Date post: | 18-Oct-2014 |
Category: |
Business |
View: | 1,504 times |
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Metodologia Lean Startup
Vítor Andrade
@vitoragar
“Uma startup é uma
organização formada para a
busca de um modelo de
negócios repetível e
escalável.”
Steve Blank (@sgblank)
STARTUP
“Uma startup é uma instituição
humana criada para entregar
um novo produto ou serviço
sob condições de extrema
incerteza.”
Eric Ries (@ericries)
STARTUP
Most startups?
STARTUP
=
EXPERIMENT
To perform a
EXPERIMENT
you need
METHOD
STOP
WASTING
PEOPLE´S
TIME
The minimum set of
features needed to
learn from
earlyevangelists (early
adopters)
inimum
iable
roduct
M
V
P
Market/
Problem
MVP
Startup Metrics for Pirates:
AARRR!!!
• Acquisition: users come to the site from various channels
• Activation: users enjoy 1st visit: "happy" user experience
• Retention: users come back, visit site multiple times
• Referral: users like product enough to refer others
• Revenue: users conduct some monetization behavior
AARRR! Dave McClure @davemcclure
Pode levar
PIVOT
Change directions
but stay grounded in
what We´ve learned
@AlexOsterwalder
BUSINESS MODEL
Um modelo de negócio descreve a lógica de como uma
organização cria, produz, e captura valor.
? ?
?
? ?
?
?
? ?
E numa startup?? Hipóteses.
@sgblank @ericries @ashmaurya
@AlexOsterwalder
“No Plan Survives First
Contact With Customers”
Steve Blank (@sgblank)