Date post: | 02-Jan-2016 |
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Author: Jakob Nielsen Presented by: Annam Abbasi
iPad vs. iPhoneFirst StudiesWhacky Interfaces Inconsistent Interaction designCrushing Print MetaphorCard Sharks vs. Holy ScrollersConclusion: Toward a Better iPad
User Experience
The tab bar is better on the iPhone, iPhone users prefer applications over
websites.Read-tap asymmetry exists due to
the fat finger.
The usability of iPad applications was tested.
The participants were 7 iPhone users, one with previous iPad experience.
Popular applications tested include: ABC Player eBay IMDb Yahoo! Entertainment
The first image map was created in 1993. Any part of any picture is a user interface
element. There are standard Graphic User
Interface (GUI) guidelines. The iPad utilizes an “etched-screen
aesthetic.” Users do not know where to
click There is no visual distinction.
Each application works differently. iPads do not have an undo button
(i.e. browser’s back button).
Touching a picture Nothing happens Image is enlarged User is taken to
another page Image flips to
reveal other images
Navigation options pop up
Continuing to read Scrolling down Swiping left Swiping up
Electronic Media: Users do not have a homepage to select
from. Users must swipe to move from article to
article.
Two hypertext models exist. Card sharks: fixed canvas (iPad
applications) Holy Scrollers: infinite scrolling (the
Web)Users want scrolling.
Will the iPad attract crowds other than the entertainment-oriented?
How can iPad usability be improved? Create visual distinction Apply consistent interaction techniques Use standard navigation
Questions?