitling. This field has witnessed a growing professional demand.

A TRIP DOWN THE MEMORY LANE TO UNDERSTAND AVT

DUBBING:ORAL TEXT ORAL TEXT

•The famous SHIN CHAN series has been dubbed from Japanese to Hindi.

•It helped to focus attention on the image and was better for children

•However, it is expensive and dubbing actors voice becomes repetitive.

Software / multimedia localization

Much of the information

generated by organisations

nowadays is in multimedia

format, be it in audio, video,

animated or online format. In

order to successfully

communicate with as wide an

audience as possible, such

content must be localised When a software product is sold in other countries, it undergoes a translation of the linguistic elements, but also an adaptation to the needs of its intended market. The idea behind it is to make the product "local" and accepted and marketed successfully.

TRADITIONAL VS MUTIMEDIA TRANSLATION

Software localization is the translation and adaptation of a software or web product, including the software itself and all related product documentation.

Traditional translation is typically an activity performed after the source document has been finalized.

Software localization projects, on the other hand, often run in parallel with the development of the source product to enable simultaneous shipment of all language versions. For example, the translation of software strings may often start while the software product is still in the beta phase.

Advice and adaptation of programs to the cultural identity of the target markets

Translation and testing of the user interface (in html or xml)

Editing and translation of audio files

Translation and processing of graphics files

Translation of .ini files

THIS INCLUDES:

HERE’S AN INSIGHT INTOGAME LOCALIZATION