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showing that future success is likely
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We live in a
are keys to a brands survival
wherespeedand constantconnectivity
image: kanye west
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the internet is enabling conversations
not possible in the era of mass media
among humans that were simply
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analysis
analysis: bowne brand impact
socialmedia
why social media: human trafc visualization
Furthermore, markets are getting
than most companies...
smarterand faster
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So what does this meanfor business marketers who are
looking to dive into the
social arena?
image: moudy elkkamash
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to reflect a back to basics approach:
marketing goals need to be cemented
Influencing Peoples Behaviors
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image: moudy elkkamashwhy auspicious?
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auspicious works with media,tech companies, agenciesand brands to help them
realize their full potentialwithin the social space.
working with the marketing,product or media team,
auspicious becomes a valuedpartner by facilitating a betterunderstanding anddeveloping action orientatedsteps for this ever evolvingspace.
Through this, clients begin tosee the true power of thesocial space for the brandand the bottom line.
capabilitiesSunday, March 13, 2011
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education and
training
monitoring and
analytics
competitiveanalysis
and insights
social media
marketing
the auspicious approachSunday, March 13, 2011
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the auspicious approach
competitive analysis
and insights
product trendingcampaign timing
competition monitoringaudience and landscape assessments
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the auspicious approach
staff social monitoring / training
internal social auditsengagement training
social planning, development andimplementation
education and
training
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the auspicious approach
content creation
community relations:
strategy/implementationadvertising: facebook, social channels
social reporting
advertising &
marketing
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the auspicious approach
real-time social monitoring: Radian6analyzing and detailed social reportingmetrics tracked: influencers, sentiment,
engagement and costs
monitoring & analytics
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There is not one magicanswer: Only doing onetype of media does notwork in todays world
Understanding the
audience and identifyinggoals come first andforemost
closingTactics are necessary, but dont
hang your hat solely on themMeasurement is crucial anddefining what youre measuring isparamount to success
There is no end to social media,continually ask why & whats next
image: moudy elkkamash
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contact auspicious
[email protected] / facebook.com/robert.andrade
S d M h 13 2011
mailto:[email protected]:[email protected]:[email protected]
