W ith summer in full swing, it is the perfect time to get away. Whether it is a day at the beach or a trip to an exotic locale, we all want to get there safely and stress free. August is Travel Safety Awareness Month With today’s heightened security in some places, the words “travel” and “stress free” may seem contradictory. But with a little forethought, any trip can be a safe and enjoyable experience. First and foremost, when selecting a destination, know as much as you can about the place. If you are going to a foreign country, it would be wise to avoid locations where there is hostile activity. Know your destination. Do some research on the best way to get there, the best days and times to travel in and out of the area, and, of course, the local hot spots. Don’t be a target Your goal should be to blend in. Avoid wearing expensive clothing or jewelry that would mark you as an affluent tourist. Pack lightly. is will allow you to move unencumbered and have at least one hand free. Also, carry the minimal amount of valuables with you, and plan on concealing them. Avoid carrying bags or backpacks that have an outside pocket, which is easily accessible to thieves. Pack smart Check the weather for your destination and pack accordingly. ere is nothing worse than having to shop for extra clothes instead of sightseeing because you didn’t know it was going to be chilly. If you are going to be away for a few days, be sure to pack enough medicine and carry your doctor’s phone number with you in case of an emergency. If you wear glasses, consider bringing an extra pair. Just in case. Take precautions Double check your health insurance coverage. Be aware of out-of-network coverage when you are traveling. Also, check on whether your health insurance covers you if you traveling abroad. Medicare and Medicaid do not cover medical expenses outside of the United States. If you are traveling to a remote location or a country where medical facilities are inadequate, consider purchasing a policy designed for travelers that covers short-term health and emergency assistance as well as medical evacuation in the event of an accident or serious illness. august 2011 Find out more ways you can have a safe and healthy trip. See page 4 of the newsletter. for the all things Artcraft Health Education 1
Transcript
W ith summer in full swing, it is the
perfect time to get away. Whether it is a day at the beach or a trip to an exotic locale, we all want to get there safely and stress free.
August is Travel Safety Awareness Month
With today’s heightened security in some places, the words “travel” and “stress free” may seem contradictory. But with a little forethought, any trip can be a safe and enjoyable experience.
First and foremost, when selecting a destination, know as much as you can about the place. If you are going to a foreign country, it would be wise to avoid locations where there is hostile activity. Know your destination. Do some research on the best way to get there, the best days and times to travel in and out of the area, and, of course, the local hot spots.
Don’t be a targetYour goal should be to blend in. Avoid wearing expensive clothing or jewelry that would mark you as an affluent tourist. Pack lightly. This will allow you to move unencumbered and have at least one hand free. Also, carry the minimal amount of valuables with you, and plan on concealing them. Avoid carrying bags or backpacks that have an outside pocket, which is easily accessible to thieves.
Pack smartCheck the weather for your destination and pack accordingly. There is nothing worse than having to shop for extra clothes instead of sightseeing because you didn’t know it was going to be chilly.
If you are going to be away for a few days, be sure to pack enough medicine and carry your doctor’s phone number with you in case of an emergency. If you wear glasses, consider bringing an extra pair. Just in case.
Take precautionsDouble check your health insurance coverage. Be aware of out-of-network coverage when you are traveling. Also, check on whether your health insurance covers you if you traveling abroad. Medicare and Medicaid do not cover medical expenses outside of the United States. If you are traveling to a remote location or a country where medical facilities are inadequate, consider purchasing a policy designed for travelers that covers short-term health and emergency assistance as well as medical evacuation in the event of an accident or serious illness.
august 2011
Find out more ways you can have a safe and healthy trip. See page 4 of the newsletter.
f o r t h e
all things Artcraft Health Education
1
The IssuesAHE was approached by a Client who was looking for an innovative way to help sales representatives gain access to their healthcare providers. The Client’s brand is indicated to treat low back pain, and the Client typically focused on 5 spine conditions. When the Client worked with AHE previously, AHE had developed a poster and model that detailed all 5 of the spine conditions, though many healthcare providers specialize in only one area. However, creating individual posters for each condition was not feasible as the Client had internal restrictions on warehouse space and could not store thousands of marketing promotional items.
The SolutionAHE brainstormed and developed a print-on-demand solution. The solution allows the sales representative to design a poster or tear pad with the healthcare provider that is specific for that office. Each of the 5 conditions was illustrated and pre-approved content was created. The sales representative and healthcare provider access a website where the healthcare provider can select a condition to focus on and create a poster or tear pad. The customized tear pads are produced by AHE and shipped to the sales representative, who then hand-delivers the items to the physician.
AHE created multiple components for the program, including:• A website for sales representatives to
use with healthcare providers to order the materials
• A webkey to launch the website automatically
• An iPad link and icon to launch the website
• A sales sheet that explains to both the sales representative and healthcare provider how to use the website
• A customized branded poster• A customized unbranded tear pad
The ResultThe program helped sales representatives gain access to healthcare providers. The healthcare providers designed their poster, which gave them “ownership” of the poster and the incentive to display it in the exam room. And by having the AHE Moorestown facility fulfill the projects, we solved the issue of storage.
The feedback from the field has been extremely positive. Sales representatives said that the program was helping them initiate a great dialogue with their healthcare providers. Several sales representatives said that once their healthcare providers saw the program, they immediately signed up, which created multiple touch points for the sales representatives. The Client is pleased with the results of the program.
AHE IS HERE TO HELP: A CASE STUDY
Print-on-demand helps to open doors
Employee Spotlight
Since joining Artcraft Health Education in 2010, Mary has applied her design skills to a variety of projects such as posters, models, patient kits, brochures, and promotional pieces. Mary came to Artcraft from an award-winning consulting firm and prior to that, she led Mary Testa Design, creating custom continuing medical education programs.
A life-long love of art led Mary to study fine arts in college. Mary is a graduate of Montclair State University in Montclair, New Jersey, with a Bachelor of Fine Arts degree in graphic design.
In her spare time, Mary loves to spend time with her husband of 23 years, Joe, and her two children, Dan, 17, and Katie, 13. Her hobbies include cooking, baking, yoga, and taking her dog Comet on long walks.
I have been itching to utilize our new tool and ... what great calls I had this morning!
Mary Testa, BFAAssociate Creative Director
This month’s illustration was for a cancer staging app for healthcare professionals for a brand that treats gastrointestinal stromal tumors (GIST). The purpose of the app was to match the tumor size with the mitotic rate, thus showing the stage of the patient’s cancer. For the client presentation, our illustration team created drawings showing the cancer stage and corresponding mitotic rate. The illustration was used to depict the high mitotic rate for the tumor cells.
Inside AHE
AHE employees are always trying to give back to the community whenever they can. One of our employees is combining her love of horses with a desire to help others. Graphic designer Daria Kissenberth will be saddling up to help fight breast cancer as a participant in the Susan G. Komen Ride for the Cure on October 16. Daria will be riding on a team from Bow Brickhill Stables as 1 of the 150 riders expected to participate in the inaugural event.
The Ride for the Cure isn’t just a trail rid, but rather a celebration of breast cancer survivorship. It is also meant to honor those who lost their fight against the disease. Of the money that is raised by the ride, 25% will fund national breast cancer research programs and 75% will support local breast cancer education and screening programs in Central and South Jersey.
Have you heard…
AHE is an award-winning companySo far in 2011, AHE has won 43 awards and is waiting to learn the results of several other entries. To date, AHE has won awards from Healthcare Marketing Report, ADCNJ, Aster Awards, APEX Awards, Hermes Creative Awards, and Communicator Awards. At just past the halfway point of the year, the company is on track to beat last year’s total of 48 awards. According to Amy Gross, Manager of Concept Development, the company continues to enter award competitions and has recently submitted entries to the Rx Club, National Health Information, Communication Arts, and American Design competitions. Congratulations to everyone on your hard work and excellent results.
We’re growing!If you would like to become a part of the Artcraft team, visit the Careers page on our web site at www.artcrafthealthed.com
Medical Illustration of the Month
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Tip of the MonthEasy Travel Snacks
Nothing can bring a great trip to a screeching halt faster than a hungry stomach. Don’t quell those hunger pains with something unhealthy. Try these healthy snacks. They are easy to make and to carry with you.
Tasty Travel Trail MixINGREDIENTS:
2 cups raisins1 package (4 1/2 oz) sesame cracker sticks1/2 cup peanuts1/2 cup cashews1/2 cup dried apricots, chopped1/2 cup banana chips
PREPARATION:
Put into a large Ziploc bag and shake to mix. Store in a tightly covered container.
Kid-Friendly Trail MixINGREDIENTS:
4 cups Chex cereal1/2 cup dried fruit bits1/2 cup raisins1/2 cup yogurt-covered peanuts1/2 cup Reese’s Pieces
PREPARATION:
Put into a large Ziploc bag and shake to mix. Store in a tightly covered container.
Once you are ready to go, there are things you can do to help ensure you have a safe trip.
If you are flying• Plan ahead. If you are traveling to an area where a particular disease is prevalent,
ask your doctor for a prescription to prevent or treat the disease
• Make sure all of your prescription medicines are in their original bottles and that you bring copies of the prescriptions
• Protect yourself. Periods of not moving, dehydration, and low cabin pressure increase your risk for blood clots in your legs. Try contracting your calf muscles or tapping your feet. This will keep the blood flowing and reduce your risk
• Drink plenty of water. The cabin of a plane is dry, with humidity levels under 20%. Avoid alcohol, carbonated drinks, and coffee
• Wash your hands frequently and consider bringing hand sanitizing gel to prevent getting sick
If you are driving• Plan ahead. Know when and where you will be making rest stops. This avoids
driving too long and becoming overtired
• Bring healthy snacks. Stocking up on healthy snacks a head of time will help you avoid the fat- and sugar-laden snacks found in convenience stores and gas stations
• Follow local laws governing the use of cell phones while driving
• Use sunscreen for long car trips. Rear and side windows typically filter out UVB rays, which cause redness and sunburn, but not UVA rays, which penetrate skin more deeply and can cause damage
For questions or comments regarding the AHE newsletter, please contact Cassandra Oliver at [email protected]
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