IGNITE YOUR SOCIAL IGNITE YOUR SOCIAL MEDIA STRATEGYMEDIA STRATEGY

MICHELE SCHWARTZMICHELE SCHWARTZ

PUBLISHER, THE MODERN JEWISH LIFE BLOGSPUBLISHER, THE MODERN JEWISH LIFE BLOGS

THE MODERN JEWISH WEDDINGTHE MODERN JEWISH WEDDING

FB/The Modern Jewish WeddingFB/The Modern Jewish Wedding

@atxmichele@atxmichele

Pinterest/atxmichelePinterest/atxmichele

Instagram/atxmicheleInstagram/atxmichele

See how you can harness free, web-based See how you can harness free, web-based tools and apps to ignite your marketing tools and apps to ignite your marketing strategy. As the Creative and Editorial strategy. As the Creative and Editorial Director of The Modern Jewish Life Blogs, Director of The Modern Jewish Life Blogs, Michele brings her voracious consumption of Michele brings her voracious consumption of all things social marketing, blogging, and all things social marketing, blogging, and free web tools to help you navigate the ever free web tools to help you navigate the ever changing media you need to market your changing media you need to market your business or product. She may also mention business or product. She may also mention her passion for popcorn and their unique her passion for popcorn and their unique place at every Jewish event. place at every Jewish event.

WHAT IS YOUR ENDWHAT IS YOUR END GAMEGAME??

To listen to what people are saying about To listen to what people are saying about your business?your business?

To communicate with your target To communicate with your target customers?customers?

To develop marketing/Social Campaigns for To develop marketing/Social Campaigns for your business?your business?

To learn about trendsTo learn about trends

All of the aboveAll of the above

Why use Social Media?Why use Social Media?The StatsThe Stats

Social Media Revolution VideoSocial Media Revolution Video

There’s an APP for that! There’s an APP for that!

What’s a “BLOG”What’s a “BLOG”(as defined by Wikipedia)(as defined by Wikipedia)

A blog (a contraction of the term "weblog")

is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as

graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to

maintain or add content to a blog.Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs,

Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art

(artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), and audio (podcasting). Micro-blogging is another type

of blogging, featuring very short posts.

6 Types of Popular 6 Types of Popular Facebook PostsFacebook Posts

Get Personal—backstage photos of Get Personal—backstage photos of employees and/or use video employees and/or use video (instagram and video)(instagram and video)

Be available to your fans—FB Friday Be available to your fans—FB Friday PartyParty

Use a strong CTA (Call to Action)Use a strong CTA (Call to Action)

FacebookFacebookSupport A Charity—Show Your Fans You CareSupport A Charity—Show Your Fans You Care

FacebookFacebook

Listen to Learn: Ask QuestionsListen to Learn: Ask Questions

FacebookFacebook

Provide Inspiration: Create QuotesProvide Inspiration: Create Quotes

FacebookFacebook

Be available to your fans—FB Friday PartyBe available to your fans—FB Friday Party

Use a strong CTA (Call to Action)Use a strong CTA (Call to Action)

TWITTERTWITTERSMS TXT PlatformSMS TXT Platform

TWEETTWEET

RetweetRetweet

DMDM

Show Your Expertise!Show Your Expertise!

Share Articles!Share Articles!

Get Your News! Get Your News!

All The RestAll The Rest

PinterestPinterest

InstagramInstagram

TumblerTumbler

Linked-In/Linked-In GroupsLinked-In/Linked-In Groups

SlideshareSlideshare

Yada, Yada, YadaYada, Yada, Yada

ResourcesResources