© 2011 AudioCodes Ltd. All rights reserved.
AudioCodes Confidential Proprietary
AudioCodes Value Proposition for Microsoft UC Customers
Sandro Piccoli – Technical Product ManagerRoberto Vicenzi – Direzione Servizi
Agenda
• History
• AudioCodes Offering for Microsoft Lync
• Summary
Leader in VoIP &
Multi-Service
Business
Gateways
2010 has marked 17 years of Operations
Global, successful
and balanced
operation
Deployed in over
100 Countries in
Broadband, Mobile
& Enterprise
Strong brand for
Quality &
Performance
Global partner to world leading
telecom players such as Alcatel-Lucent, Avaya,
Ericsson, Microsoft, Nortel
Global distribution
network
AudioCodes at a Glance
Product Portfolio
IP Phones
High Availability Media Gateways
Media Servers (MRFP)
CPE & Access Gateways
Session Border Controllers (SBC) & Security Gateways
Recording, Media Gateway & Media Processing Blades
Value Added Applications
VoIP Processors (Chips)
Microsoft Unified Communications Solutions ‐ Brief
Office Communication Server 2007 R1
Office Communication Server 2007 R2
Lync Server 2010
Oct
ober
20
07
IM & Rich PresenceA\V ConferencingWeb ConferencingPSTN ConnectivityFederation32 Bit Platform
Feb
ruar
y 2
00
9
SIP TrunkingGroup ChatAttendant ConsolDesktop Sharing64 Bit Platform
Nov
emb
er 2
01
0
Remote Site SurvivabilityData Center ResiliencyCall admission control Enhanced Conferencing64 Bit Platform
“Keep my existing legacy PBX and still enjoy from the latest Microsoft Lync offering”
“Keep my existing legacy PBX and still enjoy from the latest Microsoft Lync offering”
“Connect Microsoft Lync with Non certified SIP Trunking Providers “
“Connect Microsoft Lync with Non certified SIP Trunking Providers “
“ Integrate multi national branch offices and their associated PBX’s with Microsoft Lync”
“ Integrate multi national branch offices and their associated PBX’s with Microsoft Lync”
“Connect the existing IP-PBX “as is” with no special certification to Microsoft Lync”
“Connect the existing IP-PBX “as is” with no special certification to Microsoft Lync”
“Integrate Enterprise existing IP Phones, Analog Phones and mobile handsets into Microsoft Lync”
“Integrate Enterprise existing IP Phones, Analog Phones and mobile handsets into Microsoft Lync”
Enterprise Top Demands for UC implementations
“Investment protection when migrating from Microsoft Office Communications Server 2007 to Microsoft Lync Server 2010”“Investment protection when migrating from Microsoft Office Communications Server 2007 to Microsoft Lync Server 2010”
Comprehensive Product Offering for Microsoft UC Implementation
• Connecting Lync to Enterprise’s existing Voice services• Legacy and IP‐based Private Branch Exchanges (PBXs) • Public Switched Private Networks (PSTN) • Secured SIP Trunking • Fax machines and Analog devices
• Offering Survivable Branch Appliances for branch office• Increasing voice resiliency in branch office scenarios
• Reducing phone replacement costs by connecting the Enterprise existing phone installed base to Lync• Analog Phones • SIP‐Phones • Smartphones
• Enabling Microsoft Unified Messaging services with Enterprise existing PBX’s• Legacy and IP‐based Private Branch Exchanges (PBXs)
• Providing Call Recording solution for Microsoft UC environment• Passive and Active Call Recording solution for Lync and Enterprise existing Legacy and IP‐based
Private Branch Exchanges (PBXs)
AudioCodes Ecosystem with Microsoft Unified Communications
Microsoft Unified
Communications Solutions
3rd party Analog and SIP based Phone Support
Legacy TDM PBX
E1/T1/BRI/FXOPBX
Legacy Fax & otherAnalog devices
Non certified IP PBX
IP‐PBX
SIP
IP Phones
AudioCodes MobilityPLUS
SIP
PSTN Networks
….
TDM Trunks
SP PSTNSecured SIP Trunking
….
SP IP WAN
SIP Trunks
Recordingsolution
SurvivabilityLync
PSTNWAN
Survivable Branch Appliance
Microsoft® Exchange ServerMicrosoft® Lync™
PSTN
TDM Trunks
Internet
SIP Trunks
SIP
IP-PBXE1/T1/BRI/FXO
PBX
Connecting Microsoft Unified Communications with the outside world
AudioCodesMedia
Gateway
AudioCodesMedia
Gateway
SIPSIP
Typical Network Layout – Office Communications Server 2007 R2
Mediant 1000“Basic Hybrid” Gateway PBX
Big Branch Mediant 2000“Basic” Gateway
Mediant 3000“Basic” Gateway
PBX
HeadquartersOffice Communications
Server 2007Mediation
Server
MediationServer
PSTN
Third-party IP Phonesoptimized for Microsoft
PSTN
PSTN
IP-PBX
IP Phones
IP IP
Small Office
TDMG.711, SIP/TCP, RTPRTA , SIP/TLS, SRTP
IP
Typical Network Layout – Lync Server 2010
Mediant 1000SBA PBX
Small Office
Big Branch Mediant 2000SBA
Mediant 3000“Enhanced” Gateway
PBX
HeadquartersMediation
Server
TDMG.711, SIP/TCP, RTPRTA , SIP/TLS, SRTP
PSTN
Third-party IP Phonesoptimized for Microsoft
PSTN
PSTN
IP-PBX
IP Phones
IP
IP IP
Microsoft Unified Communication Building Blocks
Features MediaPack 1xx Mediant 800 Mediant 1000 Mediant 2000 Mediant 3000 Mediant 8000
Office Communications Server 2007 R1/R2 (Gateway Type)
Basic Basic Basic
Basic-Hybrid
Basic
Basic-Hybrid
Basic Basic
Lync Server 2010 (Gateway Type)
Filed Upgradable -Firmware upgrade
Analog Device EnhancedEnhanced
SBA
Enhanced
SBAEnhanced Enhanced
Microsoft Exchange Server 2007 & 2010 (Gateway Type)
IP Gateway IP Gateway IP Gateway IP Gateway IP Gateway IP Gateway
Max PSTN Channels 2/4/8/24 30 120 480 2,016 16,000
PSTN Interfaces FXS/FXOUp to 24 FXS or 8
FXO ports
Up to:1 E1/T1
4 BRI ports 12 FXS/FXO
Mix of:1 - 4 E1/T11-20 BRI
4-24 FXS/FXO
1 -16 E1/T1 trunksUp to
63/84 E1/T1 trunks
Up to 8xOC-3(STM-1) ports,
Up to 24xT3 (DS-3) ports
Up to 252 E1/T1/J1 trunks
Modularity Fixed configuration analog gateway
Fixed configuration
gatewayFull Modularity Fixed configuration
digital gatewayFixed configuration
digital gateway Full Modularity
SBC / IP to IP N/A
Full E-SBCUp to 24
concurrent Sessions
Full E-SBCUp to 150 concurrent Sessions
IP to IPUp to 240
concurrent Sessions
Full E-SBCUp to 1000 concurrent Sessions
Full E-SBCUp to 8000 concurrent Sessions
Bringing you un‐matched functionality
Investment Protection
Stability
Office Interoperability
PSTN Homologation
Secured SIP Trunking
Active Directory
Analog and Faxes
Drop and Insert
Monitoring & Management
Investment ProtectionH2 20092007
Exchange 2003 Exchange 2007 Exchange 2010
Live Communications Sever (LCS) 2003
Office Communications Server 2007 (R1)
Office Communications Server 2007 R2 Lync Server 2010
2003 H1 2009 2010
Mediant 2000 (all flavors)
Mediant 1000 Basic / Enhanced Gateway
Mediant 1000 “Basic Hybrid” & SBA Upgrade OSN
Gateway #1 Gateway #2 Gateway #3 Gateway #4Competitors
Office Interoperability
• Interoperability with numerous TDM PBXs• Interoperability with non Microsoft‐certified IP‐PBXs• Quick time‐to‐market• No need to upgrade the existing PBX equipment
Microsoft UC Network Non-Certified IP-PBXs
Other SIP IP-PBXMicrosoft SIP
Media Gateway
And more…
IP Phones
OfficeCommunications
Server / Lync Server
Office Communicator/Lync
E1/
T1/B
RI/F
XO
PBX
Drop & Insert Configuration
• Option 1 – Connect between the PBX and the Microsoft Network• Upgrade old TDM PBX with expensive trunks
• Reconfigure PBX routing
• Drop & Insert – Connect between the PBX, the Microsoft Network & the PSTN
• No change in PBX hardware or software configuration
• PSTN Fallback support
• Full investment protection
PSTN
Office Communications
Server / Lync ServerMediation
Server
OC /Lync
Secured SIP Trunking
SIP Trunk 2
SP 3 PSTN
SP 2 IP WAN
Soft Switch
PBX
Service Provider Networks
Media Gateway
SP 1 IP WAN
SP 4 PSTN
Microsoft UC Network
Office Communications
Server / Lync Server
Office Communicator/Lync
• A fully featured Enterprise‐class Session Border Controller• Interoperability with numerous Service Providers• Protocol mediation and transcoding• Least‐cost routing to multiple PSTN / SIP SPs
SBC
Redundancy “Crossover Gateway Resilience”
• Target is to design a network with no single point of failure• Utilized AudioCodes’ unique combination of two features:
• IP‐to‐IP SIP Routing• PSTN Fallback
• Provides a fault proof network design• Supported on the Mediant 1000 & Mediant 2000
http://www.audiocodes.com/filehandler.ashx?fileid 524194
* 2E1 FO Module
SBA ‐ Survivable Branch Appliance
• Survivable Branch Appliance (SBA)
• Local UC services and full branch office survivability.
• Includes PSTN gateway, mediation and registrar
• Appliance form factor requires no local IT
• Provided by Audiocodes
• If WAN fails, Appliance supports branch user calls
• If Appliance fails, Communications Server in data center
supports branch user calls
Data Center
OCSEdge
OCS/Lync Servers
Resilient WAN
Survivable Branch Appliance
OCS Server & Gateway in branch
WAN
R2 Options
New in LyncPSTN
SBA Management & Monitoring
• Offering a SCOM Plug‐In to monitor the SBAs and Enhanced gateways through Microsoft centralized System Center Operations Manager
• Providing Gateway insights of health and performance information as well as alerts. (e.g. Power Supply, Number of Busy calls etc.)
• All‐in‐One Functionality ‐Web Based, wizard , Monitoring
What are the most important features that customers want out of an E‐SBC?
AudioCodes SBAs and Enhanced Gateways include built-in Enterprise
Session Border Controller (E-SBC) technology:Mediant 800, Mediant 1000 MSBG, Mediant 3000, Mediant 5000, Mediant 8000
AudioCodes UcSIPT Solution Set Provides enterprise customers a transparent and secured methodConnects the Microsoft Lync and OCS 2007-R2 environments with their preferred SIP Trunking service providers.
Large Enterprise
WAN (IP)
PSTN Fallback
Gateway
IP Phones
Intranet
SIP Trunk SBC
PSTN
PBX
IP-PBX
Fax
Firewall Router
Exchange server
LyncLync
Analog Phone
Mediant 3000 E-SBC / Enhanced
UcSIPT Architecture – Large Enterprise
MP1xx
IP
TDM
The Integrated MSBG
WAN (IP)
Router
PSTN Fallback
Gateway
IP Phones
Intranet
SIP TrunkFirewall SBC
PSTNPBX
IP-PBX (Optional)
SBA
Fax
LyncLync
Analog Phone
Mediant 1000 E-SBC / SBA
UcSIPT Architecture – Small‐Medium‐size Enterprise
WAN Access
IP
TDM
Enterprise challenges in integrating end‐users devices to Microsoft UC
Third-party IP Phones optimizing for Microsoft
Office Communicator / Lync
Microsoft UnifiedCommunications
AudioCodes SIP
Phone Support
AudioCodes 300HDSeries IP Phones
Third-party SIPIP & Soft Phones
Analog Phones
AudioCodes SIP Phone Support (SPS)• Enables connectivity of AudioCodes 300HD SIP phones and 3rd party SIP phones into
Microsoft OCS/ Lync Server • Supports Microsoft’s wideband RTA coder• Supports Office Communications Server / Lync Server presence • Offered as an appliance based on Mediant 1000 , Mediant 2000 or as a standalone server • Based on a certified Microsoft protocol interface
Telephony Features
Busy Lamp Field Support (Provides OCS /Lync Server Presence)
Do Not Disturb (DND)
RTA VoCoder
Directory with Presence indication
User Contact List with Presence Indication
Security & Provisioning Enhancements
Auto provisioning of the firmware and configuration file via http/s
SIP over TLS
SRTP
VLAN Auto Discovery (LLDP)
3xxHD Advanced Features for OCS /Lync Server
Enables most market leading IP Phones install base to
connect to OCS / Lync Server via SPS
Third Party Phone Support
A short interoperability test is recommended to get the most out of the OCS/Lync Server features with additional 3rd IP Phones vendors
AVAYA9620AVAYA9630AAstra57i/6757iAastra L32 DECTSNOM300xLite Soft Phone
Polycom320Polycom450Polycom550Polycom650Polycom670Cisco CP7960Cisco CP7940
Direct connectivity for legacy analog devices (Phones, Fax and Modem)
• Microsoft Exchange Server 2010 stopped supporting Fax termination
• On the other hand, Lync Server 2010 supports direct analog phones connectivity for the
first time
• Questions asked:How can we terminate fax calls?How can we connect analog phones?
• AudioCodes analog ports support the connection of analog devices and the intelligent
routing of fax/modem calls to physical fax machines / modems or to fax servers
AudioCodes Value Proposition – Unified Communications
•Complete product abstraction for TDM networks and peering solutions•Stable, global partner with dedicated Enterprise sales force in key countries
Value-Proposition
ToPartners
•Comprehensive product portfolio, from small to very large•Migration strategy, advanced network topologies, secured connectivity•Professional services
Value-Proposition
ToCustomers
•Mediant 1000, Mediant 2000, SBA, Mediant 3000-8000, SPS and IP Phones, MobilityPLUS, SmartTAP Call Recording
•E-SBC, MSBG•ACTS, Networks Planning and Consulting
Applicable Products
and Services
AudioCodes Your “One-Stop-Shop” Vendor for Microsoft Unified Communications
Thank you
