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AusAID Visual Identity Guidelines

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    AusAID visual identity guidelinesGuidelines for graphic designers in Australiaand overseas

    September 2011

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    Contents

    Introduction 3

    Thepurposeotheseguidelines4

    AusAIDcontactdetails 6

    Logos 7Introduction 8

    AusAIDcrestlogo 10

    AustralianAididentifer 12

    AusAIDwordmark 13

    Whentouseeachlogo 14

    Useonalightbackground 16

    Useonadarkbackground 17

    Whatnottodowithcolour 18

    Clearspace 19SizerelationshipwithAusAIDcrestlogo 20

    Usewithprogramnames 21

    Stationery 22Introduction 23

    AustraliaAusAIDletterhead 24

    AustraliaAusAIDaxandminutes 25

    Australia

    AusAIDcompslip 26

    AustraliaAusAIDbusinesscard 27

    OverseasAusAIDbusinesscard 28

    Project/program-related letterheads 30

    Project/program-related businesscard 32

    Publications 33Introduction 34

    Generalrules 35

    Typeaces 36

    Colourpalette 37

    Patternsandicons 38

    Designandlayoutexamples 42

    PowerPointslides 60

    Wordreportsandactsheets 62

    Pullupbanners 63

    Clothingandmerchandise 64Introduction 65

    Staclothing 66

    Specialistclothing 67

    Merchandise 68

    Signage 69Introduction 70

    Project/programsignage 72

    Corrugatedplasticsigns 74

    Stickers 75

    Vinylbanners 76

    Flags 77Eventpodiumsigns 78

    Vehicles 79

    Humanitarianaid 80Introduction 81

    Tarpaulin 82

    WFPpackaging 83

    Onscreen 85Videotitling 86

    Frequentlyaskedquestions 87Frequentlyaskedquestions 88

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    Introduction

    The purpose of these guidelines 4

    AusAID contact details 6

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    The purpose of theseguidelines

    These guidelines assist you to achieve visibility and recognition or the

    work o the Australian aid program. This is very important as widespread

    recognition and acknowledgement o the value o Australias aid program

    reinorces Australias standing as a good international citizen.

    Obtaining recognition through the correct use o visual identity is mandatory

    or all AusAID activities in Australia and overseas.

    Arrangements or recognition should be prepared beore any activity is

    undertaken as the recognition requirement should be built into contracts or

    grants, or negotiated with other donors.

    Any exception to this requirement must be discussed with the

    Communications and Media Branch in Canberra and the relevant Deputy

    Director General. On occasions, exemptions will need to be discussed

    with the Ministers oce. Exemptions will be considered where it can be

    demonstrated that branding could put lives or projects at risk.

    Why seek visibility and recognition?

    Recognising Australian identity and the support o the Australian

    Government is an Australian Government requirement.

    Visibility and recognition should be upront and obvious, so that people in

    Australia and overseas are clearly and immediately inormed o the extent o

    Australias contribution. This transparency shows where and how Australian

    Government unds are being used.

    Visibility and recognition applies to everything project signage,

    publications, annual reports, events, websites, sponsorship materials,

    stationery, advertisements, clothing, merchandise, media releases,

    marketing and promotional material, in speeches and interviews.

    Its importance in the context o Australian aid was reinorced in the

    Governments response to theIndependent Review o Aid Eectiveness

    released in July 2011.

    The guidelines in this

    document are compulsory andapply to all activities fundedby AusAID.

    Additional informationis available from:www.ausaid.gov.au/logo

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    There are many advantages to seeking visibility and recognition or AusAIDs

    work.

    > Very importantly, visibility is part o AusAIDs accountability to the

    Australian public and to the people o the countries in which it works.

    > Visibility and recognition helps project a positive image o Australia to

    partner governments, beneciaries and other donors, thus strengthening

    the aid programs contribution to wider oreign policy objectives.

    > Greater recognition o Australias aid program is likely to increase public

    understanding o the aid program.

    Recognition for Australian Aid

    A new Australian Aid identier has been developed to badge Australias

    aid projects and activities overseas. This is explained urther in the section

    Australian Aid identier.

    These guidelines have been put together as a starting point to help those

    applying the visual elements o the brand identity. It doesnt provide answers

    to all the questions you may come across, but outlines some clear principles

    which must always be applied. Please ollow these rulescorrect application

    isnt a means unto itsel, but will have a real and positive impact on our

    ability to achieve our goals.

    I you have any questions, require clarication or artwork, please contact the

    Communications and Media Branch in Canberra.

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    AusAID contact details

    The Communications and Media Branch is the main contact in

    Australia or branding issues. I unsure who to contact, please email

    [email protected]

    I not in Australia, please contact an AusAID ocer in your country.

    CommunicationsandMediaBranch

    Assistant Director General

    Lisa Wright

    Tel: +61 2 6206 4095

    Director Strategic Communications

    Fiona McLean

    Tel: +61 2 6206 4707

    Director Online Communications

    tba

    Tel: +61 2 6206 4423

    Director Media

    Scott Kelleher

    Tel: +61 2 6206 4685

    Assistant Director, Asia, Pacic, Health,

    Education, Gender and Humanitarian

    Celia HevesiTel: +61 2 6206 4837

    Assistant Director, Arica, West Asia,Middle East, Sustainability and Partnerships

    Claire McGeechan

    Tel: +61 2 6206 4225

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    Introduction 8

    AusAID crest logo 10

    Australian Aid identier 12

    AusAID wordmark 13

    When to use each logo 14

    Logos

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    Introduction

    AusAID uses three logos to promote visibility and recognition o the

    Australian Governments aid program.

    AusAID crest logo (page 10)

    The AusAID crest logo is AusAids primary logo. It signies AusAIDs place

    as an Australian Government agency and represents the organisation and its

    sta. Its use is governed by guidelines issued by the Department o the Prime

    Minister and Cabinet and it must always be used within Australia. It should be

    used overseas to represent AusAID. In can be used inline or stacked, and can

    be produced in a dark solid colour or white on a dark coloured background.

    Two alternatives to the crest logo, the Australian Government logo, and the

    Australian Government Initiative logo, may be used when appropriate

    (See page 11).

    Australian Aid identier (page 12)

    The Australian Aid identier represents the product AusAID delivers

    Australian aid. Our products and activities overseas should always be

    identied by the Australian Aid identier, including products delivered as

    humanitarian assistance. In some situations, or example publications, both

    the AusAID crest logo and the Australian Aid identier should be used. This

    Australian Aid identier can also be used to identiy the products other

    Australian Government agencies deliver through ODA, but at this stage its

    use is not mandatory outside o AusAID.

    AusAID wordmark (page 13)

    The AusAID wordmark is or use on sta clothing. This has the word AusAID

    printed in a particular ont and with particular spacing. It allows the wearer

    to be quickly identied as an AusAID sta member. Only AusAID sta can

    wear AusAID branded clothing.

    The AusAID wordmark should not be used or any other purpose.

    Examples o the three logos are shown on the ollowing pages.

    The logos should only ever be reproduced rom the master artwork. Theyshould never be redrawn or altered in any way.

    The master artworks are available in various electronic ormats, or both Mac

    and PC, rom your AusAID communications contact.

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    Other forms of badging or acknowledgment

    Australian fagsOn occasions where acknowledgment is shared between a number o

    donors and Australia is not a major partner, it is possible to use an image

    o the Australian ag. This is not a preerred option because o the possible

    conusion with other ags such as New Zealands.

    Statements

    On occasions where Australia is not a major donor or has only supported

    a component o a project, it may be more appropriate to use a statement o

    acknowledgement such as one o the ollowing.

    > Gif o Australia

    This can only used or humanitarian supplies.> An Australian Government,AusAID initiative (in Australia) or

    An Australian Aid initiative (overseas). This can be used where the project

    is ully unded by AusAID or is an initiative o AusAID and space does not

    permit the use o the logo.

    > Supported by the Australian Government, AusAID (in Australia) or

    Supported by Australian Aid (overseas). This can be used where the project

    is partly unded by AusAID and space does not permit the use o the logo.

    An important note on Australian Government logos

    The use o Government logos is governed by the Department o the PrimeMinister and Cabinet requirements which dictate that ocial logos cannot be

    modied, the words Australian Government cannot be altered or added to,

    and the logo cannot be smaller than the crest being 20mm across (print only).

    Further advice about the application o the logos is available rom the

    Communications and Media Branch in AusAID, rom the Awards and Culture

    Branch in the Department o the Prime Minister and Cabinet, or rom

    http://www.dpmc.gov.au/guidelines/index.cm.

    Government logos must not be used by partners or managing contractors

    unless cleared by AusAID. Use o a Government logo can imply that a person

    or organisation is employed by or part o the Australian Government. Any

    relationship can be shown in words and through the use o the AustralianAid identier. This is explained later in this document. Further advice about

    the application o the logo, including guidelines on the use o the logo by

    partners and managing contractors, is available on the AusAID website or

    rom the Communications and Media Branch.

    Government logos must

    not be used by partners ormanaging contractors unlesscleared by AusAID.

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    AusAID crest logo

    Inline version

    Stacked version

    In Australia, one o the Government logospreerably AusAIDs crest logo

    must be used, unless there is a valid reason why one o the other Government

    logos is more appropriate (e.g. with aid activities undertaken jointly with

    other Government agencies).

    The AusAID crest logo has two variations; inline and stacked. It will ofen

    appear alongside the Australian Aid identier. The AusAID crest logo has a

    specic size relationship to the Australian Aid identier (see the section Size

    relationship with AusAID crest logo).

    Colour and position o the AusAID crest logo is dependent on the material

    it is being produced on. Reer to the relevant sections later in this book or

    more detail.

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    Alternatives to the AusAID crest logo

    Two alternatives to the crest logothe Australian Government logo, and theAustralian Government Initiative logomay be used.

    Use o these logos, including, sizing, colour, clearspace etc should be identical

    to that o the crest logo.

    These logos should only be used in certain circumstances, and their use is best

    discussed with the Communications and Media Branch.

    Australian Government logo

    Australian Government Initiative logo

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    Australian Aid identier

    The Australian Aid identier has been developed to badge Australias aid

    projects and activities overseas.

    The Australian Aid identier is used in conjunction with the AusAID crest

    logo in Australia and on AusAIDs printed material overseas. The Australian

    Aid identier is used on its own to identiy AusAID programs or initiatives

    overseas.

    The identier can be used in colour or in black and white (see the ollowing

    chapter,Australia Aid identier in detail).

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    AusAID wordmark

    The AusAID wordmark is only used on clothing and, when used, it should

    always appear with the Australian Aid identier (see the ollowing section

    When to use each logo).

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    When to use each logo

    The table below gives an overview o which logos should be used. I you have

    any questions over their use, please contact the Communications and Media

    Branch in Canberra.

    In Australia on all material

    Overseas AusAID printed material

    Overseas AusAID staff clothing

    Overseas program-related material (printed or signage)

    or plus

    or plus

    only

    Overseas Non-AusAID staff

    only

    plus

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    Use on a light background 16

    Use on a dark background 17

    What not to do with colour 18

    Clear space 19

    Size relationship with AusAID crest logo 20

    Use with program names 21

    Australian Aid identierin detail

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    ColourUnder no circumstances can the Australian Aid

    identier appear in any colour combination

    other than those shown here.

    Use on a dark background

    The Australian Aid identier appears in white and red when used on a blue

    background (see page 37, Colour palette, or the correct red and blue colour

    breakdowns). I the Australian Aid identier is used on any other dark

    coloured background it should appear in white.

    White and red version

    White version

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    What not to do with colour

    Dont use the white and red version on any colour other than blue.

    Dont use the blue and red version on a dark colour. Dont use the black version on a colour that is too dark.

    Dont use the white version on a colour that is too light.

    Dont use the black version on blue.

    Dont use the blue and red version on a light coloured background.

    X

    X

    X

    X

    X

    X

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    Clear space

    The Australian Aid identier should always have a minimum clear space

    surrounding it. This ensures it can be clearly recognised.

    The illustration below shows how to determine the minimum clear space.

    X X

    X

    X X

    X X

    X

    X

    X

    Throughout these guidelines, the value of X

    is equal to the height of the capital A.

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    Size relationship withAusAID crest logo

    The illustration below shows how to determine the size relationship between

    the AusAID crest logo and the Australian Aid identier when used together.

    2X

    The minimum space between the AusAID crest

    logo and the Australian Aid identier is equal

    to 2X.

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    Use with program names

    When there is a requirement to identiy a specic program, the program

    name can appear below the Australian Aid identier. The illustration below

    shows how to determine the size o the program name.

    The ont use or the program name is Helvetica Roman or Arial Regular.

    Note this type area should not be used or any other purpose (e.g. to create

    sub-brand names or promotional event names).

    Insert Program Name

    Insert Program Name

    Line Two of Name

    Size relationship between the Australian Aid identier and program name.

    Half X

    Half X

    X

    X

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    Introduction 23

    AustraliaAusAID letterhead 24

    AustraliaAusAID fax and minutes 25

    AustraliaAusAID comp slip 26

    AustraliaAusAID business card 27

    OverseasAusAID business card 28

    Project/program-related letterheads 30

    Project/program-related business card 32

    Stationery

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    Introduction

    Australia

    AusAID sta in Canberra should use stationery with the AusAID logo and the

    Australian Aid identier. Letterhead is available as a Word template. Withcompliments slips and business cards can be ordered through Property and

    Facilities.

    Overseas

    Generally, AusAID sta at Post should use the AusAID crest logo and the

    Australian Aid identier on their business cards and these should be as similar

    as possible to the Canberra business card style. It is not permitted to use any

    other logo or emblem (or example, the ag o the host country) on a business

    card. I permitted by Head o Mission, AusAID letterhead and with compliments

    slips can be developed using the AusAID crest logo and the Australian Aid

    identier, as similar as possible to those used in Australia.

    Other situations

    Volunteers and people working or non-government organisations, multilateral

    organisations or managing contractors must not use the AusAID crest logo (or any

    other Australian Government logo) on their stationery as this could alsely imply

    that that the organisation was connected to the Australian Government or that the

    person was an Australian Government employee.

    It is permissible or a volunteer or someone working or a non-government

    organisation, a multilateral organisation or a contracting company to use one o

    ollowing statements o acknowledgement i the stationery species a program or

    project.

    > Australian Volunteers or International DevelopmentAustralian Aid

    > Where AusAID ully unds the project, the Australian Aid identier should

    be used in the dominant position on any project stationery. The logo o a

    contractor or other agency can be included at the bottom along with wording

    such as:Australian Aidmanaged by XXXX on behal o AusA ID.

    > Where AusAID is the majority under o a project, the Australian Aid identier

    should be in the dominant position and any other logos placed in lesser

    positions, preerably at the bottom. Wording such as,XXXX is supported by

    Australian Aid, XXXX and XXXXcan be used.

    > Where the project is partly unded by AusAID, and another agency, businessor government is the major under, AusAID should ollow the branding

    guidelines o the major supporter but include either the Australian Aid

    identier or the words: Supported by Australian Aid.

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    AustraliaAusAID letterhead

    Letter templates have been setup in Microsof Word or AusAID sta and

    are available rom WordNewtemplates on my computerGeneral. Below

    shows the standard letter template layout. To maintain brand integrity and

    consistency, these templates should not be altered without consulting theCommunications and Media Branch in Canberra.

    Australian Agency for International Development255 London Cct, Canberr a ACT 2601 GPO Box 877 CANBERRA ACT 2601Telephone +61 2 6206 4000 Fax +61 2 6206 4880 www.aus aid.go v.au A BN 62 921 838

    Dear John Smith,

    Lorem ipsum dolorObitae conecta eptatio riorem res dolenie nihicit fugia con era qui archiliteictaquatur estio iur as que velecaborum harchil ium aut estion nulparibus quatqui volendae nihilis senecab ipsae modis eveniae eictaquatur rem unt samus.

    Ipiet quo quatquatur susam quodit ommodio omnime dis etur aspic torem bor secepratus lenimus-daes quat andi con prori conseque con poribus, cumquid emporere odi nobis reium et es sumeteum excestiur, id mincte lab ipsaerios volupta dolore eum eiunt eati dolor as nonemperios quevelecaborum harchil ium aut estion senecab ipsae modis.

    Pa nos excepedis pro quiatissed quunt molut et fugit is expelliam ratiost ut quas excepro consequitem hil ium invel et laborae exceptatus, que doluptur as sinvellorest quis rernatquo et, omnias eiuseictaquatur id modis moloruptum experes sitatem. Minullo receperehent erepudistrum ni hicitfugia con era qui archilit estio iur id ut laborer.

    Ipiet quo quatquatur susam quodit ommodio omnime dis etur aspic torem bor secepratus lenimus-

    daes quat andi con prori conseque con poribus, cumquid emporere odi nobis reium et es sumeteum excestiur, id mincte lab ipsaerios volupta dolore eum eiunt eati dolor as nonemperios quevelecaborum harchil ium aut estion senecab ipsae modis.

    Yours sincerely

    Firstname Lastname

    Job title

    The Manager

    The Company Pty Ltd1 The StreetSUBURB NSW 2000

    1 August 2011

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    AustraliaAusAID fax and minutes

    Templates or ax and minutes and circulars have been setup in Microsof

    Word or AusAID sta and are available rom the WordNewtemplates

    on my computerGeneral. Below shows the standard template layouts.

    To maintain brand integrity and consistency, these templates should notbe altered without consulting the Communications and Media Branch in

    Canberra.

    Australian Agency for International Development255 London Cct, Canberr a ACT 2601 GPO Box 877 CANBERRA ACT 2601Telephone +61 2 6206 4000 Fax +61 2 6206 4880 www.aus aid.go v.au A BN 62 921 838

    Dear John Smith,

    Lorem ipsum dolorObitae conecta eptatio riorem res dolenie nihicit fugia con era qui archilit

    eictaquatur estio iur as que velecaborum harchil ium aut estion nulparibus quatqui volendae nihilis senecab ipsae modis eveniae eictaquatur rem unt samus.

    Ipiet quo quatquatur susam quodit ommodio omnime dis etur aspic torem bor secepratus lenimus-daes quat andi con prori conseque con poribus, cumquid emporere odi nobis reium et es sumeteum excestiur, id mincte lab ipsaerios volupta dolore eum eiunt eati dolor as nonemperios que

    velecaborum harchil ium aut estion senecab ipsae modis.

    Pa nos excepedis pro quiatissed quunt molut et fugit is expelliam ratiost ut quas excepro consequitem hil ium invel et laborae exceptatus, que doluptur as sinvellorest quis rernatquo et, omnias eius

    eictaquatur id modis moloruptum experes sitatem. Minullo receperehent erepudistrum ni hicitfugia con era qui archilit estio iur id ut laborer.

    Yours sincerely

    Firstname Lastname

    Job title

    FACSIMILE

    To

    From

    Phone

    Email

    Date

    Subject

    Fax Number

    Section

    Fax Number

    File Number

    Pages (inc. cover) XX

    LoremipsumdolorObitaeconecta eptatio rioremresdolenienihicit fugia con era quiarchiliteictaquaturestio iuras quevelecaborumharchilium autestion nulparibusquatquivolendaenihilissenecabipsae modiseveniaeeictaquaturrem untsamus.

    Ipietquo quatquatursusamquoditommodio omnimedis eturaspictorem borsecepratuslenimus-daesquatandi con proriconsequecon poribus, cumquid emporereodinobis reiumet essumeteumexcestiur,id minctelab ipsaeriosvolupta doloreeumeiunt eatidoloras nonemperiosquevelecaborumharchil iumaut estion senecabipsaemodis.

    Pa nosexcepedispro quiatissed quuntmolut etfugit isexpelliamratiost utquas excepro consequitemhil iuminvel etlaboraeexceptatus,que dolupturassinvellorestquisrernatquo et, omniaseiuseictaquaturid modismoloruptumexperessitatem. Minullo receperehenterepudistrumnihicitfugia con era quiarchilitestio iurid ut laborer.

    Regards,

    Firstname Lastname

    Jobtitle

    MINUTE

    FileNumber

    S ub je ct < En te r Su bj ec t>

    For

    Through

    CC

    Date

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    AustraliaAusAID comp slip

    Standard compliment slips have been pre-produced and are available or

    AusAID sta to order through Property and Facilities.

    Australian Agency for International Development255 London Cct, Canberra ACT 2601GPO Box 877 CANBE RRA ACT 2601Telephone +61 2 6206 4000 Fax +61 2 6206 4880 ww w.ausaid.gov.au ABN 62 921 838

    With compliments

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    AustraliaAusAID business card

    Standard business cards are available or AusAID sta to order through

    Property and Facilities. In Australia, only sta at EL1 level and above are

    eligible or personal business cards however section or branch business cards

    can be used.

    AusAID magnetic badges are also available or sta rom the Mail Room. The

    badges can be worn to identiy the wearer as an AusAID employee. These are

    available or sta at Posts, and or sta at EL1 level or above in Canberra.

    Firstname LastnameJob Title Line One

    Job Title Line Two

    Australian Agency for

    International Development

    GPO Box 887

    Canberra ACT 2601 Australia

    T: +61 2 3456 7890

    M: +61 412 345 678

    F: +61 2 3456 7890

    E: [email protected]

    W: www.ausaid.gov.au

    Front

    Magnetic badge

    Printed in one colour (Navy PMS547) on a

    white background with clear epoxy coating.

    Back

    ,

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    OverseasAusAID business card

    Two versions o the business card are available or overseas sta: an English-

    language version which is identical to the Australia version on the previous

    page); and a dual-language version (overlea), to accommodate the needs o

    local language i English is not the primary language.

    Both options should be as similar as possible to the Canberra business card

    style. It is not permitted to use any other logo or emblem (or example, the

    ag o the host country) on a business card.

    English language version

    Front

    Back

    Firstname LastnameJob Title Line One

    Job Title Line Two

    Australian Agency for

    International Development

    GPO Box 887

    Canberra ACT 2601 Australia

    T: +61 2 3456 7890

    M: +61 412 345 678

    F: +61 2 3456 7890

    E: [email protected]

    W: www.ausaid.gov.au

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    Overseasbusinesscardduallanguage

    English should be on one side and the local language on the other. Unlessnecessary, the basic design should be identical to the English-language side.

    Note that the AusAID crest logo and Australian Aid identier should not be

    altered or translated.

    Firstname LastnameJob Title Line One

    Job Title Line Two

    Australian Agency for

    International Development

    GPO Box 887

    Canberra ACT 2601 Australia

    T: +61 2 3456 7890

    M: +61 412 345 678

    F: +61 2 3456 7890

    E: [email protected]

    W: www.ausaid.gov.au

    Prenom NomTitre demploi ligne une

    Titre demploi ligne deux

    Agence Australienne pour le

    Dveloppement International

    GPO Box 887

    Canberra ACT 2601 Australia

    T: +61 2 3456 7890

    M: +61 412 345 678

    F: +61 2 3456 7890

    E: [email protected]

    W: www.ausaid.gov.au

    English language side

    Local language side

    (Example shown for French-speaking country)

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    Project/program-relatedletterheads

    Project/program-related letterhead templates are available i required.

    These templates are setup in Microsof Word and are available rom the

    Communications page on the AusAID intranet and can only be supplied by

    an AusAID sta member. Below shows a standard layout. To maintain brandintegrity and consistency, these templates should not be altered without

    consulting the Communications and Media Branch in Canberra.

    Australian Agency for International Development255 London Cct, Canberra ACT 2601123 Any Street, Province, Postcode, CountryTelephone +61 2 6206 4000 Fax +61 2 6206 4880 www.aus aid.go v.au A BN 62 921 838

    Insert Program Name

    Dear John Smith,

    Lorem ipsum dolorObitae conecta eptatio riorem res dolenie nihicit fugia con era qui archilit estioiur as que velecaborum harchil ium aut estion nulparibus quatqui volendae nihil is senecab ipsaemodis eveniae eictaquatur rem unt, samus.

    Ipiet quo quatquatur susam quodit ommodio omnime dis etur aspic torem bor secepratus lenimus-daes quat andi con prori conseque con poribus, cumquid emporere odi nobis reium et es sumeteum excestiur, id mincte lab ipsaerios volupta dolore eum eiunt eati dolor as nonemperios.

    Pa nos excepedis pro quiatissed quunt molut et fugit is expelliam ratiost ut quas excepro consequi

    tem hil ium invel et laborae exceptatus, que doluptur as sinvellorest quis rernatquo et, omniaseius, id modis moloruptum experes sitatem. Minullo receperehent erepudistrum id ut laborer.

    Berios perum et et et volupta ecearch ilicae pro to quibus, utet lamus rerchic temquamusto eos etoccabo. Rovides aceperi asinvellaut vendusc imenimet laborio. Et eum apel min num sitibustemfaces is mo cum dolorectat ut repudis de vellupta vel ipsum fuga. Udi doluptate laut aut et estec-

    tiae debistis est hil iur siti tet, ut ventior modis dolorerum siminctur resti aliquias aliquam etvolorpo repudi ditame volupis dolloratiur, si ut abore nimpore mquaessinus.

    Yours sincerely,

    Firstname Lastname

    Job titleT +61 1 2345 6789

    M +61 234 567 890

    E [email protected]

    The Manager

    The Company Pty Ltd1 The Street Your ref: 1234567890SUBURB NSW 2000 Our ref: 1234567890

    1 August 2011

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    Australian Agency for International Development255 London Cct, Canberra ACT 2601123 Any Street, Province, Postcode, CountryTelephone +61 2 6206 4000 Fax +61 2 6206 4880 www.aus aid.go v.au A BN 62 921 838

    LOGO LOGO

    Australian Aidmanaged by XXXXXXXX on behalf of AusAID

    Eastern Province NationalRoads Improvement Project

    Project/program-relatedletterhead

    Alternative version showing the use o other logos (e.g. managing contractor).

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    Insert Program Name

    Firstname LastnameJob Title Line One

    Job Title Line Two

    Australian Agency for

    International Development

    GPO Box 887

    Canberra ACT 2601 Australia

    T: +61 2 3456 7890

    M: +61 412 345 678

    F: +61 2 3456 7890

    E: [email protected]

    W: www.ausaid.gov.au

    Eastern Indonesia National

    Roads Improvement Project

    Firstname LastnameJob Title Line One

    Job Title Line Two

    Australian Agency for

    International Development

    GPO Box 887

    Canberra ACT 2601 Australia

    T: +61 2 3456 7890

    M: +61 412 345 678

    F: +61 2 3456 7890

    E: [email protected]

    W: www.ausaid.gov.au

    Project/program-relatedbusiness card

    Below shows the two layouts or English language project/program-related

    business cards. The template is available rom the Communications page on

    the AusAID intranet and can only be supplied by an AusAID sta member. To

    maintain brand integrity and consistency, these cards should not be alteredwithout consulting the Communications and Media Branch in Canberra.

    Program-related business cards are blank on the reverse.

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    Publications

    Introduction 34

    General rules 35

    Typefaces 36

    Colour palette 37

    Patterns and icons 38

    Design layout examples 42

    PowerPoint slides 60

    Word reports and fact sheets 62

    Pullup banners 63

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    Introduction

    Wherever possible, templates should be used or AusAID communication

    material. I an appropriate template does not exist, contact the

    communications and media ocer at Post or the Communications and Media

    Branch in Canberra. Use o a template ensures consistency in our look andeel across the agency and helps to develop positive branding. All templates

    include appropriate use o the AusAID crest logo and Australian Aid

    identier. Word templates are available or AusAID sta and design templates

    (or graphic designers) are available on disk (contact the Communications

    and Media Branch).

    The new version o the AusAID publication templates, incorporating the

    Australian Aid identier, has been designed to be as exible as possible. The

    publication templates consist o our main themes General (MDGs), Asia,

    Pacic and Arica. A series o theme specic patterns or icons are used to

    complement each theme (see sectionPatterns and icons).

    Adding to the exibilty o the style are numerous layout options or covers,

    which can also be adapted or other uses, such as banners, invitations and

    so on.

    There may be occassions where your discretion is required to create new and

    dierent options. O course, while a level o reedom may be encouraged in

    some instances, typeace selection and colour palette, along with some other

    generic rules, do apply and these are explained overlea.

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    General rules

    Templates and measurements

    This guide is supplied in conjunction with master InDesign les and it is

    intended that you reer to those les or measurements and specications.

    The Australian Aid identier

    The Australian Aid identier has been added to all publication templates and

    should be used at all times unless specically directed otherwise. For non-

    standard designs that do not use the templates supplied, please ensure the

    Australian Aid identier rules discussed in previous sections are adhered to.

    White border

    All AusAID covers should bleed o the right edge only, the three remaining

    edges should have a white border. For most applications, such as oset

    printed covers, the border is 5mm. Where this is not suitable (banners, or

    example) the border should be set to a size that is roughly in proportion to

    an A4 cover.

    The 5mm border does not apply to internal layouts or AusAID publications,

    although you may use the border as a secondary device when appropriate.

    Brochure internals are just one example o when borders might be used.

    Website tag

    The website tag contains the AusAID website address

    and, unless specied otherwise, must appear on the ront oall material.

    The tag bleeds o the lef or bottom edges only and extends beyond the usual

    5mm border. Colour use ollows the same rules listed above or the AusAID

    logo. On cover layouts the tag should mirror its ront cover position on the

    back cover. I the tag bleeds o the lef edge on a ront cover, the text reads

    down the page, rom top to bottom. On back covers the text should read up

    the page, rom bottom to top (see examples provided).

    Within these constraints placement o the tag is lef to your discretion, please

    reer to examples or suggested use.

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    Typefaces

    The FF Meta amily has been selected or use in the AusAID corporate style

    or its versatility and modern eel. There are some general rules in the way

    these onts are used:

    > Meta Seri is used or body text only and Meta Plus (Sans seri) used or

    headings and supporting text (captions, pull quotes etc).

    > The weights shown in this guide are the minimum requirement, although

    other weights (small caps, or example) may be required rom time to time.

    > The templates available to AusAID sta and graphic designers have type

    styles (e.g. or headings and body text) built in and these should not be

    altered unless absolutely necessary.

    Exceptions to these general rules may apply, where specied. For example,

    most Word/PowerPoint templates use Times New Roman; and most signage

    (p6275) uses Helvetica Neue. Where this is the case, it has been highlighted

    in this guidelines document.In other cases, onts should not be substituted unless Meta Seri and Meta

    Plus are impossible to obtain. I this is the case, Times New Roman and

    Helvetica should be used, afer approval by the Communications and Media

    Branch in Canberra.

    Meta Serif Book

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdeghijklmnopqrstuvwxyz 0123456789The quick brown ox jumps over the lazy dog.

    Meta Serif Bold

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdeghijklmnopqrstuvwxyz 0123456789The quick brown ox jumps over the lazy dog.

    MetaPlusNormal Roman

    ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789The quick brown fox jumps over the lazy dog.

    MetaPlusBold RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdeghijklmnopqrstuvwxyz0123456789Thequickbrownoxjumpsoverthelazydog.

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    Colour palette

    Colour

    Note: The Pantone-to-CMYK colour

    breakdowns shown opposite have been

    carefully selected to ensure optimum results

    for CMYK printing they do not necessarily,

    and should not, match the breakdowns

    suggested by Pantone.

    The majority o AusAIDs publication work is printed in ull colour (CMYK)

    and the ollowing colours have been chosen with this in mind. Spot colours

    can be specied, i required.

    Pantone123

    Pantone280

    C0 M21 Y88 K0

    C100 M72 Y0 K18

    Pantone7419

    C8 M77 Y37 K27

    Pantone7458

    C52 M3 Y6 K7

    Pantone716

    Pantone185

    C0 M55 Y90 K0

    C0 M91 Y76 K0

    PantoneBlack7

    C0 M0 Y15 K82

    Pantone7472

    C52 M0 Y25 K0

    PantoneWarmRed

    Pantone410

    C0 M75 Y90 K0

    C0 M18 Y21 K56

    Pantone7531

    C16 M28 Y36 K49

    Pantone7475

    C52 M0 Y25 K30

    Pantone180

    C3 M92 Y84 K12

    Pantone7530

    C10 M18 Y25 K29

    Pantone611

    C5 M3 Y76 K11

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    Patterns and icons

    The new AusAID corporate style consists o our main themesGeneral

    (MDGs), Asia, Pacic and Arica. A series o theme specic patterns or icons

    are used to supplement each theme.

    The patterns/icons are used in conjunction with the colour palette and

    InDesign transparencies to create a number o versatile options, while

    maintaining a consistent corporate look.

    General (MDGs)

    These icons have been adapted rom the eight icons designed or the United

    Nations Millennium Development Goals .

    When the icons are used with publications, on covers and internals, the

    Illustrator le is generally placed into InDesign at 70% (as shown below).

    When used in brochures, banners and other supporting collateral they canbe used at larger sizes, as deemed appropriate.

    The icons are almost always used in a two row layout as shown below, but in

    some circumstances it may be appropriate to use one icon on its own, either

    as a single graphic in addition to the regular set, or as a two row graphic

    o its own (see MDG icon3 pattern rev_wide2.ai below). As instances like

    this are rare, such graphics can be created in Illustrator rom the master le

    (MDG icon pattern rev_wide2.ai).

    The master Illustrator le has the colour o the icons set to white, however,

    they are never used as a ull reverse. Transparency settings are changed

    in InDesign. There are no set specications or the percentage to be used.

    A setting between 4070% would usually be suitable, however, discretion

    should be used depending on background colour and/or image tonality.

    MDGiconpatternrev_wide2.ai

    MDGicon3patternrev_wide2.ai

    Sample graphic as used in collateral for

    MDG 3 Torch Presentation Ceremony,

    August 2008.

    Each pattern has been sourced from the

    region it represents. The style is designed so

    that new patterns may be supplied by AusAID

    on a project by project basis. In such

    instances, new patterns should be used inconformity with the examples given in this

    style guide.

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    Asia

    asia_01_bm.ti

    asia_02_bm.ti

    asia_03_gs.ti

    The patterns are generally used in thin

    horizontal strips and some patterns

    (asia_02_bm.tif, for example) may be cropped

    differently to create extra patterns. Examplesof this can be seen in the A4 cover layouts.

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    Pacic

    pacifc_01_bm.ti

    pacifc_02_gs.ti

    pacifc_03_gs.ti

    Some patterns are supplied in bitmap format

    (pacic_01_bm.tif, for example) and there

    may be instances where these les need to be

    placed at sizes above 100%. However, the

    patterns in bitmap format are generally crude

    in detail and when used in conjunction with

    other elements in the layout the loss of detail

    after enlargement is generally acceptable.

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    Africa

    arica_02_gs.ti

    arica_01_bm.ti

    arica_03_gs.ti

    arica_04_gs.ti

    Some patterns are supplied in bitmap format

    (africa_01_bm.tif, for example) and there may

    be instances where these les need to be

    placed at sizes above 100%. However, the

    patterns in bitmap format are generally crude

    in detail and when used in conjunction with

    other elements in the layout the loss of detail

    after enlargement is generally acceptable.

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    Design and layout examples

    Finishedsizeandlayout

    It is not practical to set up design styles or every publication. For this reason,

    design parameters have been developed or dierent types o publications,which vary in size.

    Publication types include books, booklets, brochures and yers:

    > Books and booklets

    A4

    A5

    B5

    > Brochures

    170 mm W x 297 mm H (tall publication)

    150 mm W x 180 mm H (short publication)

    > Fact sheets

    A4

    170 mm W x 297 H (tall publication)

    Brochures can be 4 panel, 6 panel or 8 panel. All must be gateold (i over

    our panels). Fact sheets can be one- or two-sided.

    Electronic templates

    You can source Adobe InDesign Creative Suite 5 templates with margins,

    style sheets and colours rom [email protected]

    Allow time or collecting the InDesign les as they may need to be supplied

    on a CD-ROM or delivery to Posts.

    AusAID has a number o design companies under period oers. Each

    rm has a copy o our design parameters. For more inormation contact

    [email protected]

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    Booksandbooklets:saddlestitched

    This is the basic cover spread or an A4 saddle-stitched publication.The basic principles o this layout are used in A5 and B5 sized

    layouts. As such, only A4 examples o books are shown in this guide

    although template les or A5 and B5 have been prepared in InDesign ormat.

    Document titleSecond line of document title

    Sub title

    Example not shown at actual size.

    The example below and on the followingpages show the correct placement of the

    AusAID logo and the Australian Aid identier.

    The size and position relationship is specic

    to each publication type and should not be

    altered in any way.

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    Document title

    Second line of document titleSub title

    Booksandbooklets:spine

    This is the basic cover spread or A4, A5 and B5 spine publications.Spine widths are to be conrmed on a case by case basis in conjunction

    with the printer.

    DocumenttitleSubtitle

    Example not shown at actual size.

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    Booksandbooklets:coverexamples

    The ront cover layout on all publications (books, booklets, brochures andyers) enables a degree o exibility or positioning o images and colour.

    The examples shown below demonstrate a variety o acceptable layouts and

    colour schemes.

    Colours on the back cover should align with the colours used on the

    ront cover.

    Document titleSecond line of document title

    Sub title

    Document titleSecond line of document title

    Sub title

    Document titleSecond line of document title

    Sub title

    Document titleSecond line of document titleSub title

    Document titleSecond line of document titleSub title

    Document titleSecond line of document titleSub title

    Examples not shown at actual size.

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    Booksandbooklets:internaltitlepage

    This is the inside cover (lef-hand page) and title page spread. Coloursare to match those used on the ront cover. The inside cover complements

    the layout o the title page. The layout o the title page remains consistent

    throughout all publications, as shown in the examples displayed in this

    guide.

    The number o colours used or printing is to be determined by AusAID in

    liaison with the designer (ull-colour, two-colour, or one-colour). The actual

    colours to be used within the publication are to be selected at the discretion

    o the designer within the constraints o the AusAID colour palette.

    Document titleSecond line of document titleSub title

    Document titleSecond line of document titleSub title

    Examples not shown at actual size.

    The cover sets the colour palette

    for the rest of the document.

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    Booksandbooklets:internalsoreword

    This is the copyright and oreword page. The oreword should always appearbeore the contents page. I a oreword is not required, the contents page

    takes its place.

    iiiwww.ausaid.gov.au Chapter title Documenttitle

    Ministerial foreword

    Id ut quaerrum nulpa quo od qui optatem vel excesci liquam eius et ad qui

    nihilibusae et et parumqui idus pro eum re aborum eaquam dolesti audae comnisaliam, que sollupta ende et ut qui dis denduci consequamet as susa nonseni

    hilignist quia sinienime vendi dendior sit aspe sum et ommo eosaerum qui cus,

    nus moluptatem. Ur, omnis preprerspere num am, sit, sunt endam repraeped

    eiusto occab is as alite nonsed estinissit hillace stescil inust, solor sanihic totas

    eum aciam nulluptati bereped ut la quo volorer chicient odicati blaut doluptur?

    Quis eos am ut et reptatet as volores earum reiciet aut escienis sit volescit re aut

    lit ad essi soles repre sae dolo blat ipsa vita dolecep recest uga. Rum repedit

    aererae rovidenihit porion cus abo. Nam, ommolup taspid quam aut omnis maion

    exceser ibeaquam qui sunt que ditem evelendit eium untiur alis soluptatquid

    quam, cuptam iminulp archil molum que vendae suntorit, odistrum inum sinullo

    to ducimet quis repta nonem quibusapere, tet harum, sum quis magnis endi ut aut

    archit, ommodit eicium eos et reped minveri berum, unt omnis estrum est, sumet

    et, te lani quunt min corem eum et, ofciliquae nonet et ipsumque nemquodiore

    voluptiatqui beat aut eicimus a quiaece rioris quo omnis essit ommolupta

    comnissi volenis niet omnimporem sed expliam et occus demped ma nam que

    omnimuscit, inum doloribus, ad etur rae.

    Mus, ut lam dis et rerchitate magnimus et veliti quiassero quis si alictassita quos

    voloreroris conecto velecaepuda qui occae. Ullupta plabo. Faccullest, con pres aut

    exerspe rorepere num labor a volupiene net ofc totatus, non nos doluptiatus sin

    pratis mostiist ad que reiciur aciis volecto et, expla veleser entionsequis aut autas

    maxim quae sunt, in cullenis aut dendess itatemporem invendi ofc testia pore

    experio rionsedi conseca tibusanihit et ut laborene que nonsectate eveligentiae

    explici mendisimpor aspero veliqua ecescim sequiderro volorer uptatiatusa dem

    explitae voluptatus veribus vent aspelest qui doluptaquis endendiandit aut el

    minullupiet eum inctempos sae est, occus asimus, odigendante non nonsed ut as

    sed mi, nistrup tatemod ipsunt.

    Pienihil in rerit est esti ut lacesequam quis nulparion pe volorer aepelenderum eri

    arum hiliquis pa pra non elicab inimostiur modiae.

    Kevin Rudd

    Minister or Foreign Aairs, Australia

    CommonwealthofAustralia2011

    Thisworkis copyright.Apartfromany useaspermittedunder theCopyrightAct1968,nopartmaybereproducedbyany processwithoutpriorwrittenpermissionfromthe Commonwealth.

    Requestsandinquiriesconcerningreproductionandrightsshouldbe addressedto the

    CommonwealthCopyrightAdministration,AttorneyGeneralsDepartment,RobertGarranOffices,

    NationalCircuit,BartonACT2600 orpostedat http://www.ag.gov.au/cca

    ISBN

    PublishedbytheAustralianAgencyfor InternationalDevelopment(AusAID),

    Canberra,June2011.

    Thisdocumentisonline at:

    www.ausaid.gov.au/publications

    FormoreinformationabouttheAustralianGovernmentsinternational

    developmentprogram,contact:

    CommunicationsSection

    AusAID

    GPOBox887

    CanberraACT2601

    Phone +61262064000

    Facsimile +61262064880

    Internet www.ausaid.gov.au

    Editedby

    Designedby

    Printedby

    Thisdocumenthasbeenprintedon MonzaRecycledpaperwhichis ForestryStewardshipCouncil

    (FSC)MixedSourceCertifiedand ElementalChlorineFreeandwas manufacturedat amill

    conformingtoISO 14001EnvironmentalCertificationandIntegratedPollutionPreventionControl.

    Environmentallyfriendly vegetablesoybasedinkswereused.The printerholdscurrentISO 14001

    EnvironmentalCertificationand isFSC Chain-of-Custodyapproved.

    TheseiconssymbolisetheMillenniumDevelopmentGoals(MDGs)eight

    goalsrepresentinganagreementbyworld leaderstoreducepovertyand

    enhancehumandevelopmentby2015.Moreinformationaboutthe MDGs

    isavailableonlineat www.ausaid.gov.au/keyaid/mdg.cfm

    Cover: If required, photocaptionsand credits

    for frontcover imagesare to be placed here.

    Please delete thistextif not required.

    Examples not shown at actual size.

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    Booksandbooklets:internalscontents

    This is the contents spread. Always start the contents on a right-hand page. Ithe contents page does not appear next to the copyright page, an image may

    be placed on the adjacent lef-hand page. See example on ollowing page.

    iiiwww.ausaid.gov.au Chapter titleDocumenttitle

    Contents

    Ahead:Introduction x

    Ahead:Chaptertitle x

    B head x

    B head x

    C subhead x

    C subhead x

    Ahead:Chaptertitle x

    B head x

    C subhead x

    C subhead x

    Ahead:Chaptertitle x

    Annexes

    1 Annex 1 x

    2 Annex 2 x

    3 Annex 3 x

    Ahead:References x

    CommonwealthofAustralia2009

    Thisworkis copyright.Apartfromany useaspermittedunder theCopyrightAct1968,nopartmaybereproducedbyany processwithoutpriorwrittenpermissionfromthe Commonwealth.

    Requestsandinquiriesconcerningreproductionandrightsshouldbe addressedto the

    CommonwealthCopyrightAdministration,AttorneyGeneralsDepartment,RobertGarranOffices,

    NationalCircuit,BartonACT2600 orpostedat http://www.ag.gov.au/cca

    ISBN

    PublishedbytheAustralianAgencyfor InternationalDevelopment(AusAID),

    Canberra,June2009.

    Thisdocumentisonline at:

    www.ausaid.gov.au/publications

    FormoreinformationabouttheAustralianGovernmentsinternational

    developmentprogram,contact:

    CommunicationsSection

    AusAID

    GPOBox887

    CanberraACT2601

    Phone +61262064000

    Facsimile +61262064880

    Internet www.ausaid.gov.au

    Editedby

    Designedby

    Printedby

    Thisdocumenthasbeenprintedon MonzaRecycledpaperwhichis ForestryStewardshipCouncil

    (FSC)MixedSourceCertifiedand ElementalChlorineFreeandwas manufacturedat amill

    conformingtoISO 14001EnvironmentalCertificationandIntegratedPollutionPreventionControl.

    Environmentallyfriendly vegetablesoybasedinkswereused.The printerholdscurrentISO 14001

    EnvironmentalCertificationand isFSC Chain-of-Custodyapproved.

    TheseiconssymbolisetheMillenniumDevelopmentGoals(MDGs)eight

    goalsrepresentinganagreementbyworld leaderstoreducepovertyand

    enhancehumandevelopmentby2015.Moreinformationaboutthe MDGs

    isavailableonlineat www.ausaid.gov.au/keyaid/mdg.cfm

    Cover: If required, photocaptionsand credits

    for frontcover imagesare to be placed here.

    Please delete thistextif not required.

    Examples not shown at actual size.

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    Booksandbooklets:internalscontents

    iv Chapter titleDocumenttitle www.ausaid.gov.au www.ausaid.gov.au Chapter titleDocumenttitle v

    Contents

    A head: Introduction x

    A head: Chapter title x

    B head x

    B head x

    C subhead x

    C subhead x

    A head: Chapter title x

    B head x

    C subhead x

    C subhead x

    A head: Chapter title x

    Annexes

    1 Annex 1 x

    2 Annex 2 x

    3 Annex 3 x

    A head: References x

    Caption: If required, photocaptionsand credits

    are tobe placed here. Please delete thistext if

    notrequired.

    Examples not shown at actual size.

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    Booksandbooklets:internalsspread

    The internal spread shown below orms the basis or layout and ormattingor A4 publications. Document margins, text style sheets and colours are

    embedded within the InDesign templates.

    Tables, graphs and charts will be required in most publications. Examples o

    the required styles are shown below and on the ollowing page. Basic style

    sheets are included in the InDesign templates, however more detailed styles

    may need to be created rom time to time. In such instances reer to these

    examples or guidance.

    Chapter title

    16 Chapter titleDocumenttitle www.ausaid.gov.au

    Secondary title

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    17www.ausaid.gov.au Chapter title Documenttitle

    Secondary title

    Vestibulum elementum laoreet erat. Aenean tincidunt urna vel erat. Mauris ut nibh. S ed

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    Suspendisse id quam nec felis ultrices vehicula. Mauris ac ligula.

    Head A

    Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,

    interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,

    luctus vel, pretium at, lectus. Mauris sed mauris. In at augue sit amet pede molestie

    bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit

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    tincidunt lacus. Sed ac nisi. Donec mollis ligula a purus. Suspendisse velit sit amet arcu

    Head B

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Pellentesque tristique. Nunc

    quis magna sit amet eros rhoncus aliquet. Donec arcu est, tincidunt sit amet, volutpat id,

    pretium at, enim. Donec consectetuer fringilla odio. Sed pretium malesuada ligula. Fusce

    nibh nibh, aliquet et, varius eget, iaculis vitae, lectus. Nam a elit at neque mollis sodales.

    Pellentesque vitae nisl. Nulla quis nulla quis mauris feugiat aliquet. Aliquam leo sem,

    aliquet mollis, elementum euismod, varius ac, ante.

    Box head

    In faucibus. Integer cursus. Fusce dictum justo at risus. Donec eget nibh. Nulla volutpat ligula non nisl.

    Cras ultricies ornare pede. Suspendisse iaculis arcu ac elit. Morbi justo lacus, feugiat vitae, ultrices

    ac, tristique et, erat. Duis eros ligula, lobortis ac, volutpat non, rhoncus id, diam. Aenean vitae est

    vel mauris cursus malesuada. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per

    inceptos himenaeos. Sed lacus. Vestibulum rhoncus nisl nec elit suscipit egestas. Integer nulla urna,viverra vitae, ullamcorper sed, bibendum sit amet, dolor. Donec eu dolor nec ante consequat mollis.

    Source: AusAID

    Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,

    interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,

    luctus vel, pretium at, lectus. Mauris sed mauris. In at augue sit amet pede molestie

    bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit

    amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis

    sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum

    eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus.

    Head C

    Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,

    interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,

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    bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit

    amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis

    sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum

    eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada

    tincidunt lacus. Sed ac nisi. Donec mollis ligula a purus. Suspendisse velit sit amet arcu

    > Nunc varius augue sit amet mauris mauris interdum urna egestas vitae elit.

    > Morbi lacus. Fusce pretium auctor quamt pharetra. At sapien nec lacus gravida.

    Lauris velit massa, rhoncus scelerisque velit sed dui lobortis volutpat.

    > Pellentesque nec purus. Aliquam molestie, lectus mattis blandit elementum.

    > Ipsum augue commodo lectus, vitae tincidunt metus lorem at lacus. Aenean massa

    leo, posuere a, faucibus sed, molestie non, justo.

    > Phasellus et nulla quisque neque mauris, dapibus sit amet luctus at, pitor at, ipsum.

    Aenean massa leo, posuere a, faucibus sed, molestie noin, justo. Mauris velourna arc

    consequat bibendum, turpis velit fringilla turpis, et fermentum erat metus at erat.

    Graph head

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    aptent taciti sociosqu ad litoratorquent per conubia nostra,per inceptos himenaeos.Sedlacus.

    1 Footnote textlookslike this.

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    0

    50

    100

    150

    200

    250

    Uganda

    Zambia

    SaoTome

    andPrincipe

    Kiribati

    Fiji

    Tonga

    Samoa

    Vanuatu

    Solomon

    Islands

    Spending on education and health, US$ per person, average 19972003

    Donor assistance

    Governmentspending

    Example not shown at actual size.

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    Booksandbooklets:internalsspread

    18 Chapter titleDocumenttitle www.ausaid.gov.au 19www.ausaid.gov.au Chapter title Documenttitle

    Head B

    Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,

    interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,

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    bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit

    amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis

    sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum

    eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada

    tincidunt lacus. Sed ac nisi. Donec mollis ligula a purus. Suspendisse velit sit amet arcu.

    Duis a ipsum. Ut sit amet tellus. Donec tincidunt, tortor eget congue aliquet, enim sapien

    malesuada neque, a sollicitudin nunc eros eu quam. Etiam sagittis libero eu magna. Nulla

    euismod ullamcorper mauris. Vestibulum tempus, sapien sit amet pulvinar aliquam, risus

    enim faucibus neque, sit amet rutrum nibh nunc ac tellus. Donec pharetra blandit lectus.

    Donec et mi. Aenean ut nisi. Ut viverra ullamcorper nunc. Proin scelerisque ultrices erat.

    Sed ultricies hendrerit ante. Mauris urna diam, posuere ac, malesuada vitae, semper sit

    amet, turpis. Quisque mauris leo, tincidunt in, fermentum vel, ultricies dignissim, lorem.

    Praesent id massa.

    Table head

    Table sub heading goes herea

    1990 2000 Latest

    Melanesia and Timor-Leste

    Fiji 101 104 2005

    PNG 47 1991 56 54 2003

    Solomon Islands 72 1991

    Vanuatu 84 87 2005

    Timor-Leste

    Polynesia

    Samoa 95 96

    Tonga 103 1992 100 1999 107 2002

    Niue 1202001

    81

    2004

    Cook Islands 88 1999

    Tuvalu 126 103 2004

    Micronesia

    Kiribati 99 129 2005

    FSM

    Marshall Islands 98 1999 125 2003

    Nauru 90 2001 75 2003

    Palau 99 115 2005

    a Source materialgoeshere

    Head A

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    interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,

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    bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit

    amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis

    sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum

    eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada

    tincidunt lacus. Sed ac nisi. Donec mollis ligula a purus. Suspendisse velit sit amet arcu

    Head B

    Head C

    Cras elementum quam id dolor. Quisque tempus commodo metus. Aenean turpis ante,

    interdum varius, vulputate ac, imperdiet id, tellus. Maecenas elit odio, fermentum id,

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    bibendum. Suspendisse potenti. Praesent congue elit ac enim. Cras vel justo. Aenean sit

    amet turpis. Sed rutrum. Pellentesque nec augue. In mauris augue, faucibus id, convallis

    sit amet, consequat vitae, odio. Praesent pellentesque. Curabitur varius, sem non interdum

    eleifend, nulla nisi rhoncus mi, sed fermentum nisi dui vel tellus. Fusce malesuada

    tincidunt lacus. Sed ac nisi. .

    Head D

    Praesent pellentesque. Curabitur varius, sem non interdum eleifend, nulla nisi rhoncus

    mi, sed fermentum nisi dui vel tellus. Fusce malesuada tincidunt lacus. Sed ac nisi. Donec

    mollis ligula a purus. Sus pendisse bibendum velit sit amet arcu porta hendrerit. Ut ac odio.

    Nam sapien libero, pretium posuere, lacinia sed, f eugiat eu, ante.

    Donec ultrices sem ac magna.Donec pellentesque mollis

    nibh. Nulla erat. Maecenas etrisus in nulla blandit placerat.

    Box head B

    In faucibus. Integer cursus. Fusce dictum justo at risus. Donec eget nibh. Nulla volutpat ligula

    non nisl. Cras ultricies ornare pede. Suspendisse iaculis arcu ac elit. Morbi justo lacus, feugiat

    vitae, ultrices ac, tristique et, erat. Duis eros ligula, lobortis ac, volutpat non, rhoncus id,

    diam. Aenean vitae est vel mauris cursus malesuada. Class aptent taciti sociosqu ad litora

    torquent per conubia nostra, per inceptos himenaeos. Sed lacus. Vestibulum rhoncus nisl nec

    elit suscipit egestas. Integer nulla urna, v iverra vitae, ullamcorper sed, bibendum sit amet,

    dolor. Praesent tortor. Donec eu dolor nec ante consequat mollis.

    Top: Pellentesque habitant

    morbi tristique senectuset netus

    etmalesuada famesac turpis

    egestas.

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    morbi tristique senectuset netus

    etmalesuada famesac turpis

    egestas.

    Example not shown at actual size.

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    14 Trackingdevelopmentand governance inthe Pacifc www.ausaid.gov.au 15www.ausaid.gov.au Trackingdevelopmentand governance inthe Pacifc

    Country-led developmentSkills are a scarce resourceMany Pacic countries have diculties attracting, developing and retaining skilled sta.

    Low levels o investment in human resources has led to many public servants lacking basic

    skills (or example, literacy and numeracy), including at senior levels. Skills at provincial

    levels o government are, on average, substantially weaker than at the national level. Key

    public sector skills urgently require development, especially or improved service delivery.

    The private sector aces similar challenges, which constrains economic growth. Retaining

    technically experienced personnel, such as accountants, can be dicult in the ace o

    historically high demand in Australia and New Zealand.

    This section looks at Pacic countries own development strategies. International evidence

    suggests countries make most progress towards poverty reduction when their owngovernments are strongly committed and when they have a strong development strategy

    in place. Policy reorm led by donors without strong country ownership is unlikely to be

    sustained in the long term. Isolated projects outside national processes and systems rarely

    have a long-term systemic impact. Ideally partner countries should have operational national

    development strategies that have clear strategic priorities linked to a medium term expenditure

    ramework and refected in annual budgets (Paris Declaration, Indicator 1, Annex 3).

    Most Pacifc island countries have a development strategy

    Many Pacic countries have strategies or accelerating progress towards the MDGs.

    These are generally a good guide, but oten lack details on specic policies, costing o

    programs and prioritization o competing activities. For example, PNGs strategy includes

    development targets towardsbut less ambitious thanthe MDGs. Nonetheless, i realised,

    these development outcomes would be a signicant improvement on current conditions.

    Meanwhile, Samoas latest development strategy, launched this year, goes beyond the

    MDGs, making Samoa possibly the regions rst post-MDG country. The strategy ocuses on

    improving education, helping vulnerable groups and dealing with health threats rom non-

    communicable diseases.

    Few strategies contain specifc policy actions or fnancing plans

    It is not always clear how policy actions and resources relate to achieving development

    objectives. The absence o nancing plans is also a problem. For example, neither PNG nor

    Samoa have nancing plans or their development strategiestargets are not costed and

    unding sources not identied. While detailed costing is not essential, indicative estimates can

    help Treasuries with (bottom up) budgeting, support more careul planning and expenditure

    appraisal in line ministries, and help with donor discussions on unding gaps (Box 3).

    Box 3: Costing universal basic education and road maintenance in

    Papua New Guinea

    AusAID has produced indicative cost estimates for achieving universal basic education and xing

    national roads in PNG. Universal Basic Education would require a doubling of ongoing spending by 2015,and large up-front investments in school infrastructure. National roads require a surge of investment (forrehabilitation and reconstruction) to bring them to a good standard, but ongoing (routine maintenance)

    costs are modest and about the same as the current level of spending in the sector.

    Source: AusAID 2007

    Skills

    Many Pacic countries have difculties attracting, developing and retaining skilled staff.

    Key public sector skills urgently require development, especially for improved service delivery.

    The private sector faces similar challenges, which constrains economic growth.

    Left: Secondary CurriculumManager, MrsFloria Detiabene. Photo: Lorrie Graham

    Below: Riibeta Abeta, Climate Change PlanningOfcer, Kiribati. Photo: Lorrie Graham

    Example not shown at actual size.

    Booksandbooklets:internalsexamples

    Colour, shape and photography should be used throughout internal layoutswhere appropriate. Variety o these elements is encouraged, however an

    adherence to the basic grid must always remain and document margins

    cannot be altered. Examples o acceptable layout variation can be seen below

    and on the ollowing three pages.

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    Booksandbooklets:internalsexample

    30 Intensifying the response: Halting the spread of HIV Australias internationaldevelopmentstrategy for HIV 31Intensifying the response: Halting the spread of HIV Australias internationaldevelopmentstrategy for HIV

    Tracking progress, achievementsand challenges

    AusAID will consider HIV when developing country strategies to determine how Australia can

    best help countries respond to HIV epidemics. Guidelines will be developed to help programareas determine how the priorities identifed in this strategy can inorm that process.

    Australia is committed to increasing its ocus on perormance to help managers improve

    development eectiveness and account or results. AusAID is thereore continuing to

    strengthen its monitoring and review processes to more accurately determine the progress,

    achievements and challenges in implementing assistance.

    Perormance o Australias HIV development assistance is measured through a number o

    complementary reporting processes that will be used collectively to assess this strategys

    implementation. At the activity level, ormal assessments o quality are undertaken beore

    implementation, on an annual basis during implementation, and upon completion o each

    activity. Data rom all HIV activities across AusAID will be collated and tracked annually. At

    the country level, annual perormance reporting is undertaken to assess progress against

    the objectives o country and regional program strategies, including HIV-specifc indicators,

    where appropriate. In addition, AusAID periodically undertakes assessments (oten

    independent) at the activity, country or thematic level to evaluate impact and relevance in

    greater depth. Perormance reporting is largely managed by AusAID country program areas.

    AusAD will endeavour to align its HIV activity, program and country strategy perormance

    indicators with partner country reporting rameworks wherever possible. This will include

    identiying appropriate gender-sensitive indicators.

    Australia will also participate in processes that monitor progress toward MDG targets 60

    and the UNGASS 2001 Declaration o Commitment on HIV/AIDS. 61 AusAID will help partner

    governments and people living with HIV to ully participate in these processes.

    This strategy will be reviewed in 2012 to assess lessons learned, outcomes achieved and any

    need or a shit in policy direction or priorities.

    60 MDGIndic ator 6.1: HIVp revalence among populationaged 15to24 years; Indicator 6.2: Condomuse atlast high-risk

    sex; Indicator 6.3: Proportionof populationaged 15to 24years withcomprehensive correctknowledge of HIV/AIDS;

    Indicator 6.4: Ratioof schoolattendance of orphanstoschool attendance of non-orphansaged 10to 14years.

    61 Monitoring the declaration ofcommitment onHIV/AIDS: Guidelines onconstruction ofcore indicators. UNAIDS2007.

    Australias work with localMuslimImams in the

    Xinjiangregion of China has used mosque-

    based programs toraise awareness of HIVand

    AIDSin Muslimcommunities.

    This has beencrucial in creatingsupport for

    the ghtagainstHIV and has enabled the

    governmentof Xinjiangto establish its rst

    needle and syringe program.

    Australias work with the localMuslimImams

    toinform and supportaffected communities

    has beensoeffective ithas beenrecognised by

    the World Health Organizationas worlds best

    practice. Photo: Lorrie Graham

    Australia is committedto increasing its focuson performance to helpmanagers improvedevelopment effectiveness

    and account for results.

    Example not shown at actual size.

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    Booksandbooklets:internalsexample

    iv Trackingdevelopmentand governance inthe Pacic www.ausaid.gov.au 1www.ausaid.gov.au Trackingdevelopmentand governance inthe Pacic

    Overview

    This report provides a snapshot o development and governance in the Pacic. The

    inormation is intended to help policymakers design policies and programs and to trackprogress towards the Millennium Development Goals (MDGs).

    Progress towards the Millennium Development Goals

    The Pacic region is seriously o-track in achieving the MDGs, the internationally agreed

    targets set or 2015. The situation is worst in Papua New Guinea (PNG), Solomon Islands

    and Timor-Lestecountries that account or three-quarters o the regions population.

    Development indicators or the region reveal the scale o the challenge: at least three

    million people are living in extreme poverty; as many as one million children are out o

    school; 18 000 children die each year mostly rom preventable causes; and between

    50 000 and 150 000 people have HIV/AIDS.

    Economic growth has picked up in the Pacic, but needs to be sustained. And some

    countries are starting rom a very low base; or example, i PNG accelerated growth to

    (a ast) eight per cent per year, it would take two decades to achieve Samoas current

    Gross Domestic Product (GDP) per person. Regional partnerships can expand growth

    opportunities.

    Country performance

    Most countries have generally sound macroeconomic policies, but perorm less well

    on structural reorms, policies that promote inclusion and equity, and government

    eectiveness. This is refected in weak service delivery.

    Budget ormulation and scal transparency are generally satisactory. Addressing systemic

    weaknessespayroll controls, procurement and auditwould ree up resources that

    could be used to reduce poverty. World Bank indicators highlight signicant governance

    problems in some Pacic countries.

    Most countries have development strategies broadly consistent with the MDGs. PNGand Samoa, or example, use perormance management rameworks or perormance

    review and dialogue and Solomon Islands is preparing a development strategy. Strategies

    generally provide a basis or identiying developmental priorities. Further policy dialogue is

    required, however, to identiy actions and resource requirements.

    Far left: Sibange Goretand her 3 month old

    babyWeetera, Gizo, SolomonIslands.

    Photo: Rob Maccoll

    Example not shown at actual size.

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    Booksandbooklets:internalsexample

    18 Trackingdevelopmentand governance inthe Pacic www.ausaid.gov.au 19www.ausaid.gov.au Trackingdevelopmentand governance inthe Pacic

    Donors need to do better in a difcult environment

    Pacic countries need more eective aid. A recent regional workshop on aid eectiveness

    highlighted areas still requiring work. This includes where a single strong donor could

    distort country reporting processes and sideline other donors and sectors o society; how

    some donors sought to exert infuence over countries in the way they oered assistance;

    and how it is important or donor commitments to align with government priorities and

    planning on a multi-year basis. Meanwhile, onerous reporting systems are a large burden

    on Pacic governments human resources.

    It is dicult to deliver eective aid in the Pacic. Its dispersed population base, numerous

    languages and large distances between and within countries makes economies o scale

    hard to achieve, which adds to the cost o delivering aid. Generally low capacity in public

    administration, a relatively shallow pool o qualied personnel and a small population base

    oten make it dicult or a government to build capacity to manage economies and address

    social issues. Perceived (and actual) corruption in governments has discouraged donors

    rom making greater use o countries own nancial management systems. Nonetheless,

    more improvement is needed on the impact o aid on developmental outcomes.

    Improving service delivery, especially or education, health and transport, is a key priority

    or better aid (and better developmental outcomes). Donors have traditionally relied

    on technical assistance to address weaknesses in governance and systemsperhaps as

    much as hal o Australias program spending is on technical assistancehoping this will

    improve service delivery. However, AusAIDs recent sector perormance reports in health

    and education note that work on policy advice and budget management has generally

    not improved service delivery, but attempts to supply services directly oten achieve good

    results that all away once projects are complete. Assistance thereore needs to be inormed

    by a more complete understanding o the entire service delivery systemsetting policy,

    managing at central and decentralised levels, delivering at point o service, and achieving

    o outcomes.

    Donor coordination is better when there is strong country leadership. PNGs recent move to

    localise the Paris Declaration through the Kavieng Declaration illustrates this. The Kavieng

    Declaration is a joint commitment o principles and actions between the PNG Government

    and development partners. It includes targets and indicators or 2012, a 2008 action plan,

    a protocol or mounting development partner missions to country and or mobilising

    and managing technical assistance. Other positive examples include donors with similar

    practices agreeing to delegate aid management to the other donors when a comparative

    advantage exists (Australia delegates to New Zealand in Cook Islands or example), and

    donor partner roundtables led by countries.

    Remittances have grown in importance

    Remittances are a major source o income and a saety net or some Pacic countries. Since

    2000, remittances have been growing rapidly, with an annualized growth o 36 per cent

    which reached $425 million in 2005. Ocial Development Assistance (ODA) only grew

    by six per cent per year on average over the same period. (Ocial remittance numbers

    signicantly underestimate actual volumes because they ignore inormal transactions,

    which can be one third or more o the total.)

    Opportunities to work abroad are unevenly spread across the region. Fiji, Kiribati, Samoa

    and Tonga received almost 90 per cent o remittances in 2005. High demand and new

    partnerships are leading to increased opportunities or migration and remittances. In 2006,

    27 000 Samoans applied or 1100 places under New Zealands Samoan Quota Scheme.

    The New Zealand seasonal workers schemeocusing on Kiribati, Tuvalu, Tonga, Samoa

    and Vanuatushould ll its 5000 worker quota in its rst year.

    The cost o sending remittances is high, however. A recent World Bank analysis concluded

    that up to 17 per cent o the value o remittances can be lost in the course o transaction,

    compared to between one and our per cent to the Philippines.

    Access to global markets is critical for small island states

    Pacifc 2020 noted that the region is an un-integrating part o the world, with a declining

    ratio o trade to output between 1980 and 2000 (East Asian countries more than doubled

    during the same period). While in recent years commodity-rich countries have beneted

    rom increasing exports o oil and minerals, the ratio o exports-to-GDP or the rest o the

    region has stayed fat.

    The Pacic is negotiating an Economic Partnership Agreement with the European Union

    to improve trade and economic cooperation with Europe, with Fiji and PNG signing

    agreements in late 2007. Negotiations with Australia and New Zealand on a PACER-Plus

    agreement are possible in the next year or so.

    Development cooperation

    Australia and New Zealand are key donors in the Pacicwith Australia already accounting

    for just over half of development assistance to the region. Australia and New Zealand are

    taking practical steps to strengthen coordination and collaboration.

    Improving service delivery, especially for education, health and transport, is a key priority for

    better aid (and better developmental outcomes).

    Donor coordination is better when there is strong country leadership.

    Pacic countries needmore effective aid. A recentregional workshop on aideffectiveness highlightedareas still requiring work.

    Top right: Students inNauruattend

    a scholarship informationseminar.

    Photo: Lorrie Graham

    Right: Newclassroomata Nauru

    PrimarySchoolan AusAID funded

    initiative. Photo: Lorrie Graham

    Example not shown at actual size.

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    Tallbrochure:170mmWx297mmH

    This is a basic layout spread or a six panel 170mm W x 297mm H brochure,also reerred to as a tall brochure. The dimensions given reer to the

    nished size when olded. This layout is not conned to six panels, more can

    be added when needed.

    This example orms the basis or layout and ormatting. Document margins,

    text style sheets and colours are embedded within the InDesign templates.

    An increased use o colour is encouraged in brochures, as shown in the

    example below.

    Document titleSecond line of document titleSub title

    Head B

    Loremipsum dolorsit amet, consectetueradipiscing elit.

    Pellentesquetristique. Nunc quis magna sitameteros rhoncus

    aliquet.Donec arcuest, tinciduntsit amet, volutpatid, pretiumat,

    enim.Donec consectetuerringilla odio.Sed pretiummalesuada

    ligula.Fuscenibh nibh, aliquetet, varius eget, iaculis vitae.

    HeadC

    Cras elementumquam iddolor. Quisquetempus commodometus.

    Aeneanturpis ante, interdumvarius, vulputateac, imperdiet

    id, tellus.Maecenas elitodio, ermentum id, luctus vel, pretium

    at, lectus.Mauris sedmauris.In atauguesitametpedemolestie

    bibendum.Suspendisse potenti.Praesent congueelit ac enim.Cras

    vel justo.Aenean sitamet turpis.Sed rutrum.Pellentesque nec

    augue.In mauris augue, aucibus id, convallis sitamet, consequat

    vitae, odio.Praesent pellentesque.Curabitur varius, semnon.

    Head B

    Loremipsum dolorsit amet, consectetueradipiscing elit.

    Pellentesquetristique. Nunc quis magna sitameteros rhoncus

    aliquet.Donec arcuest, tinciduntsit amet, volutpatid, pretiumat,

    enim.Donec consectetuerringilla odio.Sed pretiummalesuada

    ligula.Fuscenibh nibh, aliquetet, varius eget, iaculis vitae.

    Loremipsum dolorsit amet, consectetueradipiscing elit.

    Pellentesquetristique. Nunc quis magna sitameteros rhoncus

    enim.Donec consectetuerringilla odio.Sed pretiummalesuada

    ligula.Fuscenibh nibh, aliquetet, varius eget, iaculis vitae.

    Head B

    Loremipsum dolorsit amet, consectetueradipiscing elit.

    Pellentesquetristique. Nunc quis magna sitameteros rhoncus

    aliquet.Donec arcuest, tinciduntsit amet, volutpatid, pretiumat,


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