Australian Food and Grocery Council
Australian Food and Grocery Council
PUBLIC PRIVATE PARTNERSHIPS IN PREVENTIVE HEALTH
GEOFFREY ANNISON, PHDDEPUTY CHIEF EXECUTIVE3RD SEPTEMBER 2012
Australian Food and Grocery Council
WHO ARE WE
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Australian Food and Grocery Council
Communications and Corporate Affairs: Advocacy and Govt Relations, Media, Issues Management, Comms and Education
Health, Nutrition & Scientific
Affairs
Sustainability
Regulation and Policy: Engagement on Commonwealth, State and International issues impacting on food and grocery
Trade Industry Affairs
Advocacy Government Relations
One Voice, Adding Value
WHO ARE WE
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Australian Food and Grocery Council
SOMETHING’S JUST NOT RIGHT
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Australian Food and Grocery Council
SOMETHING’S JUST NOT RIGHTThe Preventive Health Challenge
• Lifestyle - related, NCDs still rising
• 62% men, 45% women, 22% children o’weight obese
• CVD expenditure to reach $40b p.a. by 2032
• 20-25% of children overweight or obese
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Australian Food and Grocery Council
FOOD INDUSTRY & PREVENTIVE HEALTH
Three Phases• Phase 1 - Making Food Safe
– New technologies – e.g. refrigeration, pasteurisation
– Quality control systems – HACCP e.g. dairy
• Phase 2 – Manipulating Nutrient Levels– Low fat, Low salt, Low energy– High fibre, High protein, Vit & Min fortification
• Phase 3 - nutrient bundling and bioactives– omega-3’s, anti-oxidants, plant sterols
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A proud record
Australian Food and Grocery Council
SOMETHING’S JUST NOT RIGHT
Major concern for the Government• Responding through preventive health
policies and regulation
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Never a greater choice of food productsNever more known about nutrition and healthButAustralians unable to select a balanced diet
Australian Food and Grocery Council
POLICY / REGULATORY RESPONSES
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Public Education – Social Marketingin schoolsin workplace etc
“regulatory” intervention
• Restrict sale – e.g. Health Departments, Schools• Differential taxation – e.g. GST • Restrict food formulation – restrictions on
fortification• Restrict labelling – claimable foods• Restrict Advertising – black letter law & industry
codes
Australian Food and Grocery Council
GOOD REGULATORY PRACTICE
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Active Enforcement of ComplianceEnforcement, monitoring, amendment, removal
Proportionate Regulatory ApproachesBlack letter law, prescribed codes, voluntary industry codes
Alignment of Regulation and Policyclear objectives, scope, outcomes focus, appropriate tools
Best Practice RegulationMarket failure (and Government failure) corrected
Agreed Principles evidence based, risk assessments, cost – benefit, outcomes
Evidence BasedConsider all options
Regulate last
Australian Food and Grocery Council
LIFESTYLE, DIET AND FOOD AND NCDS
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In the food & health space, how good is regulation as a
preventive health policy tool?
Challenge for industry –to be part of the solution, not the part of the problem
Food and food supply has a role to play
FOOD
NUTRITION
AGE
ACTIVITY
GENOMICS
CONSUMERBEHAVIOUR
Australian Food and Grocery Council
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Public Safety – e.g. food safety Public Health – e.g. diet-related disease
Most in population affected (not all) Many in population unaffected
Acute health problems (mainly) – e.g. food poisoning
Chronic health problems – e.g CVD, diabetes
Single agents of harm(chem, phy, mic) – e.g. E.coli
Multi-factoral aetiology - lifestyle, genetics
Consumption - can link to outcome usually Consumption – hard to link to outcome
Can define unsafe levels in foods Difficult to define unsafe levels in foods, but can in diets
Few interactions between agents and environment
Strong interaction between agents, environment, behaviour (e.g. lifestyle)
Strong evidence base at food level Strong evidence base at diet level
Food based – which can be regulated Diet based – more difficult to regulate
Australian Food and Grocery Council
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E.G. ADDRESSING HEALTHY EATINGE.G. ADDRESSING HEALTHY EATING
Population level effect - all individuals affected a little
Public Health Agency e.g. social marketing /
food supply changes (e.g. salt)
Public health Approach
Individual risk profiles move littleNo obvious individual benefit
Individual level intervention - some individuals affected a lot
Food Companies e.g.e.g. Product Promotions /
substantial reformulation (e.g. salt)
Market Approach
Some individuals get obvious benefit (some don’t)
This is a public health interventionThis is product differentiation & marketing
But industry is also helping here!
-Modification of mainstream food products
-Voluntary labelling, advertising
Australian Food and Grocery Council
ADVERTISING TO CHILDREN – THE ISSUE
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Public Health Concern There is a causal relationship between high
levels of childhood obesity and the marketing activities of the food industry
Australian Food and Grocery Council
INDUSTRY INITIATIVES - ACHIEVEMENTS
19th European Congress on
Obesity9th May 2012
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0
0.5
1
1.5
2
2.5
3
3.5
8 channels 3 channels
2010
2011
Australian Food and Grocery Council
RESPONSIBLE CHILDREN’S MARKETING INITIATIVE
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Up to 80% of Sectors Covered
Australian Food and Grocery Council
QSR INITIATIVE
1680% of Sector Covered
Australian Food and Grocery Council
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Company Products Average Sodium Reduction
% mg per 100g
Unilever Australasia(Cobcroft M, 2007)2001-20042005-2006
20 Continental pasta & sauces side dishes
40%10%
As consumed:200mg average 30mg average
Kellogg (Aust) Pty Ltd(Williams P & others, 2003)
12 breakfast cereals 40% 85-469mg
McDonald’s Australia Ltd(Monaghan T, 2007)
9 meals including Deli Choices
28% 88mg average (11-168mg)
Nestlé Australia Ltd(Small P, 2007)1990- 19952005-2007
38 Lean Cuisine frozen meals
25%12%
100mg average32mg average
National Heart Foundation of Australia Tick Program(National Heart Foundation, 2007)
Breads in the Heart Foundation Tick Program when the sodium criteria was lowered
12% 50mg
Source: Cobcroft M et al. Food Australia 60 (3) March 2008
Australian Food and Grocery Council
COLLABORATIVE INITIATIVES
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Children’s Nutrition & Physical Activity Survey (2007)
Food and Health Dialogue (2009 - )
Marketing to Children (2009 - )
Front of Pack Labelling (2013? - )
Healthier Australia Commitment (2013 - )
Front of Pack Labelling (2006 - )
Australian Food and Grocery Council
COLLABORATIVE APPROACH
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Industry- Large workforce
- Resources to trial/implement programs
Government- Provide high level
advice - Portal of information
NGOs- Develop programs- Work directly with
business
Healthier Workplaces
• Issues can be tackled at multiple levels• Provides a holistic problem perspective• Allows better use of resources
Australian Food and Grocery Council
Healthier AustraliansPromote solutions that help families become healthier through energy balance by making
healthier choices and increasing physical activity
COMMUNITY
• Education
• Activity
MARKETPLACE
• Product choices
• Consumer information
WORKPLACE
• Employee wellness
• Sharing resources
Baseline measures and independent evaluation of progress
Inter-sectorial Collaboration – Government, Industry, NGO’s, Academia
Aim
Platforms
Evaluation
Approach
Objectives and performance measures set for individual platform areasMeasures
HEALTHIER AUSTRALIA COMMITMENT
Australian Food and Grocery Council
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Australian Food and Grocery Council
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Through continued innovation in:• Food products – better products• Food marketing – better advertising• Food promotion – better labelling
Through collaborative partnerships:• With Government• With NGOs
CONCLUSIONS
Food industry a role in preventive health
Australian Food and Grocery Council
Australian Food and Grocery Council