18
August 2015
August 2015
2 CEO Report / August 2015
Core values are essential and enduring tenets of the organization–
a set of timeless guiding principles.
Toastmasters International’s core values are:
– Daniel RexChief Executive Officer
. . . . . . . . . . . . . . . . . . . . . . . . . .
3CEO Report / August 2015
From the CEO
During the 2014–2015 year, Toastmasters International awarded
28,357 Competent Communicator certificates. Does the organiza-
tion know with certainty that any of these speeches were actually
given? No, we do not. However, we believe in the integrity of the
vice presidents education who certified that the requirements were
completed.
Many years ago, I earned my Competent Toastmaster Award (the precursor
to today’s CC). The vice president education’s initials are scrawled next to the
date I presented each project. The first date is October 27, 1992, and the final date is
December 21, 1993. The document is the Record of Assignments from page 69 of my
Communication and Leadership Program manual. On the next page, the vice president education certifies: “The Toastmaster
whose name appears above has completed all the projects in the Toastmasters Communication and Leadership Program, Section
1. He/she has earned the Competent Toastmaster Award.”
Did I truly present each of those 10 speeches and legitimately qualify to receive the award? Yes, I did. I stood (and continue to
stand) by the truth of that statement and so did the two vice presidents education who signed the project record and the award
application. My integrity is intact, and so is theirs. We, like the vast majority of our members, hold fast to our core values.
As long as the Toastmasters program has existed, we have depended on the integrity of members and leaders to verify their own
participation or the participation of others. That is why, in my view, integrity is our first and primary core value. Unfortunately,
some members choose to compromise their integrity in favor of outside pressures or perceived achievement.
It is better to fail and keep one’s integrity than succeed and abandon it.
I encourage each of us to evaluate our relationship with our core values. It’s easiest to maintain our values when there is no chal-
lenge. However, when our values are tested, the relationship can be weakened and compromise can ensue. A pre-commitment
to each of the values will help us hold true when difficult times arise.
Daniel Rex
4 CEO Report / August 2015
MEMBERS BY COUNTRY. . . . . . . . . . . . . . . . . . . . . . . . . . 1–500
501–1,000
1,001–1,500
1,501–5,000
5,001–15,000
15,001–30,000
More than 30,000
None
5CEO Report / August 2015
By The Numbers
Membership Growth
Membership rose during the 2014–2015 program year to 332,199, an increase of 5.9% over the previous year. This increase marks 21 consec-utive years of growth and exceeds the 5.5% annual growth established in the 2010 strategic plan. This chart reflects memberships as of March 31, 2015, and includes dual memberships.
Membership Payments
As of June 30, 2015, the total num-ber of payments totaled 696,422. Membership payments increased by 6.0%. Membership payments include new, charter and renewal for the entire program year.
300,000
250,000
350,000
200,000
150,000
2011 2012 2013 2014
000
000
000
000
20011 20
12 2001 13 2001
1401
273,8954.5% 282,893
3.3% 292,3463.3% 313,786
7.3%
2015
332,1995.9%
T O T A L M E M B E R S H I P
700,000
600,000
500,000
300,000
400,000
2011
000
000
000
000
20
568,7054.6%
2012
011
8,7056%
20
587,6853.3%
2013
120
6856857,7%3
20
612,7244.3%
2014130
7242,%3
20
656,9427.2%
140
9426,%%22 696,422
6.0%
2015
M E M B E R S H I P P A Y M E N T S
TOTAL MEMBERSHIP
MEMBERSHIP PAYMENTS
. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
6 CEO Report / August 2015
CLUBS BY COUNTRY. . . . . . . . . . . . . . . . . . . . . . . . . . 1–25 251–500
26–50 501–1,500
51–100 More than 1,500
101–250 None
7CEO Report / August 2015
By The Numbers
Payments by Region
In the 2014–2015 program year, membership payments increased by 3.3% in regions 1 to 10 and 11.9% in regions 11 to 14. Regions 1 to 10 represent districts within North and South America. Regions 11 to 14 comprise districts outside North and South America.
Club Growth
New clubs rose in the 2014–2015 program year to 1,508. This reflects an increase of 4.1% from last year. Suspended clubs increased to 848, or 18.1%, when compared to the 2013–2014 program year.
Regions 1-10 Regions 11-14 g g
*2011 2012 2013 2014
500,000
400,000
300,000
200,000
100,000
0
000
000
000
000
000
0
**20 0011eg oeg oo
0Regio
20R sons 1on
201gg s 1on
2020Re
013gegio1-10
2011-10
399,193 405,916 413,040
159,622 170,801187,299
431,679
216,531
1.7% 1.8%
7.0% 9.7%
4.5%
15.6%
20151-14
014
79
216,515.6%
4
31%
01520
445,946
242,204
3.3%
11.9%
New clubs Suspended clubs New c ubs Suspenclu
2011 2012 2013 2014
1,500
1,200
900
600
300
0
00
00
00
00
00
0
1247
N l
20
605
011
605
1292
b SN lN l
200
796
Sb
12
l
00
796796
1236
20
728
130
728
1449
d d l bd d l bd dd l b
20
d d
718
14% 3.6% -4.3%
-2.1%
31.6% -8.5%
17.2%
-1.4%
140
718-1.4%1 4%
1508
848
4.1%
18.1%
2015
N E W A N D S U S P E N D E D C L U B S
TOTAL PAYMENTS: Regions 1 to 10 vs. 11 to 14
NEW AND SUSPENDED CLUBS
. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
*Prior to 2011, there were only eight regions.
8 CEO Report / August 2015
DISTRICT REGION EFFECTIVE DATE OF REFORMATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41/98 July 1, 2015
July 1, 2015
India
New South Wales, Australia70/90
District Reformations
To foster continuing district per-formance and club support, the districts listed below reformed on July 1, 2015. As a result of sustained growth in membership and clubs, four additional districts will reform soon; districts 4, 42, 51 and 85 are in transition this year and will reform on July 1, 2016.
9CEO Report / August 2015
By The Numbers
P A I D C L U B S
16,000
14,000
15,000
13,000
12,000
11,000
2011
000
000
000
000
20
13,0784.6%
2012011
0786%
20
13,6064.0%
2013 1201
60660%0
20
14,0853.5%
20141301
08505%5
20
14,6784.2%
20151401
67862%.2
1520
15,4065.0%
P A I D C L U B S : Regions 1–10 vs. 11–14
Region 1-10 Region 11-14 g g
*2011 2012 2013 2014
10,000
6,000
8,000
4,000
2,000
0
g
00
00
00
00
00
0
*2044
0011n 1g 10g n gionReg 1
0ngion
020Reg 1 101--10
012RegionRegio 11 14on 11-14on
20RR
0Regio
0131onR
20
9,623 9,859 10,035
3,273 3,5433,819
10,160
4,353
2.5% 1.8%
8.2% 7.8%
1.2%
14.0%
vs. 11–14
44
14
0
4,35314.0%%
10,454
4,783
2.9%
9.9%
2015
PAID CLUBS
PAID CLUBS: Regions 1 to 10 vs. 11 to 14
. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Paid Clubs
The number of paid clubs also increased in 2014–2015. Total paid clubs climbed to 15,406, a 5.0% increase over the previous program year. In regions 1 through 10, paid clubs increased by 2.9% to 10,454. For regions 11 through 14, paid clubs increased nearly 10% to 4,783.
*Prior to 2011, there were only eight regions.
10 CEO Report / August 2015
EDUCATION AWARDS BY COUNTRY. . . . . . . . . . . . . . . . . . . . . . . . . . 1%–5% 21%–25%
6%–10% 26%–30%
11%–15% More than 30%
16%–20% None
*As a percent of membership.
11CEO Report / August 2015
By The Numbers
C O M M U N I C A T I O N A W A R D S : JULY–JUNE
CC Awards AC Awards CC Awa ds AC Awa
2011 2012 2013 2014
30,000
20,000
25,000
15,000
10,000
5,000
CC
000
000
000
000
000
000
20AC A ardsAwaardsAwa
011ardAwa dsCC aAwaCC a
0aAwa
020CC AAC A aAwarddsrdds
012rds
20A
0AC A
13aAwa
20
24,61125,810 25,564
11,376 11,908 11,962
27,050
12,791
4.7%4.9% -1.0%
6.7% 4.7% 0.5%
5.8%
6.9%
: JULY–JUNE
0140
0
12,796.9%
91
28,357
13,194
4.8%
3.2%
2015
L E A D E R S H I P A W A R D S : JULY–JUNE
CL Awards DTM Awards AL Awards
15,000
9,000
12,000
6,000
3,000
0
2011
15,000
9,00
12,000
6,00
3,00
11,201
00
00
00
0
15.8%
5,25215.2%
20
,
1,1069.8%
2012
2522525.2%
CL
011
1,19.89 8
12,682
AwwL A
0610%%8%8%
13.2%
6,06815.5%
rdsawa
20
1,2059.0%
2013
0685.5%
120
1,29.09
13,953
AL AA
0520%%0%0%
10.0%
6,6369.4%
ardwaaAw
2022
1,2907.1%
2014
A R D S : JU
6364%
sd
130
1,27.7
15,509
D
9029%%1%1%
11.2%
7,48312.8%
TM ADT
20
1,47714.5%
2015
LY–JUNELY J
4832.8%8%
wardwAw
1410
1,414
16,902
sds
77475%4.5
9.0%
8,1438.8%
1520
1,5364.0%
COMMUNICATION AWARDS
LEADERSHIP AWARDS
. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Education Awards
The number of education awards earned by members increased in all categories during the 2014–2015 program year. Competent Commu-nicator awards grew by 4.8% and Advanced Communicator awards increased by 3.2%. All communi-cation awards increased to 41,551, or 4.3%, over last year. The num-ber of Competent Leader awards increased by 9.0%, Advanced Leader awards by 8.8% and Dis-tinguished Toastmaster awards by 4.0%. All leadership awards increased to 26,581 or 8.6%.
12 CEO Report / August 2015
By The Numbers
President’s Distinguished Preside
DistingSelect
ent s
Seelect
D I S T I N G U I S H E D C L U B S : JULY–JUNE
1,611 1,6042,000
2,100
8,000
6,000
4,000
0
2,000
2011 2012 2013 2014
1 6000 1,61 604042,02,606 00
2,100
00
20
1,6
000
0000003,063
ePresideent s Seelect
611 1,6
ePresideent’s
011 20
611
063 3,330
Distit
04 2,060
Seelect 12 20
0460
0
3033 3,379
00000000
Distit
31 20
0000
t
0
793 3,777
1,681 1,7391,937 2,054
6,3555.0% 6,673
5.0%7,3169.6% 7,931
8.4%
2015
JULY JUNE
4%4
2,0930010
3193194%4
932,0
uishedngn uishedng
414
n
0 1520
777
545400
3,991
2,171
8,2564.1%
D I S T I N G U I S H E D D I S T R I C T S
60
40
0
20
2014
5035.1%
2012
40-11.1%
2011
60
40
0
20
20
4-11
20011
454.7%
2013 20
5
12
%
01
401.1
132001
37-7.5%
201514
05.1%
01
50
15201
548.0%
DISTINGUISHED CLUBS: JULY TO JUNE
DISTINGUISHED DISTRICTS
. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Focus on Clubs
A record 8,256 clubs achieved Dis-tinguished recognition in the Distin-guished Club Program (DCP). This represents 53.6% of paid clubs. The total number of clubs achieving Dis-tinguished recognition increased by 4.1% over last year, relative to the increase in paid clubs.
Focus on Districts
For the 2014–2015 program year, 54 districts achieved Distinguished status or better in the District Rec-ognition Program (DRP). Compared to the last year program year, this is an increase by 8.0%. This represents 56.3% of eligible districts.
13CEO Report / August 2015
Social Media
Toastmasters International main-tains a presence on a number of social media sites to increase brand awareness and facilitate conversations among members worldwide. The Facebook fan page has experienced excep-tional growth of 40.6% to 74,165 fans. This can be attributed to more consistent and tailored communications. The number of Twitter and LinkedIn follow-ers continue to grow steadily and engagement has increased on both platforms. Toastmasters’ Instagram profile was launched in March 2014 and has 1,900 fol-lowers as of June 30, 2015.
E D U C A T I O N A N D P R O D U C T S S A L E S
3,250,000
3,000,000
2,750,000
2,500,000
2,000,000
2,250,000
2014
2,987,118-5.9%
2013 20
2,98-5
13
3,175,760-1.6%
2012
T I O N A N D P R O
2001
3,173 1775,5-1.6%
12
3,228,26325.4%
2011
000
000
000
000
200120011
2,574,703-1.5%
201514
118%
01
87,5.9%
15201
3,055,0992.3%
S O C I A L M E D I A
2013 2015 20 20152014 13 20114
75,000
45,000
60,000
30,000
15,000
0,000
LinkedInClosed Group
32,80225.0%
20113 2020133
kd
39,55220.6%
44,92713.6%
FacebookClosed Group
7,15724.4%10,544
47.3%
bookGroup
5443%
11,76511.6%
FacebookFan Page
45,00
30,00
15,00
0,00
26,726130.7%
22
00
00
00
00
00
00
2213
S O
20132013
LinnkClossed
802.0% 39,
2020
22
C
332,8225.
FaceebbookkFann PPage
26,7266 2630.7%
74,16540.6%
52,73397.3%
01420
dInedrouGr
5522.6%6%%
44,94413.
29,80232.8%
%6%
01401142020
nup
77927927%.6%
23
01420
tTTwi
,802,29,,.8%32
44,32420.1%
36,90123.8%
LinkedInOpen Group
tertt
9,02438.9%
2015202020
3
Faceblosed
1574%4%10,5
47.
015
722
FCl
7,124.424 4
015011501
ekeedInLinkOpenO GGGrouppG
0249,0.9%38. 15,561
32.0%30.7%11,793
EDUCATION AND PRODUCT SALES
SOCIAL MEDIA
. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Education and Product Sales
In the 2014–2015 program year, Toastmasters International’s prod-uct sales totaled $3,055,099, a 2.3% increase over the previous year. Sales of promotional items, ribbons and pins were the greatest contrib-utors to the increase representing $693,367 or 8.2%.
14 CEO Report / August 2015
Global Support
District Leader Training
In August 2015, all district directors, program quality direc-tors and club growth directors meet for two days in Las Vegas, Nevada, to gather resources, network and plan for a successful year. To prepare for the training, district leaders completed redesigned e-learning tutorials and attended a district finance webinar.
During the intensive two-day training, district leaders par-ticipate in team-building activities, discuss best practices and set goals for their districts.
Club Quality
Club quality has the greatest impact on member satisfac-tion and achievement. Moments of Truth is a tool that enables sustained club quality through guided evaluation, a series of actions and targeted recommendations. This essential manual, part of The Successful Club Series, has been revised to include best practices clubs can leverage to deliver a high-quality experience.
Club Officer Training
Properly trained club officers are better able to serve and support their clubs, and their prepared-ness reinforces club quality. In a continued effort to standardize club officer training, all districts received updated materials for use during district-sponsored club offi-cer training. Moreover, in July, an online learning module for club officers, called the Foundation of Knowledge, was added to the Toastmasters website. This mod-ule provides information about the Distinguished Club Program, the Toastmasters education program and the structure of the organiza-tion. Additional new e-learning modules for each club-officer role are available as well.
15CEO Report / August 2015
Translations
In the last year, World Headquarters has expanded the variety of translated materials available.
The contents in the 2015 Club Officer Mailing were translated into all eight of Toastmasters’ languages. The eight available languages are Arabic, French, Simplified Chinese, Traditional Chinese, German, Japanese, Por-tuguese and Spanish. Portuguese was recently added to support the Developing Markets initiative in Brazil. Now the New Member Kit is translated into Portuguese, as are two Advanced Communication manuals, Storytelling and Persuasive Speaking, the new-member application form and Moments of Truth.
The translations team worked closely with the in-county review teams. These volunteer members have offered invaluable support in ensuring that the translated materials accurately portray the Toastmasters brand and culture.
Several more items will be translated during the next six months, notably High Performance Leadership, which is translated into all supported languages except Portuguese. These items will be available in the store as downloadable PDF files during the fourth quarter of 2015.
The team is preparing for translation of the revitalized education program and is currently developing glos-saries and style guides, and defining the translation and review process.
Revitalized Education Program
The content development for all projects in the revi-talized education program is complete and the edu-cation team has filmed two phases of videos for the projects. The content pilot of all online materials has begun with designated clubs led by Learning Mas-ters and a few Chief Ambassadors. The content pilot will run through December 2015.
The purpose of the content pilot is to collect feed-back about the educational materials presented in the REP and evaluate the projects at the member level. The education team is collecting feedback
about the usability and value of the projects as well as the success of projects in the club environment. Learning Masters, Chief Ambassadors and other indi-viduals will be assigned projects and learning paths to test the material, both individually and along with members of their clubs.
The learning management system that will house the projects in the REP was selected in the first quarter of 2015. Once the content is integrated with the plat-form, the focus will shift to implementation, includ-ing the beta testing and pilot phases of the materials in the learning management system.
16 CEO Report / August 2015
Global Support
Publicity
In the last six months, the organization has received high-quality, valuable pub-licity in major international media outlets, including television, magazines, newspa-pers, news websites and radio. Prominent examples are: Forbes, The Huffington Post, Marketwatch, MSN, Time, U.S. News & World Report, Yahoo! Finance, Daily Mail in the UK, The Borneo Post in Malaysia and The Hindu in India.
These media placements are a result of World Headquarters’ relationships with prominent news outlets as well as the public relations managers’ efforts to gen-erate publicity for their districts through local media outreach.
Developing Markets
In 2013, the Board of Directors passed an initiative to strategically target developing markets for growth. Brazil was selected as the first market because of its relatively low membership and high potential.
Members in Brazil formed a team in spring of 2015. Led by a Developing Market Specialist, a member volunteer who works directly with World Headquarters, the team conducts events and fulfills club growth, public relations, communications, club quality and education functions. District leaders in Florida and Portugal have joined the team as well, helping to organize a robust program to match Portuguese-speaking sponsors and mentors to clubs in Brazil. Currently Brazil has 10 clubs, five prospec-tive clubs and 12 strong leads.
Mobile App
Toastmasters’ new mobile app is the latest addition to the digital solutions available primarily to members and leaders. Some of the strategic goals for this app include member engagement, capturing data related to club meeting activities and enhancing the club experience through data collection and analysis. The mobile app is a multi-phase project that’s scheduled to be released to all members by the end of 2015. So far, Phase One is complete, and it includes:
The app is offered for the two mobile operating systems Android and iOS (Apple) and will be available to download from Google Play and the App Store. The goal is to eventually include components such as video recorder, audio recorder, GPS and other devices to enhance the club and member experience.
• An independent, scalable and flexible platform
• Ability to view and select members from the roster based on the login
• Adaptive speech timer • Ah counter and recorder• Word of the Day and grammar tracker• Member history and approval process
. . . . . . . . . . . . . . . . . . . . . . . . . .
17CEO Report / August 2015
2014–2015 Milestones
. . . . . . . . . . . . . . . . . . . .
332,199
. . . . . . . . . . . . . . . . . . . .26,581
. . . . . . . . . . . . . . . . . . . .28,357
. . . . . . . . . . . . . . . . . . . .13,194
. . . . . . . . . . . . . . . . . . . .54
. . . . . . . . . . . . . . . . . . . .15,406
. . . . . . . . . . . . . . . . . . . .8,256
. . . . . . . . . . . . . . . . . . . .135
MEMBERSHIPS
PAID CLUBS
DISTINGUISHED CLUBS COUNTRIES
COMPETENT COMMUNICATOR AWARDS
DISTINGUISHED DISTRICTS
ADVANCED COMMUNICATOR AWARDS
LEADERSHIP AWARDS
WHERE LEADERS ARE MADE
©2015 Toastmasters International. All rights reserved.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
