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Auto Mobile Industry Hero Honda

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8/6/2019 Auto Mobile Industry Hero Honda http://slidepdf.com/reader/full/auto-mobile-industry-hero-honda 1/19 PRESENTATION PRESENTATION ON ON AUTOMOBILE INDUSTRY AUTOMOBILE INDUSTRY
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PRESENTATIONPRESENTATION

ONONAUTOMOBILE INDUSTRYAUTOMOBILE INDUSTRY

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BYBY�PRAVEEN

�ASHWINI�JYOTHI

�HEMANTH

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HISTORY OF AUTOMOBILESHISTORY OF AUTOMOBILES� The automobile history dates back to the late 18th century. Nicolas

Joseph Cugnot, a French engineer is credited with inventing the firstself-propelled automobile. Cugnot's vehicle used steam power forlocomotion. The vehicle found military application in the Frencharmy. Cugnot's automobile was never commercially sold.

� In the beginning automobile industry was dominated by steam-powered vehicles. The vehicles were expensive and difficult tomaintain. The incidence of frequent boiler explosions also keptpotential purchasers away. Commercial history of automobilesstarted with the invention of gasoline powered internal combustionengines. The German inventor, Karl Benz constructed his firstgasoline powered vehicle in 1885 at Mannheim, Germany.Commercial production of Benz cars started in 1888. Panhard etLevassor of France was the first company to exclusively build and sellmotor cars from 1889.

� The early 1900s saw many automobile manufacturing companies

coming into existence in a number of European countries and theUnited States. The first mass produced automobile in the UnitedStates was the curved-dash Oldsmobile. It was a three-horsepowermachine and sold 5,000 units by 1904. The economics of the US carmarket was disrupted by the arrival of Henry Ford and his Model Tcar. The Model T was the world's first mass produced vehicle- amillion units were sold by 1920- a space of 10 years.

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INDIAN AUTOMOBILEINDIAN AUTOMOBILE

INDUSTRYINDUSTRY

� Indian automobile industry has grown leaps andbounds since 1898, a time when a car had

touched the Indian streets for the first time. Atpresent it holds a promising tenth position in theentire world with being # 2 in two wheelers and# 4 in commercial vehicles. Withstanding agrowth rate of 18% per annum and an annualproduction of more than 2 million units, it may

not be an exaggeration to say that this industryin the coming years will soon touch a figure of 10million units per year.

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MARKET SHAREMARKET SHARE� Automobile industry of India can be broadly classified under

passenger vehicles, commercial vehicles, three wheelers andtwo wheelers, with two wheelers having a maximum marketshare of more than 75%. Automobile companies of India,Korea, Europe and Japan have a significant hold on the Indianmarket share. Tata Motors produces maximum numbers of midand large size commercial vehicles, holding more that 60% of the market share. Motorcycles tops the charts of two wheelerswith Hero Honda being the key player. Bajaj by far is thenumber one manufacturer of three wheelers in India.

Passenger vehicle section is majorly ruled by the carmanufacturers capturing over 82% of the total market share.Maruti since long has been the biggest car manufacturer andholds more that 50% of the entire market.

Global recession has impacted, the Indian automobile industryalso and can be seen clearly in the sales figures of the lastfinancial year. Even then this industry has high hopes in 2009-2010, as banks have reduced loan interest rates and the majorchuck of automobile customers belong to the middle incomegroup who are becoming economically stronger with every

passing day.

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TWO WHEELERSTWO WHEELERS

MANUFACTURERSMANUFACTURERS

� The two wheelers manufacturers in India are, atpresent, doing good business. Especially in thepast few years, the two wheelers manufacturershave witnessed intense growth in this sector. Asper the survey it has been seen that the totalnumber of the two wheelers and three wheelersproduced in India in the period 2006 - 07 were

around 9 million. The sales record was7,857,548- a growth of 11.41 %. During thesame time period the motorcycle exports fromIndia were 321,321 units.

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HERO HONDA MOTORSHERO HONDA MOTORS

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HISTORYHISTORY

� Hero Honda Motors is a joint venture betweenthe Hero Group, India and the Honda Motor Company of Japan. Hero is the largest bicyclemanufacturing company and Honda is a majorplayer in the motorcycle manufacturing. OnJanuary 19th 1984 Hero Honda Motor Limited

(HHML) was incorporated. Today it is the leader inthe Indian market with maximum sales. HHML hasgrown at a very fast pace. In the short period of 11years it has moved from being at rank 87 (in 1991)to rank 4 (in 2002) in the list of top 100 IndianCompanies. The mantra behind the success of 

HHMI is that it keeps on reinventing itself as perthe need and specifications of the consumers. Thisis the reason that it is the leader amongst the two wheeler manufacturers in India. Themanufacturing units are located at Dharuhera andGurgaon. Both are in Haryana

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HERO HONDA MOTORSHERO HONDA MOTORSMODELSMODELS

� Ambition 

� CBZ

� CBZ* Kick Start � CBZ* Electric Start � CD 100 SS

� CD Dawn 

� CD 100 Deluxe 

� Dawn 

� Glamour Electric start � Glamour Kick Start � Karizma 

� Passion 

� Passion Plus � Splendor � Splendor +

� Street Dix 

� Super Splendor ES

� Super Splendor KS

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BALANCE SHEETBALANCE SHEET

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Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05

Sources of  funds

Owner's fund

Equity sharecapital

39.94 39.94 39.94 39.94 39.94

Shareapplicationmoney

- - - - -

Preference sharecapital

- - - - -

Reserves & surplus

3,760.81 2,946.30 2,430.12 1,969.39 1,453.44

Loan funds

Secured loans - - - - -

Unsecured loans - - - - -

Total 3,879.24 3,118.24 2,635.23 2,195.11 1,695.14

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Uses of  funds Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05

Fixed assets

Gross block 2,516.27 1,938.78 1,800.63 1,471.97 1,104.19

Less :revaluationreserve

- - - - -

Less :accumulateddepreciation

942.56 782.52 635.10 522.60 429.71

Net block 1,573.71 1,156.26 1,165.53 949.37 674.48

Capital work-in-

progress

120.54 408.49 189.92 44.19 40.85

Investments 3,368.75 2,566.82 1,973.87 2,061.89 2,026.65

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Net current assets

Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05

Currentassets, loans& advances

1,022.14 942.00 914.65 822.56 555.16

Less :currentliabilities & 

provisions

2,205.90 1,955.33 1,608.74 1,682.90 1,602.00

Total netcurrentassets

-1,183.76 -1,013.33 -694.09 -860.34 -1,046.84

Miscellaneous expenses

not written

- - - - -

Total 3,879.24 3,118.24 2,635.23 2,195.11 1,695.14

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KEY MILESTONES OFKEY MILESTONES OFHERO HONDAHERO HONDA

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� Year  Event

� 1983 -- Joint Collaboration Agreement with Honda Motor Co. Ltd. Japansigned Share holder Agreement signed1984--Hero Honda Motors Ltd. Incorporated

� 1985--First motorcycle "CD 100" rolled out� 1987--100,000th motorcycle produced� 1989-- New motorcycle model - "Sleek" introduced� 1991--New motorcycle model - "CD 100 SS" introduced

500,000th motorcycle produced� 1992-- Raman Munjal Vidya Mandir inaugurated - A School in the memoryof founder Managing Director, Mr. Raman Kant Munjal

� 1994-- New motorcycle model - "Splendor" introduced

1,000,000th motorcycle produced� 1997-- New motorcycle model - "Street" introduced

Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated� 1998-- 2,000,000th motorcycle produced� 1999 --New motorcycle model - "CBZ" introduced

� 2000 --4,000,000th motorcycle produced

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� 2001--New motorcycle model - "Passion" introducedOne million production in one single year

� 2002--New motorcycle model - "Dawn" introducedNew motorcycle model - "Ambition" introduced

Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singhand Zaheer Khan as Brand Ambassadors

� 2003--Becomes the first Indian Company to cross the cumulative 7 millionsales markSplendor has emerged as the World's largest selling model for the thirdcalendar year in a row (2000, 2001, 2002)New motorcycle model - "CD Dawn" introducedNew motorcycle model - "Splendor +" introducedNew motorcycle model - "Passion Plus" introducedNew motorcycle model - "Karizma" introduced

� 2004--Hero Honda became the World No. 1 Company for the third consecutiveyear.Crossed sales of over 2 million units in a single year, a global record.Splendor - World's largest selling motorcycle crossed the 5 million markTotal sales crossed a record of 10 million motorcycles

� 2005--Hero Honda is the World No. 1 for the 4th year in a rowNew motorcycle model - "Super Splendor" introducedNew motorcycle model - "Glamour" introducedNew motorcycle model - "Achiever" introducedFirst Scooter model from Hero Honda - "Pleasure" introduced

� 2006--Hero Honda is the World No. 1 for the 5th year in a row

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HIGHLIGHTS OF FY¶08HIGHLIGHTS OF FY¶08--0909

� Total turnover (Net sales & Other Operating income)Rs 3202 crores, growth of 35.6 per cent .

� Net profit after tax at Rs 306.30 crores, growth of 50percent .

� EBIDTA margin for the quarter 13.58 per cent]� Total sales stands at 9,72,095 units, growth of 28.5

percent.� Total sales for H1 stands at 18,66,349, growth of 19.7

per cent.� Over 55 per cent share in domestic motorcycle market.

� Launches first-of-its kind music video to celebrate 25 yearsof Hero Honda .

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THANK YOUTHANK YOU

FOR YOUR FOR YOUR KIND ATTENTIONKIND ATTENTION


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