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AUGMENTED REALITY FOR PUBLISHERS:

ENDLESS POSSIBILITIES

www.realitypremedia.com/augmented-reality-development/

Speakers

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Suchitra PrabhudesaiSuchitra is our Manager for Sales and Marketing. With an background in

Communications and Journalism, she has started as a copywriter and went onto serve

as Head-Strategic planning in her previous company. Her creative mind-set has always

been an asset for our organization. Suchitra has worked on various Advertising and

Marketing campaign for renowned brands. With a desire to make the content available

and reachable on various platform had brought her to the world of Augmented Reality.

She has worked on variety of projects for AR on various parts right from Managing the

content to delivering it on time. She has always been a liaison between the Technical

and Client and knows the business on both the sides. She would be a perfect person to

lead and direct us for this session to share her and our experience.

Alberto Lima FernandesAlberto serves as a Manager for sales and Marketing- International

Businesses. An Engineer who always adds a new dimensions to all our

promotions. He is been working on AR projects since its inception in our

organization. Alberto is always looking to bring new technologies on

board and AR is one of them. His been around this idea for a while now

and has always tried to make the campaigns innovative, engaging and

achievable. He is a perfect companion for this session.

http://www.realitypremedia.com/augmented-reality-development/

Overview

www.realitypremedia.com/augmented-reality-development/

What is Augmented Reality?

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Integration of digital information with the

user's environment in real time.

Unlike virtual reality, which creates a

totally artificial environment, augmented

reality uses the existing environment and

overlays new information on top of it.

Meeting and managing readers

expectations of ARs (Augmented Reality) capabilities is a significant challenge for

publishing and other industries as well.

http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

Some Statistics : Augmented Reality

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Juniper forecasts that revenues from

enterprise AR apps will reach $5.7 billion by

2021, rising ten fold from an estimated $515

million in 2016.

As per current stats there are 5.2 billion

mobile phone users (73% of world population). Out of which 40% has access

to smartphones.

Internet access is increasing and currently

stable to 2.8 billion people (almost 39% of

world population)

With unique features and AR, Pokmon Go

has managed to get downloads over 100

million times worldwide. It was Fastest to

reach 10 million mark adding a whooping

$12 billion to Nintendos market value.

http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

Augmented Reality for Publishers

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AR Books Traditional books with a

counterpart AR App.

It is linked to additional, non-traditional content through the use of technology

When a piece of technology with a

display screen and a camera is pointed

at a page in the traditional book, an

app installed on the technology reads

the page and displays that additional

content on the screen of the device

The AR content can be a picture or

video file or an audio clip, or as

complex as a whole animated sequence or even a game or activity

associated with the traditional media

http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

Augmented Reality For Publishers - Why?

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Reach out to

consumers in a

novel way

Monetise

existing content

Add value for

your readers

Add interactivity

to content

Way to promote

your book

Upsell &

Cross sell

Open ecommerce

avenues

Engage children

in reading

Ensure that the content can be made available, anywhere, anytime

http://www.realitypremedia.com/augmented-reality-development/

But What

Augmented Reality

Can Do For Me?

www.realitypremedia.com/augmented-reality-development/

AR for Anatomy Books

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www.realitypremedia.com/augmented-reality-development/

Physics Books

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http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

AR for Architecture Books

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http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

AR for Encyclopedia

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http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

AR for Fiction Books

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http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

AR for Cookbooks

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http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

AR for Translation Books

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http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

AR for Story Books

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www.realitypremedia.com/augmented-reality-development/

AR for Catalogues

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http://www.realitypremedia.com/augmented-reality-development/

Demos

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How Can I Create AR Books?

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Need to develop an

Augmented Reality app

Use existing content or

Develop new content

like videos, audios,

animations etc.

You meet the

expectations of the

modern readers

Your print book gets

a new lease of life

http://www.realitypremedia.com/augmented-reality-development/

www.realitypremedia.com/augmented-reality-development/

Conclusion

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From science and the supernatural to dinosaurs and the human body, From information to

entertainment, Augmented Reality books have a huge potential for publishers. Augmented Reality

books are also one of the swiftest growing trends in publishing, especially publishing for children.

With more and more apps coming onto stores, it becomes essential to make the move towards AR

in small but steady steps.

http://www.realitypremedia.com/augmented-reality-development/

Thank You