<Course ID Number> MKT70008 <Instructor>Dr. C. McAllister <Course Title>Strategic Service Marketing <Assignment Number or Title>8 NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Student: <input full name>Angela Austin-Knight Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor . Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University. •<Add student comments here> Faculty Use Only <Faculty comments here> <Faculty Name> <Grade Earned> <Date Graded>
Transcript
ltCourse ID Numbergt MKT70008 ltInstructorgtDr C McAllister
ltCourse TitlegtStrategic Service
Marketing
ltAssignment Number or Titlegt8
NORTHCENTRAL UNIVERSITY
ASSIGNMENT COVER SHEET
Student ltinput full namegtAngela Austin-Knight
Academic integrity All work submitted in each course must be your own original work
This includes all assignments exams term papers and other projects required by your
instructor Knowingly submitting another personrsquos work as your own without properly
citing the source of the work is considered plagiarism This will result in an
unsatisfactory grade for the work submitted or for the entire course It may also result in
academic dismissal from the UniversitybullltAdd student comments heregt
Faculty Use Only
ltFaculty comments heregt
ltFaculty Namegt ltGrade Earnedgt
ltDate Gradedgt
Conference Presentation Proposal
Angela Austin-KnightNorthcentral University
MKT70008-8Dr McAllister
05062014
CONFERENCE PRESENTATION PROPOSAL
Introduction
Conference Presentation Proposal
bull What Is Service Dominated Logic
ndash Service is the fundamental basis for exchange
ndash Ecosystems evolve around the notion that main percentage of the cost to manufacture any tangible product comes from the skills and competencies involved throughout the engineering process (Vargo amp Lusch 2005)
The following video is approximately 30 minuets in itrsquos entirety However there are three parts to the video In this Presentation All three parts to this very informative video are included however because of very limited time restraints this message is to advise watching part 1 of 3 To gain the greatest understanding of SDL watch all three in their entirety at your own leisure
Conference Presentation Proposal
(Capri (producer) 2009)
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposalbull Social Media is a perfect medium for SDL to expand
Because Social media is still in its infancy there are many gaps in research There needs to be a measurement system that would include how sharing skills and knowledge is perceived and how the value is exchanged via social media
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
Angela Austin-KnightNorthcentral University
MKT70008-8Dr McAllister
05062014
CONFERENCE PRESENTATION PROPOSAL
Introduction
Conference Presentation Proposal
bull What Is Service Dominated Logic
ndash Service is the fundamental basis for exchange
ndash Ecosystems evolve around the notion that main percentage of the cost to manufacture any tangible product comes from the skills and competencies involved throughout the engineering process (Vargo amp Lusch 2005)
The following video is approximately 30 minuets in itrsquos entirety However there are three parts to the video In this Presentation All three parts to this very informative video are included however because of very limited time restraints this message is to advise watching part 1 of 3 To gain the greatest understanding of SDL watch all three in their entirety at your own leisure
Conference Presentation Proposal
(Capri (producer) 2009)
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposalbull Social Media is a perfect medium for SDL to expand
Because Social media is still in its infancy there are many gaps in research There needs to be a measurement system that would include how sharing skills and knowledge is perceived and how the value is exchanged via social media
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
CONFERENCE PRESENTATION PROPOSAL
Introduction
Conference Presentation Proposal
bull What Is Service Dominated Logic
ndash Service is the fundamental basis for exchange
ndash Ecosystems evolve around the notion that main percentage of the cost to manufacture any tangible product comes from the skills and competencies involved throughout the engineering process (Vargo amp Lusch 2005)
The following video is approximately 30 minuets in itrsquos entirety However there are three parts to the video In this Presentation All three parts to this very informative video are included however because of very limited time restraints this message is to advise watching part 1 of 3 To gain the greatest understanding of SDL watch all three in their entirety at your own leisure
Conference Presentation Proposal
(Capri (producer) 2009)
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposalbull Social Media is a perfect medium for SDL to expand
Because Social media is still in its infancy there are many gaps in research There needs to be a measurement system that would include how sharing skills and knowledge is perceived and how the value is exchanged via social media
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
bull What Is Service Dominated Logic
ndash Service is the fundamental basis for exchange
ndash Ecosystems evolve around the notion that main percentage of the cost to manufacture any tangible product comes from the skills and competencies involved throughout the engineering process (Vargo amp Lusch 2005)
The following video is approximately 30 minuets in itrsquos entirety However there are three parts to the video In this Presentation All three parts to this very informative video are included however because of very limited time restraints this message is to advise watching part 1 of 3 To gain the greatest understanding of SDL watch all three in their entirety at your own leisure
Conference Presentation Proposal
(Capri (producer) 2009)
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposalbull Social Media is a perfect medium for SDL to expand
Because Social media is still in its infancy there are many gaps in research There needs to be a measurement system that would include how sharing skills and knowledge is perceived and how the value is exchanged via social media
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
(Capri (producer) 2009)
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposalbull Social Media is a perfect medium for SDL to expand
Because Social media is still in its infancy there are many gaps in research There needs to be a measurement system that would include how sharing skills and knowledge is perceived and how the value is exchanged via social media
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposalbull Social Media is a perfect medium for SDL to expand
Because Social media is still in its infancy there are many gaps in research There needs to be a measurement system that would include how sharing skills and knowledge is perceived and how the value is exchanged via social media
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
Capri (producer) 2009
Conference Presentation Proposalbull Social Media is a perfect medium for SDL to expand
Because Social media is still in its infancy there are many gaps in research There needs to be a measurement system that would include how sharing skills and knowledge is perceived and how the value is exchanged via social media
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposalbull Social Media is a perfect medium for SDL to expand
Because Social media is still in its infancy there are many gaps in research There needs to be a measurement system that would include how sharing skills and knowledge is perceived and how the value is exchanged via social media
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
bull Visual Analog Scale 1-10 Universal Scale of Measurement used in Healthcare to measure pain
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
ldquoWord of Mouthrdquo Is influential throughout the consumer decision journey
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation ProposalMeasuring the impact
By looking at impact as well as volume marketers can measure the effects of word of mouth messages more accurately
Patil 2014
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
CONFERENCE PRESENTATION PROPOSAL
SDL Industries
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
The industry that could save our countries current economical state
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
Various industries that pot will infiltrate
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
The auto industry is a global playground for marketing managers and S-D theorists There are many gaps is research as the auto industry is very fragmented Automobile commerce also has many after market facets that are service based industries Auto repair and service parts racing NASCAR Tires logistics warehouses and parts houses to name a few
The new 2013 Dodge Dart is using technology straight from NASCAR to make this car more aero dynamic which results in 40 mpg
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
(Chayka 2013)
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
bull Automobile manufacturing is another principal industry that can benefit by shifting from goods-dominated (G-D) logic to (S-D)logic
bull From
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
CONFERENCE PRESENTATION PROPOSAL
Conclusion
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposal
bull Thank You and have a great day
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
CONFERENCE PRESENTATION PROPOSAL
References
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposalbull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi10108015332661003768740bull Alter S (2010) Service Systems and Service-Dominant Logic Partners or Distant Cousins Journal of Relationship Marketing 9(2) 98-115
doi108015332661003768740bull Buggey T (2007 Summer) A Picture Is Worth Journal of Positive Behavior Interventions 9(3) 151-158 Retrieved December 14 2007 from
Academic Search Premier databasebull Buggey T (2007 Summer) Storyboard for Ivans morning routine Diagram Journal of Positive Behavior Interventions 9(3) 151 Retrieved
December 14 2007 from Academic Search Premier databasebull CN Krishna Naik Swapna Bhargavi Gantasala amp Gantasala V Prabhakar (nd) Service Quality (Servqual) and its Effect on Customer
Satisfaction in Retailing European Journal of Social Sciences 16(2) 231-243 Retrieved from Imsctueduvn Web site httplmsctueduvndokeoscoursesKT321documentLUOC_KHAO_TAI_LIEUchat_luong_dich_vu_va_su_hai_long_cua_dv_ban_lepdf
bull Carrillat Jaramillo F amp Mulki Jay Prakash (2009) EXAMINING THE IMPACT OF SERVICE QUALITY A META-ANALYSIS OF EMPIRICAL EVIDENCE Journal of Marketing Theory and Practice 17(2) 95-110 doi2753MTP1069-6679170201
bull Karpen O Bove L L amp Locus B L (2012) Linking Service-Dominant Logic and Strategic Business Practice A Conceptual Model of a Service-Dominated Orientation Journal of Service Research 15(1) 21-33 doi11771094670511425697
bull Lefebvre R (2012) Applying Service-Dominant Logic to Social Marketing Programs - See more at httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtmlsthashw0Yb51hNdpuf Message posted to On Social Marketing and Social Change httpsocialmarketingblogscomr_craiig_lefebvres_social201201applying-service-dominant-logic-to-social-marketing-programshtml
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposalbull Lusch R amp Vargo S (2014) Service Dominated Logic Premises Perspectives
Possibilities (1st ed Vol 1) Retrieved from httpwwwamazoncomdp0521124328tag=servicedomina-20ampcamp=14573ampcreative=327641amplinkCode=as1ampcreativeASIN=0521124328ampa
bull Lusch R amp Vargo S (Eds) (2014) Service Dominant Logic (1st ed Vol 1) [Premises PerspectivesPossibilities] Retrieved from httpwwwsdlogicnet
bull Ordanini A amp Parasuraman A (2011) Employee Collaboration Learning Orientation and New Service Development Performance Empirical Analysis [ A] Journal of Service Research 14(1) 3-23 doi1011771094670510385332
bull Sampson S amp Froehle C (nd) Foundations and Implications of a Proposed Unified Services Theory Production amp Operations Management 15(2) p329-343 Retrieved from Business Source Complete (22404199)
bull Vargo S amp Lusch R (2004) Evolving to a New Dominant Logic for Marketing Journal of Marketing 68(1) 1-17 Retrieved from sdlogicnet Web site httpsdlogicnetJM_Vargo_Lusch_2004pdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
Conference Presentation Proposalbull Vargo S amp Lusch R (2005) In University of Hawaii at Manoa amp University of Arizona (Eds) Service- Dominant Logic
What It Is and What It Is Not [Powerpoint slides] Retrieved from httpwwwgooglecomurlsa=tamprct=jampq=ampesrc=sampsource=webampcd=1ampved=0CCkQFjAAampurl=http3A2F2Fwwwsdlogicnet2FSDLWhat_it_ispptampei=WYZkU6_aOoeiyATQz4G4BQampusg=AFQjCNHd3DIB- (Vargo amp Lusch 2004) (Vargo Maglio amp Akaka 2008) (Vargo Lusch amp Morgan 2004) (CN Krishna Naik amp Gantasala V Prabhakar) (Carrillat Jaramillo amp Mulki 2009) (Karpen Bove amp Locus 2012) (Ordanini amp Parasuraman 2011)A7BtuT6KAvyEEXhIoLcJQampsig2=lBHwrzAsSMZkv3eA4wpADwampbvm=bv65788261db2U
bull Vargo S Lusch R amp Morgan F (2004) Historical Perspectives on Service- Dominated Logic (Vol 1) Retrieved from sdlogicnet Web site httpwwwsdlogicnethistorical_persp_on_sd_logicpdf
bull Vargo S Maglio P amp Akaka M (2008) On value and value co-creation A service systems and service logic perspective European Management Journal 26(1) 145-152 doi1016jemj200804003
bull The Victorian Quality Council (2007) Acute Pain Management Measurement Tool Kit (Version 1) [Report] Available from The Victorian Quality Control Council Safety and Quality in Health Web site httpwwwhealthvicgovauqualitycouncildownloadsapmm_toolkitpdf
