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Aura the Exploxer Personal Brand

Date post:06-Dec-2014
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  • 1. Aura the Explorer
    Discovers her Personal Brand

2. About AuraveliaColomer
I am Aura the Explorer! I see the world through the eyes of an energetic and inquisitive adventurer who is keen on discovering new things and communicating them to others.
I am currently a public relations graduate student at Humber College, equipping myself to become a PR professional who will add-value to my employerand organization
I thrive in collaborative environmentsand use my communication, leadership and networking skills to unite people to impact their communities
I love my life and hope to encourage others to also live an extraordinary life filled with passion and purpose.
3. Goals
Create an aura about who I am and what I have to offer through an online identity
Brighten the lives of those I encounter by nurturing mutually beneficial relationships
Illuminate the world by providing thoughtful perspectives on my areas of interests
Equip myself to become a radiant PR professional by deriving meaning from every context to benefit my employer and clients
4. Objectives and Critical Path
My goals will be met by accomplishing the following objectives:
To strategically form an online identify that enhances my professional and personal life through Web 2.0 applications
January 2010 ongoing
To network with PR professionals and my classmates through networking and social events
February 2010- ongoing
To participate in volunteer opportunities so as to gain greater exposure to the various areas of specialization in PR
March 2010- ongoing
To obtain an internship that allows me to gain useful experience
September 2010
To acquire new skills that will improve my employability such as language skills (French and Italian) and graphic design skills (Photoshop, Dreamweaver)
September 2010
To obtain employment in a PR agency or an organization of interest
November 2010
5. Situational Analysis
6+ years combined experience in promotional marketing, event planning, office administration and volunteer management
Articulate and lively communicator able to engage people of all ages and deliver relevant presentations to small and large groups
Fluent in English and Spanish with conversational French speaking skills and basic Italian
Educated in communications, business, and Spanish
Time management- limited availability due to full-timestudent course-load and part-time job
Not technically savvy, need experience in graphic design
Still apprehensive about online exposure
6. Situational Analysis
Connections to a couple of prominent PR professionals in the industry
Seek volunteer experiences in a variety of areas to meet key people with potential to hire
Volunteer with professional organizations such as CPRS & IABC
American citizenship allows me to seek opportunities in the US
Many PR graduates with similar attributes and skills looking for employment in Toronto
Lack of jobs due to recession economy, competing not only against recent graduates but also experienced professionals
7. Personal brand Positioning Statement
I will use my natural curiosity and contagious optimism to connect people to the right audiences and resources and in the right way.
8. Key Messages
Position myself as Aura the Explorer, an engaging, informed and connected PR student who is continually discovering the world around her
Peak interest of my audience by using social media to create awareness and communicate about an unusual mix of interests in:Web 2.0, PR, positive media, faith, arts & culture , tourism, languages & baseball.
Identify myself as a passionate networker who develops lasting relationships by connecting through mutual points of interests
9. Channels
Facebook AuraveliaColomer
Twitter - @Auravelia
LinkedIn - http://ca.linkedin.com/in/auravelia
Aura the Explorer Blog - http://auratheexplorer.blogspot.com/
10. Strategy
Be constantly informed through print and online media so that Im aware of current issues
Use my extensive network of friends to promote my messages
Seek volunteer opportunities to gain experience and exposure
Develop skills that will help me add-value to my employer and clients
11. Tactics
Read the newspaper daily
Attend at least one networking event per week
Maintain contact with new connections through email and Twitter
Check Twitter daily and make comments that add-value and benefit audience
Strategically follow at least one new person and organization/day
Check Facebook daily and reconnect with former classmates and distant friends
Learn how to use one new social media application each week
Update information on LinkedIn and post resume online
Comment on blogs of interest
Volunteer strategically for events that will give public relations experience
Purchase domain name and create my own website
Seek mentorship and arrange informational meetings
Enrol in French, Italian, and graphic design classes
12. Feedback appreciated!
Please contact me through email at:
[email protected]

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