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| Date post: | 28-Jan-2015 |
| Category: |
Technology |
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© AurumSocial
Social Gaming Company
© AurumSocial
Mission/ Vission
Social Gaming
Product Portfolio
Product & Technology
How Do We Make Money
Strategy
Team
Competitive Advantages
Our Seedcamp Expectations
Contents
© AurumSocial
✓Our clients’ mission: To Have Fun
✓Our mission: To Ensure Fun
✓Vision: Most profitable Europe-based social gaming company by 2012
Mission / Vision
© AurumSocial
Real time or asynchronous on-line games that are played by users of social networks
What is Social Gaming?
Examples:
Farm Ville by Zynga
(Asynchronous social game)Texas Holdem Poker by Zynga
(Real time multi-player social game)
© AurumSocial
Most complex type of social games
Most common type: card games
More on-line communication possibilities compared to asynchronous
Higher entry barriers compared to asynchronous
Real Time Multi-player Social Games
Aurum Social builds real time multiplayer social games!
© AurumSocial
Existing games:
✓Zole
✓Battleships
✓Kozel (Russian prototype of Zole: under development)
Product Portfolio
✓75 000 EUR invested into game server platform and games by business owners at the moment
© AurumSocial
Zole:
Product Portfolio
Launched: 2007 on draugiem.lv / 200 000 unique users
© AurumSocial
Kozel:
Product Portfolio
To be launched: May 2010 on Russia’s largest social network vkontakte.ru
© AurumSocial
Battleships:
Product Portfolio
Ready for deployment in draugiem.lv and other social networks
© AurumSocial
Main characteristics of Game Server Platform:
✓Built on C (first version on Java)
✓Uses Flash as a client side application
✓Capable of adding unlimited number of on-line users in the same game room! (Zynga does not have it!)
✓Any type of on-line multi-user games can be added
Product & Technology
© AurumSocial
User DBs of social portals
(e.g. Myspace, Facebook)
Unlimited number of game servers
Happy players
Support and admin
Authorization(Open Social & APIs )
Authorization(Open Social & APIs )
Product & Technology
© AurumSocial
Back-end system:
✓User management
✓Ticketing system
✓Payment tracking
Product & Technology
✓Statistics
✓Tournament management
✓Message Board
© AurumSocial
Back-end: User Management System
Product & Technology
© AurumSocial
Back-end: Ticketing system
Product & Technology
© AurumSocial
Advantages of the Platform:
✓Tested over 3 years in the largest Latvian portal draugiem.lv (card game Zole with 200 000 users).
✓Open Social ready.
Product & Technology
© AurumSocial
3 types of income:
✓User payments
✓Virtual items
✓Advertisements (branded game rooms)
How Do We Make Money
© AurumSocial
Example of a branded game room:
How Do We Make Money
Branded environmen
t
Branded virtual items
© AurumSocial
Strategy in General
General approach:
✓Market study / Market Fit (done)
✓Proof of Concept (done)
✓Promotion & Growth
✓Exit
© AurumSocial
Market Study / Market Fit
Detailed market study on:
Social networks
Competitors
Types of applications
Users
© AurumSocial
Market Study / Market Fit
© AurumSocial
Market Study / Market Fit
Developer Monthly av. users
1 Zynga 45 773 344
2 Playfish 31 535 226
3 LivingSocial 17 055 5504 Metrogames 6 285 0745 RockYou! 4 620 8716 Serious Business 4 417 4397 6 waves 3 876 3758 Zwigglers 3 097 7889 Fendoo 2 714 927
10 Quizopolis 2 664 239
11 Shikha 2 602 134
12 GameHouse 2 440 211
Aurum Social * 30 000
Source: http://www.appdata.com/facebook/mostpopular/redirect/group_by/2* Data from portal draugien.lv, largest Latvian social network (2 M users)
Top Application Developers on Facebook, by monthly active users, Fall 2009
Market Study / Market FitTop Application Developers on Facebook, by monthly active
users, yesterday
Source: www.appdata.com© AurumSocial
© AurumSocial
Market Study / Market Fit
Source: facebook.com , August 2009* Data from portal draugien.lv, largest Latvian social network (2 M users)
Top played on-line multi-player games on Facebook
Developer Game titleMonthly av.
users1 Zynga Texas HoldEm Poker 15 000 0002 Chess.com Chess 6 500 0003 Viral, s.r.o. Farkle (dice game) 4 500 0004 GodGame GodGame Mahjong 3 400 0005 Playdom Poker Palace 1 000 0006 6Q.net Backgammon 500 0007 Zynga BlackJack 391 0008 GPI Poker Planet 228 000
9 Clear GamesPoker with PokerBuddies 167 000
Aurum Social* Zole 30 000
© AurumSocial
Proof of Concept
✓240 000 unique users (Zole)
✓Stable revenue stream over the last 12 months
✓Contracts for deploying new games
✓Professional team
© AurumSocial
Promotion of Products
✓Ad campaigns on social networks
✓Game moderation
✓Social media
✓Cross sales
© AurumSocial
Promotion of Products: Game Moderation
Game moderation live (chat)
Game moderato
r
© AurumSocial
Promotion of Products: Twitter
© AurumSocial
Promotion of Products: YouTube
© AurumSocial
Growth: Target portals
✓Hyves.nl (Benelux)
✓ Vkontakte.ru (Russia)
✓Orkut.com
✓Other European / CIS portals
© AurumSocial
Growth: Our Goals
Monthly active users
2009 2010 2011 2012
30 000 6 000 000 20 000 000
50 000 000
Aurum Social is not about “if it will make money”, it’s about “how much money it will make”!
© AurumSocial
MihailCTO / PHP Developer
AnnijaGame Moderator
DominykasC Developer
SergeyFlash Developer
KamileDesigner
MarisCEO
AndriusCCO
EdgarsInnovationsDirector
Dream TeamSocial gaming is NOT just about technologies, it’s about people
AistisC Developer
© AurumSocial
Competitive Advantages
✓3 years of social gaming experience
✓1 year ahead of any other start-up company that would start development of on-line multi-player games from scratch
✓Personal contacts with owners of several largest social portals in Europe
✓People: management experience, menthality, technical competence
✓Cash flow from existing social game contracts.
© AurumSocial
Our Seedcamp Expectations
What do we want to get out of Seedcamp:
Connections
Expertise in building multi-million company
Money for expanding the team and developing new games
