FORWARDYOU KNOW WHERE YOU WANT TO BE.HOW ARE YOU GOING TO GET THERE?

You’ve worked hard. Now it’s time You

gaiN aN advaNtage.

3ADVA

NTA

GE

In the following pages, you will see how

funeral homes all over the country have

gained more control over the future of

their businesses. You’ll witness firsthand the

changes that can happen with the right

people behind you.

It’s been said that we are “the best kept

secret in the industry.” The “nice guys” who

have been around for a long time. We’re

those casket people over in Indiana.

Yet, Aurora is so much more.

You’ll find a team of people dedicated

to one thing – making your business more

successful. Yes, you’ll receive the best price.

But the best price is just the beginning.

With Aurora Advantage™, you will have

exclusive access to products, programs

and services designed to help you stand

apart from your competitors. These solutions

will position your firm for long-term growth,

giving you peace of mind in today’s

uncertain funeral service environment.

takeCoNtroLoF Your BusiNess.

the aurora advaNtage produCts aNd programs wiLL heLp You:

Align your offerings with client families’ wants and needs

Simplify the day-to-day management of your operations

Create future value for your firm

what CaNaurora do

For me?

so

ALIGNare arraNgemeNt proCesses

aLigNed to what FamiLies waNt?

are Your CrematioN oFFeriNgs

what FamiLies preFer?

do Your produCts reFLeCt theChaNgiNg preFereNCes oF the

BaBY Boomer geNeratioN?

have You impLemeNted New waYs tokeep iN touCh with Your FamiLies aNd

CoNtiNue the heaLiNg proCess?

askYourseLF...

We design all of our

products and programs to

be family-friendly, ensuring

that What you offer is in

lockstep With the preferences

of those you serve.

New produCt stYLiNgOffer families a refreshing and contemporary alternative with Aurora’s Designer Series™. These affordably priced

caskets introduce new interior fabrics and textures that many families prefer to traditional crepe and velvet. Aurora

caskets also feature ComfortFit Styling™ — the largest standard casket size available — which provides you with more

comfortable and natural positioning and presentation.

revitaLize the arraNgemeNt proCessThe arrangement process can be one of the most critical points in the grieving and healing process. Aurora’s Family

Advisor™ helps to simplify this process for arrangers and families. Aurora also offers professional training courses to help

re-energize funeral arrangers with new tools and techniques for creating meaningful services.

CoNNeCt with FamiLiesWhen families want to learn more about you, they turn to the web. Be prepared to greet them online by launching a

custom-designed WebConnect Marketing System™ website. Take advantage of our partnership with Tributes.com® to

offer your families a new way to create eternal online memorials, and even generate new revenue.

emBraCe CrematioNPut an end to direct cremation at your funeral home. Celebrating Life’s Journey™ arrangement guides are custom-

printed with your funeral home’s pricing and packaging. Show families the wide variety of service choices available

when their preference is cremation, and remind them of the value in creating a unique tribute to their loved one.

make a diFFereNCeFor those who have made the ultimate sacrifice for our country, Aurora’s Honoring the Veteran™ program provides

a donation in the family’s name when you serve a Veteran with an Aurora casket. The Sentiments™ program offers a

similar donation to the American Breast Cancer Foundation. Aurora handles the details and provides everything you

need to offer these programs to your families.

the soLutioN...

5

dav

id &

pa

m o

weN

, ow

eN F

uN

era

L h

om

e, L

ou

isvi

LLe,

kY

“After 20+ years with Batesville, we made the

switch to Aurora in 2009. They’re family owned

and operated, just like we are—and that’s a

huge advantage for us. We can have one-

on-one conversations with the owners of the

company, who truly appreciate our business.

Our sales rep is important, but it’s nice to know

that the whole company is behind us too.

“One key advantage that Aurora offers is

the Rollback program, which partners with

Homesteaders to offer casket price protection.

It’s already saved us money, and those savings

will continue to increase in the future. In just one

year, our decision to partner with Aurora has

already helped our bottom line.”

iN Just oNe Yearour deCisioN to

partNer with aurora has aLreadY heLpedour Bottom LiNe.

7

SIMPLIFYis time-CoNsumiNg paperwork preveNtiNg You

From serviNg FamiLies iN New, meaNiNgFuL waYs?

do You aNd Your staFF have QuiCk aCCess

to the iNFormatioN You Needto Be more produCtive?

do You ever wish that the simpLe thiNgs CouLd

CoNsisteNtLY Be doNe the right waY?

askYourseLF...

we simpLiFY Your

daY-to-daY operatioNs,

so You’re Free to

FoCus oN what’s

importaNt to You. Cut

the hassLe, Boost Your

visiBiLitY aNd get smart

soLutioNs For Your

FuNeraL home.

marketiNg & saLes supportFrom customized arrangement guides and product catalogs to marketing materials and consulting — Aurora makes it

easy. Log on to auroracasket.com and create your own support materials, or consult with your Aurora representative.

Custom maNagemeNt soFtwareAurora’s Family Advisor Management Edition™ streamlines the tasks required to serve your families. Automate the

creation and printing of documents and forms, and monitor your business from anywhere with real-time reports. A

technician will custom-design your system and provide extensive training for you and your staff.

premier deLiverY serviCeYou operate outside of normal business hours, and so should your suppliers. Get friendly, on-time delivery seven days a

week with our premier delivery service.

Customer serviCe preFerred aCCessGet the answers you need when you need them. The Aurora Answers team provides award-winning service and

support seven days a week. These specialists will make it easy to navigate special circumstances and provide worry-

free support so you can focus on families.

the soLutioN...

9

Just

iN B

axL

eY, h

iers

-Ba

xLeY

Fu

Ner

aL

serv

iCes

, oC

aLa

, FL

“Aurora is more of a strategic partner than

a vendor. Aurora has a strong focus on

innovation, and these advancements allow

us to better serve our families and be a

leader in our community.

“As funeral professionals, we strive to provide

peace of mind to the families who walk

through our door. But in this case, Aurora’s

people, products and programs provide US

with peace of mind. In a time of instability

and change, Aurora helps us have more

control over the future. As a result, our

business is more secure and viable.”

11

iN a time oF iNstaBiLitY

aNd ChaNge, aurora heLps us have more CoNtroL over the Future.

CRE

ATE

are pre-Need saLes aN asset or LiaBiLitY

For Your Firm’s Future?

where wiLL Your BusiNess Be

wheN CrematioN BeComes the Norm?

CaN You Create BraNd LoYaLtY

aNd keep Your FamiLies ComiNg BaCk?

askYourseLF...

You know where You want

Your business to be. bY

taking simple steps to staY

on pace with a changing

industrY, You can create

stabilitY and long-term

growth for the future.

maiNtaiN pre-Need proFitaBiLitYAurora and Homesteaders Life® partner to offer the industry’s premier casket price protection program. When you

specify an Aurora casket on a Homesteaders policy, you’ll pay less for the casket at-need than you would the day you

wrote the pre-need.

provide vaLue & meaNiNg with everY serviCeCremation rates continue to rise, and research shows that 89% of consumers want more than just direct cremation.

Aurora’s Celebrating Life’s Journey arrangement guides educate families about the choices available at your funeral

home. Cremation does not have to adversely affect your future and your role in helping families heal.

keep the CoNNeCtioN aLiveMarket visibility is crucial to your business’s profitability. With the WebConnect Marketing System, your families can

always find you. Become a resource on the web for grief support and local information, and keep in touch with your

families through social media outlets.

go gLoBaLGenerate new revenue by partnering with Tributes.com for your online obituaries, where your funeral home will be

part of a national obituary network. Drive traffic to your website and funeral home through tasteful and elegant online

memorials that your families will treasure.

the soLutioN...

13

Every day, you are faced with the challenge of meeting the expectations of the

families you serve. They trust you. They rely upon you — no matter how grand or

how modest their needs.

Let us earn that same trust. Let us show you how, together, we can:

· Align your business with the needs of your families

· Streamline your daily operations and increase your profits

· Increase your profitability and set a foundation for stability and future growth

We have a vested interest in your success. We invite you to experience all that we

have to offer. See how you can take control of your business today, guaranteeing

growth and prosperity for your funeral home long into the future.

aCLosiNg thought

AURORACASKET.COM

10944 marsh road, aurora iN 47001800.457.1111

www.auroraCasket.Com

Aurora Advantage, Designer Series, ComfortFit Styling, Family Advisor, Family Advisor Management Edition, WebConnect Marketing System, Celebrating Life’s Journey, Honoring the Veteran, and Sentiments are trademarks of Aurora Casket Company. Homesteaders Life and Tributes.com are registered trademarks of their respective companies. All rights reserved.