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BUSINESS DEVELOPMENT PROGRAMS 2020 AUTHORIZED DEALER GUIDE
B U S I N E S S D E V E LO P M E N T P R O G R A M S 2 0 2 0
AUTHORIZED DEALER GUIDE
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Here’s your guide to all the programs Techo-Bloc provides to help you grow your business.
Why? Because we’re here to help.
GROWING YOUR BUSINESS!
THIS BOOK
MARKETINGGenerating more and better-quality leads
& driving them to your store.
CUSTOMER EXPERIENCEDelivering an exceptional experience
& increase perceived value to your customer.
SALESEffectively communicating the benefits
and their relevance wins the sale.
SERVICEExceeding expectations
with visibility over order status.
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We designed these programs to fit in seamlessly with existing marketing plans (or to inspire new ones!).
They allow you to target specific homeowners or professionals across all available media platforms.
MARKETINGLead Generation & Store Locator ...4
Co-op Marketing ......................................6
Digital Marketing ............................8
Advertising ..................................... 11
Co-branded Apparel .................. 12
Contractor programs ......................... 13
CUSTOMER EXPERIENCEEvents ......................................................... 14
Display Merchandising ....................... 16
Indoor Merchandising ............... 17
Outdoor Merchandising .......... 23
Merchandising Packages .......... 26
SALESFree Literature ....................................... 27
Personalized Literature ...................... 28
SERVICETraining ...................................................... 29
Online Portal ........................................... 30
HOW WE DO IT
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LET PEOPLE KNOW HOW TO FIND YOUTecho-Bloc’s website has been designed to drive homeowner leads to your dealer profile through SEO & SEM efforts.
Our store locator is:
F Mobile-friendly
F Designed for lead-conversion
F Free and easy to use!
The first step in growing your business is through increased visibility by getting in front of the right people. Techo-Bloc.com sees 1.5 million+ visits from homeowners, contractors, architects and designers each year.
Here’s how you can benefit.
LEAD GENERATION
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LET PEOPLE KNOW WHO YOU AREOur online store locator helps connect customers directly with you for product information, samples and pricing. This platform allows you to personalize your profile and stand out as THE place to shop for hardscapes.
F Showcase your in-store experience through photos and descriptions
F Call out your specialized services
F Receive notifications for customer inquires
GETTING STARTEDVisit techo-bloc.com/the-village to learn more about this platform. Login to your account, follow the step by step instructions and your profile will be up and running in minutes.
Need help getting started? Contact [email protected]
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1%×=
YOUR PREVIOUS YEAR’S NET PURCHASES
YOUR CO-OP ALLOWANCE
F Get up to 50% back
F Use specially-developed programs, or get your own initiatives pre-approved
F Improve cash flow: submit claims quarterly for credit
F Target homeowners or trade professionals
F Take advantage of our in-house expertise
Double the impact of your annual marketing budget.
CO-OP MARKETING
HOW DOES IT WORK?
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1%200,000
2,000
×=
PREVIOUS YEAR’S NET PURCHASES
CO-OP ALLOWANCE
Where applicable
F Billboards
F Co-branded apparel
F Online marketing
F Print
F Promotion of in-store events
F Radio
F Television
Where not applicable
If it’s not on the list, please contact [email protected]
LOOK OUT FOR THE CO-OP ICON FOR ELIGIBLE INITIATIVES
F Authorized dealers are eligible as of their second calendar year
F Ads must be reviewed and approved by Techo-Bloc before launching
F Account must be in good credit standing
F Display and merchandising materials must be positioned prominently in your store
This year’s advertising: $4,000 Techo-Bloc pays $2,000, your investment $2,000
EXAMPLE
ELIGIBILITY
Visit techo-bloc.com/coop to get ads pre-approved or to submit a claim for credit.
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Let Techo-Bloc take care of your digital marketing program. Our in-house experts will create and manage social media and search engine advertising for your business.
DIGITAL MARKETING
WITH OUR PROGRAMS, YOUR BUSINESS CANF Target and follow specific audiences with personalized ads
F Measure your return on investment with reporting and dashboards
F Generate leads faster and track them through the Village
WHAT YOU GETF Personalized targeted ads
F Customized landing page
F Dashboard for visibility and tracking
F No agency fees
People see your ads on Facebook,
Instagram and/or Google and click on it.
You receive hot leads
(calls and emails).
They land on a campaign landing page (created by us) where they can learn more about your business and contact you directly.
F F
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READY TO KICK START YOUR SOCIAL MEDIA AND SEARCH ENGINE MARKETING CAMPAIGNS?Follow the 4 easy steps below.
YOUR CAMPAIGN IS READY!
STEP 1Visit techo-bloc.com/coop/online-marketing and fill up the
form to provide us with a brief description of your needs.
STEP 2Techo-Bloc’s team will create your ad account and
share the log-in details with you.
STEP 3Add your billing information in your ad account.
STEP 4Techo-Bloc’s team will set-up your campaign:
artwork, landing page, etc.
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DIGITAL MARKETING
We also have a partnership with Houzz.com!
Houzz Pro+ is a local marketing platform designed to give your business tremendous, consistent exposure on Houzz in your key local markets.
Get reimbursement at 50% while:
F Getting consistent exposure
F Attaining enhanced placement in the Pro Directory
F Having a Houzz Pro+ personal account manager
F Acquiring detailed analytics on how much traffic Houzz Pro+ has driven to your website
F Having the ability to track the success of Houzz specific Offers
Save on your annual Houzz Pro+ subscription by applying through techo-bloc.com/coop/Houzz-pro
PRO+
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Take advantage of our design experts for your next campaign.
TRADITIONALMARKETING
Looking for a custom solution? Ask what our graphics team can do to help you launch your season. January to June is the time to plan your artwork and we want to help.
WHY PARTNER WITH TECHO?F Make design easier for print ads and billboards
F No fees for artwork
F Sample radio scripts available to inspire your next ad
Verify publication guidelines at techo-bloc.com/coop, and if applicable, send us a copy of your receipt.
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CO-BRANDED APPAREL
DRESS YOUR TEAM & CLIENTS FOR 1/2 THE PRICEF One-stop-shop for co-branded apparel
F Get competitive pricing
F Browse options for every budget
F Dress staff for increased visibility and recognition
F Order items for contests, promotions or as giveaways for contractors
Pre-designed items are available such as:
F T-shirts
F Hoodies
F Jackets
F High-visibility gear
F AccessoriesVisit apparel.techo-bloc.com for more information.
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CONTRACTOR PROGRAMS
SAMPLE BOOKLET PROGRAMThese cases include sample booklets of our top selling products and are an excellent sales tool for your contractors. Speak with your local representative about leveraging this program to your benefit.
CONTRACTOR PROGRAMS FOR BUSINESS DEVELOPMENT As your partner, we want to help you reach success by jointly setting and meeting growth objectives. By leveraging our sales force and programs, such as Techo-Pro, we will help attract new clients, grow existing accounts and increase loyalty.
Speak to your local sales representative to learn about available programs in your region and visit techo-bloc.com/techo-pro.
“I was able close more projects which added $35,000 in sales to my season! I
can’t thank you guys enough for providing such an easy way to sell our jobs.”
Jason Anderson Trillium Landscaping and Maintenance
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EVENTS
HOME SHOW DISPLAY MATERIALGet in front of prospective clients and show them the untapped potential of their backyard.
How we can help:
F Techo-Bloc products
F Signage
F Literature
Co-op credit also available for booth costs.
Contact your local Techo-Bloc representative for more details.
TABLE TOPTake advantage of contractor traffic at your store and host a Techo-Tailgate.
F Promote new products
F Breakfast or lunch BBQ
F Thank your contactors!
Contact your local sales rep for details, scheduling and promotions of these events at your store.
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MOBILE DISPLAY UNITPromote a full range of Techo-Bloc products at a store event or county fair.
F Our mobile display unit can be delivered to a variety of locations to support your event
F Expose your clients to our variety of colors, textures and designs
EDUCATION/TRAININGBe your clients’ greatest knowledge resource.
Host events at your store to help them learn. It’s a great way to attract new contractors and help support your existing ones.
Education themes:
F Marketing
F Sales
F Job costing and estimating
F Upselling and cross-selling
F Installation techniques
Visit techo-bloc.com/local-events to book an event.
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DISPLAY MERCHANDISING
ENHANCE YOUR RETAIL DISPLAYS AND ELEVATE YOUR BUYER’S JOURNEYTop performing stores across all industries have recognized the importance of an exceptional in-store experience. Creating a more impactful and memorable environment for your customers accelerates and drives sales growth.
Set a meeting with your local representative to discuss your merchandising plan and budget.
“This environment has changed the way we do business. It’s a much more pleasant experience for everyone that translates into sales.”
Rocco Isgro Pierrefonds Nursery
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INDOOR MERCHANDISING
LOGO SIGN - PLEXIGLASSSmall approx. 48” L Medium approx. 56” L Large approx. 92” L
VALUE Small $175 Medium $300 Large $460
GO BOLD AND STYLISHHardscapes are made to be seen, touched and felt. We help your store do it better than anyone else. Grab your customer’s attention and drive your sales - indoors and out with our display tools.
PRODUCT TRAYHeight of kit: 7’-1 13/16” Width: 3’-10” Depth: 1’-5”
VALUE $900
COUNTERTOP CATALOG HOLDER10” L X 8” W X 10” H
VALUE $20
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INCLUDES:F Double-sided catalog holder F Product selection can be customized
VALUE $1,800
INCLUDES:F Double-sided product image F Product selection can be customized
VALUE $3,000
TRAY AFloor footprint: 3’-3” x 2’-6” Height: 4’-6” At its widest: 3’-10” x 2’-10”
TRAY BFloor footprint: 3’-3” x 2’-6” Height: 7’-9” At its widest: 3’-10” x 2’-10”
DOUBLE-SIDED PRODUCT TRAYS
INDOOR MERCHANDISING
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BLU PANEL
INDUSTRIA PANEL
CAP PANEL
STONEDGE PANEL
COLLECTION PANELS
Height (with lettering): 4’-10” Width: 3’-10”
VALUE $900/EA
Height (with lettering): 6’-3” Width: 3’-10”
VALUE $900/EA
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SMALL BOUTIQUEMINIMUM SPACE REQUIRED: 300 SQ. FT.
INCLUDES:F Double-sided product tray - AF 2 panel collections
F LightingF Signage
INVESTMENT STARTING AT $15,000*
*Custom design and prices upon request.
INDOOR MERCHANDISING
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*Custom design and prices upon request.
LARGE BOUTIQUEMINIMUM SPACE REQUIRED: 500 SQ. FT.
INCLUDES:F Large sample board tableF Sample boardsF Product trays
F LightingF Signage
INVESTMENT STARTING AT $35,000*
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SMALL6’-2” L x 3’-2” W x 3’-6” H
LARGE9’ X 3’ X 3’-6” H
INCLUDES:F 66 sample boards
VALUE $6,000
INCLUDES:F 88 sample boards
F 2 literature holders
VALUE $8,000
SAMPLE BOARD TABLES
*Stools not included.
INDOOR MERCHANDISING
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FLAG3’ L x 3’-6” W x 9’ H
VALUE $150
OUTDOOR CATALOG DISPENSER3’ L x 3’-6” W x 9’ H
VALUE $400
OUTDOOR MERCHANDISING
OUTDOORS THAT ATTRACT ATTENTIONAttracting potential customers is made easy with our stylish and engaging outdoor merchandising material. Simplicity and well laid out designs go a long way to helping homeowners to see and feel products, allowing them to envision their hardscaping project.
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LOGO SIGNSmall single-sided approx. 48” L Large single-sided approx. 87” L Large double-sided approx. 87” L
VALUE Small $175 Large $500 (both)
A-FRAMES3’ L x 3’-6” W x 9’ H
18 pre-selected combinations available
VALUE $1,000Contact your local rep for available options.
FENCE BANNER4’ x 6’
VALUE $50
OUTDOOR MERCHANDISING
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A-FRAMES WITH SWATCHES and/or IN-GROUND SWATCHES AND FEATURESCUSTOM DESIGN AND PRICES UPON REQUEST.
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BASE PACKAGE INDOOR & OUTDOOR
F Fence Banner
F Outdoor catalog dispenser
F Counter catalog holder
F 4 A-frames
F 2 panels or double-sided product tray
VALUE: $6,275
INDOOR UPGRADE 1 MINI BOUTIQUE
Base Package +
F 2 collection panels F Double-sided product tray
VALUE $3,600
OUTDOOR UPGRADE 1
Base Package +
F Additional A-frames
VALUE $1,000 each
INDOOR UPGRADE 2 SMALL BOUTIQUE
Base Package +
F Custom design F Minimum 300 sq. ft.
Price upon request
OUTDOOR UPGRADE 2
Base Package +
F Additional A-framesF In-ground swatches and featuresF Custom design
Price upon request
INDOOR UPGRADE 3 LARGE BOUTIQUE
Base Package +
F Custom design F Minimum 500 sq. ft.
Price upon request
MERCHANDISINGPACKAGESYour local sales rep can help you select the right package and get the process started.
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FREE LITERATURE
CATALOGSF Help your customer in their design
process and product selection
F Free and unlimited catalogs for all authorized dealers
TECHO-SPEC GUIDESTo ensure proper installation and warranties on all of our products, we provide clear, detailed specification guides.
F Guides outline exactly what hardscapers need to know about installing products and systems
F Free and unlimited through authorized dealers
PRODUCT/SYSTEM BROCHURESF Quick and easy references to
popular products and systems
F Helpful tools outline benefits to end users
F Speak to your local sales rep about getting free copies
PRICE LISTSF Manufacturer suggested prices are
provided to all authorized dealers
F Fillable PDF versions can be customized
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PERSONALIZED LITERATURE
Landscape Catalog
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T h e S t o n e D e p o t
(T) (902) 835-0741 www.thestonedepot.ca [email protected]
49 Ash Lake crt, Halifax, NS B3S 1B7
SPECIALIZING IN LANDSCAPING & MASONRY SUPPLYCOMMERCIAL & RESIDENTIAL
MONDAY-FRIDAY 8:00-5:00 SATURDAY 9:00-2:00 (Seasonal)
1234 paver roadcity name, STATE 20000Phone: (123) 456-7890
1234 paver roadcity name, STATE 20000Phone: (123) 456-7890
abcdistribution.com
CATALOGSF Use Techo-Bloc’s industry-leading annual catalog to promote
your store
F Personalized with your logo, contact information and a call to action
F Can be ordered for a small fee
Far more economical than the back page of a magazine, these catalogs will have lasting value!
Orders open in October.
GUARANTEED TECHO-BLOC IN-STOCKF Give your professional clients visibility over your core
products in inventory
F Overcome common planning challenges by directing buying habits
F Inspire customer confidence – you have what they need when they need it!
Talk to your local Techo-Bloc rep about ordering your GTI brochures.
DISTRIBUTION
GUARANTEED
IN-STOCK
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TRAINING
PRODUCT AND SYSTEMS KNOWLEDGEVisitors to your store expect extensive product, system and design advice.
An essential contributor to a successful costumer experience is a friendly and knowledgeable staff.
Schedule a product knowledge and system knowledge (PK/SK) training session with your local Techo-Bloc representative today to build your team’s skills and ability to grow your sales.
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INSTANT ACCESS TO YOUR FAVORITE TECHO-BLOC TOOLS WITH A SINGLE SIGN-ON!F Online ordering will show pickup and/or delivered price
F Access to your invoices
F COOP budget and balance
F Request a quote
F Event request
F Training request
F Complaint submission
F Cash Back submission page
F Redeem a coupon
F And even more features to come!
ONLINE PORTAL
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ORDERING ONLINE IS NOW FASTER AND EASIER THAN EVER.F Easy search with autofill function
› Eliminate errors and stop wasting time looking up product codes
F Truck load building tool › Total weights and pallet counts calculated automatically
F Unit conversion tool › Automatically rounds up to the nearest buyable quantity (sq.ft., lin.ft., units, etc.)
F Pricing › Choose to display pickup or delivered price during ordering
F Track the status of your orders and shipments › Maintain visibility over orders that are: › Open › Ready for pickup › Shipped
F Easily modify orders until pickup time
“You can do 10 orders in the time it takes to do one. 75% to 80% faster than any other vendor we have to order from.”
Rick Pantano Pantano Nursery & Landscape Supply
