Smartphone Appsin Marketing

using Augmented Reality (AR)

Sab BudahazyARworks

CEO

The Mobile World

1.400.000.000 pcs

3 hours

13.5 bn USD

Go Mobile

Make Apps

Use Augmented Reality (AR)

AR

What is

Why use

How to

use

What is AR?

AUGMENTED REALITYAdding multimedia

content to the real world

through the smartphone’s

live camera view

Content

Text Sound, music

Image Video

3D models

3D animatio

n

Showreel video

Video link: https://www.youtube.com/watch?v=yU1fp4sBk7M

Augmented Reality App types

• Marker based AR– Adding virtual content

to prints, products

• GPS based AR– Adding virtual content to locations

• Panoramic 360 AR– Immersing users in surroundings

Marker – Print Ad

Ikea -Video

Video Link: https://www.youtube.com/watch?v=vDNzTasuYEw

Marker – Billboard

Beetle Video

Video link: https://www.youtube.com/watch?v=KRA0SZhKNyo

Marker - Product

Bulmers video

Video link: https://www.youtube.com/watch?v=__4MdUB_M7E

Augmented Reality App types

• Marker based AR– Adding virtual content

to prints, products

• GPS based AR– Adding virtual content to locations

• Panoramic 360 AR– Immersing users in surroundings

GPS

Vodafone Video

Video link: https://www.youtube.com/watch?v=nv2aHbWi0Gk

Panorama -360

Mercedes Video

Video link: https://www.youtube.com/watch?v=b8HO9jD71GA

Augmented Reality App types

• Marker based AR– Adding virtual content

to prints, products

• GPS based AR– Adding virtual content to locations

• Panoramic 360 AR– Immersing users in surroundings

Why use it?

Advantages• Smartphone (vs other digital)– Always with the customer– THE interactive digital channel

• App (vs mobile web)–Works Off-line– Stays on the phone– Uses sensors, camera, etc

• Augmented Reality (vs regular)– Interactive 3D content– Direct link to the product/shop– Long standing effect

Text Photo Video 3D/AR

Augmented Reality is the same now what moving image was 100 years ago

Visual evolution

“This is the nicest

diamond of the world – you should really buy

it”

Visual evolution

Videolink: https://www.youtube.com/watch?v=FMkRW82GLHk

Future

How to use it?

AR in communication

Marker• Interactive

products • TV Spot on

Citylight• Talking

billboards• 3D manuals• Holographic

Expo stands

GPS

• Exclusive content at outlets

• Navigation to your shops

• Treasure hunt

Panoramic

• Interior designs

• Spectacular places

• Virtual shops• Space Travel• Impossible

viewpoints

Don’t Use AR

•just for the sake of it•without any added value•when you can have the same effect without it

Do Use AR•design and interaction is important•content is better in 3D•locality is important•customer has to be immersed

AR App Tips

App Tips

Avoid complex games

Add product connected useful features

Motivate download with exclusive content

Advertise

Go Mobile

Use smartphone apps with

augmented reality

and other impressive 3D visual technics

to win your customer

Thank you

More examples at the stand outside

www.ARworks.com