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Australian-National-Skateboard-Open-Event-Operations-Manual

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AUSTRALIAN NATIONAL SKATEBOARD OPEN Event Operations Manual March 26 – 27, 2016 Rod Laver Arena Melbourne
Transcript
Page 1: Australian-National-Skateboard-Open-Event-Operations-Manual

AUSTRALIAN NATIONAL

SKATEBOARD OPEN

Event Operations

Manual

March 26 ndash 27 2016

Rod Laver Arena

Melbourne

2

Table of Contents

Skateboarding Australia Overview 5

Skate Australia 5

NSO 5

Events 5

Mission Statement 5

Vision 6

Values 6

Strategic Objectives 6

Strategic Analysis 6

Budget Break Even 10

Key Budget Highlights 10

Break Even 10

Target Market 11

Key Demographics Trends 11

Action Sport and Skateboard Population in Australia 11

Ticketing 15

Invitations 15

Event schedule 16

Saturday ndash March 26 2016 16

Sunday - March 26 2016 17

Media Relations 17

Official Broadcast Partner SBS 17

Digital Communications 19

Facility 21

Admission 22

Facility Floor plan 22

Staff Communications 23

Event Operational 23

Volunteers 23

Volunteer selection process 23

3

Selected volunteers 24

Post event 24

Volunteer tasks 24

Security and accreditation 27

Security 27

Accreditation 28

Permits 29

Department of Transport Public Transport Victoria 30

Catering 31

General Public 31

Athletes amp Staff 32

Athlete management 32

Key Suppliers 34

Arena Lease 35

Independent lease 35

Corporate PartnersSponsors 35

Sponsor Recognition 35

Sponsorship Levels 35

Sponsorship Rights and Benefits 36

Sponsor Hold Points 37

Sponsorship fulfilment 38

Artwork and Logo Usage 38

Signage 41

Equipment 41

Medals Prizes 42

Medical 43

Transportation Traffic Management 44

Car parking 44

Insurance 46

Public Liability Insurance 46

Athlete Liability Insurance 47

Athlete Waiver 47

4

Risk Management 47

Planning 48

Risk Checklist 51

References 57

Appendices 59

Appendix 1 59

Appendix 2 60

Appendix 3 61

Appendix 4 63

Appendix 5 64

Appendix 6 66

Appendix 7 69

Appendix 8 69

5

SKATEBOARDING AUSTRALIA OVERVIEW

Skate Australia

The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia

2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005

by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia

NSO

Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in

Australia and is recognized by the Federal Government of Australia through the Australian

Sports Commission Skateboarding Australia is also recognized by the World Cup of

Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding

2014)

Skateboarding Australia promotes the growth and development of skateboarding in Australia

(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that

development opportunities exist at all levels for Australian skateboarders and to always

investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)

Events

A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally

managed events ldquo (Skateboarding Australia 2014) With this in mind this national

championship event will be run by a professional event management team employed by

Skateboarding Australia that will look after the financial operational technical commercial and

administrative event functions A team of volunteers will work closely with the events team to

help ensure the successful operation of this event

The funding model will be based on a mix of SBA funding Government funding and sponsorship

funding Skateboarding Australia recognizes that this national championship will consume a

substantial portion of Skateboarding Australiarsquos financial resources as such this event will

operate on a break-even basis

MISSION STATEMENT

Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is

To embrace connect and unite this powerful community into action with progressive and

original ideas

Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt

the following mission statement reflective of the mission statement developed by

Skateboarding Australia

6

To unite the Australian Skateboarding community and display the passion held within our

athletes by creating an extraordinary annual event that captures the essence of

skateboarding in Australia

Vision

A stronger Australian skateboarding community bound by a shared unique and deeply

connected experience

Values

Community Culture Inclusion Self-Expression

STRATEGIC OBJECTIVES

1 To deliver a uniquely Australian event by capitalizing on the experience of event

management personnel from within Australiarsquos event industry

2 To create a fan athlete and sponsor experience like that of an X Games

3 To build an event management team that understands the core values of the sport of

skateboarding by recruiting carefully from other extremeaction sports clusters

4 To take responsibility for nurturing and generating successful relationships with all of

the eventrsquos key stakeholders

5 To operate under the financial principle that at the very least this event breaks even

6 To remain focused on cutting edge business practice and leading industry practice in

order to ensure the event is run to current event management standards

Strategic Analysis

The subsequent section provides a Strategic Analysis for this event This analysis is based upon

the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p

54)

It is important to understand the analysis as it highlights the keys to a successful event whilst

concurrently identifying key stakeholders integral to the operation and going concern of the

event

7

Intensity of Competition

The Australian sporting calendar is one that can be characterized as busy and saturated

This is particularly the case in the cities of Sydney and Melbourne where major events

such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major

sporting codes such as the AFL NRL Cricket A League Netball and NBL take place

The timing of this event in the ldquoslowrdquo part of these two major cities events calendars

has been identified as taking place in MarchApril This is so that the event does not

coincide with traditional springsummer sports and to capitalize on the time period

prior to the kick off of the AFL and NRL seasons

Another benefit to holding this event in this allotted time period exists This benefit is

the ability to avoid competition from winter action andor extreme sports As such the

opportunity to capitalize on a greater action sport audience exists

Both Sydney and Melbourne have been identified as potential host cities due to these

two cities having the 2 largest populations in Australia Two large greater metropolitan

regions support these cities The event management team acknowledges the need for

this event to grow in its infant stages and therefore a large population base to support

the event is needed

The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or

area of dominant influence variable This is defined as the number of people who can

be reached through major broadcast channels

8

An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney

Bargaining Power of Buyers

What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the

chance to sponsor a unique property

The X-Games has never been to Australia (Kia 2014) as such Asia Pacific

companiesbrands who may align more so with the action sports industry rather than

the traditional sports industry have the opportunity to sponsor this event This event

possesses the ability to become an entirely new category for sport and event

sponsorship as this event contains a concert to conclude the event as well as DJrsquos who

will be playing between skateboarding events This unique concept offers the chance to

further leverage a sponsorship within a unique sponsor category

Further the above point signals that the target markets identified in the subsequent

section have not entirely been serviced That is those Gen X and Gen Y market

segments who embrace the action sport space have not totally been serviced in terms

of a spectator event targeted at them

The bargaining power of buyers in terms of Gen X and Gen Y spectators should be

attracted to a unique and diversified sport product that services them and which is not

part of the mainstream sport and event calendar Further the switching costs for these

spectators are not markedly different than what this group would pay to attend an AFL

game an Australian Open session or a Big Day Out Pass In fact the switching costs

incurred by buyers in the case of specific AFL games and the Big Day Out is markedly

lower This point is reflected in the ticket price for this event

The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 2: Australian-National-Skateboard-Open-Event-Operations-Manual

2

Table of Contents

Skateboarding Australia Overview 5

Skate Australia 5

NSO 5

Events 5

Mission Statement 5

Vision 6

Values 6

Strategic Objectives 6

Strategic Analysis 6

Budget Break Even 10

Key Budget Highlights 10

Break Even 10

Target Market 11

Key Demographics Trends 11

Action Sport and Skateboard Population in Australia 11

Ticketing 15

Invitations 15

Event schedule 16

Saturday ndash March 26 2016 16

Sunday - March 26 2016 17

Media Relations 17

Official Broadcast Partner SBS 17

Digital Communications 19

Facility 21

Admission 22

Facility Floor plan 22

Staff Communications 23

Event Operational 23

Volunteers 23

Volunteer selection process 23

3

Selected volunteers 24

Post event 24

Volunteer tasks 24

Security and accreditation 27

Security 27

Accreditation 28

Permits 29

Department of Transport Public Transport Victoria 30

Catering 31

General Public 31

Athletes amp Staff 32

Athlete management 32

Key Suppliers 34

Arena Lease 35

Independent lease 35

Corporate PartnersSponsors 35

Sponsor Recognition 35

Sponsorship Levels 35

Sponsorship Rights and Benefits 36

Sponsor Hold Points 37

Sponsorship fulfilment 38

Artwork and Logo Usage 38

Signage 41

Equipment 41

Medals Prizes 42

Medical 43

Transportation Traffic Management 44

Car parking 44

Insurance 46

Public Liability Insurance 46

Athlete Liability Insurance 47

Athlete Waiver 47

4

Risk Management 47

Planning 48

Risk Checklist 51

References 57

Appendices 59

Appendix 1 59

Appendix 2 60

Appendix 3 61

Appendix 4 63

Appendix 5 64

Appendix 6 66

Appendix 7 69

Appendix 8 69

5

SKATEBOARDING AUSTRALIA OVERVIEW

Skate Australia

The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia

2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005

by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia

NSO

Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in

Australia and is recognized by the Federal Government of Australia through the Australian

Sports Commission Skateboarding Australia is also recognized by the World Cup of

Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding

2014)

Skateboarding Australia promotes the growth and development of skateboarding in Australia

(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that

development opportunities exist at all levels for Australian skateboarders and to always

investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)

Events

A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally

managed events ldquo (Skateboarding Australia 2014) With this in mind this national

championship event will be run by a professional event management team employed by

Skateboarding Australia that will look after the financial operational technical commercial and

administrative event functions A team of volunteers will work closely with the events team to

help ensure the successful operation of this event

The funding model will be based on a mix of SBA funding Government funding and sponsorship

funding Skateboarding Australia recognizes that this national championship will consume a

substantial portion of Skateboarding Australiarsquos financial resources as such this event will

operate on a break-even basis

MISSION STATEMENT

Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is

To embrace connect and unite this powerful community into action with progressive and

original ideas

Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt

the following mission statement reflective of the mission statement developed by

Skateboarding Australia

6

To unite the Australian Skateboarding community and display the passion held within our

athletes by creating an extraordinary annual event that captures the essence of

skateboarding in Australia

Vision

A stronger Australian skateboarding community bound by a shared unique and deeply

connected experience

Values

Community Culture Inclusion Self-Expression

STRATEGIC OBJECTIVES

1 To deliver a uniquely Australian event by capitalizing on the experience of event

management personnel from within Australiarsquos event industry

2 To create a fan athlete and sponsor experience like that of an X Games

3 To build an event management team that understands the core values of the sport of

skateboarding by recruiting carefully from other extremeaction sports clusters

4 To take responsibility for nurturing and generating successful relationships with all of

the eventrsquos key stakeholders

5 To operate under the financial principle that at the very least this event breaks even

6 To remain focused on cutting edge business practice and leading industry practice in

order to ensure the event is run to current event management standards

Strategic Analysis

The subsequent section provides a Strategic Analysis for this event This analysis is based upon

the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p

54)

It is important to understand the analysis as it highlights the keys to a successful event whilst

concurrently identifying key stakeholders integral to the operation and going concern of the

event

7

Intensity of Competition

The Australian sporting calendar is one that can be characterized as busy and saturated

This is particularly the case in the cities of Sydney and Melbourne where major events

such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major

sporting codes such as the AFL NRL Cricket A League Netball and NBL take place

The timing of this event in the ldquoslowrdquo part of these two major cities events calendars

has been identified as taking place in MarchApril This is so that the event does not

coincide with traditional springsummer sports and to capitalize on the time period

prior to the kick off of the AFL and NRL seasons

Another benefit to holding this event in this allotted time period exists This benefit is

the ability to avoid competition from winter action andor extreme sports As such the

opportunity to capitalize on a greater action sport audience exists

Both Sydney and Melbourne have been identified as potential host cities due to these

two cities having the 2 largest populations in Australia Two large greater metropolitan

regions support these cities The event management team acknowledges the need for

this event to grow in its infant stages and therefore a large population base to support

the event is needed

The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or

area of dominant influence variable This is defined as the number of people who can

be reached through major broadcast channels

8

An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney

Bargaining Power of Buyers

What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the

chance to sponsor a unique property

The X-Games has never been to Australia (Kia 2014) as such Asia Pacific

companiesbrands who may align more so with the action sports industry rather than

the traditional sports industry have the opportunity to sponsor this event This event

possesses the ability to become an entirely new category for sport and event

sponsorship as this event contains a concert to conclude the event as well as DJrsquos who

will be playing between skateboarding events This unique concept offers the chance to

further leverage a sponsorship within a unique sponsor category

Further the above point signals that the target markets identified in the subsequent

section have not entirely been serviced That is those Gen X and Gen Y market

segments who embrace the action sport space have not totally been serviced in terms

of a spectator event targeted at them

The bargaining power of buyers in terms of Gen X and Gen Y spectators should be

attracted to a unique and diversified sport product that services them and which is not

part of the mainstream sport and event calendar Further the switching costs for these

spectators are not markedly different than what this group would pay to attend an AFL

game an Australian Open session or a Big Day Out Pass In fact the switching costs

incurred by buyers in the case of specific AFL games and the Big Day Out is markedly

lower This point is reflected in the ticket price for this event

The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 3: Australian-National-Skateboard-Open-Event-Operations-Manual

3

Selected volunteers 24

Post event 24

Volunteer tasks 24

Security and accreditation 27

Security 27

Accreditation 28

Permits 29

Department of Transport Public Transport Victoria 30

Catering 31

General Public 31

Athletes amp Staff 32

Athlete management 32

Key Suppliers 34

Arena Lease 35

Independent lease 35

Corporate PartnersSponsors 35

Sponsor Recognition 35

Sponsorship Levels 35

Sponsorship Rights and Benefits 36

Sponsor Hold Points 37

Sponsorship fulfilment 38

Artwork and Logo Usage 38

Signage 41

Equipment 41

Medals Prizes 42

Medical 43

Transportation Traffic Management 44

Car parking 44

Insurance 46

Public Liability Insurance 46

Athlete Liability Insurance 47

Athlete Waiver 47

4

Risk Management 47

Planning 48

Risk Checklist 51

References 57

Appendices 59

Appendix 1 59

Appendix 2 60

Appendix 3 61

Appendix 4 63

Appendix 5 64

Appendix 6 66

Appendix 7 69

Appendix 8 69

5

SKATEBOARDING AUSTRALIA OVERVIEW

Skate Australia

The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia

2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005

by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia

NSO

Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in

Australia and is recognized by the Federal Government of Australia through the Australian

Sports Commission Skateboarding Australia is also recognized by the World Cup of

Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding

2014)

Skateboarding Australia promotes the growth and development of skateboarding in Australia

(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that

development opportunities exist at all levels for Australian skateboarders and to always

investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)

Events

A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally

managed events ldquo (Skateboarding Australia 2014) With this in mind this national

championship event will be run by a professional event management team employed by

Skateboarding Australia that will look after the financial operational technical commercial and

administrative event functions A team of volunteers will work closely with the events team to

help ensure the successful operation of this event

The funding model will be based on a mix of SBA funding Government funding and sponsorship

funding Skateboarding Australia recognizes that this national championship will consume a

substantial portion of Skateboarding Australiarsquos financial resources as such this event will

operate on a break-even basis

MISSION STATEMENT

Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is

To embrace connect and unite this powerful community into action with progressive and

original ideas

Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt

the following mission statement reflective of the mission statement developed by

Skateboarding Australia

6

To unite the Australian Skateboarding community and display the passion held within our

athletes by creating an extraordinary annual event that captures the essence of

skateboarding in Australia

Vision

A stronger Australian skateboarding community bound by a shared unique and deeply

connected experience

Values

Community Culture Inclusion Self-Expression

STRATEGIC OBJECTIVES

1 To deliver a uniquely Australian event by capitalizing on the experience of event

management personnel from within Australiarsquos event industry

2 To create a fan athlete and sponsor experience like that of an X Games

3 To build an event management team that understands the core values of the sport of

skateboarding by recruiting carefully from other extremeaction sports clusters

4 To take responsibility for nurturing and generating successful relationships with all of

the eventrsquos key stakeholders

5 To operate under the financial principle that at the very least this event breaks even

6 To remain focused on cutting edge business practice and leading industry practice in

order to ensure the event is run to current event management standards

Strategic Analysis

The subsequent section provides a Strategic Analysis for this event This analysis is based upon

the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p

54)

It is important to understand the analysis as it highlights the keys to a successful event whilst

concurrently identifying key stakeholders integral to the operation and going concern of the

event

7

Intensity of Competition

The Australian sporting calendar is one that can be characterized as busy and saturated

This is particularly the case in the cities of Sydney and Melbourne where major events

such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major

sporting codes such as the AFL NRL Cricket A League Netball and NBL take place

The timing of this event in the ldquoslowrdquo part of these two major cities events calendars

has been identified as taking place in MarchApril This is so that the event does not

coincide with traditional springsummer sports and to capitalize on the time period

prior to the kick off of the AFL and NRL seasons

Another benefit to holding this event in this allotted time period exists This benefit is

the ability to avoid competition from winter action andor extreme sports As such the

opportunity to capitalize on a greater action sport audience exists

Both Sydney and Melbourne have been identified as potential host cities due to these

two cities having the 2 largest populations in Australia Two large greater metropolitan

regions support these cities The event management team acknowledges the need for

this event to grow in its infant stages and therefore a large population base to support

the event is needed

The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or

area of dominant influence variable This is defined as the number of people who can

be reached through major broadcast channels

8

An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney

Bargaining Power of Buyers

What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the

chance to sponsor a unique property

The X-Games has never been to Australia (Kia 2014) as such Asia Pacific

companiesbrands who may align more so with the action sports industry rather than

the traditional sports industry have the opportunity to sponsor this event This event

possesses the ability to become an entirely new category for sport and event

sponsorship as this event contains a concert to conclude the event as well as DJrsquos who

will be playing between skateboarding events This unique concept offers the chance to

further leverage a sponsorship within a unique sponsor category

Further the above point signals that the target markets identified in the subsequent

section have not entirely been serviced That is those Gen X and Gen Y market

segments who embrace the action sport space have not totally been serviced in terms

of a spectator event targeted at them

The bargaining power of buyers in terms of Gen X and Gen Y spectators should be

attracted to a unique and diversified sport product that services them and which is not

part of the mainstream sport and event calendar Further the switching costs for these

spectators are not markedly different than what this group would pay to attend an AFL

game an Australian Open session or a Big Day Out Pass In fact the switching costs

incurred by buyers in the case of specific AFL games and the Big Day Out is markedly

lower This point is reflected in the ticket price for this event

The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 4: Australian-National-Skateboard-Open-Event-Operations-Manual

4

Risk Management 47

Planning 48

Risk Checklist 51

References 57

Appendices 59

Appendix 1 59

Appendix 2 60

Appendix 3 61

Appendix 4 63

Appendix 5 64

Appendix 6 66

Appendix 7 69

Appendix 8 69

5

SKATEBOARDING AUSTRALIA OVERVIEW

Skate Australia

The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia

2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005

by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia

NSO

Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in

Australia and is recognized by the Federal Government of Australia through the Australian

Sports Commission Skateboarding Australia is also recognized by the World Cup of

Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding

2014)

Skateboarding Australia promotes the growth and development of skateboarding in Australia

(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that

development opportunities exist at all levels for Australian skateboarders and to always

investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)

Events

A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally

managed events ldquo (Skateboarding Australia 2014) With this in mind this national

championship event will be run by a professional event management team employed by

Skateboarding Australia that will look after the financial operational technical commercial and

administrative event functions A team of volunteers will work closely with the events team to

help ensure the successful operation of this event

The funding model will be based on a mix of SBA funding Government funding and sponsorship

funding Skateboarding Australia recognizes that this national championship will consume a

substantial portion of Skateboarding Australiarsquos financial resources as such this event will

operate on a break-even basis

MISSION STATEMENT

Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is

To embrace connect and unite this powerful community into action with progressive and

original ideas

Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt

the following mission statement reflective of the mission statement developed by

Skateboarding Australia

6

To unite the Australian Skateboarding community and display the passion held within our

athletes by creating an extraordinary annual event that captures the essence of

skateboarding in Australia

Vision

A stronger Australian skateboarding community bound by a shared unique and deeply

connected experience

Values

Community Culture Inclusion Self-Expression

STRATEGIC OBJECTIVES

1 To deliver a uniquely Australian event by capitalizing on the experience of event

management personnel from within Australiarsquos event industry

2 To create a fan athlete and sponsor experience like that of an X Games

3 To build an event management team that understands the core values of the sport of

skateboarding by recruiting carefully from other extremeaction sports clusters

4 To take responsibility for nurturing and generating successful relationships with all of

the eventrsquos key stakeholders

5 To operate under the financial principle that at the very least this event breaks even

6 To remain focused on cutting edge business practice and leading industry practice in

order to ensure the event is run to current event management standards

Strategic Analysis

The subsequent section provides a Strategic Analysis for this event This analysis is based upon

the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p

54)

It is important to understand the analysis as it highlights the keys to a successful event whilst

concurrently identifying key stakeholders integral to the operation and going concern of the

event

7

Intensity of Competition

The Australian sporting calendar is one that can be characterized as busy and saturated

This is particularly the case in the cities of Sydney and Melbourne where major events

such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major

sporting codes such as the AFL NRL Cricket A League Netball and NBL take place

The timing of this event in the ldquoslowrdquo part of these two major cities events calendars

has been identified as taking place in MarchApril This is so that the event does not

coincide with traditional springsummer sports and to capitalize on the time period

prior to the kick off of the AFL and NRL seasons

Another benefit to holding this event in this allotted time period exists This benefit is

the ability to avoid competition from winter action andor extreme sports As such the

opportunity to capitalize on a greater action sport audience exists

Both Sydney and Melbourne have been identified as potential host cities due to these

two cities having the 2 largest populations in Australia Two large greater metropolitan

regions support these cities The event management team acknowledges the need for

this event to grow in its infant stages and therefore a large population base to support

the event is needed

The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or

area of dominant influence variable This is defined as the number of people who can

be reached through major broadcast channels

8

An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney

Bargaining Power of Buyers

What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the

chance to sponsor a unique property

The X-Games has never been to Australia (Kia 2014) as such Asia Pacific

companiesbrands who may align more so with the action sports industry rather than

the traditional sports industry have the opportunity to sponsor this event This event

possesses the ability to become an entirely new category for sport and event

sponsorship as this event contains a concert to conclude the event as well as DJrsquos who

will be playing between skateboarding events This unique concept offers the chance to

further leverage a sponsorship within a unique sponsor category

Further the above point signals that the target markets identified in the subsequent

section have not entirely been serviced That is those Gen X and Gen Y market

segments who embrace the action sport space have not totally been serviced in terms

of a spectator event targeted at them

The bargaining power of buyers in terms of Gen X and Gen Y spectators should be

attracted to a unique and diversified sport product that services them and which is not

part of the mainstream sport and event calendar Further the switching costs for these

spectators are not markedly different than what this group would pay to attend an AFL

game an Australian Open session or a Big Day Out Pass In fact the switching costs

incurred by buyers in the case of specific AFL games and the Big Day Out is markedly

lower This point is reflected in the ticket price for this event

The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 5: Australian-National-Skateboard-Open-Event-Operations-Manual

5

SKATEBOARDING AUSTRALIA OVERVIEW

Skate Australia

The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia

2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005

by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia

NSO

Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in

Australia and is recognized by the Federal Government of Australia through the Australian

Sports Commission Skateboarding Australia is also recognized by the World Cup of

Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding

2014)

Skateboarding Australia promotes the growth and development of skateboarding in Australia

(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that

development opportunities exist at all levels for Australian skateboarders and to always

investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)

Events

A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally

managed events ldquo (Skateboarding Australia 2014) With this in mind this national

championship event will be run by a professional event management team employed by

Skateboarding Australia that will look after the financial operational technical commercial and

administrative event functions A team of volunteers will work closely with the events team to

help ensure the successful operation of this event

The funding model will be based on a mix of SBA funding Government funding and sponsorship

funding Skateboarding Australia recognizes that this national championship will consume a

substantial portion of Skateboarding Australiarsquos financial resources as such this event will

operate on a break-even basis

MISSION STATEMENT

Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is

To embrace connect and unite this powerful community into action with progressive and

original ideas

Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt

the following mission statement reflective of the mission statement developed by

Skateboarding Australia

6

To unite the Australian Skateboarding community and display the passion held within our

athletes by creating an extraordinary annual event that captures the essence of

skateboarding in Australia

Vision

A stronger Australian skateboarding community bound by a shared unique and deeply

connected experience

Values

Community Culture Inclusion Self-Expression

STRATEGIC OBJECTIVES

1 To deliver a uniquely Australian event by capitalizing on the experience of event

management personnel from within Australiarsquos event industry

2 To create a fan athlete and sponsor experience like that of an X Games

3 To build an event management team that understands the core values of the sport of

skateboarding by recruiting carefully from other extremeaction sports clusters

4 To take responsibility for nurturing and generating successful relationships with all of

the eventrsquos key stakeholders

5 To operate under the financial principle that at the very least this event breaks even

6 To remain focused on cutting edge business practice and leading industry practice in

order to ensure the event is run to current event management standards

Strategic Analysis

The subsequent section provides a Strategic Analysis for this event This analysis is based upon

the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p

54)

It is important to understand the analysis as it highlights the keys to a successful event whilst

concurrently identifying key stakeholders integral to the operation and going concern of the

event

7

Intensity of Competition

The Australian sporting calendar is one that can be characterized as busy and saturated

This is particularly the case in the cities of Sydney and Melbourne where major events

such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major

sporting codes such as the AFL NRL Cricket A League Netball and NBL take place

The timing of this event in the ldquoslowrdquo part of these two major cities events calendars

has been identified as taking place in MarchApril This is so that the event does not

coincide with traditional springsummer sports and to capitalize on the time period

prior to the kick off of the AFL and NRL seasons

Another benefit to holding this event in this allotted time period exists This benefit is

the ability to avoid competition from winter action andor extreme sports As such the

opportunity to capitalize on a greater action sport audience exists

Both Sydney and Melbourne have been identified as potential host cities due to these

two cities having the 2 largest populations in Australia Two large greater metropolitan

regions support these cities The event management team acknowledges the need for

this event to grow in its infant stages and therefore a large population base to support

the event is needed

The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or

area of dominant influence variable This is defined as the number of people who can

be reached through major broadcast channels

8

An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney

Bargaining Power of Buyers

What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the

chance to sponsor a unique property

The X-Games has never been to Australia (Kia 2014) as such Asia Pacific

companiesbrands who may align more so with the action sports industry rather than

the traditional sports industry have the opportunity to sponsor this event This event

possesses the ability to become an entirely new category for sport and event

sponsorship as this event contains a concert to conclude the event as well as DJrsquos who

will be playing between skateboarding events This unique concept offers the chance to

further leverage a sponsorship within a unique sponsor category

Further the above point signals that the target markets identified in the subsequent

section have not entirely been serviced That is those Gen X and Gen Y market

segments who embrace the action sport space have not totally been serviced in terms

of a spectator event targeted at them

The bargaining power of buyers in terms of Gen X and Gen Y spectators should be

attracted to a unique and diversified sport product that services them and which is not

part of the mainstream sport and event calendar Further the switching costs for these

spectators are not markedly different than what this group would pay to attend an AFL

game an Australian Open session or a Big Day Out Pass In fact the switching costs

incurred by buyers in the case of specific AFL games and the Big Day Out is markedly

lower This point is reflected in the ticket price for this event

The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 6: Australian-National-Skateboard-Open-Event-Operations-Manual

6

To unite the Australian Skateboarding community and display the passion held within our

athletes by creating an extraordinary annual event that captures the essence of

skateboarding in Australia

Vision

A stronger Australian skateboarding community bound by a shared unique and deeply

connected experience

Values

Community Culture Inclusion Self-Expression

STRATEGIC OBJECTIVES

1 To deliver a uniquely Australian event by capitalizing on the experience of event

management personnel from within Australiarsquos event industry

2 To create a fan athlete and sponsor experience like that of an X Games

3 To build an event management team that understands the core values of the sport of

skateboarding by recruiting carefully from other extremeaction sports clusters

4 To take responsibility for nurturing and generating successful relationships with all of

the eventrsquos key stakeholders

5 To operate under the financial principle that at the very least this event breaks even

6 To remain focused on cutting edge business practice and leading industry practice in

order to ensure the event is run to current event management standards

Strategic Analysis

The subsequent section provides a Strategic Analysis for this event This analysis is based upon

the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p

54)

It is important to understand the analysis as it highlights the keys to a successful event whilst

concurrently identifying key stakeholders integral to the operation and going concern of the

event

7

Intensity of Competition

The Australian sporting calendar is one that can be characterized as busy and saturated

This is particularly the case in the cities of Sydney and Melbourne where major events

such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major

sporting codes such as the AFL NRL Cricket A League Netball and NBL take place

The timing of this event in the ldquoslowrdquo part of these two major cities events calendars

has been identified as taking place in MarchApril This is so that the event does not

coincide with traditional springsummer sports and to capitalize on the time period

prior to the kick off of the AFL and NRL seasons

Another benefit to holding this event in this allotted time period exists This benefit is

the ability to avoid competition from winter action andor extreme sports As such the

opportunity to capitalize on a greater action sport audience exists

Both Sydney and Melbourne have been identified as potential host cities due to these

two cities having the 2 largest populations in Australia Two large greater metropolitan

regions support these cities The event management team acknowledges the need for

this event to grow in its infant stages and therefore a large population base to support

the event is needed

The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or

area of dominant influence variable This is defined as the number of people who can

be reached through major broadcast channels

8

An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney

Bargaining Power of Buyers

What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the

chance to sponsor a unique property

The X-Games has never been to Australia (Kia 2014) as such Asia Pacific

companiesbrands who may align more so with the action sports industry rather than

the traditional sports industry have the opportunity to sponsor this event This event

possesses the ability to become an entirely new category for sport and event

sponsorship as this event contains a concert to conclude the event as well as DJrsquos who

will be playing between skateboarding events This unique concept offers the chance to

further leverage a sponsorship within a unique sponsor category

Further the above point signals that the target markets identified in the subsequent

section have not entirely been serviced That is those Gen X and Gen Y market

segments who embrace the action sport space have not totally been serviced in terms

of a spectator event targeted at them

The bargaining power of buyers in terms of Gen X and Gen Y spectators should be

attracted to a unique and diversified sport product that services them and which is not

part of the mainstream sport and event calendar Further the switching costs for these

spectators are not markedly different than what this group would pay to attend an AFL

game an Australian Open session or a Big Day Out Pass In fact the switching costs

incurred by buyers in the case of specific AFL games and the Big Day Out is markedly

lower This point is reflected in the ticket price for this event

The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 7: Australian-National-Skateboard-Open-Event-Operations-Manual

7

Intensity of Competition

The Australian sporting calendar is one that can be characterized as busy and saturated

This is particularly the case in the cities of Sydney and Melbourne where major events

such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major

sporting codes such as the AFL NRL Cricket A League Netball and NBL take place

The timing of this event in the ldquoslowrdquo part of these two major cities events calendars

has been identified as taking place in MarchApril This is so that the event does not

coincide with traditional springsummer sports and to capitalize on the time period

prior to the kick off of the AFL and NRL seasons

Another benefit to holding this event in this allotted time period exists This benefit is

the ability to avoid competition from winter action andor extreme sports As such the

opportunity to capitalize on a greater action sport audience exists

Both Sydney and Melbourne have been identified as potential host cities due to these

two cities having the 2 largest populations in Australia Two large greater metropolitan

regions support these cities The event management team acknowledges the need for

this event to grow in its infant stages and therefore a large population base to support

the event is needed

The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or

area of dominant influence variable This is defined as the number of people who can

be reached through major broadcast channels

8

An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney

Bargaining Power of Buyers

What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the

chance to sponsor a unique property

The X-Games has never been to Australia (Kia 2014) as such Asia Pacific

companiesbrands who may align more so with the action sports industry rather than

the traditional sports industry have the opportunity to sponsor this event This event

possesses the ability to become an entirely new category for sport and event

sponsorship as this event contains a concert to conclude the event as well as DJrsquos who

will be playing between skateboarding events This unique concept offers the chance to

further leverage a sponsorship within a unique sponsor category

Further the above point signals that the target markets identified in the subsequent

section have not entirely been serviced That is those Gen X and Gen Y market

segments who embrace the action sport space have not totally been serviced in terms

of a spectator event targeted at them

The bargaining power of buyers in terms of Gen X and Gen Y spectators should be

attracted to a unique and diversified sport product that services them and which is not

part of the mainstream sport and event calendar Further the switching costs for these

spectators are not markedly different than what this group would pay to attend an AFL

game an Australian Open session or a Big Day Out Pass In fact the switching costs

incurred by buyers in the case of specific AFL games and the Big Day Out is markedly

lower This point is reflected in the ticket price for this event

The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 8: Australian-National-Skateboard-Open-Event-Operations-Manual

8

An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney

Bargaining Power of Buyers

What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the

chance to sponsor a unique property

The X-Games has never been to Australia (Kia 2014) as such Asia Pacific

companiesbrands who may align more so with the action sports industry rather than

the traditional sports industry have the opportunity to sponsor this event This event

possesses the ability to become an entirely new category for sport and event

sponsorship as this event contains a concert to conclude the event as well as DJrsquos who

will be playing between skateboarding events This unique concept offers the chance to

further leverage a sponsorship within a unique sponsor category

Further the above point signals that the target markets identified in the subsequent

section have not entirely been serviced That is those Gen X and Gen Y market

segments who embrace the action sport space have not totally been serviced in terms

of a spectator event targeted at them

The bargaining power of buyers in terms of Gen X and Gen Y spectators should be

attracted to a unique and diversified sport product that services them and which is not

part of the mainstream sport and event calendar Further the switching costs for these

spectators are not markedly different than what this group would pay to attend an AFL

game an Australian Open session or a Big Day Out Pass In fact the switching costs

incurred by buyers in the case of specific AFL games and the Big Day Out is markedly

lower This point is reflected in the ticket price for this event

The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 9: Australian-National-Skateboard-Open-Event-Operations-Manual

9

Threat of Substitute Products

Direct substitutes include existing action sport national championships such as the

Subaru BMX Australian National Championship and the Suzuki National Snowsport

Championships (Ski and Snowboard Australia 2014)

Indirect substitutes include other sports and events video games skateboarding itself

among other action sporting activities such as cycling and triathlon

New and innovative substitutes exist in the form of events like Tough Mudder

Melbourne held in March each year

Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure

Bargaining Power of Suppliers

With the Australian Sports Commission recognizing Skateboarding Australia as the

national governing body for skateboarding in Australia indeed the opportunity exists for

increased funding

Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such

the opportunity for local state and national government to support a national

skateboarding championship exists

The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian

skateboarders may see the ASO as an additional opportunity to both compete and to

use the event as a development platform for the sport

Without a skateboarders union the event presents an opportunity to allow only

Australian skateboarders to compete

Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games

Threat of New Entrants

In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present

The above statement does extend to the X Games or similar action sport events

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 10: Australian-National-Skateboard-Open-Event-Operations-Manual

10

With the snow season shrinking yearly due to climate change we may see some Australian

Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place

The event will be operated and managed with the above analysis in mind

BUDGET BREAK EVEN

Key Budget Highlights

Ticket Sales Revenues of $285000

Sponsor Revenues of $104000

Major Ticketing Expenses (creation of tickets marketing of tickets third party

management of tickets holds and kills) of $118172

Major Finance and Administration Expenses of $85100

Major Arena Expenses of $78500

Risk Management Section containing key budget line items Safety Risk Assessment

Safety Control and Safety Evaluation The total expense for Risk Management is

$18000

The budget was crafted to cater for an event that puts the athlete first As such an

athletersquos lounge area and athletes social function are budget line items

The number of sponsors has been kept to a small number This should serve to give the

sponsors as much value and access to this event as deemed appropriate for both the

event and sponsors Ideally this will form a healthy event and partner relationship

The budget was drafted to be as conservative as possible That is expenses are

estimated based on higher than actual values (as per current industry standards) and

revenues are projected in terms of lower than expected ticket sales

Break Even

Two critical areas have been identified as major sources of revenue for this event Ticket Sales

and Sponsorship

Therefore these 2 areas drive the break even analysis

The event stands to break even based on an arena that is filled to 51 capacity This event will

break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000

Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000

tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being

to sell 10 of Weekend Jam Passes in the first three months after the event is announced If

this goal can be attained then the chance to break even becomes a reality

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 11: Australian-National-Skateboard-Open-Event-Operations-Manual

11

Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists

to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of

tickets the event can afford to lose a gold silver or bronze sponsor

The Break Even Point in this Budget occurs when Total Income matches Total Expenses of

$612830 Note that this budget has been prepared with an accepted loss of $7214 The

assumption is that this event can do better than filling the venue at 51 capacity

Please see Appendix 8 for a detailed budget

TARGET MARKET

Key Demographics Trends

Young white middle and upper class males have been the predominant participants

and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)

Participation rates in mainstream sports have either held constant or declined in the

past years However lifestyle sports (skateboarding inclusive) have risen as a function

of demand (participation) and supply (industry) (Hajkowicz et al 2013)

Skateboarding has gained its popularity from large segments of Generation Y (those

born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure

and freedom of expression (Hajkowicz et al 2013)

It is estimated that over 150 million people participate in action sports across the world

cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)

The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X

Games being the Olympics of actionextreme sports indicates changing patterns in

contemporary (western) youth sport participation This population is turning to non

institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)

On average two skate parks per week have been built in Australia since 2005 indicating

a growing sport and growing demand (Kellet amp Russell 2009)

More than 990 skateboard parks have been built across Australia (Hajkowicz et al

2013)

Action Sport and Skateboard Population in Australia

Classification Child (5 ndash 14) 15 +

Cycling Bmx Participation

Rate

Males ndash 9 (875500)

Females ndash 54 (4906000)

(ABS 2012)

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 12: Australian-National-Skateboard-Open-Event-Operations-Manual

12

Skateboarding Participant

Rate

Males ndash 60 (857800)

Females ndash 472 (640000)

(ABS 2012)

Outdoor Facilities Used ndash

Skateboarding BMX etc

Local Council funded (Not

outdoor public playing fields

and ovals)

Youth Late Teens (15-17)

(ABS 2012)

304300 (18-24) 349300 (25-

34) 571200 (35-44) 574700

(ABS 2012)

Non Organized Sports Total of 153 of total

participation rate (ABS 2012)

Non organized sports Participation in Non

Organized sports only - 15

years plus (3398400) Males

and (3381800) females (ABS

2012)

Children classified as

participating in Physical

Recreation Activities

(Skateboarding)

24 participated in

skateboarding (ABS 2006)

ABS 2006 Participation in

Selected other activities

Girls skateboarding 19 and

Boys 30 (ABS 2006)

Primary Fan Base Segments (Live Audience)

1 Generation Y Males

Generally of a Caucasian (white Australian) descent

Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)

Middle to upper Class

A current or past skateboarder

A current or past participant of an action sport ie Snowboarding BMX etc

Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)

Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 13: Australian-National-Skateboard-Open-Event-Operations-Manual

13

2 Generation Z Boys

Children aged 5 ndash 14

Social media literate (Hajkowicz et al 2013)

Totally connected through broadcast mediums such as iPhone iPad etc

Participate in informal sports

Participate directly in Skateboarding or participate in Snowboarding

Video game or Application based (iPhoneiPad) video game consumers

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 14: Australian-National-Skateboard-Open-Event-Operations-Manual

14

CEOndashSkateboarding

Australia

SBANa onalOffice

SBAndashSuppor ngEventOpera ons

ManagerofMarke ng

Communica onsSponsorship

Marke ngCoordinator(Local

Promo ons)

MediaCoordinator

CFO(Na onalOffice)

ManagerofRiskAssessment

DirectorofSportsandCompe ons

ManagerofEntertainmentandProduc on(Technical)

DirectorndashEventOpera ons(SBA)ampGovernment

Rela ons

EventOffice(Administra on

andLocalPromo ons)

Volunteers

Transporta onSecurityandAccredita on EventServices

Organizational Structure

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 15: Australian-National-Skateboard-Open-Event-Operations-Manual

15

TICKETING

2 Ticketing Categories have been identified

Weekend Jam Passes ($30) ndash Reserved Seating and priority seating

Single Tickets ($25) ndash General Admission

Skateboarding Australia will utilize a third party ticketing agency to design distribute and

manage the tickets for the event

The company that has been approached is Eventbrite

Eventbrite will produce the tickets for a charge of

25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)

35 Credit Card Processing Fee (Eventbrite 2014)

Please see Appendix 3 for a screenshot of how the online ticketing screen looks

Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and

expenses

The benefits of utilizing a third party ticketing agency include

Passing the cost to produce each ticket onto the end user

Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets

Skateboarding Australia still possesses the ability to use the event logo on the tickets

Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)

It is of minimal time effort and cost to Skateboarding Australia

Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite

The added social media marketing function that is built into the Eventbrite process is seen as a

distinct advantage when compared to utilizing other third party ticketing companies

INVITATIONS

The following table lists those key dignitaries who will be invited to this event

Name Title Organization Notes

Mr Tony Abbott Prime Minister of Australia

Federal Government

Mr Simon Hollingsworth

CEO Australian Sports Commission

Mr Denis Napthine Premier of Victoria State Government

Mr Hugh Delahunty Honorable Minister for Sport and

State Government

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 16: Australian-National-Skateboard-Open-Event-Operations-Manual

16

Recreation

Mr Robert Doyle Lord Mayor of Melbourne

Local Government

Mr Brendan McClements

CEO of Victorian Major Events Company

State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership

Ms Anne Marie Harrison

CEO Victorian Institute of Sport

State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia

Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants

For an invitation template please see Appendix 5

EVENT SCHEDULE

Saturday ndash March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street skate Round 1 Men

1115am Street skate Round 1 Women

1230pm Half Pipe Warm-up

100pm Half Pipe Round 1 Men

215pm Half Pipe Round 1 Women

400pm Competition Ends

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 17: Australian-National-Skateboard-Open-Event-Operations-Manual

17

Sunday - March 26 2016

Time Event

800am Street Skate Open Practice

900am Half Pipe Open Practice

1000am Street Skate Elimination Finals

1230pm Half Pipe Elimination Finals

200pm Australian Skateboard Open Street Skate Final

400pm Australian Skateboard Open Half Pipe Final

515pm Official Presentation

545pm Awards Ceremony

600pm Concert

MEDIA RELATIONS

The Media Coordinator works underneath the Manager of

MarketingCommunicationsSponsorship and is responsible for all aspects of media as it

pertains to the media-room media work area media lounge media guide and media

accreditation

Key Responsibilities include

A local media contact list will be provided to the Media Coordinator This will be added

to the national media list which is distributed to the media with the

registrationaccreditation form

All media registrationaccreditation inquiries are forwarded to the Media Coordinator

The Media Coordinator also determines the accreditation level and appropriate access

to the Media Area

All interview requests will go through the Media Coordinator

The Media Coordinator is the first point of contact for all media concerns in regards to

broadcasting print and digital Note that Social Media is managed by the Manager of

MarketingCommunicationsSponsorship

Official Broadcast Partner SBS

Marketing Plan and Key Hold Points

The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament

stakeholders to maximize exposure of their brands locations and assets in alignment with the

championship and its partners

This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated

Marketing and Communications Plan) provides an overview of the key focus areas and general

strategies and initiatives that will be implemented in conjunction with the ASO to successfully

leverage media and promotional opportunities for the benefit of all tournament stakeholders

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 18: Australian-National-Skateboard-Open-Event-Operations-Manual

18

Please see Appendix 8 The Budget for all expenses related to community relations advertising

media and marketing

This plan is not exhaustive and will evolve as more information athlete availability and other

stakeholder opportunities emerge prior to the championship

Internal Marketing Targets

To have sold in any combination 50 of the available tickets by 1 month from the

event Note that the budget identifies a break-even point at 51 of stadium capacity

Thus the goal is to do better than break even

To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers

Instagram 8000 Followers by 1 month until event time

To achieve broadcast penetration of at least 50000 unique views on the SBS website

and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour

wrap up shows

Key Performance Benchmarks as Hold Points from the IMC Plan

Hold Point Number Date Key Performance

Benchmarks

Contingency

1 June Weekend Jam Pack

Ticket Sales must reach

10 capacity That is

just under 1500 passes

sold

If this threshold of ticket

sales is not reached then

we will re allocate

advertising spend from the

single ticket sales to

Weekend Jam Passes A

further action will be to re

allocate advertising spend

from single ticket sales to

Social Media Advertising

such that our Ticket Sales

advertising campaign aligns

more closely with the social

contesting

2 August We must reach Social

Media engagement

levels (likes and follows)

of half of what has been

identified in the internal

marketing objectives

section If we meet this

If this threshold is not met

then we will have to

allocate more resources to

the local promotions team

A key component to the

success of this event has

been identified as a wide

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 19: Australian-National-Skateboard-Open-Event-Operations-Manual

19

threshold then we will

know that we are on

track to meet our Social

Media engagement

goals

reaching social media

presence

3 January We must reach the 40

of ticket sales sold This

is inclusive of the

already sold 10

Weekend Jam Passes

Thus we must have sold

30 more tickets in the

form of single tickets

over the Christmas

season

This is the most critical hold

point This point gives us a

fairly accurate indication of

whether or not we will be

able to break even on the

event The break-even

point must be reached If

single ticket sales have not

reached this plateau then

we will have to re allocate

advertising spend from the

later stages of the IMC plan

and use this spend on

current ticket marketing

initiatives

For the detailed IMC Plan please see Appendix 7

DIGITAL COMMUNICATIONS

The Official Social Media Channels for Skateboarding Australia are

SbA_

facebookcomskateboardingaustralia

Instagram skateboardingaustralia

SbA sba2014

YouTube SkateboardingAust

For event purposes the main Social Media Channels will be

AusSkateOpen

facebookcomAusSkateOpen

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 20: Australian-National-Skateboard-Open-Event-Operations-Manual

20

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 21: Australian-National-Skateboard-Open-Event-Operations-Manual

21

FACILITY

In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park

The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an

extensive range of events The venue selected for the Australian Skateboarding Championships

is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard

Figure 1 Melbourne Park Satellite View

(Google Maps 2014)

This venue is renowned for its remarkable versatility most notably with regard to skateboarding

its use for a similar successful event held annually between 2002-2005 the Globe World Cup of

Skateboarding The retractable roof accessibility and arena surface are ideal features to

facilitate a high standard skateboarding competition Alternative considered venues would

require substantially more equipment and be subjective to the weather due to the absence of a

roof thus this venue is the ideal location from a spectator and operational point of view

The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites

which present unique opportunities towards attracting sponsors and facilitating VIP treatment

towards pivotal stakeholders With efficient marketing through utilizing the strategies

recommended in the marketing section we are confident that the demand for this event can

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 22: Australian-National-Skateboard-Open-Event-Operations-Manual

22

produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in

Appendix 8

Further details on the superboxes can be found via the following link

httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes

ADMISSION

All admission into the venue will be via the main entrance (south) off Olympic Boulevard All

admission is general and consequently no seating allocations However VIP areas will be zoned

off for invited patrons corporate parents and athlete associates Disabled and special needs

patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the

relevant access details (lifts ramps etc) will be provided to these users via arena management

The event is an all-ages event and ticket pricing is as listed below

Ticket Access Price Weekend Jam pass $30 Single day pass $25

Conditions of entry into the arena and ticket resale information can be found here

httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry

Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite

and accessible for purchase online via their website httpeventbritecomau Printable digital

e-tickets and hard copy tickets will both be available

The negotiation of a setup charge and a premium price per ticket will need to be agreed within

the contract Estimated forecasts have been provided in the event budget Ultimately tickets will

be on sale 12 months prior to the event up until the last day of the event unless sold out prior

to maximise sales opportunities

FACILITY FLOOR PLAN

Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation

course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse

including the relevant catering access points and amenities locations

Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of

for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and

superboxes Clearly security presence will be required to ensure this seating is remained vacant

for these patrons The pink and blue seating maps out lower and upper level seating This

seating has no allocation and is for general admission patrons No alterations to the original

floor plan will need to be made and thus no seating will be on the same level as the skating

course This is strictly for competitors first aid staff and accredited media pass holders

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 23: Australian-National-Skateboard-Open-Event-Operations-Manual

23

The arena floor plan consists dominantly of the street style skate park designed with a variety of

features to test the skill of competitors providing the audience with an exciting spectacle The

north side of the arena has an x-games standard vert ramp and a stage for the event

entertainment (DJ) and judge panel

Course size and structures will be designed around x-games standards found in the following

event documentation httpwwwbidxgamescommedia9581summer_xg_technical-

061011pdf Alterations of size for safety and functionality purposes may need to be made in

replication to the same scale

Refer to risk management for emergency procedures

Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian

Government

The number of catering and merchandise stalls open will depends on event ticket presale and

attendance forecasts An example of stall locations can be found in Appendix 2

STAFF COMMUNICATIONS

Event Operational

During the event all accredited security will be tuned into a designated radio channel on their

provided two-way radio This will allow security officers to correspond with each other and also

the head of security to ensure the event is efficiently supervised and controlled The managers

of volunteers and traffic management staff will also require two-way radios on separate

channels to efficiently communicate with associated staff to ensure seamless operations These

staff are not permitted to use personal communication devices as a substitute unless the case of

a serious emergency

During the event two MCrsquos and all the judges will have a microphone to facilitate the event The

MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an

atmosphere whilst interviewing athletes and commentating the event This is an important

aspect of generating a user experience of high levels of entertainment and a positive perceived

environment

All staff will be briefed in the emergency protocol Refer to risk management for

communicational strategies towards emergency procedures and the use of communicational

devices

VOLUNTEERS

Volunteer selection process

Applicants are required to agree to these terms upon application

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 24: Australian-National-Skateboard-Open-Event-Operations-Manual

24

A minimum contribution of 16 hours volunteer service will be required for the event

Authorisation to perform a police background check

Photo for identification which will be issued at volunteer training

Based on application response rate some applicants will not be accepted

Selected volunteers

Endeavour to assign volunteers to their area of choice If necessary roster volunteers to

more than one area across the course of the event

Communicate each volunteerrsquos specific roles and expectations verbally and through the

receipt of the volunteer handbook The handbook outlines volunteer duties

communication arrangements emergency procedures lost property locations venue

maps and incident reports

Accreditation to be processed for each volunteer at orientation Volunteers will be

issued their uniform which is required for their accreditation photo

A training day is required by all volunteers at the venue Training includes volunteer

duties responsibilities and expectations shift roster information emergency drills risk

management practices familiarisation with the venue and public transport

Accepted volunteers receive the following

Public transport or parking pass

Provision of a uniform provided by the major sponsor

Receive access to spectator seating when they are not working ndash space permitting

Merchandise discounts

Access to volunteer lounge and free drinks and snacks while working

Post event

A private thankyou party will take place in the volunteer lounge following the end of the

concert

Undertake a review process and establish a database for future event volunteer priority

Volunteers will be required in a number of tasks as listed below Some tasks require

specialised skills and manual labour and as such volunteers are pre-selected for specific

tasks prior to the event and will be appointed roles within each task as chosen by the

liaison

Volunteer tasks

Task Street skate design and implementation

To be undertaken Pre-event

Volunteers required 10

Volunteers selected for the street skate design and implementation will be required to work

with Skateboarding Australia external skate design team to design and implement a street skate

competition park to be installed in Rod Laver Arena

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 25: Australian-National-Skateboard-Open-Event-Operations-Manual

25

Activity Liaison

Discuss with external skate design team the layout for the street skate event

Volunteers External Skate Design Team Event Director

Appoint volunteer roles in the implementation of the physical street skate design

External Skate Design Team Event Director

Implement the street skate design Volunteers External Skate Design Team

Task Stadium design and implementation

To be undertaken Pre event

Volunteers required 30

Event signage and marketing material is to be installed Thursday 24 March Volunteers will be

required to liaise with the Event Director and facility staff to determine design concepts and the

role of volunteers in physical design implementation and sponsorship signage additions

Activity Liaison

Discuss with the Event Director the concept and stadium design requirements

Volunteers Event Director

Appoint volunteer roles in the implementation of the stadium design

Event Director Facility Staff

Implement the stadium design Volunteers External Skate Design Team Event Director

Task Spectator organisation

To be undertaken During the event

Volunteers required 30

Volunteers responsibilities require external crowd control is undertaken at the commencement

on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator

control is required throughout the duration of the event

The event encourages public transport and alternative modes of transport Volunteers and

security are required to communicate entrance locations to public transport users and bicycle

storage and skateboard valet locations as listed in the following task list as required

Role Liaison

External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly

Volunteer Coordinator Event Director Event Security Facility Police

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 26: Australian-National-Skateboard-Open-Event-Operations-Manual

26

Tram

Tram 70 Rod Laver Arena (Stop 7b)

Tram 48 and Tram 75 Wellington Parade

Train

Richmond Station (Swan St and Punt Rd Melbourne Park exits)

Jolimont Station Bus

Bus 605 Olympic Boulevard (Swan St)

Bus 246 Cnr Punt Rd and Olympic Boulevard

Taxi

Taxi rank adjacent The oval on Olympic Boulevard (Swan St)

Bicycle

Bicycle storage located adjacent Rod Laver Arena main entrance

Skateboard

Skateboard valet service located adjacent Rod Laver Arena main entrance

Internal crowd control Security to be located at every seating entrance to check tickets and accreditation

Volunteers Event Director Event Security

Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required

Volunteers Event Director Event Security

Task Concert setup

To be undertaken Sunday March 27

A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe

Victoria regulations Event security will supply the fence and work with volunteers for its

effective installation

Activity Liaison

Install concert crowd control fence 2 meters from the front of the stage

Volunteers Event Security Event Director

Conduct safety inspection Risk Manager

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 27: Australian-National-Skateboard-Open-Event-Operations-Manual

27

SECURITY AND ACCREDITATION

Security

Security is coordinated by and is the responsibility of the Event Director Security measures will

be verbally communicated at staff and volunteer orientation to ensure they understand their

proactive contribution provides for the health and safety of fellow staff members patrons and

athletes

Security staff are to be located at the physical entrances and exit points to check access rights at

both the venue perimeter and the internally restricted zones Sporting arena security staff are

required for the entire duration of the event Security systems will be based on venue Standard

Operating Procedures (SOPs) provided by the Event Director

The following stakeholders will often require access the back-of-house and field of play activities

at various times during the event Their official accreditation is required for access and will be

verified by security personnel

Athletes

Entertainers

Event staff

Officials

Media

Sponsors

VIPs

Volunteers

Task Event security

To be undertaken During the event

Task Liaison

Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures

Event Security Facility Event Director

Front of house ticket and bag inspections at gate entrances

Event Security Melbourne Park Event Operations Manager

Accreditation checks at all internal and external entrances

Event Security Melbourne Park Event Operations Manager

Determine police presence Uniform police may be required at specific locations at certain times of the event which

Event Security Event Director Police

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 28: Australian-National-Skateboard-Open-Event-Operations-Manual

28

will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements

Accreditation

Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed

knowledge of the sporting program is required to ensure the athletes are able to access secure

competition zones and staff volunteers and entertainers can reach their zones as required

The accreditation is a sealed laminate photo identification with name and position stated as

well as the particular zones of access Rod Laver Arena currently employs an accreditation

system so the accreditation issue process will be assumed under the guidance of Rod Laver

Arena event staff to SOP guidelines

A number of tasks are required to process deliver and reissue accreditation The following table

details these tasks and the role responsible for its coordination

Task Liaison

Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation

Accreditation team Event Security Event Director

Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation

Accreditation team Volunteer Coordinator Event Security Event Director

Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility

Accreditation team Event Security Event Director Facility

Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance

Accreditation team

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 29: Australian-National-Skateboard-Open-Event-Operations-Manual

29

Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance

Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required

Accreditation team Event Security Facility

Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required

Accreditation team Event Security Facility

Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance

Accreditation team

PERMITS

Local Council City of Melbourne

Given the size of the event it is vital an application for a large-scale event permit is filed (City of

Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow

sufficient notice for this ldquohigh riskrdquo categorized event

Figure 2 Event Permit Classification

(City of Melbourne 2011)

Despite the fact that this event is not operated in a council owned public space it certainly

disturbs the immediate environment within the proximity Foot traffic the event will generate

from spectators utilizing public transport via Richmond station and surrounding parking is vital

information to be reported to the local government If another event happens to be on at

neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 30: Australian-National-Skateboard-Open-Event-Operations-Manual

30

delivery of a safe and successful event through road closures and the providence of notification

to concerned local residents

The application form to be filled out prior to the event can be found here

httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl

icationaspx

The council may request you to fill out an Occupancy Permit for Places of Public Entertainment

(POPE) A relevant facts sheet and the permit can be obtained here

httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO

ccupancy_Permit_Places_Public_Entertainmentpdf

Department of Transport Public Transport Victoria

Furthermore the Department of Transport Victoria should be advised of the event and its

schedule in order to facilitate a public transport plan This notification should also be made at

least 6 months prior to the event in order to allow adequate time for the planning and

implementation of modifications in favor of the event This is a legal requirement under

Victorian Legislation and if you fail to complete an event notification form Public Transport

Victoria have the authority to demand capital to cover costs from your event

The application form to notify Public Transport Victoria is accessible via the following link

httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the

event information kit should be downloaded and the provided checklists should be completed in

order assist the planning of public transport in conjunction with the event The information kit

document can be downloaded here

httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf

Once the form has been submitted PTV will be in contact within 10-business day this may

perhaps be with a request to attend a formal meeting regarding the event operations

Victorian Police

Victoria Police should also be contacted in order to register the event in case of an emergency

that requires substantial assistance This will most likely be forwarded to the local stations that

may desire to schedule staff on the premises The City of Melbourne will advise police of any

road closures that require assistance this communication is purely to ensure the safety of

patrons beyond the event securities presence

The event is under precinct 30 controlled by the Melbourne East Police Station contacted on

(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau

Figure 2 Precinct 30

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 31: Australian-National-Skateboard-Open-Event-Operations-Manual

31

(Victorian Police 2014)

CATERING

This will be contracted out through The management of the venue who provides this service

with any booking consequently no caterers are required to be independently sourced

However negotiation and arrangements of particular areas will need to be pursued prior to

booking the venue to enable accurate forecasts of operational cost

Requirement of up front deposit or fee to cover operational expenses of stands (Prior)

Percentage () distribution of profit from sales of food and beverages (Prior)

Potential menu options (12 weeks to allow inventory management)

Bar operation hours (12 weeks to allow sufficient promotion and inventory

management)

Number of vendors open each day (As late as management will allow so that ticket sales

can be used)

General Public

The arena has an on site cafeacute offering a dine in experience to patrons It also has several self

serve fast food outlets and bars situated conveniently around the foyer Healthy options are also

available within these vendors

The menu for the Arena Cafeacute can be found via the following link

httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 32: Australian-National-Skateboard-Open-Event-Operations-Manual

32

ATHLETES amp STAFF

Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo

cafeacute facilities to be utilized Any special dietary requirements for these individuals should be

obtained and forwarded to arena management at least a month prior the event to allow for

food arrangements around allergies and requests

All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards

Bar staff are trained in the aspects to comply with the practice of Responsible Service of

Alcohol

ATHLETE MANAGEMENT

Task Athlete accreditation

To be undertaken Pre-event

The majority of athletes competing will require accreditation prior to the start of the event

Athlete practice will run on the Friday before the start of the event the following day A number

of athletes will require their accreditation prior to practice on Saturday 26th March day one of

the event Their accreditation processing will be a combination of pre-processed accreditation

registrations and on the spot registrations

Task Liaison

Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request

Accreditation team Facility

Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access

Accreditation team Event Security

Task Athlete transportation

To be undertaken During the event

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 33: Australian-National-Skateboard-Open-Event-Operations-Manual

33

Athletes will require prompt access to their transportation throughout the event Security is

required to work with each athletersquos driver to organise their requirements Athletes can use the

main car park for drop-off and pick-up Security will provide athlete accreditation as required

and indicate the athletersquos backstage entry point

Task Liaise

Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event

Athletes Drivers Accreditation Manager Event Security Facility

Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver

Athletes Drivers Event Security

Task Athlete organisation

To be undertaken Prior to and during competition

A number of staff and volunteers are required to ensure athletes are aware of their pickup and

drop off times practice session times competition times and medal ceremony and presentation

times The following tasks provide the athletes with important information which will minimise

delays to the event program

Task Liaise

Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries

Skate Design Team Security Event Director

Open training Saturday and Sunday An open practice session will be run Saturday

Event Director

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 34: Australian-National-Skateboard-Open-Event-Operations-Manual

34

and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene

Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room

Event Director Event staff

Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff

Event Staff

Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance

Event Security Safety Check Team

Medal presentations The ceremony will be conducted following the street skate final and the half pipe final

Athletes Event Security Event Director

KEY SUPPLIERS

The key suppliers clearly links heavily with the equipment required to facilitate the event This is

dispersed into three different avenues

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 35: Australian-National-Skateboard-Open-Event-Operations-Manual

35

Arena Lease

Along with the contract to lease the arena comes with all of the facilities and infrastructure the

premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls

do not need to be further outsourced

Independent lease

A great deal of the success of the event remains within the hands of the quality of the

construction of the skate facilities The supplier and construction of this infrastructure will need

to be outsourced to an experience professional SPA Construction are an American based skate

park design and construction company There experience in CAD designing world-class skate

parks will be utilized with an Australian carpentry company to construct a first class wooden

park

httpwwwspaskateparkscomservicesskatepark-construction

The construction of stage will be organised through recommended suppliers regularly utilized by

the arena management Security and a sign writing company will also need to be obtained to

print the appropriate decals and banners for the event this contract will be agreed upon the

most competitive quote months before the event

CORPORATE PARTNERSSPONSORS

Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship

packages and corporate partnerships in exchange for exposure It is a cost effective method for

corporate parties to supply product rather than cash in exchange for sponsorship thus this

should be straightforward to negotiate

SPONSOR RECOGNITION

Sponsorship Levels

4400 middot SPONSORSHIPS

4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000

4402 middot Diamond 2000000$ 1 2000000

4403 middot Gold 1000000$ 1 1000000

4404 middot Silver 600000$ 2 1200000

4405 middot Bronze 300000$ 4 1200000

4406 middot Bronze hotel VIK 000

4407 middot Media partners VIK

4408 middot Broadcast sponsorship VIK

Total 4400 middot SPONSORSHIPS 10400000

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 36: Australian-National-Skateboard-Open-Event-Operations-Manual

36

Sponsorship Rights and Benefits

This section details a high level offering for Sponsor Rights and Benefits Please refer to

Appendix 6 to see how this event will determine the specific rights and benefits for sponsors

Presenting Sponsor

Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels

Stand alone signage located in Skate Park and Vert Ramp

Sponsor Logo located separate to event logo on Tickets

Opportunity to provide prizing

Opportunity to provide event merchandise to be sold and the volunteer uniform

Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8

Diamond Sponsor

Stand alone signage in Skate Park and Vert Ramp

Sponsor recognition on all event related communications

Opportunity to provide promotional items

Opportunity to sponsor the DJ stage

Corporate Box Access provided by the event

Gold Sponsor

Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)

Sponsor recognition on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Silver Sponsor

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 37: Australian-National-Skateboard-Open-Event-Operations-Manual

37

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Opportunity to provide promotional items

Corporate Box Access provided by the event

Bronze Sponsor

Sponsor logo a part of the Silver and Bronze sponsor bar

Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage

Sponsor logo a part of sponsor bar on media communications in regards to the event

Corporate Box Access provided by the event

Official Event Media Partners

Recognized as official media partner of the event

Media accreditation

Ability to release specific content generated by the event

Official Event Broadcasting Partner SBS

Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia

At present a VIK sponsor category

SPONSOR HOLD POINTS

Hold Point Number Date Key Performance Benchmarks

Contingency

1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor

Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee

2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor

Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold

3 November - December

Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a

Create flexible and prorated sponsor categories

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 38: Australian-National-Skateboard-Open-Event-Operations-Manual

38

shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity

SPONSORSHIP FULFILMENT

A key to the events success is the ongoing support of sponsors which will be facilitated by

sponsorship servicing They will be provided access dependent on their sponsorship level to the

following areas corporate box parking sponsor lounge and sponsor marquee

Task Liaise

Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff

Sponsors Facility Accreditation Manager

Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff

Sponsors Facility Catering Accreditation team

Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events

Event Director

ARTWORK AND LOGO USAGE

A logo has been developed specifically for this event Skateboard Australia undertook a long

creative process in order to generate a logo that has been designated as being

Unique to the Australian skateboarding community

Retains the traditional kangaroo that is seen on many National Sport Organization logos

Allows for the placement of a sponsor logo

Displays the Southern Cross

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 39: Australian-National-Skateboard-Open-Event-Operations-Manual

39

Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo

Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor

The Logo will be used on all event marketing materials marketing printed collaterals

communications and digital communications

Please see Appendix 8 The Budget in order to view the expense related to the development of

the logo

Logo use guidelines include

Sponsors

Unrestricted use of the logo in all communications in regards to the event

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Media Partners

Unrestricted and mandatory use of the logo in all communications in regards to the event

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo

Broadcast Partner

Unrestricted and mandatory use of the logo on screen across all broadcast platforms

Unrestricted and mandatory use of the logo in all social media communication in regards to the event

Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship

Promotional right to use the 2015 Australian Skateboarding Open event logo

Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 40: Australian-National-Skateboard-Open-Event-Operations-Manual

40

THE (SPONSOR) AUSTRALI AN

SKATEBOARD OPEN

INSERTSPONSORLOGOHERE

THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN

Two forms of the logo are presented here

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 41: Australian-National-Skateboard-Open-Event-Operations-Manual

41

SIGNAGE

Signage is a crucial method of simply communicating with patrons Clearly visible signage placed

appropriately around the venue will assist the flow of traffic and enhance the users experience

Rod Laver Arena has appropriate high quality standard signage permanently on the premises

indicating the location of toilets food outlets information desks and emergency exits However

a quantity of temporary signage will need to be arranged as outlined below

Type Benefit Patron Directory Signage around the vicinity of the arena

indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding

Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event

AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital

Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation

This temporary signage can be simply created through the use of a computer if it is to be placed

indoors however larger sponsor banners and external signage must be high quality and

therefore outsourced

EQUIPMENT

In order to carry out the event an assortment of specialized equipment will need to be sourced

in order to accommodate a high quality skateboarding event Below is an outline of the essential

equipment required to facilitate the event

Department InfrastructureEquipment

StructuresPower Vert ramp (x ndashgames scale)

Custom designed street park (ramps rails ampobstacles)

Media scaffolding

2 x Marqueersquos (3x6m)

Stage setup

Three phase generator

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 42: Australian-National-Skateboard-Open-Event-Operations-Manual

42

Visual Light amp Sounds Scoreboards

Microphones (stage mc commentators amp judges)

Special effects lighting

Computer systems

Sufficient audio

Specific cables and hardware to install

Amenities Toilets

Drink taps

Merchandise

Catering outlets

Safety Witches hats

Cable mats

Safety mats

Safety tape

Signage

Catering Ingredients

Appliances

Cleaning materials (required to serve and sell food and drink)

Communication Two way radios

Ticketing computer systems

Personal communication devices(Ipadrsquos phones)

Sponsor banners

Patron signage

Fliers

Printed decals (skate ramps)

Staff Uniforms for volunteers and employed staff

Vehicles 10 vehicles for transportation of VIP visitors

1 x emergency stand by car

Depending on the item it will either be obtained through a lease sponsorship partner or

provided on the premises by the arena management Clearly the largest amount of time and

resources needs to be prioritized into the construction and design of the two skate courses

infrastructure Information on this period can be found in the bump in and out section in the

event schedule

MEDALS PRIZES

Without skateboarding athletes the event would not be possible therefore there satisfaction is

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 43: Australian-National-Skateboard-Open-Event-Operations-Manual

43

crucial In order to attract the best athletes from around the country it is vital that this aspect is

well organised and attractive The creation of large novelty cheques impressive trophies and

rousing prizes from sponsorship partners is most likely formulate satisfaction in successful

competitors involved in the competition Consequently negotiation with fitting corporate

partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent

on prizes The designated expenditure on this area should be well planned within the budget

and be undoubtedly ready for immediate awarding on the day of the events results ceremony

MEDICAL

Qualified paramedics will be required to be on site of the event to ensure sufficient medical

services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize

in providing medical cover for large-scale events Contacting 1300 360 455 with the event

information listed below will provide the party with adequate evidence to conduct a risk

assessment before quoting the level of cover recommended Alike permit applications this area

also requires substantial notice for planning as a result 12 months notice is essential

Application Information

Date and time

Venuelocation

Type of event

Numbers attendingparticipating

o Special requirements

It is vital that the attendance numbers are accurate forecasts as under estimating can not only

lead to increased risk of death or severe injury but also liability It is expected given the nature

of the event that medical costs will be substantially higher than a mainstream event of the same

capacity

In the event of an emergency St Johnrsquos will contact control and if required request an

ambulance

St Johns officers will be present during the event operation hours and for the duration

of infrastructure installation and dismantle

St Johnrsquos officers will be briefed of all the emergency access points and event schedule

prior to the event to allow sufficient organisation of medical stations

(St Johns Ambulance 2014)

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 44: Australian-National-Skateboard-Open-Event-Operations-Manual

44

TRANSPORTATION TRAFFIC MANAGEMENT

Car parking

On site Parking

Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on

site available for the general public The limited event parking is accessed via entrance D off

Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be

advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the

event commencement to increase their chances of obtaining a park at discounted price (save

$10)

Figure 3 Melbourne Park Public Parking Entrance

Frequently asked questions document regarding on site parking can be obtained here and

should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-

contentuploads201211Carparking-FAQs2pdf

Off-site Parking

There is an assortment of parking within a close proximity to the arena Most of these are

located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing

can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-

accessparking

Accessible Parking

Accessible parking and drop offs for those in special need can be organized via contacting (03)

9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires

an up front payment

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 45: Australian-National-Skateboard-Open-Event-Operations-Manual

45

Arrival departure of VIPrsquos officials etc

Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop

off via this entrance Parking access for these people will need to be devised around a plan with

the limited availability Tickets allowing free of charge access to these gates will need to be

organized and distributed accordingly prior to the event It would be feasible to setup traffic

management staff and volunteers at this entrance to support and escort the arrivals and

departures to the desired location

Figure 4 Entrance C Parking

Public Transport

The relevant travel information including maps and directions should be apart of any e-ticket

purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the

Victorian Pubic Transportation Act

Train

Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15

minutes to walk between the two This walk is flat and along a well surfaced footpath suitable

for all ages Timetables and relevant train lines to arrive at this station be obtained via Public

Transport Victoriarsquos website

httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner

Figure 5 Walking Route

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 46: Australian-National-Skateboard-Open-Event-Operations-Manual

46

(Whereis 2014)

Tram

Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena

(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the

vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North

Balwyn) and Tram 75 (Vermont South)

The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-

trams

Bus

Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are

routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)

The route maps and timetables can be found here

httpptvvicgovauroutemetropolitan-buses

Taxi

A taxi rank operates on premises and is open in conjunction with arena events This is accessible

of Olympic Boulevard and is permanently sign posted for driver convenience

INSURANCE

Public Liability Insurance

As per the requirements in the Melbourne Event Management Planning Guide (City of

Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability

insurance This requirement is met through the events arm of Skateboarding Australia where all

SBA events include minimum public liability insurance of up to $20 million

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 47: Australian-National-Skateboard-Open-Event-Operations-Manual

47

Athlete Liability Insurance

Skate Australia provides member injury insurance cover for those registered members of Skate

Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness

Insurance and is provided by ATC Insurance Solutions

In the case of this event the participants of the event will be registered members of Skate

Australia through the event participant provision Skateboarding Australia as a sport

organization held under Skate Australia makes this provision so that the skateboarders who are

competing in this event are extended insurance cover

The Aggregate Limit of Liability is $500000

Event participants will be strongly encouraged to take out their own personal accident

insurance

Athlete Waiver

Skate Australia has developed an event participant waiver that must be signed by every

participant This waiver can be seen in Appendix 4

RISK MANAGEMENT

All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria

2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification

assessment and treatment To ensure a commitment to high level event security and a positive

safe culture risk management training will be undertaken to give staff and volunteers the ability

to contribute to risk management processes carried out by the Risk Manager

The following event risk management plan does not represent all threats or opportunities that

effect achieving the events objectives Risks listed should be used as a starting point for

additions as they are identified

As Melbourne Park is an expert at hosting events risk management will be conducted in close

consultation with Rod Laver Arena staff Although we will be in consultation their expertise

should not be relied upon and the Skateboarding Australian Open risk management proces is as

follows

Risk management process (Victorian Government 2011 pg31)

1 Planning

2 Identify

3 Assess

4 Treat

5 SOPs

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 48: Australian-National-Skateboard-Open-Event-Operations-Manual

48

Planning

The following preliminary steps are to be carried out in the planning phase of risk management

Task Liaise

Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance

Risk Manager

Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement

Risk Manager

Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event

Risk Manager

Operator assessments Operator certificates and licences for stakeholders

Risk Manager

Stakeholder safety policies must reach our event policies which are developed in close

consultation with Melbourne Park SOPs The following stakeholders require safety policies are

understood in pre event orientation programs

Internal stakeholders External stakeholders

Accreditation staff

Event staff

Volunteers

Directors

Event Management

Skate park design team

Contractors

Security staff

Facility staff

Spectators

Police

Emergency services

Media

Sponsors

Each stakeholder has expertise in their function and thus we will use a variety of

communication strategies as laid out in the Victorian Government Risk Management Framework

in order to reach the safety requirements of the event inform consult partnership and control

It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk

management objectives as stakeholders undertake their duties in the following event phases

Event phases

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 49: Australian-National-Skateboard-Open-Event-Operations-Manual

49

Venue handover

Wednesday 22nd March

Bump in

Thursday 23rd March 730am

o Skate park installation

o Half pipe installation

Event operations

Friday 24th 900am ndash Sunday 26th 1000pm

Bump out

Monday 730am

Venue handover

Monday 500pm

Task Responsibility

Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set

Facility Manager Risk Manager

Determine the correct method of communication with stakeholders to achieve risk management goals

Risk Manager

Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8

Risk Manager Event Director

Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event

Risk Manager

Establish OHS safety targets and designate a safety manager for the responsibility in each area

Safety Managers Risk Manager

Decisions should hold safety as the highest priority above other conflicting agendas

Event Director

Safety targets should be analysed post event Safety Managers Risk Manager Event Director

A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)

Safety Managers Risk Manager

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 50: Australian-National-Skateboard-Open-Event-Operations-Manual

50

Task Identification

An exhaustive process by which all known risks are identified is undertaken at this stage

however at all stages of risk management communication and consultation should take place

between all event stakeholders for their involvement in the risk identification process Their

involvement translates ownership and provides understanding for why decisions are made and

which processes are required

Early in this identification phase the Risk Manager must specify these issues

Issue Responsibility

Adequate safety risk assessment budget see item 7601 in Appendix 8

Risk Manager

Adequate safety control budget see item 7602 in Appendix 8

Risk Manager

Adequate safety evaluation budget see item 7603 in Appendix 8

Risk Manager

Patron numbers Risk Manager

Hold points

The following list illustrates hold points that mark checkpoints at stages of planning If the

requirements are not met corrective action will be required to ensure the event stays on

schedule

Insurance

To be finalised at the latest on Friday 20th March 2015

Corrective action Insurance must be organised prior to marketing and ticket sales which occurs

Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be

delayed until insurance is finalised

Responsibility Risk Manager

Allocation $2500 as per item 7605 in the budget (Appendix 8)

Volunteers

Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their

required attendance at volunteer orientation

Corrective action Volunteer hires should continue until total volunteer numbers are reached If

number are not reached by Monday 21st February 2016 the Risk Manager and Event Director

will liaise with the Melbourne Park Event Director to arrange alternative staffing

Responsibility Risk Manager Event Director

Skate park and half pipe

The installation process is required to be installed on Thursday 24th March one day prior to

athlete closed practice session Friday 25th March

Corrective action Increase volunteer and staff resources to ensure the installation is completed

Overtime may be required by staff involved in the installation A final corrective action will be

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 51: Australian-National-Skateboard-Open-Event-Operations-Manual

51

the delay and subsequent shortening of the closed practice Friday 25th March

Responsibility Skate Park Development Team Risk Manager Event Director

Risk Checklist

Under the leadership of the event Risk Manager area safety managers as determined in the

planning phase will coordinate the task of risk identification for their respective areas

accreditation permits and licensing accessibility amenities emergency procedures event

access PPE security and staging and temporary structures (Queensland University 2014 pg7)

Accreditation permits and licensing

Issue or task Responsibility

Accreditation rights are given to the correct recipient

Accreditation team

Contractors meet OHS standards policies as required by government and Melbourne Park SOPs

Risk Manager Event Director

Accessibility

The following issues are to be identified by the risk manager in consultation with the Melbourne

Park facility staff

Issue or task Responsibility

Ramps are clear and provide access to event buildings

Risk Manager Facility

Disabled access parking Risk Manager Facility

Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids

Risk Manager Facility

Amenities

Given Melbourne Parks experience with events the following issues will be identified in

consultation with Melbourne Park facility staff

Issue or task Responsibility

Adequate toilets Risk Manager Facility

Adequate shade for patrons Risk Manager Facility

Adequate areas for food preparation for catering staff

Risk Manager Facility

Adequate drinking water provided Risk Manager Facility

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 52: Australian-National-Skateboard-Open-Event-Operations-Manual

52

Emergency procedures

Issue or task Responsibility

Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs

Volunteers Risk Manager Event Director

Clear access for emergency traffic through to skateboarding arenas

Emergency personnel Risk Manager

Site maps available and communication processes understood by staff

Risk Manager

Event access

Issue or task Responsibility

Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process

Volunteers Risk Manager Event Director

Clear access for emergency traffic through pedestrian traffic

Emergency personnel Risk Manager

Adequate parking available for the expected number of patrons that require parking

Risk Manager

PPE

Issue or task Responsibility

Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements

Risk Manager

Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification

Risk Manager

Catering must be undertaken by contractors that meet food licensing requirements

Risk Manager

Athletes must use helmets when in practice and competing

Security

Issue or task Responsibility

Appropriate amount of security is provided per the number of spectators expected

Risk Manager

Security are informed of the locations they are required throughout the event

Risk Manager

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 53: Australian-National-Skateboard-Open-Event-Operations-Manual

53

Staging and temporary structures

Issue or task Responsibility

All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park

Risk Manager

Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation

Risk Manager

Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event

Risk Manager

First aid located adjacent to sporting arenas and stage

Risk Manager

Emergency services must have adequate access to the event at all times throughout the event

Risk Manager

Task Risk assessment

Risk assessment is the process of determining each risks likelihood and subsequent

consequences Assessing the potential effects or harm of a hazard to determine its risk rating

enables risks to be ordered and treated according to their severity

The following table modified from Queensland University Event Planning and Safety Checklist

(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk

dependant on the likelihood of it occurring and the risks consequences

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 54: Australian-National-Skateboard-Open-Event-Operations-Manual

54

Likelihood Consequences

Insignificant Minor Moderate Major Severe

Almost

certain 6 High Risk 7 High Risk

8 Extreme

Risk

9 Extreme

Risk

10 Extreme

Risk

Likely

5 Medium

Risk 6 High Risk 7 High Risk

8 Extreme

Risk 9 Extreme Risk

Possible

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk 8 Extreme Risk

Unlikely 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk 7 High Risk

Rare 2 Low Risk 3 Low Risk

4 Medium

Risk

5 Medium

Risk 6 High Risk

(Queensland University 2014 pg17)

Using this quantitative risk assessment process risk management can prioritise risks and initiate

risk treatment accordingly The following risk registration worksheet is to be used

Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes

(Elliston 2014 pg5)

Task Risk treatment

A decision about which treatment option to undertake for each risk is now evaluated according

to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with

an option as high up on the hierarchy as possible the higher up the hierarchy the more

effective the control

Elimination

Removing the hazard entirely through redesign or a new process

Substitution

Replacing hazardous materials or processes with safer alternatives

Minimisation

Initiating processes which reduce the impact of the hazard such as warning participants

and spectators of the dangers

Engineering controls

Initiate design improvements to isolate or contain hazards

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 55: Australian-National-Skateboard-Open-Event-Operations-Manual

55

Admin controls

Processes that ensure safe operating procedures effective training orientation

programs and ongoing monitoring throughout the workplace to reduce the possibilities

of an accident

Personal protective equipment

Protective equipment including high visibility clothing helmets glasses and gloves worn

where required

Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)

Task Responsibility

Define functional areas Define which functional area is responsible for carrying out a controlling action or activity

Risk Manager

Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity

Risk Manager

Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open

Risk Manager Emergency Personnel Event Director

Conduct risk management audit prior to event Risk Manager

Conduct risk management audit throughout the event

Audit team Risk Manager

Investigate incidents

Risk Manager

Report incidents as required

Event Staff and Volunteers Risk Manager

Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event

Risk Manager

Apply corrective action Risk Manager

Make changes to risk management plan and process and update figures as required

Risk Manager

Task Evaluation

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 56: Australian-National-Skateboard-Open-Event-Operations-Manual

56

After the event has concluded the process of evaluation will determine if the event risk

management objectives were met and thus the financial impact of risk management It will also

facilitate opportunity and threat identification for future events

Task Liaise

Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans

Risk Manager

Functional area debrief

Risk Manager

Review incidents reported

Risk Manager

Review medical treatment records for spectators and participants

Risk Manager

Control room security logs

Event Security Risk Manager

Spectator numbers

Event Security Risk Manager

Review safety audit results pre event and during and review the changes that were made

Event Security Risk Manager

Review incident reports Risk Manager

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 57: Australian-National-Skateboard-Open-Event-Operations-Manual

57

References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed

18 September 2014

lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument

gt

ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo

viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt

Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt

fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar

chivegt

City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved

20 September 2014

httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage

ment_Policy_2012_02_29pdf

Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines

Australian Government retrieved 15 September 2014

lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-

management-framework-and-insurance-management-policygt

Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium

Sized Community Events Elliston City Council retrieved 20 September 2014

httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b

ooklet_-_finalpdf

Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014

lthttpswwweventbritecomaucreategt

Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport

Megatrends shaping the sports sector over coming decades A Consultancy Report for the

Australian Sports Commission CSIRO Australia

Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in

Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78

SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014

Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt

httpkiaworldextremegamescomgt

Queensland University 2014 Event Planning and Safety Checklist Queensland University

Facilities Management retrieved 20 September 2014

httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 58: Australian-National-Skateboard-Open-Event-Operations-Manual

58

SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5

September 2014 lt

fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio

nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne

webarchivegt

Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014

lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2

012-insurance-informationampcatid=233Amembers-areaampItemid=220gt

Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014

lthttpsbaorgauabout-usgt

Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-

usgt

Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14

September 2014rsquo lt

fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi

ps20-20Ski20amp20Snowboard20Australiawebarchivegt

Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement

Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847

viewed 18 May 2014 DOI 1011770038038511413427

Victorian Government 2011 Risk Management Framework Department of Treasury and

Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-

Management-Framework-April2011pdf

Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing

Sport Facilities and Major Events Allen and Unwin Sydney

Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of

Victoria retrieved 20 September 2014

httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf

World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt

Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports

Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete

EBSCOhost viewed 19 May 2014

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 59: Australian-National-Skateboard-Open-Event-Operations-Manual

59

Appendices

Appendix 1

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 60: Australian-National-Skateboard-Open-Event-Operations-Manual

60

Appendix 2

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 61: Australian-National-Skateboard-Open-Event-Operations-Manual

61

Appendix 3

Ticket purchase screen

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 62: Australian-National-Skateboard-Open-Event-Operations-Manual

62

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 63: Australian-National-Skateboard-Open-Event-Operations-Manual

63

PARTICIPANT WAIVER FORM

PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides

benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the

personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on

(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices

ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak

body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation

In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby

1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner

2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor

death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence

of others

3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied

with the adequacy and conditions

4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to

comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship

5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising

from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a

contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form

6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising

out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of

my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event

8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or

recovered against Skate Australia or the Event Organiser

9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which

is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser

10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and

I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily

PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use

display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of

Skate Australia Inc

MEDICAL RELEASE

I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities

EXCLUSION OF LIABILITY

Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused

(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA

DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of

those conditions having done so I sign voluntarily

Signature ________________________________ Please Print Name in Full _____________________________

DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will

be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be

bound by each of those conditions having done so I sign voluntar ily

Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________

Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______

Appendix 4

Athlete Waiver Form

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 64: Australian-National-Skateboard-Open-Event-Operations-Manual

64

Appendix 5

Mayoral Invitation

October 3 2014

City of Melbourne

Mayors Office

City of MelbourneGPO

Box 1603Melbourne

VIC 3001

ATTN Lord Mayor Robert Doyle

Dear Sir

RE The Australian National Skateboarding Open March 2627 2016

On behalf of Skate Australia and Skateboarding Australia we would like to invite you to

participate in this exciting event Your participation will be critical to the successful presentation

of this high profile national competition

Specifically we would like to ask you to join us for the following elements

bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __

The banquet will be held in the main banquet hall at Rod Laver Arena Approximately

300 people will attend the banquet including athletes event sponsors officials and

dignitaries We would invite you to join us for dinner at the head table and to deliver a

brief welcoming message from the City of Melbourne Your remarks should be not more

than 2 minutes in duration

bull Opening Ceremonies The official opening ceremonies will be held immediately

following the banquet starting at approximately __ pm The opening ceremonies will be

held at arena level at Rod Laver Arena and will be open to the general public We would

ask you to deliver a brief welcome message from the City of Melbourne This welcome

should also not exceed 2 minutes

bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]

following the completion of the last event at approximately __ pm The audience will

consist of those people who attend the final event We ask that you deliver a 2 minute

message from the City of Melbourne as part of the closing ceremonies We will contact

you closer to the event to provide details of where and when you should arrive but in

the meantime would you be kind enough to please confirm your attendance at these

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 65: Australian-National-Skateboard-Open-Event-Operations-Manual

65

events as soon as possible It is essential that we finalize our plans in the next few

weeks

To provide you with some background on the event please go to the official event website at

httpsbaorgau There is an abundance of information on the website including the news

section which provides a series of press releases and news features to give you the background

information you may require to prepare your remarks If you require further information you

can contact our event office at 0755 757 808

The Event staff are hard at work in our preparations for this world class event which features

the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the

Australian TV market via SBS and will give Melbourne increased national exposure It is our

sincere hope that you will be able to fit this into your schedule Please contact us at

Skateboarding Australia if you have any questions

Regards

Glenn Walker ndash General Manager Skateboard Australia

Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226

Post PO Box 4233 Robina Q 4230

Phone +61 (07) 55 757 808

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 66: Australian-National-Skateboard-Open-Event-Operations-Manual

66

2012 World Financial Group Continental Cup of Curling - Local Sponsor

Opportunities

Rights

Number available

Productservice exclusivity

Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event

Logo

Communication

Namelogo Identification in multi-media campaign used to promote the 2012 World Financial

Group Continental Cup of Curling

2012 World Financial Group Continental Cup of Curling website recognition

Web-site advertising opportunity - 300 x 250 pixel

2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -

distributed to 300 volunteers amp corporate partners

Company recognition in ticket marketing event collaterals

Ad within the Prevue pre-event publication produced for the event

Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event

newsprint publication - 4 editions

Opportunity to provide information for inclusion in ticket mail outs

On Site Recognition

Recognition on Sponsor recognition boards

Opportunity for a non-saleable display booth

Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and

the Patch

Opportunity to sponsor Between Ends Entertainment on the closing weekend

VIP Program

Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling

Event Pass Books to the Sponsor Lounge

Tickets to the Sponsor Reception

Tickets to the Opening Banquet

2012 World Financial Group Continental Cup of Curling Collector pins

World Financial Group Continental Cup Bucks that can be redeemed on-site for Official

Souvenir merchandise

Gold - $10000 Silver - $5000 Bronze - $2500 plus HST

10 10 12

Yes - Local

Yes Yes Yes

Name rotating with other sponsors

in Radio spots and logo in all

Newspaper ads

Logo included in all

Newspaper ads

Rotating Logolink on Event home

page and logolink on Sponsor

page

Logo with link on the Sponsor

page

Logo with link on the Sponsor

page

Yes - Rotating

Yes - profile in one edition logo

recognition in all editions

Logo recognition in all editions Logo recognition in all editions

Logo on poster(s) brochure(s) and

tent card(s)

Logo on poster(s) and

brochure(s)

Logo on poster(s) and name

on brochure(s)

Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad

Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily

Yes

Full colour logo Full colour logo Full colour logo

Yes - one day

Yes Yes Yes

Yes

8 6 4

8 4 2

8 6 4

8 6 4

200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins

$300 $200

Appendix 6

Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx

Page 67: Australian-National-Skateboard-Open-Event-Operations-Manual

Appendix 7

Integrated Marketing Communications Plan

imc-skateboard-australiaxlsx

Appendix 8

Australian National Skateboarding Open Budget

sba-budgetxlsx


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