For detailed reports go to:analyseaustralia.com
To book a speaker for your next event go to:mccrindlespeakers.com
+61 2 8824 [email protected]
TE
W
CITYSYDNEY
MELBOURNEBRISBANE
PERTHADELAIDEGold CoastNewcastle
ACT/CANBERRASunshine Coast
WollongongGeelongHOBARTTownsville
CairnsDARWIN
ToowoombaBallaratBendigo
Albury - WodongaLaunceston
MackayRockhampton
BunburyCoffs Harbour
BundabergWagga Wagga
Hervey BayMildura
SheppartonPort Macquarie
Rank by population
CAPITAL CITY
Other city
‘000 5,422 5,212
2,566 2,103 1,369
714 499 439 351 311
283 239 183 156 148 140 109 103 96 89 80 79 75 74 72 57 57 53 53 50
#123456789101112131415161718192021222324252627282930
10
12
14
15
WA 2.7m - 10% 1.1% 1.8
NT 0.2m - 1%
-0.5% 1.9
SA 1.8m - 7% 0.9% 1.7
QLD 5.2m - 20% 1.7% 1.8
NSW 8.2m - 32% 1.4% 1.9
ACT 0.4m - 2% 1.5% 1.7
TAS 0.5m - 2% 1.1% 1.8
VIC 6.8m - 26% 2.1% 1.6
Population: 25.8 millionPopulation growth rate: 1.5%Total fertility rate: 1.8
Full-time Part-time Unemployed
Households Average household size Median age
Births Deaths Natural increase
Arrivals Departures Net overseas migration
E M P L O Y M E N T
P O P U L A T I O N
H O U S E H O L D S
Total employed Unemployment rate
Total population growth
Naturalincrease
Net overseasmigration
9.8 mil
13 mil
8.9 mil
303,900 160,600 139,10038% 62%
238,300536,000 297,700
4.1mil 0.7 mil
5.2%
382.6 people/household
381,600 people/year
5
4
6
24
7
9
111718 29
2819
26
20
13
21
2527
22
8
30
16
23
A U S T R A L I A ’ S P O P U L A T I O N M A PMAP KEY CITY BY POPULATION
cb McCrindle 2020 | Source: McCrindle, ABS
POPULATIONGROWTH
2
3
1
For detailed reports go to:analyseaustralia.com
To book a speaker for your next event go to:mccrindlespeakers.com
+61 2 8824 [email protected]
TE
W
80.7 84.9Life expectancy at birth
33.5 31.4Median age of parents (new births)
30.7 29.2Median age first marriage
Australia: 1.6 OECD: 1.7Total fertility rate
P O P U L A T I O N B Y Y E A R O F B I R T H
150,000
100,000
0
50,000
300,000
250,000
200,000
1935 1945 1955 1965 1975 1985 1995 2005 2015‘40 ‘50 ‘60 ‘70 ‘80 ‘90 ‘00 ‘10 ‘20
350,000
6 million
LyonsAustralianPrime
Ministers
USPresidents
Australianpopulation
Worldpopulation
Men. Curtin Chifley Menzies
Roosevelt Truman Eisenhower JFK Johnson Nixon Ford Carter Reagan GH Bush Clinton GW Bush Obama Trump
Holt Gorton McM Whit. Fraser Hawke Keating Howard Rudd Gillard Abt. Tbl.
7 million 10 million 13 million 16 million 19 million 25 million
2 billion 3 billion 4 billion 5 billion 6 billion 7 billion
KEY LIBERAL / NATIONAL LABOR
KEY DEMOCRAT REPUBLICAN
BU
ILD
ER
S
GE
NE
RA
TIO
N A
LPH
A
BA
BY
BO
OM
ER
S
GE
NE
RA
TIO
N X
GE
NE
RA
TIO
N Y
GE
NE
RA
TIO
N Z
POPULATION1.8 million - 7%
% OF WORKFORCEToday: 1% | 2028: 0%UNI DEGREE: 1 in 10
POPULATION5.0 million - 19%
% OF WORKFORCEToday: 20% | 2028: 5%
UNI DEGREE: 1 in 5
POPULATION4.9 million - 19%
% OF WORKFORCEToday: 31% | 2028: 25%
UNI DEGREE: 1 in 4
POPULATION5.6 million - 22%
% OF WORKFORCEToday: 35% | 2028: 32%
UNI DEGREE: 1 in 3
POPULATION5.0 million - 19%
% OF WORKFORCEToday: 14% | 2028: 33%
UNI DEGREE: 1 in 2
POP.3.6 million
14%
AGE AGE AGE AGE AGE AGE75+ 56-74 41-55 26-40 11-25 <11
War babies
Post WWII baby boom
Record birth numbers1961: Highest birth rate ever
recorded - 3.5 births / woman
1971: Birth numbers reach276,361 - not beaten until 2007
The “echo boom” -reflected the fertilityyears of the Boomers
2001: Lowestbirth rate everrecorded - 1.7
A U S T R A L I A ’ S G E N E R A T I O N A L P R O F I L E
Mor.
mccrindle.com | generationalpha.comSource: UN, OECD, McCrindle | cbMcCrindle 2020
Driverlesstrain operator
Sustainabilityofficer
Cybersecurityspecialist
UXmanager
Blockchaindeveloper
Datadesigner
Virtual realityengineer
Sleeptechnician
Lifesimplifier
Urbanfarmer
Space tourismagent
AIspecialist
Roboticsmechanic
Dronepilot
Wellbeingmanager
Myspace Streetdirectory Pager MP3 player Blackberry Fax
machineLandlinephone CD/DVD GPS unit Car key -
ignition Textbooks Desktopcomputer
Creditcards Wallet Analogue
watch
iPad Instagram Google glassSiri 3Dprinters
GoProHERO3
Applewatch
TeslaPowerwall Fortnite Smart
speakers AirPods 5G Biometrics Autonomousvehicles
Quantumcomputing
Aerialridesharing
2010
B O R N 2 0 1 0 - 2 0 2 4
20202011 2012 2013 2014 2021 2022 2023 20242016 2017 2018 20192015
N E W J O B S
I N C O M I N GT E C H N O L O G Y
T I M E L I N E
O U T G O I N GT E C H N O L O G Y
M I L E S T O N E S First alphas born 500 million 1 billion 1.6 billion 2.2 billion
G E N E R A T I O N A L P H A
OliviaAvaAmelia
NoahOliver
William
123
Generation Alphas born globally each week
Upagers
Multi-modals2,740,000
W H A T S H A P E D T H E MMillennial parents (Generation Y)Born 1980-1994 — aged 26-40
T H E I R F U T U R EOlder siblings to Generation Beta
Born 2025-2039
University graduates1 IN 2
Business contextCONTINUOUS VOLATILITY
Education outcomesADAPTABILITY
TrainingMICRO-CREDENTIALS
Workplace focusWELLBEING
Global population9.8 BILLION
Global median age36.1
LargestpopulationINDIA
Largest economyCHINA
O L D E S T A L P H A S A R E 1 0 Y O U N G E S T A L P H A S T U R N 2 5
T O P B A B Y N A M E SW E E K LY B I R T H S T O P C O U N T R I E S O F B I R T HL A B E L SA B O U TG E N E R A T I O NA L P H A
Global population7.8 BILLION
University graduates1 IN 3
Global median age30.9
Business contextFREQUENT DISRUPTION
Education outcomesEMPLOYABILITY
TrainingQUALIFICATIONS
Workplace focusDIVERSITY
Largest populationCHINA
Largest populationgrowth by continentASIA
Largest economyUNITED STATES
Largest populationgrowth by continentAFRICA
N O W T H E N
1 2 3Generation glass
India China IndonesiaGlobal Gen
The Alphas
2 0 2 0 2 0 5 0
B U I L D E R SC AT E G O RY B A B Y B O O M E R S G E N E R AT I O N X G E N E R AT I O N Y G E N E R AT I O N Z G E N E R AT I O N α
Directing Coordinating Guiding Empowering InspiringControlling
L
l l
lL L LL L
ll
l
For a detailed report:generationalpha.com
For more on the generations:mccrindle.com
To book a speaker for your next event:mccrindlespeakers.com
Social markers
Slang terms
Name origin
Iconic cars
Iconic toys
Music devices
Screen content
Leadershipstyles
Audio cassette1962
Walkman1979
iPod2001
Spotify2008
Smart speakersNow
Record playerLP, 1948
Moon landing1969
Stock market crash1987
September 112001
GFC2008
Trump / Brexit2016
World War II1939-1945
Ford Mustang1964
Holden Commodore1978
Toyota Prius1997
Tesla Model S2012
Autonomous vehicles2020s
Model T FordFinal, 1927
Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates
TV VCR Internet Device StreamingCinema
We preferproper Englishif you please
Rad
Ace
As if
Wicked
Dude
Whassup?
Doh
Bling Funky
Foshizz
yass queen
bae
fam
slay
lit
insta
GOAT
flexextra
yeet
Way out
Peace
Be cool
Groovy
Born: < 1946Age: 75+
Born: 1946-1964Age: 56-74
Born: 1965-1979Age: 41-55
Born: 1980-1994Age: 26-40
Born: 1995-2009Age: 11-25
Born: 2010-2024Age: under 11
The generation that built the economy, infrastructure
and society after the Depression and WW2.
The post-war baby boom that created an
economic boom.
Ironically named after Douglas Coupland’s anti-label moniker - “just call
us X”. Note: spans 15 years.
The letter that followed X, also known as Millennials.
Following from Y, the end of an era and the end of a
millennium.
Coined by McCrindle to define the start of a whole new era. Follows scientific naming (Greek alphabet).