Date post: | 29-Jan-2018 |
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A U S IT Q LD B r is b a n e S q u a r e L ib r a r y
1 3 2 0 1 0Au g u s t
B U ILD IN G A S TR O N G P R O F E S S IO N AL
P R E S E N C E O N LIN E
© Sarah Dillon 2010 | www.sarahdillon.com 2
A g e n d a
An online presence: some clarifications Features of good planning Deciding here to spend your time Promoting your services online Top tips
Analysis of two different business models
© Sarah Dillon 2010 | www.sarahdillon.com 3
© Sarah Dillon 2010 | www.sarahdillon.com 4
© Sarah Dillon 2010 | www.sarahdillon.com 5
© Sarah Dillon 2010 | www.sarahdillon.com 6
C la r if y in g “ a n o n lin ep r e s e n c e ”
social networking
social media
Web 2.0
onlin
e pr
esen
ce
© Sarah Dillon 2010 | www.sarahdillon.com 7
. . .B u t
Can social be professional?
Is it a waste of time?
I've built it, why aren't they coming?
© Sarah Dillon 2010 | www.sarahdillon.com 8
. . .A g o o d p la n
maps individual actions to a bigger picture
is built on SMART goals
covers both sides of online engagementi.e. listening AND speaking
© Sarah Dillon 2010 | www.sarahdillon.com 9
: E x a m p le
(See handout for more examples)
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Failing to plan is planning to fail - proverb
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. . .B u t
Which networks should I join? Think community, not brand name Active vs passive profiles Listening vs speaking
Manage your time
Work smarter, not harder
Clock im
age ©
Chris C
arlson, Wolfram
Re
search
© Sarah Dillon 2010 | www.sarahdillon.com 12
© Sarah Dillon 2010 | www.sarahdillon.com 13
P r o m o t in g y o u r s e lf in a 2 .0 W e b w o r ld
Content that is original, up-to-date & regularly updated
Listen before you speak
Suggested website basics:− Search-engine friendly site− google.com/webmasters/tools− google.com/places− Google Adwords
© Sarah Dillon 2010 | www.sarahdillon.com 14
To p t ip s
Friend policy
Keep it simple
There is no “right” way!
Keep returning to your goals
:R e s o u r c e s
http://www.dillonslattery.com/ausit-professional-presence-online
© Sarah Dillon 2010 | www.sarahdillon.com 16
A n a ly s is
2 very different business profiles
Aim: See how others have managed their online
presence Learn from what colleagues have done well
Full analysis would require more info on goals, metrics, etc.
© Sarah Dillon 2010 | www.sarahdillon.com 17
Thank you to -A la n n a W ils o n D u f f and J u d y J e n n e r of Twin Translations for
kindly allowing me to showcase their good work in building an online presence.
Alanna Wilson-Duff, Wordsmith Translation:www.wordsmithtranslation.com.au
Judy Jenner, Twin Translations: www.twintranslations.com
?Q u e s t io n s