AUM Marketing ActivitiesIsuzu Dealers Conference
By:Mazen Yousef
Alissa Universal MotorsCompany Overview
Our values and principles
Our values and principles
Company Facilities
Malaz Showroom
The first dedicated showroom for
Isuzu products in Riyadh.
Company facilities cont….
• NRR showroom “Head office”
Company facilities cont….
• Exit 18 workshop “Truck service”
Company facilities cont….
• Malaz workshop “Dedicated for D-max service.
• Parts outlets.
• Storage yard.
AUM Marketing Activates
2010
CRM activation• Activation of CRM for retail and fleet sales team.
• Follow up activities through CRM.
• Update AUM customers database.
Q1 2010 Marketing Activities
• D-max “GPS” campaign for retail customers
– For crew cab 3.0 LD
– Cooperation with DarMoja “Garmin” for gifts
Q1 2010 Marketing Activities• Cooperation with IOT In One Tank
challenge and D-max Quiz campaign
– Collection of answers from customers.
– Delivery of Gold prizes to 2 Alissa customers.
Marketing Activities for Q2
• AUM support center
– Training programs for Isuzu customers in cooperation with International Educational institutes.
– Support services to fleet customers including service training for mechanics, and safety driving training for drivers.
– Seminars for company owners
– Monthly newsletter.
Marketing Activities for Q2
• AUM support center first activity
– Launch meeting in Riyadh with the attendees of 26 customers and MC representatives and Isuzu Motors representative.
– Program “Value based suppliers management”
– 2 days training in Co-operation with TTM associates from UK.
Marketing Activities for Q2• Special financing campaign in
cooperation with Arab national bank– The program will include D-max
and N-series
– The interest rate will starting from 2.99% for retail
– No Admin Fees
– No down payment
– Special rate for establishment and companies 5.99%, with no admin fees.
Marketing Activities for Q2
• D-Max Family Concept
– Specially designed concept to enhance sales for retail customers.
– New Name, New design and new positioning in the market for Isuzu D-max.
– D-max family will be launched in June 2010.
Thank you
Confidential