AudioCodes SBC Update

October 2014

John D’Annunzio, VP Sales

• Market leader in VoIP networking Products• Ranked #1 in low and mid density media gateways for service providers

• Ranked #2 in enterprise session border controllers

• Deployed in over than 100 countries in service provider and enterprise networks

• OEM Partnerships with Genesys, Alcatel-Lucent, Avaya, & Interactive Intelligence for both MGWs and SBCs

• Dominant Player in Lync Voice Services Market with One Voice for Lync Suite of Products

Introduction

• Market leader in VoIP networking Products• Ranked #1 in low and mid density media gateways for service providers• Ranked #3 in enterprise session border controllers

• Deployed in over than 100 countries in service provider and enterprise networks

• Over 1M Contact Center ports deployed in 100+ countries with Genesys

• Almost 6,000 SBAs deployed including Microsoft IT with over 600 SBAs

• Case Studies: http://www.audiocodes.com/case-studies?solution=35251&l=solution

• Strong brand for quality & performance

• 20 years of VoIP expertise

• Public since 1999

AudioCodes: A Brief Intro

Building successful, innovative, low TCO VoIP

networks requires openness and interoperability

Global Partner Strategy

Corporate Focus• Over 250 engineers all focused on Enterprise Voice & Data• Enterprise is not an afterthought, we are innovators in the space• Common Architecture & Code Base across Products• World Class expertise in key technologies

DSP, Real Time Computing, SIP, PSTN, OAM, Security

Enterprise Voice & Data – It’s What We Do

Broad Scaling• Product coverage from a few lines to thousands of sessions

• Appliance, Server, and VMware options available

Built from the Same Software Base

Comprehensive Functional Suite• Media Gateway & Session Border Controller,

• Transcoding & Voice Quality Management

• IP Phones

Available in a Single Product Suite

AudioCodes Products Portfolio

IP Phones

High Availability Gateways

Mobility Solutions

IP FaxingRecording

Mediant 3000 Mediant 8000

310HD 420HD 320HD

SOHOGateways

Media Pack 11x/2xx

MSBRMediant™ 500 Mediant™ 800 Mediant™ 850 Mediant™ 1000

E-SBC& Media Gateway Mediant 800 Mediant 1000 Mediant 2600 Mediant 3000 Mediant 4000 Mediant 9000

Rich palette of products provides the breadth

required for any configuration

AudioCodes SBC momentum

Fastest Growth of ESBC Market Share

• AudioCodes ranked #2 among top five vendors, with an %12.2 market share• Nearly 100% Year over Year Growth!

• AudioCodes was the onlyvendor to post 3 consecutive quarters of growth

• AudioCodes market share grew 35% from 1Q14 to 2Q14, more than any vendor

Source: Infonetics Enterprise Session Border Controllers Quarterly Worldwide and Regional Market Share, Size, and Forecasts: 2Q14 August 29, 2014

SMB Market Contributes Majority of SMB Shipments

# System Sessions

Source: Infonetics Enterprise Session Border Controllers Quarterly Worldwide and Regional Market Share, Size, and Forecasts: 2Q14 August 29, 2014

“Shipments of sessions by customer

size (i.e., number of employees) are

predominantly to medium enterprises

with 101-5,000 employees, and they

made up 72% of SBC session shipments

in 2Q14. This is a large swath of

businesses worldwide and a sweet spot

for SIP trunking. “

AudioCodes uniquely provides:• Coverage across this key segment with a single technology• High Availability options for the entire segment• Software and Appliance based options

E-SBC Market Recognition by Gartner

• June 18, 2014 – Gartner released first-ever ESBC Market Survey and AudioCodes is among the top vendors.

• “AudioCodes has built a global reputation for providing high-quality SBCs and media gateways that work with virtually any IP telephony or UC platform to support IP and TDM connectivity for trunks and devices.”

The Other Guys

Incomplete Portfolios• Big SBCs but not Small SBCs• SBCs built on different technologies• Appliance but no SW/VM/COTS option• No MGWs, MGWs on different technologies• No Phone Solution

All drive more complex multi-vendor solutions• Multiple technologies to manage, support,

and maintain

The AudioCodes Advantage• Complete portfolio – Single Technology• Solution Partnership with Genesys• VQ Solution integrating SBC, MGW, IPP• Designed for Enterprise users

No other vendor is positioned as well for One Voice Packaging

Product Gaps• No Answering Machine Detection• Not SIP REC validated with Verint & Nice• No Survivability - Hunt Group Distribution• Complicated & restrictive provisioning -

designed for Carrier instead of Enterprise

AudioCodes SBCUpdate

Advanced VoIP Service – (SBC) Session Border Controller

Interoperability Quality of Experience/Service Security

Voice Transcoding

NAT Traversal

SIP Normalization

DTMF Conversion

IPv4 to IPv6 Dual Stack

Fax Conversion

Protocol/Coder Policing

QoE monitoring with SEM

Call Admission Control

SLA assurance

SIP mediation

Media transcoding

Test call agent

Intrusion Detection & Prevention

Dynamic Whitelist/Blacklists

VoIP traffic classification rules

Call control/Media encryption

Denial of Service protection

Call Theft and Fraud protection

Remote Workers with Security

BroadSoft

IP PBX

Nomadic Users

TDM PBX

PRI

IP

Full SBCpackage

MPLS/VPN

AT&T IPFR/IPTF

Public WAN

Full Perimeter Defense, Routing & Interoperability

License is used for maximum flexibility in SIP Trunking or Hosted applications.

Ensure Survivability, High Voice Quality, Interoperability and Securityfor SIP Trunking environments.

SBC license is designed to allow full control of routing, multitenant access, and remote worker security.

Hosted

Product Target MarketMax. SBC Sessions

Mediant 500SMB 250

Mediant 2600SME 600

Mediant 4000Large Entreprises 5,000

Mediant 9000Large Enterprises, Service Providers

28,000

Mediant VEVirtualized data

centers2,000

Mediant SELarge Entreprises, Service Providers

28,000

AudioCodes SBC Line

Pure SBCs Hybrid SBCs (IP and TDM)

ProductTarget

MarketMax. SBC Sessions

Max. TDM Channels

Mediant 800bSMB 250 60

Mediant 1000SMB/SME 150 192

Mediant 3000 Large Entreprises

1,000 2,016

Widest line of SBCs to optimally fit any customer size and need

Multiple Form Factorsfor Optimized Performance

• Appliances for low to mid range

• MGW/SBC Hybrids for legacy and migration support

• Server & VM based SW SBCs leverage powerful commercial multi-core technology

• All run the same code base

Introducing the Mediant 9000 SBC

• The AudioCodes Mediant 9000 is a highly scalable Session Border Controller (SBC) designed for:• Large enterprises

• Large contact center locations

• Access SBC for service provider environments

• Supporting up to 28,000 concurrent sessions

• The Mediant 9000 supports:• Extensive SIP connectivity with wide-ranging interoperability

• Enhanced perimeter defense against cyber-attacks

• Advanced voice quality monitoring

Interface Flexibility

Mediant 9000 brings 12 GB Ethernet Ports

• Sonus 5x00 brings 6, Acme 3820 brings 7

Capacity and Flexibility

• Assign interfaces to Services/Domains as required

• Sonus and Acme is fixed

Fixed Interface Configurations

Imposes Limitations

Sonus

• 2 Media, 2 Mgmt, 2 HA – All Required

• Dual Ethernet or (not and) physical LAN WAN separation (5100 & 5200)

• Dual Ethernet or (not and) 2 GB media capacity (5100). 20K Session Max at G.711 (5200)

• No physical domain separation

Acme

• Simplex fixed Mgmt Interface, 4 interfaces for signaling and media.

AudioCodes

• Physical Separation and (not or) Service Separation if required

• Physical Separation between LAN-WAN and multiple WAN

• Alternately, run all Services/Domains on same ports if ports are scarce

• Configure Multiple Media Interfaces for high bandwidth requirements (e.g. WB audio or video)

Transcoding

The best transcode is the one that isn’t required

• The SBC can enforce the “right” coder from the Service Provider based on detailed message criteria.

Sometimes can’t be avoided

• AudioCodes has the most flexible Transcoding options

Light Transcoding Needs

• Tone detectors & exception handling

SW Transcoding on CPU Core in SW SBC

Unique Decomposed Solution Provides

Maximum Flexibility

Independent Session & Media Scaling

• Not constrained by proprietary DSP cards

• N+1 sparing of DSP instead of 1+1

• Add more modules for high complexity coders

• Re-usable across COTs Server upgrades

Heavy Transcoding Needs

• Volume Transcoding

External DSP modules augment COTS SBC HW

AudioCodes Application API

Bell-Heads and the ITU meet Net-Heads and the IETF

• Telephony has accumulated many domain specific protocols: SNMP, TR-69, ENUM, TCAP, etc. They provide all the capabilities that the last 5 decades of use have shown to be required.

• Contact Centers live in the Web 2.0 world of pan-application protocols like REST and SOAP, and telephony protocols don’t fit

Wouldn’t it be cool…

• If all those valuable capabilities became available via a simple to develop to REST Interface.

Introducing the AudioCodes Application API

Representational State Transfer (REST)

• HTTP/S based – eliminates firewall problems faced by telephony protocols

• Simple HTTP URI lexicon and Methods (GET, POST, PUT, DELETE)

Provides Unparalleled 3rd Party Access

• Update Configurations & perform Resets

• Performance Metrics, Logs, & Alarms

• Real time routing instructions

• Message Manipulation

Opus and the Contact Center

Two Primary Use Cases

• Classic use-case: Incoming call from Customer’s WebRTC enabled browser

• Off-label use-case: NB connections to Work-at-Home Agents

Un-ManagedInternet

Service Provider

Opus

OpusG.711

• Transcode to G.711 with AUDC SBC (v7.0) for connection to SIP Trunk

• Avoid G.729 (dual transcode)

• Even with SIP Trunk on competitor SBC

• Works for MGW/PRI just as wellAUDCSBC

Opus Call legs OTT via ISP,not via ITSP SIP Trunk

SIP Trunk

Voice Recording Comparisons

• Voice recordings made at AudioCodes-Genesys joint lab

• Constant 15% network loss impairment introduced

G.711 G.729 OPUSOpus’ superior performance

is compellingly evident

• Bit-rates from 6 kb/s to 510 kb/s• Sampling rates from 8 kHz (NB) to 48 kHz (fullband)• Frame sizes from 2.5 ms to 60 ms• Constant bit-rate (CBR) &variable bit-rate (VBR)• Audio bandwidth from narrowband to fullband• Speech and music, mono and stereo• Support for mono and stereo• Up to 255 channels (multistream frames)• Dynamically adjustable bitrate, audio bandwidth,

and frame size• Excellent loss robustness & packet loss

concealment (PLC)

SIP Rec

AudioCodes SBC/GW

Recording Server (SRS)

cordin

Recording Client (SRC) SIP IP Phones or Call Center system SIP & RTP

SIP Trunks or PSTN Trunks

SIP Meta Data

Communication Session

Recording Session

Standards Compliant (RFC 6341)

• ”…extensions to SIP that will manage delivery of RTP media to a recording device”

• Transforms gateways and SBCs into smart tapping devices

Interoperability

• Metadata management includes passing keys for encrypted media

• IOT with Verint & Nice

Competitor implementations are partial/proprietary

w/out encryption support

One VoiceOperations Center

provides addedSBC Value

Element Management

Day 1 Operations:• SBC wizard - INI file generation according to simple step-by-step instructions

• Devices auto-discovery - Add to the Element Management the entire set of network component automatically

Day 2 Operations:• Single control point for s/w upgrades and

generic configurations

• Provisioning, Fault Alerting, Performance & Security Management

• Online graphs and search capabilities

• Activity Journal. View the set of device actions

• SBA Pro Connect - mass update and upgrade tool

Central Control Point for large numbers of VoIP network elements including MGs, SBCs, & IP Phones

• Zero touch provisioning - Automatically pushing configuration files to devices on reset

Shared License Management

SBC License Pools• Customer purchases licenses and adds them to the Pool

• Customer allocates pool licenses to any set of devices in their network

• No AudioCodes involvement required to allocate and re-allocate pool licenses.

Session Pools help maximize the value of an SBC investment

Benefits of a Shared Resource• Add sessions where you need them, when you need them.

• Change the allocations when the network changes

• No AudioCodes involvement required to allocate and re-allocate pool licenses.

Advanced Routing ManagementHeadquarter

SBC HQ

Remote Users - HQ Level 3

FlowrouteLAN

Users - HQ

VoIP

Boston Branch

SBC Boston NY Office

VerizonAT&T

SBC NY

LAN Users – Boston1

LAN Users - NY

LAN Users – Boston2

Centralized Management for VoIP routing

• Consolidate and centralize all of the routing and subscriber planning and information

• Facilitates resilient, distributed architecture

Separate Network Routing from individual PBXs

• PBX focus on users and features, not network routing

5 Steps

1. Add SBCs and Interfaces via EMS

2. ARM imports network topology

3. ARM imports relevant User info

4. Administrator sets network routing policies

5. Routing information distributed to SBCs

Graphical network view and route calculations

• Flexible routing rules using high level “language”

Optimize and Simplify Ent. network usage

• Least Cost Routing, QoE based Routing, …

From

To

PBX NY

© 2005 AudioCodes Ltd. All rights reserved.