Auto Industry Finalreport

8/16/2019 Auto Industry Finalreport

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FINAL REPORT

ON

EXECUTIVE TRAINING

Summer Internship Program 2009

The MBA Program 2008-2010


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CONTENT

1. INTRODUCTION

2. COMPANY PROFILE

3. OBJECTIVE

4. TARGET/TASKS SET

5. STRATEGY ADOPTED

6. ACIEVEMENTS

!. ANALYSIS OF PERFORMANCE V" TARGET

#. LIMITATIONS

$. LEARNING IN TE EXECUTIVE TRAINING

1%.A&ARDS/RE&ARDS RECEIVED DURING EXEUTIVE TRAINING

11. CONCLUSION

INTRODUCTION

FINANCIAL SYSTEM

The financial is one of the most important inventions of the modern society. The phenomenon of

imbalance in the distribution of capital or funds existed in every economic system. There are


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areas or people with surplus funds and there are those with a deficit. A financial system

functions as an intermediary and facilitates the flow of funds from the areas of surplus to the

areas of deficit. A financial system is a composition of various institutions, markets, regulations

and laws, practices, money managers, analysts, transactions and claims and liabilities.

The functions performed by a financial system are:

THE A!"#$ %'T"(#:

)"*&"+"T %'T"(#:

-AE#T %'T"(#:

/"0 %'T"(#:

-()"' %'T"(#:

S&OT ANALYSIS OF XY'

STRENGTS &EAKNESSES

• %irst brokerage firm to go online. • High brokerage charges but

now they have overcome this by


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• -roducts

• - ervices.

• Technology

• (nline fund transfer.

• /esearch reports.

• 'lients 1average of 23,444 accounts

per year5

• /ecommendations from clients.

• %ree +emat a6c opening.

• )ow annual maintenance charge

a new prepaid scheme in which

brokerage is reduced to half.

OPPORTUNITIES TREATS

• Huge market. • !olatility of the share market.

• 'ompetitors.

A(()*+, )-++0

O-++0 DP (()*+, , X

(ne can open a +epository -articipant 1+-5 account, either through a 7y8 branch or

through a 7y8 %ranchisee center.


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There is no fee for opening +- accounts with 7y8. However a nominal deposit

1refundable5 is charged towards services which will be ad9usted against all future

billings.

All investors have to submit their proof of identity and proof of address along with the

prescribed account opening form.

L", )7 D)(*8+," 9:*9; ,) )-+ + (()*+, , X

1< P9))7 )7 I;+,,

ou can submit a photo copy of any of the following

o !oter "+

o -assport

o -A# 'ardo A-"# &"+ 'ard

o +riving )icense

o -hoto " card issued by Employer registered under A-"#

2< C)- )7 R,)+ C9;

3< A;;9"" P9))7

ou can submit a photo copy of any of the following

o !oter "+ 'ard

o +riving )icense

o -assport

o /ation 'ard

o Telephone ill

o Electricity ill

o )eave;)icense

o ank -assbook

o )atest ank tatement

o "nsurance -olicy

o %lat aintenance ill

4< A ()- )7 (+(==; (:*


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5< N)8+ -),)09-> 7 7==;

6< S0+; P),)09- )7 == )=;9"

BROKERAGE STRUCTURE OF XY'

BROKERAGE

INTRADAY DELIVERY

CAS? E@UITIES 4.43< 4.3<

F+O 4.43<

PREPAID SCEME 4.4=3< 4.=3<

X " , *- , , 7)==)+0 +"

• DFC

• A" B+

• IDBI

• C, B+

• I+;*"I+; B+

• U+)+ B+

• ICICI

• O9+,= B+ O7 C)889(

MINIMUM INVESTMENT IN MUTUAL FUND

INVESTMENT MINIMUM AMOUNT

M*,*= F*+; A+ C)8-+< 5%%%

S",8,( I+",8+, P=+ A+

C)8-+<

5%%

ADVANTAGES OF XY'

2. (nline trading is very user friendly and one doesn>t need any software to

access.


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=. They provide good ?uality of services like daily alerts, mail alerts, stock

recommendations etc.

3. 7y8 has ability to transfer funds from most banks. &nlike "'"'" +irect, H+%' ec,

etc., so investor not really needs to open an account with a particular bank as it

can establish link with most modern banks.

CUSTOMER

• usiness class people 1high class5

• High #et worth "ndividuals

• ervice class people

• $overnment Employees

• oung Adults 12@;4 yrs.5

• Adults 13;34 yrs.5

• H&% 1Hindu &ndivided %amily5

• Bomen 1literate and working5


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OBJECTIVE:

• To pro9ect 7y8 as an authority in the retail stock trading business.

• To execute business for the company by selling demat accounts and mutual

funds.

• To study the various products of the company.

• To know how to open and close the calls.

• To learn the online terminal used for trading.

• To know the various policies of the company.

• To know how to handle various types of customers.

• To know various reasons for market fluctuations.

• To learn to manage time.

• To gain practical knowledge of the market.

• To have a practical experience of working in a reputed organi8ation.


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TARGETS / TASKS:

TARGETS

To sell =C +emat accounts worth /s.=,44,4446; for month for 7y8 )imited at

#agpur.

To sell = +emat accounts per week for months for 7y8 limited at #agpur.

To sell utual %unds of various companies through 7y8 )imited in #agpur city for

months.


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TASKS

To collect the leads.

To do the telecalling and take appointments.

To attend the appointment on prescribed time.

To tell the client about the company and its products.

To tell the client about the advantages of opening a demat account with 7y8

limited.

To convince the clients to do (nline Trading.

To explain him the terms and conditions of the product.

To convince the client to open +emat account at 7y8 ltd.

To give a live demo of how the online terminal works.

y means of presentation explaining them how to trade online.

To take signatures of the client on the 0' 1know your customer5 form.

To collect the documents re?uired to open a demat account.

To fill up the 0' form for the customer.


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To install the software in the clientDs computer.

To make the client trade.

To sell the mutual funds.

To get the references from the client.

To conduct seminars in the banks and good companies.

To submit the daily report of myself and of all the people in my group to the

company guide.

MY SIP IN XY'

efore my ummer "nternship -rogramme, " had very little knowledge about the stock

market and its fundamentals. And now after undergoing training for the 2=th week at

7y8 there is a tremendous increase in my knowledge about the stock market. " have

also gained a lot of knowledge about the 7y8 'ompany and its various products,

schemes and policies and also about its competitors. The products which " have sold up

till now are +emat accounts and mutual funds. And " am confident about my knowledge

about demat accounts and mutual funds. Although nobody can claim complete expertise

but there is a sea change at least from my point of view. " have learnt what are the

various indices and their significance in market. " have also learnt the impact of ensex

and #ifty on overall stock market. " have learnt about various fundamentals and


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technical aspects, which affect the stock prices in short, run and long run. At 7y8 we

have also been taught to use the online terminal.

7y8 is one of the top retail brokerage houses in "ndia with a strong online trading

platform. The company provides e?uity based products 1research, e?uities, derivatives,

depository, margin funding, etc.5. "t has one of the largest networks in the country with

2444 share shops in F3 cities and "ndiaGs premier online trading portal www.xy8.com.

(ut of these we have to mostly sell demat accounts and utual %unds.

"n the first week we had training sessions for days in which our company guide

r. 'hirag oshi gave us the complete information about the company, its products and

policies. He gave us tips on how to open and close the calls. He also gave us tips on

how to do telecalling. He also gave us information on how to fill the 0' form and what

are the documents re?uired to open the demat account.

Then finally after this we were sent to the market to bring demat accounts and utual

funds. "nitially we faced many obstacles and reasons were many like bad stock market

conditions and we were unable to locate potential market etc. but slowly " collected a

good number of leads and references from whom so ever " met. " am still following the

clients who are giving follow up dates.

http://www.sharekhan.com/http://www.sharekhan.com/


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(ur main task is to sell the online demat account. +uring this venture " came across

many people who came from different walks of life. " have learned how to deal with

them and convince them to open the demat account with 7y8.

elling a demat account re?uires special focus on targeting the customers. Each and

every person does not invest in the share market. The person who will be investing in

the share market should have at least the basic knowledge about the same or should

have the curiosity to gain the same. o what " had to do is to identify the prospective

client and then try to convince them. Basting time on the customer who does not know

anything about stock market is completely worthless.

Bhile on the call if customer asks me any ?uery about which " am not very much sure

then " call our 'hirag sir who then clears my doubts and ?ueries without any irritation.

This not only solves clients ?uery but also makes our concepts clear and strong.

" initially met roundabout 23 to =4 people every day. (ut of these " found 3 to persons

who took actual interest in the +emat account and utual funds. As " met more and

more people, " learned how to identify the prospective clients. " came to know more

about how to talk to them, how much time should be given to each client. o my clientsG

conversion ratio also increased. Even, by solving the customer ?ueries, my own

understandings were enhanced.

Bhile selling our product in the market, " also came to know more about our

competitor>s product like, "'"'"+irect, "ndia bulls, "ndia "nfoline, otilal (swal, !entura,

Angel roking etc. and their strategy of marketing and the consumer>s preference

towards the competitor>s product.


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" did cold calling in these three months and created my own database through it. "n the

second month some of the follow;ups from the first month started converting. 7y8 also

started giving advertisement in leading English dailies and on channels like '#'

where the customers care toll free number is displayed. 7y8 also started giving ads on

the various sites like ahoo, $oogle etc.7y8 also started a scheme of free demat

account opening and also the one in which the brokerage reduces to half of the original

brokerage of 4.43< for "ntraday and 4.43< for +elivery.

" met people in different locations i.e. at central avenue road, +harampeth, $okulpeth

road, itauldi market road, /amdaspeth road, wardha road, lokmat s?uare,

somalwada, a9a9 nagar, /am #agar, wardhaman nagar, 0ampthee and &mred etc.

This includes people from the ig howrooms and malls like ig a88ar, 'hartered

Accountants, Travel agents, business people, housewives, real estate people,

'ustomer /elationship anagers, Assistant ales anager, and engineers of some

companies.

(nce the customer fills up the 0' form, " call him6her after 3 working days to check if

he has received the welcome kit which contains the login "+ and password from

ombay office of 7y8. After he receives the kit " have to go to his place to install the

software in his computer and also " have to tell him how to trade online i.e. " have to

explain him the complete terminal. " am re?uired to show the customer how to make a

transaction and how to get access to the terminal. Also, if the client faces any problem,

then those too had to be solved by me. o, it is all a very good learning experience for

me.


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Be have to take about =3 signatures of the customer on the 0' form. This is again a

big challenge because they say that now they donDt have enough time to sign in =3

places. And if the sign mismatches even a little then there is again some long procedure

to make that form acceptable. " had faced this kind of situation. y second client

r. !ilash from &mredGs signature on the 0' form was different from that on his -A#

card. o the form got re9ected. And he even said that if this form will not proceed further

then he donDt want to open the +emat account and asked me to return the che?ue. +ue

to this " was very depressed for =; days ut then maybe " called him at a right time as

he instantly asked me come and collect the bank proof statement and " was very happy

that day.

At 7y8, the atmosphere is perfectly cordial. There are senior trainees and back office

people always to solve the difficulties we faced in approaching a customer, filling up the

form, demonstrating the terminal, or solving the customerGs ?ueries. Even our 'hirag sir

helped us in solving our problems. Be are supposed to be formally dressed and

re?uired to report once daily at any time.

"n the beginning we were asked to report twice a day but then after C weeks he asked to

report only once a day. This was done because our office is at 'entral Avenue road,

near telephone exchange s?uare and if we any appointment in the west #agpur then it

is very difficult for us to go and report in the office second time.


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STRATE! A"#PTE"$


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ANALYSIS OF PERFORMANCE Vs TARGET:

,EE%'o.

TAR

ET

(M)ATIE

TARET

A(+IEEME

'T

(M)ATI

EA(+IEEME

'T

A(+IEEME

'T

I' /

(M)ATI

EA(+IEEME

'T I' /

1

2000

0 20000 0 0 0/ 0/

2

2000

0 0000 0 0 0/ 0/

3

2000

0 0000 10000 10000 0/ 1./

2000

0 80000 0 10000 0/ 12.0/

2000

0 100000 30 30 222.1/ .3/

2000

0 120000 20000 430 100/ 2.03/

4

2000

0 10000 10000 830 0/ 0.31/

8

2000

0 10000 3000 12030 180/ 4.24/

9

2000

0 180000 3000 130 180/ 8.91/

10

2000

0 200000 10000 130 0/ 83.22/

11

2000

0 220000 0 130 0/ 4./

12

2000

0 20000 930 2280 294.1/ 9.11/

13

2000

0 20000 43180 29900 3/ 11.02/


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1

2000

0 280000 00 330 242/ 12.23/


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$ot the practical knowledge of the market.


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Had a practical experience of working in a reputed organi8ation.

AWARDS/REWARDS:

" received the stipend of /s.=@6; in the month of une.

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