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Authentic storytelling for bloggers and businesses (Mumbai 2015)

Date post: 15-Apr-2017
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It’s so hard to share authentic stories. By @ctrappe Mumbai
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Page 1: Authentic storytelling for bloggers and businesses (Mumbai 2015)

It’s so hard to share authentic

stories.By @ctrappe

Mumbai

Page 2: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Mostly because we keep saying that it is…

#bnlf @ctrappe

Page 3: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Image courtesy of boulemonademoon at FreeDigitalPhotos.net#bnlf

@ctrappe

Page 4: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 5: Authentic storytelling for bloggers and businesses (Mumbai 2015)

101+235=?What’s the right answer?

#bnlf @ctrappe

Page 6: Authentic storytelling for bloggers and businesses (Mumbai 2015)

101 x 235=?What’s the right answer?

#bnlf @ctrappe

Page 7: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Sometimes there are different right answers.

Page 8: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Image courtesy of 89studio at FreeDigitalPhotos.net

#bnlf @ctrappe

Page 9: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 10: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Image courtesy of photostock at FreeDigitalPhotos.net#bnlf

@ctrappe

Page 11: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Authentic stories don’t have right answers.

#bnlf @ctrappe

Page 12: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 13: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 14: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Image courtesy of digidreamgrafix at FreeDigitalPhotos.net#bnlf

@ctrappe

Page 15: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Politically incorrect ....

#bnlf @ctrappe

Page 16: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Politically incorrect isn’t always actually incorrect.

#bnlf @ctrappe

Page 17: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Image courtesy of stockimages at FreeDigitalPhotos.net

#bnlf @ctrappe

Page 18: Authentic storytelling for bloggers and businesses (Mumbai 2015)

So how to get started?

#bnlf @ctrappe

Page 19: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 20: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Not everyone loves us!

Page 21: Authentic storytelling for bloggers and businesses (Mumbai 2015)

What’s your expertise?

#bnlf @ctrappe

Page 22: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Share constantly

Be educationalBe transparent

#bnlf @ctrappe

Page 23: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Share constantly

Be vulnerable

#bnlf @ctrappe

Page 24: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Who approves authentic stories anyway?

#bnlf @ctrappe

Page 25: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 26: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 27: Authentic storytelling for bloggers and businesses (Mumbai 2015)

AKA:Approval

hell!

#bnlf @ctrappe

Page 28: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

Page 29: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Authentic stories are lived.Then told!

#bnlf @ctrappe

Page 30: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#Consequences

#bnlf @ctrappe

Page 31: Authentic storytelling for bloggers and businesses (Mumbai 2015)

How brands and organizations interact

#bnlf @ctrappe

Page 32: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Organizational opinion

#bnlf @ctrappe

Page 33: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 34: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 35: Authentic storytelling for bloggers and businesses (Mumbai 2015)

If you only link on social media, you aren’t doing it

right!

#bnlf @ctrappe

Page 36: Authentic storytelling for bloggers and businesses (Mumbai 2015)

60-30-10

#bnlf @ctrappe

Page 37: Authentic storytelling for bloggers and businesses (Mumbai 2015)

60 – Talking30 – Responding/Resharing

10 - Links

#bnlf @ctrappe

Page 38: Authentic storytelling for bloggers and businesses (Mumbai 2015)

But what will you talk about?

#bnlf @ctrappe

Page 39: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Everything can be commodized, except what?

#bnlf @ctrappe

Page 40: Authentic storytelling for bloggers and businesses (Mumbai 2015)

#bnlf @ctrappe

Page 41: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Next steps!

• What makes you unique?• What do you know something about?• What’s your passion?• Declare your intent!

Page 42: Authentic storytelling for bloggers and businesses (Mumbai 2015)

My intent!

Page 43: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Questions?Disagreement?

Etc.

Page 44: Authentic storytelling for bloggers and businesses (Mumbai 2015)

Stay in touch!AuthenticStorytelling.net

@ctrappe

Tomorrow: Six steps to stop traditional marketing and start authentic blogging


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