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AUSTRALIAN NATIONAL
SKATEBOARD OPEN
Event Operations
Manual
March 26 ndash 27 2016
Rod Laver Arena
Melbourne
2
Table of Contents
Skateboarding Australia Overview 5
Skate Australia 5
NSO 5
Events 5
Mission Statement 5
Vision 6
Values 6
Strategic Objectives 6
Strategic Analysis 6
Budget Break Even 10
Key Budget Highlights 10
Break Even 10
Target Market 11
Key Demographics Trends 11
Action Sport and Skateboard Population in Australia 11
Ticketing 15
Invitations 15
Event schedule 16
Saturday ndash March 26 2016 16
Sunday - March 26 2016 17
Media Relations 17
Official Broadcast Partner SBS 17
Digital Communications 19
Facility 21
Admission 22
Facility Floor plan 22
Staff Communications 23
Event Operational 23
Volunteers 23
Volunteer selection process 23
3
Selected volunteers 24
Post event 24
Volunteer tasks 24
Security and accreditation 27
Security 27
Accreditation 28
Permits 29
Department of Transport Public Transport Victoria 30
Catering 31
General Public 31
Athletes amp Staff 32
Athlete management 32
Key Suppliers 34
Arena Lease 35
Independent lease 35
Corporate PartnersSponsors 35
Sponsor Recognition 35
Sponsorship Levels 35
Sponsorship Rights and Benefits 36
Sponsor Hold Points 37
Sponsorship fulfilment 38
Artwork and Logo Usage 38
Signage 41
Equipment 41
Medals Prizes 42
Medical 43
Transportation Traffic Management 44
Car parking 44
Insurance 46
Public Liability Insurance 46
Athlete Liability Insurance 47
Athlete Waiver 47
4
Risk Management 47
Planning 48
Risk Checklist 51
References 57
Appendices 59
Appendix 1 59
Appendix 2 60
Appendix 3 61
Appendix 4 63
Appendix 5 64
Appendix 6 66
Appendix 7 69
Appendix 8 69
5
SKATEBOARDING AUSTRALIA OVERVIEW
Skate Australia
The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia
2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005
by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia
NSO
Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in
Australia and is recognized by the Federal Government of Australia through the Australian
Sports Commission Skateboarding Australia is also recognized by the World Cup of
Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding
2014)
Skateboarding Australia promotes the growth and development of skateboarding in Australia
(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that
development opportunities exist at all levels for Australian skateboarders and to always
investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)
Events
A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally
managed events ldquo (Skateboarding Australia 2014) With this in mind this national
championship event will be run by a professional event management team employed by
Skateboarding Australia that will look after the financial operational technical commercial and
administrative event functions A team of volunteers will work closely with the events team to
help ensure the successful operation of this event
The funding model will be based on a mix of SBA funding Government funding and sponsorship
funding Skateboarding Australia recognizes that this national championship will consume a
substantial portion of Skateboarding Australiarsquos financial resources as such this event will
operate on a break-even basis
MISSION STATEMENT
Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is
To embrace connect and unite this powerful community into action with progressive and
original ideas
Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt
the following mission statement reflective of the mission statement developed by
Skateboarding Australia
6
To unite the Australian Skateboarding community and display the passion held within our
athletes by creating an extraordinary annual event that captures the essence of
skateboarding in Australia
Vision
A stronger Australian skateboarding community bound by a shared unique and deeply
connected experience
Values
Community Culture Inclusion Self-Expression
STRATEGIC OBJECTIVES
1 To deliver a uniquely Australian event by capitalizing on the experience of event
management personnel from within Australiarsquos event industry
2 To create a fan athlete and sponsor experience like that of an X Games
3 To build an event management team that understands the core values of the sport of
skateboarding by recruiting carefully from other extremeaction sports clusters
4 To take responsibility for nurturing and generating successful relationships with all of
the eventrsquos key stakeholders
5 To operate under the financial principle that at the very least this event breaks even
6 To remain focused on cutting edge business practice and leading industry practice in
order to ensure the event is run to current event management standards
Strategic Analysis
The subsequent section provides a Strategic Analysis for this event This analysis is based upon
the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p
54)
It is important to understand the analysis as it highlights the keys to a successful event whilst
concurrently identifying key stakeholders integral to the operation and going concern of the
event
7
Intensity of Competition
The Australian sporting calendar is one that can be characterized as busy and saturated
This is particularly the case in the cities of Sydney and Melbourne where major events
such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major
sporting codes such as the AFL NRL Cricket A League Netball and NBL take place
The timing of this event in the ldquoslowrdquo part of these two major cities events calendars
has been identified as taking place in MarchApril This is so that the event does not
coincide with traditional springsummer sports and to capitalize on the time period
prior to the kick off of the AFL and NRL seasons
Another benefit to holding this event in this allotted time period exists This benefit is
the ability to avoid competition from winter action andor extreme sports As such the
opportunity to capitalize on a greater action sport audience exists
Both Sydney and Melbourne have been identified as potential host cities due to these
two cities having the 2 largest populations in Australia Two large greater metropolitan
regions support these cities The event management team acknowledges the need for
this event to grow in its infant stages and therefore a large population base to support
the event is needed
The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or
area of dominant influence variable This is defined as the number of people who can
be reached through major broadcast channels
8
An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the
chance to sponsor a unique property
The X-Games has never been to Australia (Kia 2014) as such Asia Pacific
companiesbrands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event as well as DJrsquos who
will be playing between skateboarding events This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category
Further the above point signals that the target markets identified in the subsequent
section have not entirely been serviced That is those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them
The bargaining power of buyers in terms of Gen X and Gen Y spectators should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar Further the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game an Australian Open session or a Big Day Out Pass In fact the switching costs
incurred by buyers in the case of specific AFL games and the Big Day Out is markedly
lower This point is reflected in the ticket price for this event
The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
2
Table of Contents
Skateboarding Australia Overview 5
Skate Australia 5
NSO 5
Events 5
Mission Statement 5
Vision 6
Values 6
Strategic Objectives 6
Strategic Analysis 6
Budget Break Even 10
Key Budget Highlights 10
Break Even 10
Target Market 11
Key Demographics Trends 11
Action Sport and Skateboard Population in Australia 11
Ticketing 15
Invitations 15
Event schedule 16
Saturday ndash March 26 2016 16
Sunday - March 26 2016 17
Media Relations 17
Official Broadcast Partner SBS 17
Digital Communications 19
Facility 21
Admission 22
Facility Floor plan 22
Staff Communications 23
Event Operational 23
Volunteers 23
Volunteer selection process 23
3
Selected volunteers 24
Post event 24
Volunteer tasks 24
Security and accreditation 27
Security 27
Accreditation 28
Permits 29
Department of Transport Public Transport Victoria 30
Catering 31
General Public 31
Athletes amp Staff 32
Athlete management 32
Key Suppliers 34
Arena Lease 35
Independent lease 35
Corporate PartnersSponsors 35
Sponsor Recognition 35
Sponsorship Levels 35
Sponsorship Rights and Benefits 36
Sponsor Hold Points 37
Sponsorship fulfilment 38
Artwork and Logo Usage 38
Signage 41
Equipment 41
Medals Prizes 42
Medical 43
Transportation Traffic Management 44
Car parking 44
Insurance 46
Public Liability Insurance 46
Athlete Liability Insurance 47
Athlete Waiver 47
4
Risk Management 47
Planning 48
Risk Checklist 51
References 57
Appendices 59
Appendix 1 59
Appendix 2 60
Appendix 3 61
Appendix 4 63
Appendix 5 64
Appendix 6 66
Appendix 7 69
Appendix 8 69
5
SKATEBOARDING AUSTRALIA OVERVIEW
Skate Australia
The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia
2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005
by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia
NSO
Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in
Australia and is recognized by the Federal Government of Australia through the Australian
Sports Commission Skateboarding Australia is also recognized by the World Cup of
Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding
2014)
Skateboarding Australia promotes the growth and development of skateboarding in Australia
(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that
development opportunities exist at all levels for Australian skateboarders and to always
investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)
Events
A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally
managed events ldquo (Skateboarding Australia 2014) With this in mind this national
championship event will be run by a professional event management team employed by
Skateboarding Australia that will look after the financial operational technical commercial and
administrative event functions A team of volunteers will work closely with the events team to
help ensure the successful operation of this event
The funding model will be based on a mix of SBA funding Government funding and sponsorship
funding Skateboarding Australia recognizes that this national championship will consume a
substantial portion of Skateboarding Australiarsquos financial resources as such this event will
operate on a break-even basis
MISSION STATEMENT
Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is
To embrace connect and unite this powerful community into action with progressive and
original ideas
Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt
the following mission statement reflective of the mission statement developed by
Skateboarding Australia
6
To unite the Australian Skateboarding community and display the passion held within our
athletes by creating an extraordinary annual event that captures the essence of
skateboarding in Australia
Vision
A stronger Australian skateboarding community bound by a shared unique and deeply
connected experience
Values
Community Culture Inclusion Self-Expression
STRATEGIC OBJECTIVES
1 To deliver a uniquely Australian event by capitalizing on the experience of event
management personnel from within Australiarsquos event industry
2 To create a fan athlete and sponsor experience like that of an X Games
3 To build an event management team that understands the core values of the sport of
skateboarding by recruiting carefully from other extremeaction sports clusters
4 To take responsibility for nurturing and generating successful relationships with all of
the eventrsquos key stakeholders
5 To operate under the financial principle that at the very least this event breaks even
6 To remain focused on cutting edge business practice and leading industry practice in
order to ensure the event is run to current event management standards
Strategic Analysis
The subsequent section provides a Strategic Analysis for this event This analysis is based upon
the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p
54)
It is important to understand the analysis as it highlights the keys to a successful event whilst
concurrently identifying key stakeholders integral to the operation and going concern of the
event
7
Intensity of Competition
The Australian sporting calendar is one that can be characterized as busy and saturated
This is particularly the case in the cities of Sydney and Melbourne where major events
such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major
sporting codes such as the AFL NRL Cricket A League Netball and NBL take place
The timing of this event in the ldquoslowrdquo part of these two major cities events calendars
has been identified as taking place in MarchApril This is so that the event does not
coincide with traditional springsummer sports and to capitalize on the time period
prior to the kick off of the AFL and NRL seasons
Another benefit to holding this event in this allotted time period exists This benefit is
the ability to avoid competition from winter action andor extreme sports As such the
opportunity to capitalize on a greater action sport audience exists
Both Sydney and Melbourne have been identified as potential host cities due to these
two cities having the 2 largest populations in Australia Two large greater metropolitan
regions support these cities The event management team acknowledges the need for
this event to grow in its infant stages and therefore a large population base to support
the event is needed
The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or
area of dominant influence variable This is defined as the number of people who can
be reached through major broadcast channels
8
An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the
chance to sponsor a unique property
The X-Games has never been to Australia (Kia 2014) as such Asia Pacific
companiesbrands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event as well as DJrsquos who
will be playing between skateboarding events This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category
Further the above point signals that the target markets identified in the subsequent
section have not entirely been serviced That is those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them
The bargaining power of buyers in terms of Gen X and Gen Y spectators should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar Further the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game an Australian Open session or a Big Day Out Pass In fact the switching costs
incurred by buyers in the case of specific AFL games and the Big Day Out is markedly
lower This point is reflected in the ticket price for this event
The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
3
Selected volunteers 24
Post event 24
Volunteer tasks 24
Security and accreditation 27
Security 27
Accreditation 28
Permits 29
Department of Transport Public Transport Victoria 30
Catering 31
General Public 31
Athletes amp Staff 32
Athlete management 32
Key Suppliers 34
Arena Lease 35
Independent lease 35
Corporate PartnersSponsors 35
Sponsor Recognition 35
Sponsorship Levels 35
Sponsorship Rights and Benefits 36
Sponsor Hold Points 37
Sponsorship fulfilment 38
Artwork and Logo Usage 38
Signage 41
Equipment 41
Medals Prizes 42
Medical 43
Transportation Traffic Management 44
Car parking 44
Insurance 46
Public Liability Insurance 46
Athlete Liability Insurance 47
Athlete Waiver 47
4
Risk Management 47
Planning 48
Risk Checklist 51
References 57
Appendices 59
Appendix 1 59
Appendix 2 60
Appendix 3 61
Appendix 4 63
Appendix 5 64
Appendix 6 66
Appendix 7 69
Appendix 8 69
5
SKATEBOARDING AUSTRALIA OVERVIEW
Skate Australia
The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia
2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005
by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia
NSO
Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in
Australia and is recognized by the Federal Government of Australia through the Australian
Sports Commission Skateboarding Australia is also recognized by the World Cup of
Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding
2014)
Skateboarding Australia promotes the growth and development of skateboarding in Australia
(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that
development opportunities exist at all levels for Australian skateboarders and to always
investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)
Events
A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally
managed events ldquo (Skateboarding Australia 2014) With this in mind this national
championship event will be run by a professional event management team employed by
Skateboarding Australia that will look after the financial operational technical commercial and
administrative event functions A team of volunteers will work closely with the events team to
help ensure the successful operation of this event
The funding model will be based on a mix of SBA funding Government funding and sponsorship
funding Skateboarding Australia recognizes that this national championship will consume a
substantial portion of Skateboarding Australiarsquos financial resources as such this event will
operate on a break-even basis
MISSION STATEMENT
Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is
To embrace connect and unite this powerful community into action with progressive and
original ideas
Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt
the following mission statement reflective of the mission statement developed by
Skateboarding Australia
6
To unite the Australian Skateboarding community and display the passion held within our
athletes by creating an extraordinary annual event that captures the essence of
skateboarding in Australia
Vision
A stronger Australian skateboarding community bound by a shared unique and deeply
connected experience
Values
Community Culture Inclusion Self-Expression
STRATEGIC OBJECTIVES
1 To deliver a uniquely Australian event by capitalizing on the experience of event
management personnel from within Australiarsquos event industry
2 To create a fan athlete and sponsor experience like that of an X Games
3 To build an event management team that understands the core values of the sport of
skateboarding by recruiting carefully from other extremeaction sports clusters
4 To take responsibility for nurturing and generating successful relationships with all of
the eventrsquos key stakeholders
5 To operate under the financial principle that at the very least this event breaks even
6 To remain focused on cutting edge business practice and leading industry practice in
order to ensure the event is run to current event management standards
Strategic Analysis
The subsequent section provides a Strategic Analysis for this event This analysis is based upon
the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p
54)
It is important to understand the analysis as it highlights the keys to a successful event whilst
concurrently identifying key stakeholders integral to the operation and going concern of the
event
7
Intensity of Competition
The Australian sporting calendar is one that can be characterized as busy and saturated
This is particularly the case in the cities of Sydney and Melbourne where major events
such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major
sporting codes such as the AFL NRL Cricket A League Netball and NBL take place
The timing of this event in the ldquoslowrdquo part of these two major cities events calendars
has been identified as taking place in MarchApril This is so that the event does not
coincide with traditional springsummer sports and to capitalize on the time period
prior to the kick off of the AFL and NRL seasons
Another benefit to holding this event in this allotted time period exists This benefit is
the ability to avoid competition from winter action andor extreme sports As such the
opportunity to capitalize on a greater action sport audience exists
Both Sydney and Melbourne have been identified as potential host cities due to these
two cities having the 2 largest populations in Australia Two large greater metropolitan
regions support these cities The event management team acknowledges the need for
this event to grow in its infant stages and therefore a large population base to support
the event is needed
The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or
area of dominant influence variable This is defined as the number of people who can
be reached through major broadcast channels
8
An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the
chance to sponsor a unique property
The X-Games has never been to Australia (Kia 2014) as such Asia Pacific
companiesbrands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event as well as DJrsquos who
will be playing between skateboarding events This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category
Further the above point signals that the target markets identified in the subsequent
section have not entirely been serviced That is those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them
The bargaining power of buyers in terms of Gen X and Gen Y spectators should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar Further the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game an Australian Open session or a Big Day Out Pass In fact the switching costs
incurred by buyers in the case of specific AFL games and the Big Day Out is markedly
lower This point is reflected in the ticket price for this event
The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
4
Risk Management 47
Planning 48
Risk Checklist 51
References 57
Appendices 59
Appendix 1 59
Appendix 2 60
Appendix 3 61
Appendix 4 63
Appendix 5 64
Appendix 6 66
Appendix 7 69
Appendix 8 69
5
SKATEBOARDING AUSTRALIA OVERVIEW
Skate Australia
The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia
2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005
by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia
NSO
Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in
Australia and is recognized by the Federal Government of Australia through the Australian
Sports Commission Skateboarding Australia is also recognized by the World Cup of
Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding
2014)
Skateboarding Australia promotes the growth and development of skateboarding in Australia
(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that
development opportunities exist at all levels for Australian skateboarders and to always
investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)
Events
A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally
managed events ldquo (Skateboarding Australia 2014) With this in mind this national
championship event will be run by a professional event management team employed by
Skateboarding Australia that will look after the financial operational technical commercial and
administrative event functions A team of volunteers will work closely with the events team to
help ensure the successful operation of this event
The funding model will be based on a mix of SBA funding Government funding and sponsorship
funding Skateboarding Australia recognizes that this national championship will consume a
substantial portion of Skateboarding Australiarsquos financial resources as such this event will
operate on a break-even basis
MISSION STATEMENT
Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is
To embrace connect and unite this powerful community into action with progressive and
original ideas
Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt
the following mission statement reflective of the mission statement developed by
Skateboarding Australia
6
To unite the Australian Skateboarding community and display the passion held within our
athletes by creating an extraordinary annual event that captures the essence of
skateboarding in Australia
Vision
A stronger Australian skateboarding community bound by a shared unique and deeply
connected experience
Values
Community Culture Inclusion Self-Expression
STRATEGIC OBJECTIVES
1 To deliver a uniquely Australian event by capitalizing on the experience of event
management personnel from within Australiarsquos event industry
2 To create a fan athlete and sponsor experience like that of an X Games
3 To build an event management team that understands the core values of the sport of
skateboarding by recruiting carefully from other extremeaction sports clusters
4 To take responsibility for nurturing and generating successful relationships with all of
the eventrsquos key stakeholders
5 To operate under the financial principle that at the very least this event breaks even
6 To remain focused on cutting edge business practice and leading industry practice in
order to ensure the event is run to current event management standards
Strategic Analysis
The subsequent section provides a Strategic Analysis for this event This analysis is based upon
the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p
54)
It is important to understand the analysis as it highlights the keys to a successful event whilst
concurrently identifying key stakeholders integral to the operation and going concern of the
event
7
Intensity of Competition
The Australian sporting calendar is one that can be characterized as busy and saturated
This is particularly the case in the cities of Sydney and Melbourne where major events
such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major
sporting codes such as the AFL NRL Cricket A League Netball and NBL take place
The timing of this event in the ldquoslowrdquo part of these two major cities events calendars
has been identified as taking place in MarchApril This is so that the event does not
coincide with traditional springsummer sports and to capitalize on the time period
prior to the kick off of the AFL and NRL seasons
Another benefit to holding this event in this allotted time period exists This benefit is
the ability to avoid competition from winter action andor extreme sports As such the
opportunity to capitalize on a greater action sport audience exists
Both Sydney and Melbourne have been identified as potential host cities due to these
two cities having the 2 largest populations in Australia Two large greater metropolitan
regions support these cities The event management team acknowledges the need for
this event to grow in its infant stages and therefore a large population base to support
the event is needed
The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or
area of dominant influence variable This is defined as the number of people who can
be reached through major broadcast channels
8
An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the
chance to sponsor a unique property
The X-Games has never been to Australia (Kia 2014) as such Asia Pacific
companiesbrands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event as well as DJrsquos who
will be playing between skateboarding events This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category
Further the above point signals that the target markets identified in the subsequent
section have not entirely been serviced That is those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them
The bargaining power of buyers in terms of Gen X and Gen Y spectators should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar Further the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game an Australian Open session or a Big Day Out Pass In fact the switching costs
incurred by buyers in the case of specific AFL games and the Big Day Out is markedly
lower This point is reflected in the ticket price for this event
The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
5
SKATEBOARDING AUSTRALIA OVERVIEW
Skate Australia
The overarching governing body for roller sports in Australia is Skate Australia (Skate Australia
2014) Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005
by Skate Australia to ensure the recognition of the unique skateboarding culture in Australia
NSO
Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in
Australia and is recognized by the Federal Government of Australia through the Australian
Sports Commission Skateboarding Australia is also recognized by the World Cup of
Skateboarding which acts as ldquoskateboardingrsquos official global bodyrdquo (World Cup Skateboarding
2014)
Skateboarding Australia promotes the growth and development of skateboarding in Australia
(Skateboarding Australia 2014) The role of Skateboarding Australia is to ensure that
development opportunities exist at all levels for Australian skateboarders and to always
investigate and secure opportunities for skateboarders (Skateboarding Australia 2014)
Events
A function of Skateboarding Australia is to deliver ldquoregular high quality and professionally
managed events ldquo (Skateboarding Australia 2014) With this in mind this national
championship event will be run by a professional event management team employed by
Skateboarding Australia that will look after the financial operational technical commercial and
administrative event functions A team of volunteers will work closely with the events team to
help ensure the successful operation of this event
The funding model will be based on a mix of SBA funding Government funding and sponsorship
funding Skateboarding Australia recognizes that this national championship will consume a
substantial portion of Skateboarding Australiarsquos financial resources as such this event will
operate on a break-even basis
MISSION STATEMENT
Skateboarding Australiarsquos Mission (Skateboarding Australia 2014) is
To embrace connect and unite this powerful community into action with progressive and
original ideas
Therefore this event the Australian National Skateboard Open Championship (AS0) will adopt
the following mission statement reflective of the mission statement developed by
Skateboarding Australia
6
To unite the Australian Skateboarding community and display the passion held within our
athletes by creating an extraordinary annual event that captures the essence of
skateboarding in Australia
Vision
A stronger Australian skateboarding community bound by a shared unique and deeply
connected experience
Values
Community Culture Inclusion Self-Expression
STRATEGIC OBJECTIVES
1 To deliver a uniquely Australian event by capitalizing on the experience of event
management personnel from within Australiarsquos event industry
2 To create a fan athlete and sponsor experience like that of an X Games
3 To build an event management team that understands the core values of the sport of
skateboarding by recruiting carefully from other extremeaction sports clusters
4 To take responsibility for nurturing and generating successful relationships with all of
the eventrsquos key stakeholders
5 To operate under the financial principle that at the very least this event breaks even
6 To remain focused on cutting edge business practice and leading industry practice in
order to ensure the event is run to current event management standards
Strategic Analysis
The subsequent section provides a Strategic Analysis for this event This analysis is based upon
the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p
54)
It is important to understand the analysis as it highlights the keys to a successful event whilst
concurrently identifying key stakeholders integral to the operation and going concern of the
event
7
Intensity of Competition
The Australian sporting calendar is one that can be characterized as busy and saturated
This is particularly the case in the cities of Sydney and Melbourne where major events
such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major
sporting codes such as the AFL NRL Cricket A League Netball and NBL take place
The timing of this event in the ldquoslowrdquo part of these two major cities events calendars
has been identified as taking place in MarchApril This is so that the event does not
coincide with traditional springsummer sports and to capitalize on the time period
prior to the kick off of the AFL and NRL seasons
Another benefit to holding this event in this allotted time period exists This benefit is
the ability to avoid competition from winter action andor extreme sports As such the
opportunity to capitalize on a greater action sport audience exists
Both Sydney and Melbourne have been identified as potential host cities due to these
two cities having the 2 largest populations in Australia Two large greater metropolitan
regions support these cities The event management team acknowledges the need for
this event to grow in its infant stages and therefore a large population base to support
the event is needed
The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or
area of dominant influence variable This is defined as the number of people who can
be reached through major broadcast channels
8
An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the
chance to sponsor a unique property
The X-Games has never been to Australia (Kia 2014) as such Asia Pacific
companiesbrands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event as well as DJrsquos who
will be playing between skateboarding events This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category
Further the above point signals that the target markets identified in the subsequent
section have not entirely been serviced That is those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them
The bargaining power of buyers in terms of Gen X and Gen Y spectators should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar Further the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game an Australian Open session or a Big Day Out Pass In fact the switching costs
incurred by buyers in the case of specific AFL games and the Big Day Out is markedly
lower This point is reflected in the ticket price for this event
The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
6
To unite the Australian Skateboarding community and display the passion held within our
athletes by creating an extraordinary annual event that captures the essence of
skateboarding in Australia
Vision
A stronger Australian skateboarding community bound by a shared unique and deeply
connected experience
Values
Community Culture Inclusion Self-Expression
STRATEGIC OBJECTIVES
1 To deliver a uniquely Australian event by capitalizing on the experience of event
management personnel from within Australiarsquos event industry
2 To create a fan athlete and sponsor experience like that of an X Games
3 To build an event management team that understands the core values of the sport of
skateboarding by recruiting carefully from other extremeaction sports clusters
4 To take responsibility for nurturing and generating successful relationships with all of
the eventrsquos key stakeholders
5 To operate under the financial principle that at the very least this event breaks even
6 To remain focused on cutting edge business practice and leading industry practice in
order to ensure the event is run to current event management standards
Strategic Analysis
The subsequent section provides a Strategic Analysis for this event This analysis is based upon
the Facilities and Sporting Clubs model that has been developed by Westerbeek et al (2013 p
54)
It is important to understand the analysis as it highlights the keys to a successful event whilst
concurrently identifying key stakeholders integral to the operation and going concern of the
event
7
Intensity of Competition
The Australian sporting calendar is one that can be characterized as busy and saturated
This is particularly the case in the cities of Sydney and Melbourne where major events
such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major
sporting codes such as the AFL NRL Cricket A League Netball and NBL take place
The timing of this event in the ldquoslowrdquo part of these two major cities events calendars
has been identified as taking place in MarchApril This is so that the event does not
coincide with traditional springsummer sports and to capitalize on the time period
prior to the kick off of the AFL and NRL seasons
Another benefit to holding this event in this allotted time period exists This benefit is
the ability to avoid competition from winter action andor extreme sports As such the
opportunity to capitalize on a greater action sport audience exists
Both Sydney and Melbourne have been identified as potential host cities due to these
two cities having the 2 largest populations in Australia Two large greater metropolitan
regions support these cities The event management team acknowledges the need for
this event to grow in its infant stages and therefore a large population base to support
the event is needed
The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or
area of dominant influence variable This is defined as the number of people who can
be reached through major broadcast channels
8
An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the
chance to sponsor a unique property
The X-Games has never been to Australia (Kia 2014) as such Asia Pacific
companiesbrands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event as well as DJrsquos who
will be playing between skateboarding events This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category
Further the above point signals that the target markets identified in the subsequent
section have not entirely been serviced That is those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them
The bargaining power of buyers in terms of Gen X and Gen Y spectators should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar Further the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game an Australian Open session or a Big Day Out Pass In fact the switching costs
incurred by buyers in the case of specific AFL games and the Big Day Out is markedly
lower This point is reflected in the ticket price for this event
The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
7
Intensity of Competition
The Australian sporting calendar is one that can be characterized as busy and saturated
This is particularly the case in the cities of Sydney and Melbourne where major events
such as the Australian Tennis Open Melbourne Cup Carnival Sydney Festival and major
sporting codes such as the AFL NRL Cricket A League Netball and NBL take place
The timing of this event in the ldquoslowrdquo part of these two major cities events calendars
has been identified as taking place in MarchApril This is so that the event does not
coincide with traditional springsummer sports and to capitalize on the time period
prior to the kick off of the AFL and NRL seasons
Another benefit to holding this event in this allotted time period exists This benefit is
the ability to avoid competition from winter action andor extreme sports As such the
opportunity to capitalize on a greater action sport audience exists
Both Sydney and Melbourne have been identified as potential host cities due to these
two cities having the 2 largest populations in Australia Two large greater metropolitan
regions support these cities The event management team acknowledges the need for
this event to grow in its infant stages and therefore a large population base to support
the event is needed
The aforementioned point is also key to covering the (ADI) (Westerbeek 2013 p 53) or
area of dominant influence variable This is defined as the number of people who can
be reached through major broadcast channels
8
An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the
chance to sponsor a unique property
The X-Games has never been to Australia (Kia 2014) as such Asia Pacific
companiesbrands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event as well as DJrsquos who
will be playing between skateboarding events This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category
Further the above point signals that the target markets identified in the subsequent
section have not entirely been serviced That is those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them
The bargaining power of buyers in terms of Gen X and Gen Y spectators should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar Further the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game an Australian Open session or a Big Day Out Pass In fact the switching costs
incurred by buyers in the case of specific AFL games and the Big Day Out is markedly
lower This point is reflected in the ticket price for this event
The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
8
An existing competitor that must be monitored is the Action Sports Games 2014 (Action Sports Games 2014) This event is scheduled for March 15 and 16 2014 This presents both an opportunity to create additional hype around the prospect of an Australian national skateboarding championship but yet it is a threat in the sense that this may be too much skateboarding in one period of time However what this competition lacks is a major venue Currently it is held in Marundah in Western Australia which is not the populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
What this event offers that other ldquomainstreamrdquo events and festivals do not offer is the
chance to sponsor a unique property
The X-Games has never been to Australia (Kia 2014) as such Asia Pacific
companiesbrands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event as well as DJrsquos who
will be playing between skateboarding events This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category
Further the above point signals that the target markets identified in the subsequent
section have not entirely been serviced That is those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them
The bargaining power of buyers in terms of Gen X and Gen Y spectators should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar Further the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game an Australian Open session or a Big Day Out Pass In fact the switching costs
incurred by buyers in the case of specific AFL games and the Big Day Out is markedly
lower This point is reflected in the ticket price for this event
The bargaining power of established broadcasters must be considered A strategic objective of the event is to create an X Games experience and therefore a broadcast partner is needed Many established multimedia companies own the rights to already established sporting events Therefore SBS has been identified as a valued broadcast partner This is due to the fact that SBS has in the past sponsored the broadcast of Cycling Australiarsquos Subaru BMX Australia National Championship (SBS 2014) The ASO seeks to approach SBS as the sole broadcast partner of the event This is due to the existing understanding of broadcasting action sports at the Australian National Championship level The event is satisfied with structuring the broadcast deal similar to the Subaru BMX Championships
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
9
Threat of Substitute Products
Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
Indirect substitutes include other sports and events video games skateboarding itself
among other action sporting activities such as cycling and triathlon
New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March each year
Integral to understanding substitute products that will threaten the viability of this event is the concept of the price performance trade off If we consider the BMX National Championship and the Snowsport Championships then we must acknowledge that these championships generally require the event spectator to travel to designated sites outside of metropolitan centers As such this event must understand that a competitive advantage exists by being held in major cities with developed transport systems and modern infrastructure
Bargaining Power of Suppliers
With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia indeed the opportunity exists for
increased funding
Currently the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local state and national government to support a national
skateboarding championship exists
The only X Games stop in the Asia Pacific region is China (Kia 2014) therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
Without an existing skateboarding national championship this event offers the chance for the athletes themselves to work with Skateboarding Australia and the Australian Sports Commission to create a uniquely Australian skateboarding event A main goal may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia the opportunity for World Class events to be staged such as the Cricket World Cup the Asian Cup of Nations and the Rugby World Cup is always present
The above statement does extend to the X Games or similar action sport events
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
10
With the snow season shrinking yearly due to climate change we may see some Australian
Alpine resorts begin to stage different action sports events in the time frame when traditional sport events take place
The event will be operated and managed with the above analysis in mind
BUDGET BREAK EVEN
Key Budget Highlights
Ticket Sales Revenues of $285000
Sponsor Revenues of $104000
Major Ticketing Expenses (creation of tickets marketing of tickets third party
management of tickets holds and kills) of $118172
Major Finance and Administration Expenses of $85100
Major Arena Expenses of $78500
Risk Management Section containing key budget line items Safety Risk Assessment
Safety Control and Safety Evaluation The total expense for Risk Management is
$18000
The budget was crafted to cater for an event that puts the athlete first As such an
athletersquos lounge area and athletes social function are budget line items
The number of sponsors has been kept to a small number This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors Ideally this will form a healthy event and partner relationship
The budget was drafted to be as conservative as possible That is expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event Ticket Sales
and Sponsorship
Therefore these 2 areas drive the break even analysis
The event stands to break even based on an arena that is filled to 51 capacity This event will
break even if approximately 1500 Full Event passes (Weekend Jam Pass) are sold and if 10000
Single Tickets (either Saturday or Sunday) are sold This percentage represents only 13000
tickets sold of a possible 25640 Skateboarding Australia has identified a marketing goal being
to sell 10 of Weekend Jam Passes in the first three months after the event is announced If
this goal can be attained then the chance to break even becomes a reality
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
11
Further Skateboarding Australia feels that by budgeting for 51 capacity the opportunity exists
to sell more tickets thus offsetting a potential sponsor shortfall That is by selling 65 of
tickets the event can afford to lose a gold silver or bronze sponsor
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612830 Note that this budget has been prepared with an accepted loss of $7214 The
assumption is that this event can do better than filling the venue at 51 capacity
Please see Appendix 8 for a detailed budget
TARGET MARKET
Key Demographics Trends
Young white middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et al 2013)
Participation rates in mainstream sports have either held constant or declined in the
past years However lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et al 2013)
Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 ndash 1995) who connect to a counter culture of irrelevance adventure
and freedom of expression (Hajkowicz et al 2013)
It is estimated that over 150 million people participate in action sports across the world
cited by Salmon 2004 in (Kellet amp Russell 2009 p 66)
The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of actionextreme sports indicates changing patterns in
contemporary (western) youth sport participation This population is turning to non
institutionalised and informal sports (Thorpe amp Wheaton 2011 p 831)
On average two skate parks per week have been built in Australia since 2005 indicating
a growing sport and growing demand (Kellet amp Russell 2009)
More than 990 skateboard parks have been built across Australia (Hajkowicz et al
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 ndash 14) 15 +
Cycling Bmx Participation
Rate
Males ndash 9 (875500)
Females ndash 54 (4906000)
(ABS 2012)
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
12
Skateboarding Participant
Rate
Males ndash 60 (857800)
Females ndash 472 (640000)
(ABS 2012)
Outdoor Facilities Used ndash
Skateboarding BMX etc
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth Late Teens (15-17)
(ABS 2012)
304300 (18-24) 349300 (25-
34) 571200 (35-44) 574700
(ABS 2012)
Non Organized Sports Total of 153 of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3398400) Males
and (3381800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 and
Boys 30 (ABS 2006)
Primary Fan Base Segments (Live Audience)
1 Generation Y Males
Generally of a Caucasian (white Australian) descent
Aged 25 ndash 34 years (Thorpe amp Wheaton 2011 p 834)
Middle to upper Class
A current or past skateboarder
A current or past participant of an action sport ie Snowboarding BMX etc
Current or past video game consumers with a particular interest in Tony Hawkrsquos Skateboarding series (Zhang Bennett amp Henson 2003 p 99)
Spend approximately $50 week of their own money (Zhang Bennett amp Henson 2003 p 98)
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
13
2 Generation Z Boys
Children aged 5 ndash 14
Social media literate (Hajkowicz et al 2013)
Totally connected through broadcast mediums such as iPhone iPad etc
Participate in informal sports
Participate directly in Skateboarding or participate in Snowboarding
Video game or Application based (iPhoneiPad) video game consumers
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
14
CEOndashSkateboarding
Australia
SBANa onalOffice
SBAndashSuppor ngEventOpera ons
ManagerofMarke ng
Communica onsSponsorship
Marke ngCoordinator(Local
Promo ons)
MediaCoordinator
CFO(Na onalOffice)
ManagerofRiskAssessment
DirectorofSportsandCompe ons
ManagerofEntertainmentandProduc on(Technical)
DirectorndashEventOpera ons(SBA)ampGovernment
Rela ons
EventOffice(Administra on
andLocalPromo ons)
Volunteers
Transporta onSecurityandAccredita on EventServices
Organizational Structure
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
15
TICKETING
2 Ticketing Categories have been identified
Weekend Jam Passes ($30) ndash Reserved Seating and priority seating
Single Tickets ($25) ndash General Admission
Skateboarding Australia will utilize a third party ticketing agency to design distribute and
manage the tickets for the event
The company that has been approached is Eventbrite
Eventbrite will produce the tickets for a charge of
25 Service Fee per ticket plus $099 per ticket (Eventbrite 2014)
35 Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses
The benefits of utilizing a third party ticketing agency include
Passing the cost to produce each ticket onto the end user
Keeping this process as simple as possible and out of house That is Skateboarding Australia does not have to put resources towards the administration of tickets
Skateboarding Australia still possesses the ability to use the event logo on the tickets
Skateboarding Australia can utilize the online payment delivery and social media functions built into the Eventbrite ticketing process (Eventbrite 2014)
It is of minimal time effort and cost to Skateboarding Australia
Customer service issues can be jointly managed by Skateboarding Australia and Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr Tony Abbott Prime Minister of Australia
Federal Government
Mr Simon Hollingsworth
CEO Australian Sports Commission
Mr Denis Napthine Premier of Victoria State Government
Mr Hugh Delahunty Honorable Minister for Sport and
State Government
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
16
Recreation
Mr Robert Doyle Lord Mayor of Melbourne
Local Government
Mr Brendan McClements
CEO of Victorian Major Events Company
State Government While the Victorian Major Events Company has not been identified as being a partner of the event the future going concern of the event may be guaranteed from this partnership
Ms Anne Marie Harrison
CEO Victorian Institute of Sport
State Government While the Victorian Institute of Sport is not directly aligned with Skateboarding Australia or this event it must be recognized that developing a relationship is important to the ongoing development of skateboarding in Australia
Mr Richard Forster Councilor Local Government Mr Forster is the councilor responsible for community sports and community grants
For an invitation template please see Appendix 5
EVENT SCHEDULE
Saturday ndash March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street skate Round 1 Men
1115am Street skate Round 1 Women
1230pm Half Pipe Warm-up
100pm Half Pipe Round 1 Men
215pm Half Pipe Round 1 Women
400pm Competition Ends
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
17
Sunday - March 26 2016
Time Event
800am Street Skate Open Practice
900am Half Pipe Open Practice
1000am Street Skate Elimination Finals
1230pm Half Pipe Elimination Finals
200pm Australian Skateboard Open Street Skate Final
400pm Australian Skateboard Open Half Pipe Final
515pm Official Presentation
545pm Awards Ceremony
600pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
MarketingCommunicationsSponsorship and is responsible for all aspects of media as it
pertains to the media-room media work area media lounge media guide and media
accreditation
Key Responsibilities include
A local media contact list will be provided to the Media Coordinator This will be added
to the national media list which is distributed to the media with the
registrationaccreditation form
All media registrationaccreditation inquiries are forwarded to the Media Coordinator
The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
All interview requests will go through the Media Coordinator
The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting print and digital Note that Social Media is managed by the Manager of
MarketingCommunicationsSponsorship
Official Broadcast Partner SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands locations and assets in alignment with the
championship and its partners
This Public RelationsMediaSocial MediaPromotionsAdvertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
18
Please see Appendix 8 The Budget for all expenses related to community relations advertising
media and marketing
This plan is not exhaustive and will evolve as more information athlete availability and other
stakeholder opportunities emerge prior to the championship
Internal Marketing Targets
To have sold in any combination 50 of the available tickets by 1 month from the
event Note that the budget identifies a break-even point at 51 of stadium capacity
Thus the goal is to do better than break even
To achieve key social media targets of Facebook 6000 Likersquos Twitter 8000 Followers
Instagram 8000 Followers by 1 month until event time
To achieve broadcast penetration of at least 50000 unique views on the SBS website
and 50000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 capacity That is
just under 1500 passes
sold
If this threshold of ticket
sales is not reached then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section If we meet this
If this threshold is not met
then we will have to
allocate more resources to
the local promotions team
A key component to the
success of this event has
been identified as a wide
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
19
threshold then we will
know that we are on
track to meet our Social
Media engagement
goals
reaching social media
presence
3 January We must reach the 40
of ticket sales sold This
is inclusive of the
already sold 10
Weekend Jam Passes
Thus we must have sold
30 more tickets in the
form of single tickets
over the Christmas
season
This is the most critical hold
point This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event The break-even
point must be reached If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are
SbA_
facebookcomskateboardingaustralia
Instagram skateboardingaustralia
SbA sba2014
YouTube SkateboardingAust
For event purposes the main Social Media Channels will be
AusSkateOpen
facebookcomAusSkateOpen
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
20
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
21
FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park
The park consists of three varying sized arenarsquos over 40 hectares with the ability to host an
extensive range of events The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard
Figure 1 Melbourne Park Satellite View
(Google Maps 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding
its use for a similar successful event held annually between 2002-2005 the Globe World Cup of
Skateboarding The retractable roof accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof thus this venue is the ideal location from a spectator and operational point of view
The total venue capacity is 14820 This number is inclusive of superboxes and corporate suites
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
22
produce a high percentage of capacity attendance resulting in a viable event Refer to Budget in
Appendix 8
Further details on the superboxes can be found via the following link
httpwwwrodlaverarenacomausuperboxes-and-functionssuperboxes
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard All
admission is general and consequently no seating allocations However VIP areas will be zoned
off for invited patrons corporate parents and athlete associates Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208 All the
relevant access details (lifts ramps etc) will be provided to these users via arena management
The event is an all-ages event and ticket pricing is as listed below
Ticket Access Price Weekend Jam pass $30 Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here
httpwwwrodlaverarenacomauarriving-and-accessconditions-of-entry
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website httpeventbritecomau Printable digital
e-tickets and hard copy tickets will both be available
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract Estimated forecasts have been provided in the event budget Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event unless sold out prior
to maximise sales opportunities
FACILITY FLOOR PLAN
Two floor plans can be viewed in the appendix materials Appendix 1 is of the seating allocation
course and entertainment layout Appendix 2 is of the Rod Laver Arenarsquos public concourse
including the relevant catering access points and amenities locations
Appendix 1 has a quantity of seating highlighted in green This seating is reserved and roped of
for VIPrsquos competitorrsquos guests and corporate sponsors This is additional to corporate suites and
superboxes Clearly security presence will be required to ensure this seating is remained vacant
for these patrons The pink and blue seating maps out lower and upper level seating This
seating has no allocation and is for general admission patrons No alterations to the original
floor plan will need to be made and thus no seating will be on the same level as the skating
course This is strictly for competitors first aid staff and accredited media pass holders
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel
Course size and structures will be designed around x-games standards found in the following
event documentation httpwwwbidxgamescommedia9581summer_xg_technical-
061011pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale
Refer to risk management for emergency procedures
Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts An example of stall locations can be found in Appendix 2
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency
During the event two MCrsquos and all the judges will have a microphone to facilitate the event The
MCrsquos will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment
All staff will be briefed in the emergency protocol Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
24
A minimum contribution of 16 hours volunteer service will be required for the event
Authorisation to perform a police background check
Photo for identification which will be issued at volunteer training
Based on application response rate some applicants will not be accepted
Selected volunteers
Endeavour to assign volunteers to their area of choice If necessary roster volunteers to
more than one area across the course of the event
Communicate each volunteerrsquos specific roles and expectations verbally and through the
receipt of the volunteer handbook The handbook outlines volunteer duties
communication arrangements emergency procedures lost property locations venue
maps and incident reports
Accreditation to be processed for each volunteer at orientation Volunteers will be
issued their uniform which is required for their accreditation photo
A training day is required by all volunteers at the venue Training includes volunteer
duties responsibilities and expectations shift roster information emergency drills risk
management practices familiarisation with the venue and public transport
Accepted volunteers receive the following
Public transport or parking pass
Provision of a uniform provided by the major sponsor
Receive access to spectator seating when they are not working ndash space permitting
Merchandise discounts
Access to volunteer lounge and free drinks and snacks while working
Post event
A private thankyou party will take place in the volunteer lounge following the end of the
concert
Undertake a review process and establish a database for future event volunteer priority
Volunteers will be required in a number of tasks as listed below Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison
Volunteer tasks
Task Street skate design and implementation
To be undertaken Pre-event
Volunteers required 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
25
Activity Liaison
Discuss with external skate design team the layout for the street skate event
Volunteers External Skate Design Team Event Director
Appoint volunteer roles in the implementation of the physical street skate design
External Skate Design Team Event Director
Implement the street skate design Volunteers External Skate Design Team
Task Stadium design and implementation
To be undertaken Pre event
Volunteers required 30
Event signage and marketing material is to be installed Thursday 24 March Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions
Activity Liaison
Discuss with the Event Director the concept and stadium design requirements
Volunteers Event Director
Appoint volunteer roles in the implementation of the stadium design
Event Director Facility Staff
Implement the stadium design Volunteers External Skate Design Team Event Director
Task Spectator organisation
To be undertaken During the event
Volunteers required 30
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th and Sunday 27th Internal crowd control and seating and standing spectator
control is required throughout the duration of the event
The event encourages public transport and alternative modes of transport Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required
Role Liaison
External crowd control and patron assistance The public transport locations below require volunteers to provide directions to attendees The Director and the Volunteer Coordinator will determine the number of staff required at each location at the roster accordingly
Volunteer Coordinator Event Director Event Security Facility Police
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
26
Tram
Tram 70 Rod Laver Arena (Stop 7b)
Tram 48 and Tram 75 Wellington Parade
Train
Richmond Station (Swan St and Punt Rd Melbourne Park exits)
Jolimont Station Bus
Bus 605 Olympic Boulevard (Swan St)
Bus 246 Cnr Punt Rd and Olympic Boulevard
Taxi
Taxi rank adjacent The oval on Olympic Boulevard (Swan St)
Bicycle
Bicycle storage located adjacent Rod Laver Arena main entrance
Skateboard
Skateboard valet service located adjacent Rod Laver Arena main entrance
Internal crowd control Security to be located at every seating entrance to check tickets and accreditation
Volunteers Event Director Event Security
Seating and standing spectator control The Event Director and Event Security will determine volunteer usher requirements and implement ushers at seating entrance isles as required
Volunteers Event Director Event Security
Task Concert setup
To be undertaken Sunday March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations Event security will supply the fence and work with volunteers for its
effective installation
Activity Liaison
Install concert crowd control fence 2 meters from the front of the stage
Volunteers Event Security Event Director
Conduct safety inspection Risk Manager
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members patrons and
athletes
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones Sporting arena security staff are
required for the entire duration of the event Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event Their official accreditation is required for access and will be
verified by security personnel
Athletes
Entertainers
Event staff
Officials
Media
Sponsors
VIPs
Volunteers
Task Event security
To be undertaken During the event
Task Liaison
Security orientation Prior to the event staff and volunteers will receive a security orientation session that will detail facility information requirements SOPs contact information and emergency procedures
Event Security Facility Event Director
Front of house ticket and bag inspections at gate entrances
Event Security Melbourne Park Event Operations Manager
Accreditation checks at all internal and external entrances
Event Security Melbourne Park Event Operations Manager
Determine police presence Uniform police may be required at specific locations at certain times of the event which
Event Security Event Director Police
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
28
will be determined by the Event Director Event Security Melbourne Park SOPs and Police Once these requirements have been determined resources should be appointed and staff rosters organised to meet those requirements
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff volunteers and entertainers can reach their zones as required
The accreditation is a sealed laminate photo identification with name and position stated as
well as the particular zones of access Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines
A number of tasks are required to process deliver and reissue accreditation The following table
details these tasks and the role responsible for its coordination
Task Liaison
Staff accreditation processing At staff orientation prior to the event staff members will require their photo is taken for their accreditation
Accreditation team Event Security Event Director
Volunteer accreditation processing At volunteer orientation prior to the event volunteers will require their photo is taken for their accreditation
Accreditation team Volunteer Coordinator Event Security Event Director
Officials media sponsors and VIP accreditation processing A passport style photo is required to process accreditation for these stakeholders The Melbourne Park website offers an online system Alternatively photos with accompanying documentation can be posted to the facility
Accreditation team Event Security Event Director Facility
Accreditation pickup Staff accreditation can be received prior to their shift at the accreditation stand adjacent Rod Laver Arena main entrance
Accreditation team
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
29
Volunteer accreditation can be received prior to their rostered service at the accreditation stand adjacent Rod Laver Arena main entrance
Athlete accreditation pickup Car park security will identify and distribute athlete accreditation as required
Accreditation team Event Security Facility
Entertainer accreditation pickup Car park security will identify and distribute entertainer accreditation as required
Accreditation team Event Security Facility
Lost or stolen accreditation The accreditation team can re-issue accreditation as required at the accreditation stand adjacent the Rod Laver Arena main entrance
Accreditation team
PERMITS
Local Council City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne 2011) It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this ldquohigh riskrdquo categorized event
Figure 2 Event Permit Classification
(City of Melbourne 2011)
Despite the fact that this event is not operated in a council owned public space it certainly
disturbs the immediate environment within the proximity Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park the council has the authority to aid the
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents
The application form to be filled out prior to the event can be found here
httpwwwmelbournevicgovauParksandActivitiesOrganisingEventsPagesEventpermitappl
icationaspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE) A relevant facts sheet and the permit can be obtained here
httpwwwmelbournevicgovauBuildingandPlanningBuildingandConstructionDocumentsO
ccupancy_Permit_Places_Public_Entertainmentpdf
Department of Transport Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form Public Transport
Victoria have the authority to demand capital to cover costs from your event
The application form to notify Public Transport Victoria is accessible via the following link
httpptvvicgovauspecialeventsevent-notification-form Prior to submitting this form the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event The information kit
document can be downloaded here
httpptvvicgovauassetsPTVPTV20docsEvent20notificationPTV-Events-Info-Kitpdf
Once the form has been submitted PTV will be in contact within 10-business day this may
perhaps be with a request to attend a formal meeting regarding the event operations
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises The City of Melbourne will advise police of any
road closures that require assistance this communication is purely to ensure the safety of
patrons beyond the event securities presence
The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicingpolicevicgovau
Figure 2 Precinct 30
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
31
(Victorian Police 2014)
CATERING
This will be contracted out through The management of the venue who provides this service
with any booking consequently no caterers are required to be independently sourced
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost
Requirement of up front deposit or fee to cover operational expenses of stands (Prior)
Percentage () distribution of profit from sales of food and beverages (Prior)
Potential menu options (12 weeks to allow inventory management)
Bar operation hours (12 weeks to allow sufficient promotion and inventory
management)
Number of vendors open each day (As late as management will allow so that ticket sales
can be used)
General Public
The arena has an on site cafeacute offering a dine in experience to patrons It also has several self
serve fast food outlets and bars situated conveniently around the foyer Healthy options are also
available within these vendors
The menu for the Arena Cafeacute can be found via the following link
httpwwwrodlaverarenacomaufiles201307Cafe_Arena_Menu_May_2013_FApdf
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
32
ATHLETES amp STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory lsquoplayerrsquo
cafeacute facilities to be utilized Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests
All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol
ATHLETE MANAGEMENT
Task Athlete accreditation
To be undertaken Pre-event
The majority of athletes competing will require accreditation prior to the start of the event
Athlete practice will run on the Friday before the start of the event the following day A number
of athletes will require their accreditation prior to practice on Saturday 26th March day one of
the event Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations
Task Liaison
Process athlete accreditation Facility staff will work in conjunction with the accreditation team to process athlete pre-registrations Their accreditation will be sent or held by security for issue as per athlete request
Accreditation team Facility
Athlete accreditation processing Pre-processed accreditation On the arrival of athletes throughout the duration of the event security will identify and distribute athlete accreditation as required On the spot registrations Athletes will be required to have their photo taken and their accreditation processed at their time of arrival for access
Accreditation team Event Security
Task Athlete transportation
To be undertaken During the event
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
33
Athletes will require prompt access to their transportation throughout the event Security is
required to work with each athletersquos driver to organise their requirements Athletes can use the
main car park for drop-off and pick-up Security will provide athlete accreditation as required
and indicate the athletersquos backstage entry point
Task Liaise
Organise athlete parking permits As there is limited space parking permits should be organised prior to the event which can be done online or by contacting the facility The accreditation manager should liaise with facility staff to ensure athletes requiring a parking pass receive it prior to the event
Athletes Drivers Accreditation Manager Event Security Facility
Organise athlete drop-off and pick-up To prevent any undesired access to athletes event security will work with athlete drivers to organise times for pick-up and drop-off If these times alter the athlete and their management can rearrange these times with security which can then be passed on to the driver
Athletes Drivers Event Security
Task Athlete organisation
To be undertaken Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times practice session times competition times and medal ceremony and presentation
times The following tasks provide the athletes with important information which will minimise
delays to the event program
Task Liaise
Closed practice Friday A closed practice session will be run Friday to allow athletes to use the skate park and half pipe No public access is allowed to this practice session The external skate design team will be present to ensure the park operates as required and to answer any athlete queries
Skate Design Team Security Event Director
Open training Saturday and Sunday An open practice session will be run Saturday
Event Director
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
34
and Sunday to allow athletes to use the skate park and half pipe The athletes are expected to self-manage their use on the half pipe and skate park however if it becomes overcrowded the Event Director will intervene
Event program Staff will be notified of the roster and competition times prior to the event These times will be listed in volunteer and athlete booklets Time changes will be communicated directly to all staff as necessary and made via public announcement Event program posters will be posted in the athlete cafeteria green room change rooms athlete lounge warm updown room and the transition room
Event Director Event staff
Change rooms cleaning The change rooms should be monitored and cleaned as required by event cleaning staff
Event Staff
Transition Area access and safety checks The athlete transition area is restricted to athletes and the safety check team at all times Their accreditation and event security will ensure these restrictions remain in place The safety check team will inspect athlete equipment in the transition area to ensure they meet the standards required by the event insurance
Event Security Safety Check Team
Medal presentations The ceremony will be conducted following the street skate final and the half pipe final
Athletes Event Security Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event This is
dispersed into three different avenues
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises Thus toilets merchandising stands drinking taps and foodbeverage stalls
do not need to be further outsourced
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities The supplier and construction of this infrastructure will need
to be outsourced to an experience professional SPA Construction are an American based skate
park design and construction company There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park
httpwwwspaskateparkscomservicesskatepark-construction
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event this contract will be agreed upon the
most competitive quote months before the event
CORPORATE PARTNERSSPONSORS
Prizes (car cash etc) uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship thus this
should be straightforward to negotiate
SPONSOR RECOGNITION
Sponsorship Levels
4400 middot SPONSORSHIPS
4401 middot Presenting (Potential to be the Broadcast Partner) 5000000$ 1 5000000
4402 middot Diamond 2000000$ 1 2000000
4403 middot Gold 1000000$ 1 1000000
4404 middot Silver 600000$ 2 1200000
4405 middot Bronze 300000$ 4 1200000
4406 middot Bronze hotel VIK 000
4407 middot Media partners VIK
4408 middot Broadcast sponsorship VIK
Total 4400 middot SPONSORSHIPS 10400000
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
36
Sponsorship Rights and Benefits
This section details a high level offering for Sponsor Rights and Benefits Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors
Presenting Sponsor
Sponsor logo to be displayed within event logo (please see the logo section of this manual) The event logo to be used in all event related communications including social media channels
Stand alone signage located in Skate Park and Vert Ramp
Sponsor Logo located separate to event logo on Tickets
Opportunity to provide prizing
Opportunity to provide event merchandise to be sold and the volunteer uniform
Corporate Box Access provided by the event (Please see the sponsor fulfillment section of The Budget in Appendix 8
Diamond Sponsor
Stand alone signage in Skate Park and Vert Ramp
Sponsor recognition on all event related communications
Opportunity to provide promotional items
Opportunity to sponsor the DJ stage
Corporate Box Access provided by the event
Gold Sponsor
Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond sponsors)
Sponsor recognition on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Silver Sponsor
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
37
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Opportunity to provide promotional items
Corporate Box Access provided by the event
Bronze Sponsor
Sponsor logo a part of the Silver and Bronze sponsor bar
Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
Sponsor logo a part of sponsor bar on media communications in regards to the event
Corporate Box Access provided by the event
Official Event Media Partners
Recognized as official media partner of the event
Media accreditation
Ability to release specific content generated by the event
Official Event Broadcasting Partner SBS
Identified as a Broadcasting Partner based on the strategic analysis SBS has been involved in many action sport national championships in Australia
At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance Benchmarks
Contingency
1 April Presenting Sponsor Must be sold to maximize the rights and benefits for this sponsor
Delay sale of this sponsor category till June which still gives the sponsor 9 months to leverage the sponsorship Pro rate the sponsor fee
2 August Diamond Sponsor must be sold to maximize the rights and benefits for this sponsor
Utilize a third party sponsorship agency to ensure that Presenting and Diamond sponsorships can be sold
3 November - December
Period in which to recruit more Silver and Bronze sponsors in order to make up for any shortfall Note that a
Create flexible and prorated sponsor categories
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
38
shortfall in sponsors has been recognized as not being detrimental to the event provided that ticket sales reach 65 of capacity
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing They will be provided access dependent on their sponsorship level to the
following areas corporate box parking sponsor lounge and sponsor marquee
Task Liaise
Sponsor parking Sponsors will be provided car parking passes prior to the event as required Parking pass processing will be undertaken online or through the facility staff
Sponsors Facility Accreditation Manager
Sponsor lounge The sponsor lounge will require catering at 1200 on Saturday and Sunday Drinks will be provided throughout the event in the sponsor lounge by catering staff
Sponsors Facility Catering Accreditation team
Post event sponsor relationship management The sponsorship manager will collect the event statistics and provide sponsors with this information after the event The information will provide details such as athlete numbers ticket sales web statistics social media reach and satisfaction surveys aimed to assist sponsor retention for future events
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being
Unique to the Australian skateboarding community
Retains the traditional kangaroo that is seen on many National Sport Organization logos
Allows for the placement of a sponsor logo
Displays the Southern Cross
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
39
Identifiable by all skateboarders in Australia and across the world as the kangaroo is seen performing the universal skateboarding trick known as the ldquokick fliprdquo
Simple and containing primary colours of yellow red and black and a fourth colour that will be based on the sponsor
The Logo will be used on all event marketing materials marketing printed collaterals
communications and digital communications
Please see Appendix 8 The Budget in order to view the expense related to the development of
the logo
Logo use guidelines include
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by media partners it cannot be of a smaller size or of a reduced resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo on screen across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the event
Prohibited to alter or to change the logo in any way unless authorized by the Manager of MarketingCommunicationsSponsorship
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced resolution when placed beside the broadcast logo or on a communication containing the broadcast logo
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
40
THE (SPONSOR) AUSTRALI AN
SKATEBOARD OPEN
INSERTSPONSORLOGOHERE
THE MONSTER ENERGY 2016 AUSTRALI AN SKATEBOARD OPEN
Two forms of the logo are presented here
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
41
SIGNAGE
Signage is a crucial method of simply communicating with patrons Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets food outlets information desks and emergency exits However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of ticket outlets and entry points will be assist patrons in entering the venue Designated VIP seating zones also require signage to avoid general admission misunderstanding
Sponsorship Large signage of company logos will enhance the exposure of key sponsors when placed around the arena during the event
AthleteStaff Facilities designated for staff and athletes will need to be labeled accordingly Temporary security points specific to the venue are also vital
Transport Signage directing contracted suppliers (dropping of inventory and equipment) the appropriate loading zones will ultimately assist a seamless operation
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors however larger sponsor banners and external signage must be high quality and
therefore outsourced
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event Below is an outline of the essential
equipment required to facilitate the event
Department InfrastructureEquipment
StructuresPower Vert ramp (x ndashgames scale)
Custom designed street park (ramps rails ampobstacles)
Media scaffolding
2 x Marqueersquos (3x6m)
Stage setup
Three phase generator
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
42
Visual Light amp Sounds Scoreboards
Microphones (stage mc commentators amp judges)
Special effects lighting
Computer systems
Sufficient audio
Specific cables and hardware to install
Amenities Toilets
Drink taps
Merchandise
Catering outlets
Safety Witches hats
Cable mats
Safety mats
Safety tape
Signage
Catering Ingredients
Appliances
Cleaning materials (required to serve and sell food and drink)
Communication Two way radios
Ticketing computer systems
Personal communication devices(Ipadrsquos phones)
Sponsor banners
Patron signage
Fliers
Printed decals (skate ramps)
Staff Uniforms for volunteers and employed staff
Vehicles 10 vehicles for transportation of VIP visitors
1 x emergency stand by car
Depending on the item it will either be obtained through a lease sponsorship partner or
provided on the premises by the arena management Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure Information on this period can be found in the bump in and out section in the
event schedule
MEDALS PRIZES
Without skateboarding athletes the event would not be possible therefore there satisfaction is
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
43
crucial In order to attract the best athletes from around the country it is vital that this aspect is
well organised and attractive The creation of large novelty cheques impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition Consequently negotiation with fitting corporate
partners as sponsors such as car dealersmanufacturers is advised to reduce the total cost spent
on prizes The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators staff and athletes St Johns Ambulancersquos specialize
in providing medical cover for large-scale events Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended Alike permit applications this area
also requires substantial notice for planning as a result 12 months notice is essential
Application Information
Date and time
Venuelocation
Type of event
Numbers attendingparticipating
o Special requirements
It is vital that the attendance numbers are accurate forecasts as under estimating can not only
lead to increased risk of death or severe injury but also liability It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity
In the event of an emergency St Johnrsquos will contact control and if required request an
ambulance
St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle
St Johnrsquos officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations
(St Johns Ambulance 2014)
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
44
TRANSPORTATION TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena but also the whole of Melbourne Park has very limited car parking on
site available for the general public The limited event parking is accessed via entrance D off
Olympic boulevard between the National Tennis Centre and Hisense Arena Patrons should be
advised to pre-book this via httpsprebookmoptvicgovau at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10)
Figure 3 Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets httpwwwmoptcomauwp-
contentuploads201211Carparking-FAQs2pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena Most of these are
located on Flinders amp Exhibition streets A list of the exact locations including maps and pricing
can be obtained via the following link httpwwwrodlaverarenacomauarriving-and-
accessparking
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208 This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
45
Arrival departure of VIPrsquos officials etc
Staff VIPrsquos athletes and contractors in need of special access also are required to park and drop
off via this entrance Parking access for these people will need to be devised around a plan with
the limited availability Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location
Figure 4 Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase Exclusive of taxirsquos all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act
Train
Richmond station is the closest station to Rod Laver Arena only 12km away taking only 15
minutes to walk between the two This walk is flat and along a well surfaced footpath suitable
for all ages Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoriarsquos website
httpptvvicgovaujourneyjpsearch5Baction5D=showPlanner
Figure 5 Walking Route
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
46
(Whereis 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park) The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South)
The route maps and timetables can be found here httpptvvicgovauroutemetropolitan-
trams
Bus
Alike Tram 70 Buses stop within 500m of the Rod Laver Arena main entrance These buses are
routes 605 (City-Gardenvale) amp 246 (LaTrobe Uni-Elsternwick Station)
The route maps and timetables can be found here
httpptvvicgovauroutemetropolitan-buses
Taxi
A taxi rank operates on premises and is open in conjunction with arena events This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014) Skateboarding Australia must hold a minimum of $20 million in public liability
insurance This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia (Skate Australia 2014) The policy is known as Sports Personal Accident and Sickness
Insurance and is provided by ATC Insurance Solutions
In the case of this event the participants of the event will be registered members of Skate
Australia through the event participant provision Skateboarding Australia as a sport
organization held under Skate Australia makes this provision so that the skateboarders who are
competing in this event are extended insurance cover
The Aggregate Limit of Liability is $500000
Event participants will be strongly encouraged to take out their own personal accident
insurance
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant This waiver can be seen in Appendix 4
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006 pg5) Event staff and volunteers must be proactive in their attention to risk identification
assessment and treatment To ensure a commitment to high level event security and a positive
safe culture risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives Risks listed should be used as a starting point for
additions as they are identified
As Melbourne Park is an expert at hosting events risk management will be conducted in close
consultation with Rod Laver Arena staff Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows
Risk management process (Victorian Government 2011 pg31)
1 Planning
2 Identify
3 Assess
4 Treat
5 SOPs
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management
Task Liaise
Organise insurance Minimise the risk of financial loss in the event of an incident by organising appropriate insurance
Risk Manager
Contractor assessments Contractors need OHS prequalification as required by Melbourne Park event SOPs and complete the event induction requirement
Risk Manager
Induction requirements To be undertaken at staff and volunteer orientation and risk management induction to be carried out by contractors prior to working at the event
Risk Manager
Operator assessments Operator certificates and licences for stakeholders
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs The following stakeholders require safety policies are
understood in pre event orientation programs
Internal stakeholders External stakeholders
Accreditation staff
Event staff
Volunteers
Directors
Event Management
Skate park design team
Contractors
Security staff
Facility staff
Spectators
Police
Emergency services
Media
Sponsors
Each stakeholder has expertise in their function and thus we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event inform consult partnership and control
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases
Event phases
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
49
Venue handover
Wednesday 22nd March
Bump in
Thursday 23rd March 730am
o Skate park installation
o Half pipe installation
Event operations
Friday 24th 900am ndash Sunday 26th 1000pm
Bump out
Monday 730am
Venue handover
Monday 500pm
Task Responsibility
Determine event safety objectives Gain information from previous events that will provide historic safety information about an event of the same nature Previous incident investigation discussed with the facility will provide a measure by which the broad risk categories can be determined and safety objectives can be set
Facility Manager Risk Manager
Determine the correct method of communication with stakeholders to achieve risk management goals
Risk Manager
Ensure adequate budget for dealing with safety issues see item 7600 in Appendix 8
Risk Manager Event Director
Risk management and safety issues are addressed in all orientation programs prior to the event and meetings during the event
Risk Manager
Establish OHS safety targets and designate a safety manager for the responsibility in each area
Safety Managers Risk Manager
Decisions should hold safety as the highest priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers Risk Manager Event Director
A specified incident or dangerous occurrence must be reported to the Victorian Work Cover Authority (VWA)
Safety Managers Risk Manager
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
50
Task Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required
Early in this identification phase the Risk Manager must specify these issues
Issue Responsibility
Adequate safety risk assessment budget see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget see item 7602 in Appendix 8
Risk Manager
Adequate safety evaluation budget see item 7603 in Appendix 8
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning If the
requirements are not met corrective action will be required to ensure the event stays on
schedule
Insurance
To be finalised at the latest on Friday 20th March 2015
Corrective action Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd March 2015 If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised
Responsibility Risk Manager
Allocation $2500 as per item 7605 in the budget (Appendix 8)
Volunteers
Volunteers to be finalised at the latest on Thursday 25th February 2016 four weeks before their
required attendance at volunteer orientation
Corrective action Volunteer hires should continue until total volunteer numbers are reached If
number are not reached by Monday 21st February 2016 the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing
Responsibility Risk Manager Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th March one day prior to
athlete closed practice session Friday 25th March
Corrective action Increase volunteer and staff resources to ensure the installation is completed
Overtime may be required by staff involved in the installation A final corrective action will be
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
51
the delay and subsequent shortening of the closed practice Friday 25th March
Responsibility Skate Park Development Team Risk Manager Event Director
Risk Checklist
Under the leadership of the event Risk Manager area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas
accreditation permits and licensing accessibility amenities emergency procedures event
access PPE security and staging and temporary structures (Queensland University 2014 pg7)
Accreditation permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct recipient
Accreditation team
Contractors meet OHS standards policies as required by government and Melbourne Park SOPs
Risk Manager Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff
Issue or task Responsibility
Ramps are clear and provide access to event buildings
Risk Manager Facility
Disabled access parking Risk Manager Facility
Entry and exit areas available for various requirements including prams wheelchairs and people requiring walking aids
Risk Manager Facility
Amenities
Given Melbourne Parks experience with events the following issues will be identified in
consultation with Melbourne Park facility staff
Issue or task Responsibility
Adequate toilets Risk Manager Facility
Adequate shade for patrons Risk Manager Facility
Adequate areas for food preparation for catering staff
Risk Manager Facility
Adequate drinking water provided Risk Manager Facility
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
52
Emergency procedures
Issue or task Responsibility
Emergency response plan To be defined by the risk manager in conjunction with Melbourne Park SOPs
Volunteers Risk Manager Event Director
Clear access for emergency traffic through to skateboarding arenas
Emergency personnel Risk Manager
Site maps available and communication processes understood by staff
Risk Manager
Event access
Issue or task Responsibility
Clearly defined walkways to and from the event to car parks and public transport Volunteers to be positioned in the correct locations to assist this process
Volunteers Risk Manager Event Director
Clear access for emergency traffic through pedestrian traffic
Emergency personnel Risk Manager
Adequate parking available for the expected number of patrons that require parking
Risk Manager
PPE
Issue or task Responsibility
Structures (skate park half pipe and concert stage) will require heavy machinery to setup and break down Contractors using the machinery must meet licensing requirements
Risk Manager
Alcohol distribution must be undertaken by staff holding responsible serving of alcohol (RSI) certification
Risk Manager
Catering must be undertaken by contractors that meet food licensing requirements
Risk Manager
Athletes must use helmets when in practice and competing
Security
Issue or task Responsibility
Appropriate amount of security is provided per the number of spectators expected
Risk Manager
Security are informed of the locations they are required throughout the event
Risk Manager
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
53
Staging and temporary structures
Issue or task Responsibility
All staging and temporary structures are erected by personnel with the appropriate training and certifications (Queensland University 2014 pg11) Correct installation of skateboarding structures half pipe and skate park
Risk Manager
Staging and temporary structures are monitored throughout the event for structural integrity Concert stage safety fencing and scaffolding installation
Risk Manager
Emergency services and ambulance must have access at all times to the skateboard park half pipe throughout the event
Risk Manager
First aid located adjacent to sporting arenas and stage
Risk Manager
Emergency services must have adequate access to the event at all times throughout the event
Risk Manager
Task Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity
The following table modified from Queensland University Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain 6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk 6 High Risk 7 High Risk
8 Extreme
Risk 9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk 8 Extreme Risk
Unlikely 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk 7 High Risk
Rare 2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk 6 High Risk
(Queensland University 2014 pg17)
Using this quantitative risk assessment process risk management can prioritise risks and initiate
risk treatment accordingly The following risk registration worksheet is to be used
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014 pg5)
Task Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below Each risk should be treated with
an option as high up on the hierarchy as possible the higher up the hierarchy the more
effective the control
Elimination
Removing the hazard entirely through redesign or a new process
Substitution
Replacing hazardous materials or processes with safer alternatives
Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers
Engineering controls
Initiate design improvements to isolate or contain hazards
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
55
Admin controls
Processes that ensure safe operating procedures effective training orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident
Personal protective equipment
Protective equipment including high visibility clothing helmets glasses and gloves worn
where required
Once controls have been proposed the risk map should be revisited and the intended changes plotted Their reduction of likelihood or reduction in consequence should be re-assessed The Risk Manager is responsible for conducting the event audit and reviews across all operations before during and bump-out of the event (City of Melbourne 2012 pg3)
Task Responsibility
Define functional areas Define which functional area is responsible for carrying out a controlling action or activity
Risk Manager
Define risk control responsibilities Nominate a person or position that will be responsible for carrying out each action or activity
Risk Manager
Event safety plan Monitoring tool and reporting process ndash ensure communication channels are open
Risk Manager Emergency Personnel Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout the event
Audit team Risk Manager
Investigate incidents
Risk Manager
Report incidents as required
Event Staff and Volunteers Risk Manager
Develop a risk information management system to retrieve specific incident information simple to record hazards risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and process and update figures as required
Risk Manager
Task Evaluation
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management It will also
facilitate opportunity and threat identification for future events
Task Liaise
Evaluate Risks Determining which risks require treatment will be and the priority for respective treatment plans
Risk Manager
Functional area debrief
Risk Manager
Review incidents reported
Risk Manager
Review medical treatment records for spectators and participants
Risk Manager
Control room security logs
Event Security Risk Manager
Spectator numbers
Event Security Risk Manager
Review safety audit results pre event and during and review the changes that were made
Event Security Risk Manager
Review incident reports Risk Manager
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
57
References ABS 2006 lsquo49010 - Childrens Participation in Cultural and Leisure Activities Australia viewed
18 September 2014
lthttpwwwabsgovauAUSSTATSabsnsfDetailsPage49010Apr202006OpenDocument
gt
ABS 2012 lsquo41560 ndash Sports and Physical Recreation A Statistical Overview Australia 2012rsquo
viewed 18 September 2014 lthttpwwwabsgovauausstatsabsnsfmf41560gt
Action Sports Games 2014 lsquoEvent Inforsquo viewed 18 September 2014 lt
fileUsersmspeakmanDesktopAction20Sports20Games20raquo20EVENT20INFOwebar
chivegt
City of Melbourne 2012 Risk Management Policy City of Melbourne Corporate Policy retrieved
20 September 2014
httpwwwmelbournevicgovauAboutCouncilfinancegovernanceDocumentsRisk_Manage
ment_Policy_2012_02_29pdf
Department of Treasury and Finance 2007 Insurance Management Policy and Guidelines
Australian Government retrieved 15 September 2014
lthttpwwwdtfvicgovauPublicationsVictoria-Economy-publicationsVictorian-risk-
management-framework-and-insurance-management-policygt
Elliston 2007 Event Safety Risk Assessment and Event Management Plan For Small to Medium
Sized Community Events Elliston City Council retrieved 20 September 2014
httpwwwellistonsagovauwebdataresourcesfilesdc_elliston_event_risk_management_b
ooklet_-_finalpdf
Eventbrite 2014 lsquoCreate an Eventrsquo viewed 21 September 2014
lthttpswwweventbritecomaucreategt
Hajkowicz SA Cook H Wilhelmseder L amp Boughen N 2013 The Future of Australian Sport
Megatrends shaping the sports sector over coming decades A Consultancy Report for the
Australian Sports Commission CSIRO Australia
Kellet P amp Russell R 2009 lsquoA comparison between mainstream and action sport industries in
Australia A case study of the skateboarding clusterrsquo Sport Management Review 12 pp 66-78
SPORTDiscus with Full Text EBSCOhost viewed 19 May 2014
Kia 2014 lsquoKia World Extreme Gamesrsquo viewed 16 September 2014 lt
httpkiaworldextremegamescomgt
Queensland University 2014 Event Planning and Safety Checklist Queensland University
Facilities Management retrieved 20 September 2014
httpwwwfmdquteduaucampus_servicesfacilities_hireEvent_Safety_Checklistpdf
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
58
SBS 2014 lsquoAction a plenty at Australian BMX Championshiprsquo Cycling Central viewed 5
September 2014 lt
fileUsersmspeakmanDesktopAction20aplenty20at20australian20bmx20champio
nship20Subaru20Bmx20Australia20National20Championships202013207C20Ne
webarchivegt
Skate Australia 2014 lsquo2014 Insurance Informationrsquo viewed September 20 2014
lthttpwwwskateaustraliaorgauindexphpoption=com_contentampview=articleampid=1073A2
012-insurance-informationampcatid=233Amembers-areaampItemid=220gt
Skateboarding Australia 2014 lsquoAbout Usrsquo viewed 18 September 2014
lthttpsbaorgauabout-usgt
Skateboarding Australia 2014 lsquoEventsrsquo viewed 18 September 2014 lthttpsbaorgauabout-
usgt
Ski and Snowboard Australia 2014 lsquoSuzuki National Snowsport Championships 2013rsquo viewed 14
September 2014rsquo lt
fileUsersmspeakmanDesktop201320Suzuki20National20Snowsport20Championshi
ps20-20Ski20amp20Snowboard20Australiawebarchivegt
Thorpe H amp Wheaton B 2011 lsquoGeneration X Games Action Sports and the Olympic Movement
Understanding the Cultural Politics of Incorporationrsquo Journal of Sociology 45 (5) pp 830-847
viewed 18 May 2014 DOI 1011770038038511413427
Victorian Government 2011 Risk Management Framework Department of Treasury and
Finance retrieved 22 September 2014 httpwwwdtfvicgovaufilesVic-Gov-Risk-
Management-Framework-April2011pdf
Westerbeek H Smith A Turner P Emery P Green C and van Leeuwen L 2005 Managing
Sport Facilities and Major Events Allen and Unwin Sydney
Work Safe Victoria 2006 Advice For Managing Major Events Safely State Government of
Victoria retrieved 20 September 2014
httpwwwalpineshirevicgovaufiles7_Advice_for_managing_major_events_safelypdf
World Cup Skateboarding 2014rsquoHomersquo viewed 17 September 2014 lthttpwwwwcsk8comgt
Zhang J Bennett G amp Henson R 2003 Generation Ys Perceptions of the Action Sports
Industry Segment Journal Of Sport Management 17 2 p 95 Business Source Complete
EBSCOhost viewed 19 May 2014
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
59
Appendices
Appendix 1
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
60
Appendix 2
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
61
Appendix 3
Ticket purchase screen
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
62
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
63
PARTICIPANT WAIVER FORM
PERSONAL ACCIDENT INSURANCE- (SKATE AUSTRALIA MEMBERS ONLY) The participants acknowledge that their membership fee includes basic personal accident insurance taken out on their behalf which provides
benefits in the event of death as well as a range of benefits such as non-medicare expenses home help and rehabilitation arising from accidents while participating in FreshmeatCome and Try Sessions PRIVACY STATEMENT The Event Organisor and Skate Australia collect the personal information on this form to enable the efficient provision and marketing of the Event The Event Organisor and Skate Australia will only use and disclose the
personal information collected for the purposes of (or purposes reasonably incidental to) providing and marketing the Event If you have any privacy concerns or would like to verify information we hold about you please contact Skate Australia on
(07) 33826 933 Skate Australiarsquos Privacy Policy sets out our personal information management practices
ldquoEventrdquo means participation in Roller Derby Freshmeatlsquocome and tryrsquo sessions at approved locations throughout Australia ldquordquoEvent Organiserrdquo means the affiliated league andor venue provider and ldquoSkate Australiardquo is the non-profit National peak
body for skating in Australia PO Box 721 Beenleigh Queensland 4207 and includes all directors officers members agents and sponsors of that organisation
In consideration for and as a condition of my registration into the Event including participating in any or all pre or post Event activities and social activities I hereby
1 Warrant that I am medically fit (including physically and mentally) to compete in the event and that I have not been advised otherwise by a medical practitioner
2 Agree that I am participating in Event at my own risk and acknowledge that all Skate Australia activities including quadamp inline skating are risky and inherently dangerous and may result in serious personal injury including permanent disability andor
death to me as a participant in the Event and that may or will involve the risk of severe economic or property loss and damage and I understand that such injury or loss may result not only from my actions but from the actions omissions or negligence
of others
3 Warrant that I will inspect the competition area and all fixtures fittings equipment and other things supplied provided or used in or related to the conduct of the Event and agree that I will not participate in the Event unless I am comple tely satisfied
with the adequacy and conditions
4 Agree to abide by the rules and regulations of the Event and Skate Australia and I will abide by all written and verbal instructions as may from time to time by given by the Event Organisor andor their appointed personnel I agree that failure to
comply with any rule may result in disqualification from the event I agree that I wi ll at all times participate in the event with fair play and sportsmanship
5 Agree that except where provided or required by law and such cannot be excluded it is a term of my participation in the Event (if accepted) that Skate Australia and the Event Organiser are each absolved from all liability and claims however arising
from injury or damage however caused (whether fatal or otherwise) arising out of my participation in the Event I acknowledge that where I am a consumer of recreational services as defined by any relevant law certain terms and rights implied into a
contract for the supply of goods or services may be excluded I acknowledge that these implied terms and rights and any liability of Skate Australia and or the Event Organiser flowing from them are expressly excluded by this registration form
6 Release and forever discharge Skate Australia and the Event Organiser from all and any claim right or cause of action however arising whether or not presently ascertained immediate future or contingent which I may otherwise have for or arising
out of loss of my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
7 Indemnify and keep indemnified Skate Australia and the Event Organiser against any claim right or cause of action howsoever arising whether or not presently ascertained immediate future or contingent which I may have for or arising out of loss of
my life or injury damage or loss of any description whatsoever and howsoever caused which I may suffer or sustain in the course of or consequent upon my participation in the Event
8 Agree that the exclusion of liability release and indemnity contained in paragraphs 5 6 and 7 above may be pleaded as a complete bar to any claim notice demand action proceeding litigation or judgment which has or may be brought or made or
recovered against Skate Australia or the Event Organiser
9 Agree that without limitation to the waiver release and discharge contained in paragraph 5 above and the indemnity contained in paragraph 6 above the liability of the Event Organisor and Skate Australia will be limited to that part of the Event which
is located at or held on its premises and the Event Organiser will not be liable in any circumstances or to any extent for any action arising in relation to that part of the Event which is located at or held on the premises of another Event Organiser
10 Agree that this waiver is only valid for up to a maximum of three FreshmeatCome and Try sessions and
I have read carefully and understand this declaration warrant waiver and release and having done so I sign voluntarily
PUBLICITY RELEASE I hereby unconditionally assign to Skate Australia all right title and interest IMy Child may have in any and all audio audio visual andor photographic recording of meMy Child in the Event and grant to Skate Australia permission to use
display licence sell and publish or otherwise deal with the audio audio visual andor photographic recording of meMy Child including for the purpose of advertising promotion or otherwise I further agree that any such recording(s) will remain the property of
Skate Australia Inc
MEDICAL RELEASE
I consent to receiving any medical such as first aid treatment that Skate Australia or the Event Organiser considers reasonably necessary during or after the activities
EXCLUSION OF LIABILITY
Except to the extent that the Trade Practices Act 1974(Cth) or other legislation applies and cannot by c ontract be excluded I agree that as a term of my mem bership that I absolve SA from all liability however arising from injury or damage however caused
(whether fatal or otherwise) arising out of my participation in any SA authorized recognized activity in any way due to any negligent act breach of duty default andor omission one on the part of SA
DECLARATION FOR ADULTS I warrant and certify that I am the person named below and am capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree to be bound by each of
those conditions having done so I sign voluntarily
Signature ________________________________ Please Print Name in Full _____________________________
DECLARATION FOR MINORS If you are under 18 years of age on the day this declaration is signed the declaration must be signed by your parent or guardian I warrant and certify that I am the parent or guardian of the child named below (ldquoMy Childrdquo) who will
be _______ years of age on the date of the Event and that heshe has my consent and is capable of participating in the Event I confirm that I have read and understand the above declaration warranty and release and that I agree on behalf of My Child to be
bound by each of those conditions having done so I sign voluntar ily
Signature ParentGuardian (if participant is a minor) ________________________________ Please Print Name in Full _____________________________
Name of Minor (Participant) ________________________________ (My Child) Date ____________________________________ Relationship of ParentGuardian to Minor ____________________________ Age of ParentGuardian______
Appendix 4
Athlete Waiver Form
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
64
Appendix 5
Mayoral Invitation
October 3 2014
City of Melbourne
Mayors Office
City of MelbourneGPO
Box 1603Melbourne
VIC 3001
ATTN Lord Mayor Robert Doyle
Dear Sir
RE The Australian National Skateboarding Open March 2627 2016
On behalf of Skate Australia and Skateboarding Australia we would like to invite you to
participate in this exciting event Your participation will be critical to the successful presentation
of this high profile national competition
Specifically we would like to ask you to join us for the following elements
bull Opening Banquet This will be held on [INSERT DATE AND TIME] at approximately __
The banquet will be held in the main banquet hall at Rod Laver Arena Approximately
300 people will attend the banquet including athletes event sponsors officials and
dignitaries We would invite you to join us for dinner at the head table and to deliver a
brief welcoming message from the City of Melbourne Your remarks should be not more
than 2 minutes in duration
bull Opening Ceremonies The official opening ceremonies will be held immediately
following the banquet starting at approximately __ pm The opening ceremonies will be
held at arena level at Rod Laver Arena and will be open to the general public We would
ask you to deliver a brief welcome message from the City of Melbourne This welcome
should also not exceed 2 minutes
bull Closing Ceremonies The closing ceremonies will be held on [Insert Dates and Times]
following the completion of the last event at approximately __ pm The audience will
consist of those people who attend the final event We ask that you deliver a 2 minute
message from the City of Melbourne as part of the closing ceremonies We will contact
you closer to the event to provide details of where and when you should arrive but in
the meantime would you be kind enough to please confirm your attendance at these
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
65
events as soon as possible It is essential that we finalize our plans in the next few
weeks
To provide you with some background on the event please go to the official event website at
httpsbaorgau There is an abundance of information on the website including the news
section which provides a series of press releases and news features to give you the background
information you may require to prepare your remarks If you require further information you
can contact our event office at 0755 757 808
The Event staff are hard at work in our preparations for this world class event which features
the best skateboarders in Australia The Australian Skateboarding Open is broadcast to the
Australian TV market via SBS and will give Melbourne increased national exposure It is our
sincere hope that you will be able to fit this into your schedule Please contact us at
Skateboarding Australia if you have any questions
Regards
Glenn Walker ndash General Manager Skateboard Australia
Level 5 HQ Building 58 Riverwalk Ave Robina Q 4226
Post PO Box 4233 Robina Q 4230
Phone +61 (07) 55 757 808
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
66
2012 World Financial Group Continental Cup of Curling - Local Sponsor
Opportunities
Rights
Number available
Productservice exclusivity
Promotional Right to use the 2012 World Financial Group Continental Cup of Curling Event
Logo
Communication
Namelogo Identification in multi-media campaign used to promote the 2012 World Financial
Group Continental Cup of Curling
2012 World Financial Group Continental Cup of Curling website recognition
Web-site advertising opportunity - 300 x 250 pixel
2012 World Financial Group Continental Cup of Curling Volunteer Newsletter recognition -
distributed to 300 volunteers amp corporate partners
Company recognition in ticket marketing event collaterals
Ad within the Prevue pre-event publication produced for the event
Ad within the Morning Cup a sponsor exclusive 16-page complimentary on-site daily event
newsprint publication - 4 editions
Opportunity to provide information for inclusion in ticket mail outs
On Site Recognition
Recognition on Sponsor recognition boards
Opportunity for a non-saleable display booth
Recognition as part of sponsor logo loop that will be played in the Langley Events Centre and
the Patch
Opportunity to sponsor Between Ends Entertainment on the closing weekend
VIP Program
Full event ticket packages to the 2012 World Financial Group Continental Cup of Curling
Event Pass Books to the Sponsor Lounge
Tickets to the Sponsor Reception
Tickets to the Opening Banquet
2012 World Financial Group Continental Cup of Curling Collector pins
World Financial Group Continental Cup Bucks that can be redeemed on-site for Official
Souvenir merchandise
Gold - $10000 Silver - $5000 Bronze - $2500 plus HST
10 10 12
Yes - Local
Yes Yes Yes
Name rotating with other sponsors
in Radio spots and logo in all
Newspaper ads
Logo included in all
Newspaper ads
Rotating Logolink on Event home
page and logolink on Sponsor
page
Logo with link on the Sponsor
page
Logo with link on the Sponsor
page
Yes - Rotating
Yes - profile in one edition logo
recognition in all editions
Logo recognition in all editions Logo recognition in all editions
Logo on poster(s) brochure(s) and
tent card(s)
Logo on poster(s) and
brochure(s)
Logo on poster(s) and name
on brochure(s)
Yes - 14 page ad Yes - 18 page ad Yes - 116 page ad
Yes - 14 page ad daily Yes - 18 page ad daily Yes - 116 page ad daily
Yes
Full colour logo Full colour logo Full colour logo
Yes - one day
Yes Yes Yes
Yes
8 6 4
8 4 2
8 6 4
8 6 4
200 Customized Sponsor Pins 200 Customized Sponsor Pins 50 Event pins
$300 $200
Appendix 6
Sponsor Rights and Benefits (Based on The 2012 Continental Cup of Curling)
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx
Appendix 7
Integrated Marketing Communications Plan
imc-skateboard-australiaxlsx
Appendix 8
Australian National Skateboarding Open Budget
sba-budgetxlsx