AUGMENTED REALITY & GOOGLE GLASS

RAUL GASA

AUGMENTED REALITY BARCELONA - MEETUP-072014-April-22

VAPOR LAB COWORKING

Brand & Social Strategy07 ISIDRO NAVARROAR & VR - Architect

INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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• Introduction– Augmented Reality Barcelona

• Explorers• Development• Applications• Related themes

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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSThe Top 10 Google Glass MythsMyth 1 - Glass is the ultimate distraction from the real worldMyth 2: Glass is always on and recording everythingMyth 3 - Glass Explorers are technology-worshipping geeksMyth 4 - Glass is ready for prime timeMyth 5 - Glass does facial recognition (and other dodgy things) Nope. That’s not Myth 6 - Glass covers your eye(s)Myth 7 - Glass is the perfect surveillance deviceMyth 8 - Glass is only for those privileged enough to afford itMyth 9 - Glass is banned... EVERYWHERE Myth 10 - Glass marks the end of privacy

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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSEVOLUTION

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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSINSIDE GOOGLE GLASS

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INTRODUCTIONAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSNEXT STEPGOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices

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Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

EXPLORERS

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SSEXPLORERS COMMUNITY

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Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

EXPLORERS

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SSGLASSWARE – APPLICATIONS

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Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

EXPLORERS

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SS‘MY GLASS’ APP

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DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSGLASS DEVELOPMENT KIT - GDKThe Glass Development Kit (GDK) is an add-on to the Android SDK that lets you build Glassware that runs directly on Glass. In general, use the GDK if you need the following features: REAL-TIME USER INTERACTION, OFFLINE FUNCTIONALITY and ACCES TO HARDWARE

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DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSSOFTWARE DEVELOPMENT KIT - SDK

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METAIO

ARPA - SDK

WIKITUDE - SDK

DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSMETAIO AND CAR INDUSTRY METAIO to Unveil First Hands-Free Car Manual on Google Glass, New 3-D Tracking Technology and optimized wearable augmented reality platform

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WEB VIDEO

DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSCityViewAR - HITLABNZARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions.

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WEB VIDEO

DEVELOPMENTAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSEUROLEAGUE BASKETBALLThe first European basketball content ever developed for Google Glass was from the last Top 16 game between FC Barcelona and Laboral Kutxa Vitoria, thanks to a collaboration with the University of La Salle.

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WEB VIDEO

APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSLAYAR for GOOGLE GLASSLAYAR lets you discover AR just saying ‘OK GLASS…SCAN THIS’

Geolayers (QR), interactive printings and advertisements.

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WEB VIDEO

APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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The history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life. Right before your eyes.

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WEB VIDEO

APPLICATIONSAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSWORD LENS – QUEST VISUALWord Lens instantly translates printed words using the Glass camera, in real time! Simply look at some printed text, hold your head still, and see it translated, with no network connection required!

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WEB VIDEO

RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSGALAXY GLASSSAMSUNG patents what looks like a wearable augmented reality rival to Google Glass

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RELATED THEMESAugmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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SSX6 GLASS - ODGMICROSOFT plans to start developing AR Glasses too with ODG

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SENSORSHigh-precision IMU sensors enable a seamless augmented experience and location-centric awareness.

DISPLAYSDual HD see-through displays with brilliant 3D imagery.

CLIP-ON MODULESExpands the high-res HD camera capabilities with Short-wave Infrared vision or Laser Rangefinder.

PROCESSORPowerful multi-core processor running a custom, optimized Android OS.

CONNECTIVITYIntegrated WiFi, GPS and Bluetooth.

NEWS

Augmented Reality & MARKETINGBy ISIDRO NAVARRO & RAUL GASA

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

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ISIDRO NAVARRO

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